Social media and brand growth manager - TikTok and IG

Social Media & Brand Growth Manager – Luxury Streetwear (TikTok + Instagram) We’re launching a premium streetwear/lifestyle brand inspired by Fear of God, Represent, Buck Mason, and Gallery Dept. This is not a typical clothing brand. We’re building a long-term brand with a strong identity, storytelling, and cinematic content. We’re looking for someone who doesn’t just schedule posts—they understand how to make people want to follow a brand before they ever buy from it. Initial Contract * 30-day trial * $500/month * Opportunity to grow to $750–$1,000/month plus performance bonuses and sales commissions. Responsibilities * Develop and execute our TikTok and Instagram strategy. * Edit and publish 5–7 short-form videos each week. * Repurpose content across TikTok, Instagram Reels, and Stories. * Plan content calendars. * Write captions and optimize hashtags/SEO. * Monitor analytics and improve performance weekly. * Suggest content ideas, trends, and collaborations. * Help grow our email list before launch. * Build excitement leading into product drops. You MUST Have * Experience growing fashion, apparel, luxury, lifestyle, or streetwear brands. * Excellent CapCut, Premiere Pro, or Final Cut editing skills. * Strong understanding of TikTok’s algorithm. * Ability to create content that feels cinematic, premium, and authentic—not corporate. * Portfolio with examples of accounts you’ve personally helped grow. Bonus Experience with: * Shopify * Klaviyo * TikTok Shop * UGC creator management * Influencer outreach * Paid social advertising Success Metrics (First 90 Days) * Publish at least 5 high-quality videos per week. * Reach 1,000+ engaged followers. * Generate 500+ email subscribers before launch. * Average 10,000+ organic views on multiple videos. * Develop a recognizable brand identity and consistent visual style. * Contribute ideas that directly improve product launches and sales. To Apply Please send: 1. Links to 3–5 TikTok or Instagram accounts you’ve personally grown. 2. Your favorite fashion or lifestyle brands. 3. A one-minute Loom video explaining how you would launch a brand with zero followers. 4. Your editing portfolio. 5. One content idea you’d create for a premium streetwear launch. Generic applications will not be considered.