Hire the Best App Usability Analysis Specialists in San Francisco, CA

Hi, I’m Natalie! My bread and butter is as a freelance senior UX researcher and UX/UI designer. However, I also wear a lot of hats as a leader. A "unicorn", some might say. 🦄 I also specialize in product design strategy consultation, AI adoption, product strategy, business and marketing optimization, process efficiency, vibe coding, leadership and decision-making, and more. You have a need, I make it happen. My background lies in EdTech, psychology, art, and child development, plus proficiency in Spanish. My work is driven by empathy, fueled by curiosity, and grounded in a strong sense of social and environmental responsibility. I love uncovering honest, often vulnerable user stories and translating those insights into thoughtful, impactful design solutions. I bring both a balance of creative vision and strategy as well as practical focus and task-mastering to the table — thinking big while keeping scope realistic and stakeholders and clients happy, too. I am curious, empathetic, and passionate about product design and development, and making an impact in the areas that need it most. When I’m not deep in research or design, you’ll probably find me off-grid, backpacking in the Northern California mountains, creating art, or traveling internationally. I’m drawn to companies with heart — and I’m excited to contribute to work that truly makes a difference. Please get in touch if you or someone you know has a freelance need. ------------------------------------------------------------------------------------------------------- Skills: Leadership, Communication, Vibe Coding, AI Adoption, User Experience Research, Innovation Strategy, Personas, User Journey Mapping, Wireframing, Prototyping, Usability Testing, Presentations, Surveys, Statistics, Data Collection and Analysis, LMS research and design Tools: Claude Code, GitHub, Figma, Miro, Fullstory, Qualtrics, Asana, AirTable, Tally, Google Analytics, Sketch, Adobe XD, Balsamiq, Zeplin, UX Folio, Dribbble, InDesign, Illustrator, Photoshop

Hey there! I'm Maggie. I'm a Product Designer based in San Francisco. I have experience delivering high quality insights and design for an AI SaaS tool, healthcare and wellness mobile apps, a fitness mobile app, government software, and e-retail stores. MY OFFERINGS (not limited to): - Figma prototyping (Low, mid or high fidelity) for mobile or web apps - Website or product analysis: I give recommendations for improvements to your website or product based on UX core principles. - Competitive analysis: I give you a full lay of the land of who your competitors are. - Usability testing: I test for what pain points are users running into and makes suggestions for changes. SKILLS: heuristic analysis, usability testing, affinity diagramming, think-aloud evaluation, contextual inquiry, prototyping, comparative analysis, touchpoint, journey & strategy mapping, kano analysis TOOLS: Figma, Google Suite, Sketching, Loom, Miro, MUI, Balsamiq, Hotjar 🌞 MORE ABOUT ME: When I’m not deep in Figma or research, I love going on backcountry wilderness trips, painting, and making big dinners with people I love.

Do you want to increase usage of your product? Do you want to understand why your users stopped using your product? Do you want to understand your target audience and design something they'll use? User research will help you understand all of these questions and more. I can help you understand your users via a wide spectrum of research methods. With my experience at Facebook, Google, and Cisco-- I've gained valuable skills that I'd like to put to use as a freelancer. What I can offer is: • Research planning and research question generation • Survey design and survey implementation • Usability testing • In-depth interviews • Various creative qualitative methods, like participatory design and card sorting • Competitive analysis • UX Audits UX Audits are simple. I take a look at your product, and give you feedback based off of my knowledge of UX design principles. I'll give design recommendations as well as spell out principles that you can follow to continuously improve UX. I take my work very seriously, and communicate often and effectively. I take pride in providing the utmost quality deliverables to my clients. I'd love to help you gain a deep understanding of your users!

I'm a UX Researcher with 5+ years of experience specializing in healthcare technology, including EHR systems, clinical documentation tools, and AI-powered health platforms. I've led end-to-end research at digital health companies serving thousands of clinicians and therapists, turning complex workflow problems into clear, actionable insights. My core work includes moderated usability testing, in-depth interviews, concept testing, survey design, and journey mapping. I'm comfortable owning research independently -- from study design and recruiting through synthesis and stakeholder presentation -- and I've worked in fast-moving environments where research has to be rigorous, practical, and impactful. I work well with product and design teams who need a researcher who can hit the ground running without a lot of hand-holding. If you're building something in healthcare, mental health, or clinical workflows, I'll understand your users and your problem space from day one.

Two things have always interested me: people and truth. I am a passionate and motivated individual and use these qualities in various ways in my life. My search for truth manifests itself in dedicated research practices and my love for people is at the foundation of how I approach both professional business and my personal life. When I encounter an obstacle, I do everything I can to get at the heart of the matter, do the research required to learn how to solve it, and effectively implement changes. I have expertise managing mixed methods research at various stages in the product development cycle, and am currently looking to expand my skillset to include quantitative methods as well. Let's do great things!