Hire the Best UX Designers in San Francisco, CA

Hi! I'm Liza :) I’m a UI/UX and product designer with 9+ years of experience in games and digital products. I started as a 2D game artist, which shaped my eye for composition, clarity, and visual storytelling. Now I bring that visual depth into product design. I design interfaces that are visually strong, intuitive, and structured. I care about user flows, interaction logic, and building systems that scale and not just look pretty. What I do: - UI design systems in Figma - Wireframes and user flows - Interactive prototypes - Game UI and game art - Character and environment design - Visual identity for digital products My background in game art helps me create expressive, emotionally engaging interfaces, especially for interactive and playful products. I enjoy working closely with teams and building products that feel thoughtful and alive. Let’s create something meaningful and beautiful.

🎖 Expert-Vetted - Top 1% on UpWork / |📱Designed #1 Consumer App | 🧠 Approved for the "Einstein" Green card by the US Government | 🔝 9+ Years of Experience | 🏆 Winner of the EGG Accelerator | 🇺🇸 Based in Silicon Valley | Chat-GPT Expert My goal is to recognize and find a balance between your business goals and your users' needs, to create user friendly, engaging and visually spectacular mobile and web designs. I have 100+ projects under my belt that include MVPs, Redesigns, Conversion Optimization and more. My clients include agile startups to big established companies. My unique process goes as follows: Discover Business/User Needs ➡️ Competitive Reserach ➡️ User Personas ➡️ Ideate Assumsions and Build measurable Hypothesis ➡️ Create Wireframes ➡️ User Testing ➡️ Iterate ➡️ Create Interactive Prototypes ➡️ User Testing ➡️ Iterate ➡️ Deliver to Engineers I prioritize teamwork and great communication above everything else and i use processes to ensure you are kept on the loop in every phase of your project. Services Include: 🎯 Mobile App Design (iOS & Android) 🎯 Web Design 🎯 UI/UX 🎯 Wireframes 🎯 Interactive Prototypes Feel free to contact me directly if you are looking for high quality results. Alkis

💎 Top 1% Expert-Vetted 🏆 Top Rated Plus ✅ 250+ projects delivered across fintech, SaaS, e-commerce, and enterprise products. 20 years of UX/UI design experience, including a decade as creative director at global agencies like Iris Worldwide London, HAVAS Paris, and Young and Rubicam New York. I design products that are not just visually sharp but strategically built to convert, retain, and scale. Ready to discuss your project? 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 or schedule a quick call directly from my profile. I respond immediately. Below are my services: ✅ 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢 I cover the full UX/UI design lifecycle, from initial research and wireframing through to high-fidelity Figma prototypes and production-ready design systems. My web design work spans SaaS platforms, fintech dashboards, e-commerce, and mobile applications. Whether a client needs a complete product design overhaul or a focused UX audit, I bring the same structured, research-backed approach every time. Core UX/UI design services: product design strategy and UX architecture, complex wireframing and information hierarchy, rapid prototyping and interactive Figma components, design systems and UI libraries, user research and usability testing, heuristic analysis and CRO-focused UX audits, and creative direction including brand identity and visual language. Tools: Figma, Webflow, Sketch, Adobe XD, Illustrator, Photoshop, InVision, Axure, Hotjar, Mixpanel, Fullstory, Google Analytics, and UserTesting, Generative AI, Chat GPT, Nano banana, Claude, Gemini. ✅ 𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦 - 250+ UX/UI design projects completed with a consistent 5-star track record across the US, Europe, and Asia. - Recent highlights: a fintech core banking platform for Omniwire, simplifying complex issuer workflows into an intuitive product design across multiple markets. - A personal finance web application for MoolaX where the UX design reduced onboarding drop-off by restructuring information hierarchy and simplifying the dashboard UI. - A full product design and web design build for Austrian Audio, turning a high-end audio brand into a conversion-optimized e-commerce experience across desktop and mobile. ✅ 𝗪𝗛𝗔𝗧 𝗦𝗘𝗧𝗦 𝗠𝗬 𝗨𝗫/𝗨𝗜 𝗔𝗣𝗔𝗥𝗧 Most UX/UI designers are strong on research or strong on visuals. After 20 years across product design and creative direction, I bring both. Agency work trained me to design for persuasion and brand impact. Product design across 250+ projects taught me to design for clarity, retention, and real user behavior. The result is UX/UI work that looks considered, converts visitors, and gets built the way it was designed. ✅ 𝗖𝗢𝗥𝗘 𝗙𝗢𝗖𝗨𝗦 The clients I work best with are product teams and founders who need a UX/UI designer operating at both strategic and execution levels. I am equally comfortable running a UX audit, building a design system from scratch in Figma, or owning the full web design process from brief to handoff. My creative direction background means I think about brand, narrative, and conversion alongside usability. Industries: fintech and banking, SaaS and B2B platforms, e-commerce, healthcare, media, and enterprise software. ✅ 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 Every UX/UI design engagement starts with understanding the problem before opening Figma. I run a discovery phase covering user goals, business constraints, existing UX patterns, and competitive positioning. Wireframing and UX architecture come before any visual UI design decisions. This prevents the most expensive mistake in web design: building beautiful interfaces on top of broken user flows. I work in tight feedback cycles and deliver annotated Figma files with developer handoff specs, component documentation, and interaction notes so nothing gets lost between design and engineering. ✅ 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘 𝗕𝗬 𝗔𝗥𝗘𝗔 SaaS and Fintech Product Design: Core product experiences for fintech platforms, banking dashboards, and data-heavy SaaS products where UX/UI design must make complex information readable and actionable. Every engagement starts with UX research and flow mapping in Figma before UI design begins. Web Design and E-commerce: Brand-led marketing sites, conversion-optimized landing pages, and full e-commerce UI including product pages, checkout flows, and mobile web. CRO principles and A/B testing applied wherever performance data is available. Mobile App and Responsive UX/UI: Mobile-first UX/UI for iOS and Android with gesture-based interaction design, scalable component systems, and design consistency from mobile to desktop. Creative Direction and Brand: Brand identity, visual language, logo design, and strategic positioning work that connects product design to business narrative. 🚀 SKILLS - Web Design - Figma - User Interface Design - UX & UI - User Experience Design - Mobile App Design - Generative AI (Chat GPT, Clause, Genini..) 💡 Want a free UX/UI audit before we discuss scope? Send me a message, I reply immediately.

