Hire the Best Advanced Analytics Freelancers
in Kenya

You’re sitting on data that should be driving business decisions — but your reporting is disconnected, your processes are manual, and your marketing isn’t measurable. I fix all three. I’m Joseph, a data and business analyst based in Nairobi, Kenya with 7+ years helping growth-stage businesses stop guessing and start growing. I sit at the rare intersection of business analysis, web analytics, and SEO content strategy: I measure exactly what’s broken, build systems to fix it, and execute the strategy to grow from it — not hand you a report and disappear. 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲 𝗢𝘃𝗲𝗿 𝗮 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 Most analysts build dashboards and wait. Most SEO freelancers write content without opening your data. Most business analysts document processes without connecting them to outcomes. I do all three — which means the strategy I build is grounded in what your actual business data is saying, not what a framework suggests it might say. I’ve built commercial analytics products — a GA4 Marketing Intelligence Dashboard (10+ reporting views) and a Content Effectiveness Engine (1,000+ formulas, 11 tabs) — that connect business activity to real revenue outcomes. These aren’t portfolio pieces; they’re tools built from real client problems. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 ✔ KPI framework design and executive dashboard builds ✔ Business process mapping and workflow automation (Power Automate) ✔ CRM configuration and pipeline reporting (HubSpot) ✔ Stakeholder reporting systems tied to real business outcomes ✔ SharePoint-based document management and workflow portals 𝗗𝗮𝘁𝗮 & 𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 ✔ GA4 setup, configuration, audit & repair — events, conversions, cross-domain, data integrity ✔ Google Tag Manager implementation and event tracking ✔ Looker Studio & Power BI dashboards built for decisions, not decoration ✔ Marketing performance reporting frameworks ✔ Content analytics — measuring what’s actually working and why 𝗦𝗘𝗢 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ✔ Technical SEO audits — Core Web Vitals, crawlability, indexing, site architecture ✔ Keyword research & competitive gap analysis via SEMrush ✔ On-page optimization and intent-matched web copy ✔ Editorial systems and content calendars tied to measurable KPIs ✔ Google Business Profile optimization 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 & 𝗪𝗲𝗯 𝗕𝘂𝗶𝗹𝗱𝘀 ✔ SEO-structured sites on Astra + Elementor — configured right from day one: DNS, hosting, SMTP, plugins, and page-level copy in one engagement. 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗦𝘁𝗮𝗰𝗸 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱: HubSpot Content Marketing · HubSpot Inbound · SEMrush SEO Toolkit · Power Apps · AWS/Credly 𝗦𝘁𝗮𝗰𝗸: GA4 · GTM · Looker Studio · Power BI · Power Automate · SharePoint · SEMrush · HubSpot · Google Search Console · WordPress · Elementor · Excel (Advanced) 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗳𝗹𝘆𝗶𝗻𝗴 𝗯𝗹𝗶𝗻𝗱? Send me a message — tell me what you’re trying to measure, fix, or grow, and I’ll tell you exactly where to start.

