Social Media Lead Generation Specialist (Survey-Based Campaigns for High-Value Discovery Calls)

We are seeking a creative and results-driven marketing professional to help us design and execute targeted social media campaigns aimed at generating qualified discovery calls with prospective clients. The strategy is centered around creating engaging, curiosity-driven surveys and interactive content that resonate with a specific demographic (details will be discussed during the interview process). The ideal candidate understands consumer psychology and knows how to craft campaigns that encourage participation, build trust, and ultimately convert interest into scheduled conversations. This is not a traditional "post and manage social media" role. We are looking for someone who can think strategically, test ideas, optimize campaigns, and consistently improve lead quality over time. Responsibilities: Develop and execute targeted social media campaigns across platforms such as Facebook and Instagram. Create engaging surveys, quizzes, polls, and interactive content designed to spark curiosity and encourage participation. Collaborate with our team to refine messaging for a specific target audience. Design and manage advertising campaigns focused on generating qualified leads and discovery calls. Monitor campaign performance and provide recommendations for optimization and improvement. Analyze survey responses and identify opportunities to improve conversion rates. Assist with building repeatable systems that can be scaled over time. Ideal Candidate: Proven experience generating leads through paid social media campaigns. Strong understanding of consumer behavior and direct response marketing. Experience creating survey funnels, quizzes, or interactive lead generation campaigns. Familiarity with Facebook Ads Manager and related targeting tools. Ability to interpret campaign analytics and make data-driven decisions. Excellent communication skills and a collaborative mindset. Experience working with financial services, professional services, or other trust-based industries is a plus. Project Goal: Our objective is to build a repeatable marketing process that consistently generates meaningful conversations with prospective clients. We are looking for a long-term partner who can help us test, refine, and scale these efforts over time. When applying, please provide: Examples of similar campaigns you have created. Results achieved (cost per lead, conversion rates, etc.). Your approach to creating engaging surveys that convert interest into appointments. Why you believe interactive campaigns outperform traditional advertisements.