Hire the Best UX Designers in San Francisco, CA

Hi, I’m Natalie! My bread and butter is as a freelance senior UX researcher and UX/UI designer. However, I also wear a lot of hats as a leader. A "unicorn", some might say. 🦄 I also specialize in product design strategy consultation, AI adoption, product strategy, business and marketing optimization, process efficiency, vibe coding, leadership and decision-making, and more. You have a need, I make it happen. My background lies in EdTech, psychology, art, and child development, plus proficiency in Spanish. My work is driven by empathy, fueled by curiosity, and grounded in a strong sense of social and environmental responsibility. I love uncovering honest, often vulnerable user stories and translating those insights into thoughtful, impactful design solutions. I bring both a balance of creative vision and strategy as well as practical focus and task-mastering to the table — thinking big while keeping scope realistic and stakeholders and clients happy, too. I am curious, empathetic, and passionate about product design and development, and making an impact in the areas that need it most. When I’m not deep in research or design, you’ll probably find me off-grid, backpacking in the Northern California mountains, creating art, or traveling internationally. I’m drawn to companies with heart — and I’m excited to contribute to work that truly makes a difference. Please get in touch if you or someone you know has a freelance need. ------------------------------------------------------------------------------------------------------- Skills: Leadership, Communication, Vibe Coding, AI Adoption, User Experience Research, Innovation Strategy, Personas, User Journey Mapping, Wireframing, Prototyping, Usability Testing, Presentations, Surveys, Statistics, Data Collection and Analysis, LMS research and design Tools: Claude Code, GitHub, Figma, Miro, Fullstory, Qualtrics, Asana, AirTable, Tally, Google Analytics, Sketch, Adobe XD, Balsamiq, Zeplin, UX Folio, Dribbble, InDesign, Illustrator, Photoshop

Hi there 👋. I use design thinking to help build complex & custom solutions for projects including web, mobile, and desktop platforms. During the iterative process 🔁 I go through these steps: Understand → Observe → Define → Ideate → Prototype → Test = 💎 Double Diamond Design Model For each design, I pick the best tool among UX methodologies including Lean Canvas • Competitor Analysis • Persona/User profile • Empathy Map • Customer Journey Map • Information Architecture • Wireframing • Prototyping etc. Besides UX, I do: ✔️ UI design – UI-kits, icon sets, etc; ✔️ Interactive prototyping – test an app before starting development; ✔️ Motion design – micro-interactions & animations. Figma, Sketch, Xd, Protopie – I can use any design tool. Feel free to contact me at any time ✍

Hi! I'm Liza :) I’m a UI/UX and product designer with 9+ years of experience in games and digital products. I started as a 2D game artist, which shaped my eye for composition, clarity, and visual storytelling. Now I bring that visual depth into product design. I design interfaces that are visually strong, intuitive, and structured. I care about user flows, interaction logic, and building systems that scale and not just look pretty. What I do: - UI design systems in Figma - Wireframes and user flows - Interactive prototypes - Game UI and game art - Character and environment design - Visual identity for digital products My background in game art helps me create expressive, emotionally engaging interfaces, especially for interactive and playful products. I enjoy working closely with teams and building products that feel thoughtful and alive. Let’s create something meaningful and beautiful.

I'm an AI-first Product Designer with 5+ years building digital products for SaaS startups and enterprises. I've worked on design systems, features, and full product launches at companies like Writer.com and Chorus.ai (acquired for $550M), helping teams ship products that users actually enjoy using. Over the past few years, I've focused deeply on AI products. I've designed interfaces for LLM applications, AI agents, and complex workflows in regulated industries like banking and finance. I'm also building MeetMemento, a voice-first AI journaling app, which has shaped how I think about designing AI experiences that feel intuitive despite their complexity. I work best on product strategy, interaction design, and design systems. Whether you're launching a new feature, building a design system, or navigating the specific challenges of AI product design, I'm here to help. If you're working on something interesting, let's talk. 1. Product Design 2. AI/UX Design 3. Design Systems 4. Figma 5. Product Strategy 6. Enterprise UX Design 7. Interaction Design 8. B2B SaaS Design 9. Prototyping 10. User Experience Design

UI/UX Designer | AI for Health industries I am a seasoned UI/UX designer with over a decade of experience in creating engaging and functional digital products. Based in the San Francisco Bay Area, I specialize in developing intuitive interfaces and comprehensive design systems that enhance user experience and drive conversion rates. My professional journey encompasses a deep focus on both mobile (iOS and Android) and web applications, ensuring seamless and responsive design across all platforms. I have a robust background in managing design systems, which allows me to maintain consistency and coherence while scaling products effectively. In my practice, I blend aesthetics with functionality, utilizing a toolkit that includes Figma, Adobe Creative Suite, and Autodesk, among others. My approach involves strategic planning, collaborative workshops, and meticulous attention to detail to deliver products that not only look great but also perform excellently. I am on the lookout for full-time opportunities where I can contribute my expertise in UI/UX design, responsive web design, and design system management to projects that are not only innovative but also challenging.