Top-Rated Data Analytics & Market Research Specialist | 100% JSS • $13k+ earned I turn raw data and market research into analysis, reports, dashboards, forecasts, and practical market insights leaders use to plan, invest, and grow (Power BI, SQL, Python). Send a 1-line project brief (goal + dataset size or target market) and I’ll propose a clear scope & next steps. I’m a Top-Rated Upwork freelancer with 7+ years of experience in data analytics, market research, and business intelligence. With a 100% Job Success Score and $13K+ in earnings, I help businesses transform raw data and research findings into clear, actionable insights and practical recommendations. My work is fast, accurate, and decision-ready, delivered in formats executives and stakeholders can easily understand and act on. ________________________________________ What I Do Best Data Analytics & Machine Learning: • Data cleaning, preprocessing, and database management for accurate analysis • Advanced analytics, predictive modeling, and forecasting (Python, SQL, R) • Statistical analysis, regression, hypothesis testing, and A/B testing • Machine learning models for classification, pattern recognition, and optimization • ETL pipelines, large-dataset handling, and automated workflows • Interactive dashboards and automated reporting (Power BI, Tableau, Excel) • Survey data, quantitative and qualitative analysis • ROI analysis, business analytics, and performance optimization Market Research & Competitive Intelligence: • Market sizing (TAM / SAM / SOM), trend analysis, and opportunity mapping • Competitor benchmarking, product comparisons, and pricing analysis • Customer segmentation, buyer personas, and consumer behavior insights • B2B & B2C research, survey design and execution, focus groups • Go-to-market research, SWOT analysis, and growth strategy support • Executive-ready reports, slide decks, and structured datasets ________________________________________ Industries I’ve Supported • Technology & SaaS • Retail & E-commerce • Healthcare • Real Estate & Construction • Finance • Education • Hospitality & Foodservice • Service-based businesses • Non-profits ________________________________________ Why Clients Work With Me ✓ Top-Rated on Upwork with 100% Job Success Score ✓ $13,000+ earned with consistent 5-star feedback ✓ Clear communication, fast turnaround, and reliable delivery ✓ Action-focused insights — not just data, but what to do next ✓ Clean, structured deliverables: dashboards, reports, slides, summaries, and datasets ________________________________________ Let’s Get Started Send me a brief description of your project, dataset size, or target market, and I’ll suggest a clear scope, timeline, and next steps — often within minutes.

Web Analytics, Tagging & tracking (GTM, GA4, Pixels, Looker Studio, Power Bi) & Web Master (Google Search Console & Bing Webmaster) for strategic improvements & fixation frameworks aligned with your business objective, to drive desired results. I focus on understanding your business goals & model for customized tailored solutions and strategies specific to your business & brand needs 📩. 🎯 𝐊𝐞𝐲 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐈𝐧 - 𝐈 𝐨𝐟𝐟𝐞𝐫: ✦Google Analytics GA4 ✦ Google Tag Manager GTM ✦ Facebook Pixel ✦ Looker Studio ✦ Conversion Tracking & Web Analytics ✦ Google Analytics 📌 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐍𝐀𝐋𝐘𝐓𝐈𝐂𝐒, 𝐆𝐎𝐎𝐆𝐋𝐄 𝐓𝐀𝐆 𝐌𝐀𝐍𝐀𝐆𝐄𝐑 +𝐋𝐎𝐎𝐊𝐄𝐑 𝐒𝐓𝐔𝐃𝐈𝐎 I transform data into comprehensible, insightfull & visually compelling dashboards, easy to read & Understand. Tag Manager, Google Analytics & Search Console Setup, Integration +Configuration. 📌 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 -GTM audits and debugging -Enhanced E-commerce Tracking, Event Tracking, Custom Dimensions & Metrics - Tag Manager & Google Analytics tracking Strategy, - Facebook Pixels, Google Ads Conversions tracking 📌 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝟒 -Cross-Domain Tracking, excluding internal traffic -Enhanced E commerce, Goals / Events - Custom GA4 Events, metrics and dimensions -Custom Google Analytics Dashboards & Reports - Business Intelligence insights, GA4 analysis for data driven decision making 📌 𝑰𝒏𝒅𝒆𝒙𝒊𝒏𝒈 𝑰𝒔𝒔𝒖𝒆𝒔 | 𝑮𝒐𝒐𝒈𝒍𝒆 𝑺𝒆𝒂𝒓𝒄𝒉 𝑪𝒐𝒏𝒔𝒐𝒍𝒆 ✔️ Setting up Google Search Console, Verification & Connecting to Google Analytics ✔️Site Indexing, Indexing Issues Fix ✔️ Indexing Issues fix, Search Console Audit, Impressions or Traffic Drop Analysis ✔️ Google Search Console Looker Studio Dashboard Reports ✅ Analytical, businesses intelligence insights from complex data sets for actionable strategies ✅ Customized strategies & Fixations specific to your website & business.