YouTube Ads & Instagram Ads Media Buyer (Lead Generation Expert)

Overview We are looking for an experienced paid advertising specialist who can manage, optimize, and scale advertising campaigns across: YouTube Ads Instagram Ads Facebook Ads This is a hands-on role for someone who understands performance marketing, lead generation, conversion tracking, and scaling profitable campaigns. We are looking for someone who can not only launch campaigns but also analyze data, improve results, and continuously optimize performance. Responsibilities Campaign Management Build and launch YouTube campaigns Build and launch Instagram campaigns Build and launch Facebook campaigns Manage daily budgets Monitor campaign performance Optimization Improve CTR Improve watch time Improve lead quality Lower CPL (Cost Per Lead) Improve conversion rates Creative Testing Test hooks Test creatives Test audiences Test offers Test landing pages Reporting Provide weekly reports including: Spend Leads CPL CTR CPC CPM Conversion rate Recommendations Experience Required Must have experience with: Meta Ads Facebook Ads Manager Instagram Ads Lead Generation Campaigns Conversion Campaigns Retargeting Campaigns YouTube Ads In-stream ads YouTube Shorts ads Retargeting Video View campaigns Lead generation campaigns Tracking Google Analytics Google Tag Manager Meta Pixel Conversion API UTM tracking What We Are Looking For Someone who understands: ✅ Audience targeting ✅ Creative testing ✅ Funnel optimization ✅ Lead generation ✅ Conversion tracking ✅ Scaling campaigns ✅ Budget management Preferred Experience Bonus if you have experience with: High-ticket lead generation Local service businesses Healthcare marketing Professional services Coaching programs Education programs Deliverables Weekly Campaign review Optimization recommendations Performance report Monthly Scaling plan New testing strategy Creative recommendations To Apply Please provide: 1. Case Studies Show examples where you: Reduced CPL Increased lead volume Scaled ad spend successfully Please include actual numbers whenever possible. 2. Answer This Question If you were given a $3,000/month ad budget, how would you allocate it between YouTube and Meta? 3. Answer This Question What are the first 5 things you check when a campaign stops performing? 4. Include This Word Start your application with: SCALE Applications without this word will not be considered. Paid Test Period Selected candidates will begin with a paid trial period. During the trial, you will: Audit existing campaigns Identify opportunities Recommend improvements Launch or optimize campaigns Ideal Candidate You are: Data-driven Analytical Proactive Strong communicator Experienced with paid advertising Comfortable managing budgets and reporting results We are looking for a long-term partner who can take ownership of advertising performance and continuously improve results through testing, optimization, and scaling.