💎 Top 1% Expert-Vetted 🏆 Top Rated Plus ✅ 250+ projects delivered across fintech, SaaS, e-commerce, and enterprise products. 20 years of UX/UI design experience, including a decade as creative director at global agencies like Iris Worldwide London, HAVAS Paris, and Young and Rubicam New York. I design products that are not just visually sharp but strategically built to convert, retain, and scale. Ready to discuss your project? 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 or schedule a quick call directly from my profile. I respond immediately. Below are my services: ✅ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I cover the full UX/UI design lifecycle, from initial research and wireframing through to high-fidelity Figma prototypes and production-ready design systems. My web design work spans SaaS platforms, fintech dashboards, e-commerce, and mobile applications. Whether a client needs a complete product design overhaul or a focused UX audit, I bring the same structured, research-backed approach every time. Core UX/UI design services: product design strategy and UX architecture, complex wireframing and information hierarchy, rapid prototyping and interactive Figma components, design systems and UI libraries, user research and usability testing, heuristic analysis and CRO-focused UX audits, and creative direction including brand identity and visual language. Tools: Figma, Webflow, Sketch, Adobe XD, Illustrator, Photoshop, InVision, Axure, Hotjar, Mixpanel, Fullstory, Google Analytics, and UserTesting, Generative AI, Chat GPT, Nano banana, Claude, Gemini. ✅ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 - 250+ UX/UI design projects completed with a consistent 5-star track record across the US, Europe, and Asia. - Recent highlights: a fintech core banking platform for Omniwire, simplifying complex issuer workflows into an intuitive product design across multiple markets. - A personal finance web application for MoolaX where the UX design reduced onboarding drop-off by restructuring information hierarchy and simplifying the dashboard UI. - A full product design and web design build for Austrian Audio, turning a high-end audio brand into a conversion-optimized e-commerce experience across desktop and mobile. ✅ 𝗪𝗛𝗔𝗧 𝗦𝗘𝗧𝗦 𝗠𝗬 𝗨𝗫/𝗨𝗜 𝗔𝗣𝗔𝗥𝗧 Most UX/UI designers are strong on research or strong on visuals. After 20 years across product design and creative direction, I bring both. Agency work trained me to design for persuasion and brand impact. Product design across 250+ projects taught me to design for clarity, retention, and real user behavior. The result is UX/UI work that looks considered, converts visitors, and gets built the way it was designed. ✅ 𝗖𝗢𝗥𝗘 𝗙𝗢𝗖𝗨𝗦 The clients I work best with are product teams and founders who need a UX/UI designer operating at both strategic and execution levels. I am equally comfortable running a UX audit, building a design system from scratch in Figma, or owning the full web design process from brief to handoff. My creative direction background means I think about brand, narrative, and conversion alongside usability. Industries: fintech and banking, SaaS and B2B platforms, e-commerce, healthcare, media, and enterprise software. ✅ 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 Every UX/UI design engagement starts with understanding the problem before opening Figma. I run a discovery phase covering user goals, business constraints, existing UX patterns, and competitive positioning. Wireframing and UX architecture come before any visual UI design decisions. This prevents the most expensive mistake in web design: building beautiful interfaces on top of broken user flows. I work in tight feedback cycles and deliver annotated Figma files with developer handoff specs, component documentation, and interaction notes so nothing gets lost between design and engineering. ✅ 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗕𝗬 𝗔𝗥𝗘𝗔 SaaS and Fintech Product Design: Core product experiences for fintech platforms, banking dashboards, and data-heavy SaaS products where UX/UI design must make complex information readable and actionable. Every engagement starts with UX research and flow mapping in Figma before UI design begins. Web Design and E-commerce: Brand-led marketing sites, conversion-optimized landing pages, and full e-commerce UI including product pages, checkout flows, and mobile web. CRO principles and A/B testing applied wherever performance data is available. Mobile App and Responsive UX/UI: Mobile-first UX/UI for iOS and Android with gesture-based interaction design, scalable component systems, and design consistency from mobile to desktop. Creative Direction and Brand: Brand identity, visual language, logo design, and strategic positioning work that connects product design to business narrative. 🚀 SKILLS - Web Design - Figma - User Interface Design - UX & UI - User Experience Design - Mobile App Design - Generative AI (Chat GPT, Clause, Genini..) 💡 Want a free UX/UI audit before we discuss scope? Send me a message, I reply immediately.