Have an app idea, an MVP to launch, or a vibe coding/AI prototype stuck in dev? Top 1% Upwork developer: My clients raised $350M+, hit 2M+ users, and earned 10K+ 5-star reviews. For 10+ years, I’ve helped entrepreneurs & business owners turn early concepts into scalable, high-revenue apps. Who I Help I speak founder and business, not just technical jargon. I am the right partner if you need to: • Fix & rescue a broken, "vibe-coded," or unfinished AI prototype. • Launch a lean MVP to validate your app idea quickly without overspending. • Scale an existing app or build custom internal software to streamline operations for your business. Why Work With Me? I’ve walked in your shoes. Over a decade ago, I was a non-technical founder hiring freelancers on Upwork. I made every costly mistake in the book—choosing the wrong tech stack, making bad hires, and skipping early user validation. Through two years of trial and error, I overcame those hurdles to launch SchooLinks (now an Inc. 5000 edtech platform with $90M+ raised). Later, as VP of Tech for UC Berkeley’s Entrepreneurship Association, I discovered a true passion for mentoring founders. Today, I dedicate my career to helping entrepreneurs & business owners launch web and mobile apps while bypassing those exact expensive missteps. Track Record & Achievements: • $350M+ Raised: Total funding secured by client apps built under my direction • 2M+ Active Users: Scale achieved across apps I’ve designed and developed • 10K+ 5-Star Reviews: User satisfaction on launched apps • Top 1% Talent: Recognized as a premier App Designer & Developer on Upwork • Trusted by Top Brands: Launched projects for Harvard, Samsung, Indeed, Yamaha, and USF Core Tech Stack & Tools • AI-Driven Development: Cursor, Claude Code, OpenAI, Gemini, Lovable • Frontend & Mobile: Flutter, Angular, Figma (UI/UX) • Backend & Cloud: Node.js, Supabase, AWS, MongoDB Let’s Build Smart If this resonates with you, let’s talk. I offer strategy consultations where we’ll review your project and build a clear, actionable execution plan tailored to your goals. Reach out today to save months of frustration, cut thousands in wasted dev spend, and validate your app idea the lean way.

Expert Vetted (Top 1%). Founder of Sanel Studio. I don't just design your product, I architect it, prototype it, and get it to market. I'm a one-person product team for funded startups and enterprise companies who need to move fast without hiring five people. I use AI tooling (Claude Code, Stitch, V0) to deliver what used to take a designer, a PM, and a frontend dev. Recent example: 81 interactive screens, production-ready, with a full design system — built and delivered faster than most studios finish a discovery phase. Another: a complete native macOS medical application, 45,000 lines of Swift, shipped to TestFlight — built entirely through AI-assisted development. What I deliver that other designers don't: → Product architecture. I write PRDs, define data models, map information architecture, and make product decisions — not just pixel decisions. I've simplified broken taxonomies, designed regulatory compliance systems, and built approval rule engines. → Interactive prototypes that actually work. Not Figma clickthroughs — real React and Next.js prototypes deployed to Vercel that engineering can reference, stakeholders can demo, and investors can interact with. → AI-native workflows. I built a design pipeline where AI generates code, code converts to Figma, and Figma ships to developers — all documented with reusable prompt playbooks. This is why I deliver 10x the scope at a fraction of agency pricing. → Full go-to-market. I've set up and managed Google Ads campaigns, built GA4/GTM analytics stacks, run SEO strategy, and achieved 14.6% conversion rates on landing pages I designed and built. Verticals I know deeply: fintech (consumer banking, DeFi, high-risk payments, trading), healthtech (clinical workflows, medical devices, regulatory compliance), B2B SaaS (MarTech dashboards, CRE platforms, enterprise tools), and consumer mobile. Published apps: SoFi, EndoMac, PrepSync, Funding Circle, Motif, Wend, Odola, Xace, Qirnas, Faith Interactive, Intelidate. I work with a limited number of clients to ensure the quality that got me Expert Vetted. Message me with your product challenge.

Hi there 👋. I use design thinking to help build complex & custom solutions for projects including web, mobile, and desktop platforms. During the iterative process 🔁 I go through these steps: Understand → Observe → Define → Ideate → Prototype → Test = 💎 Double Diamond Design Model For each design, I pick the best tool among UX methodologies including Lean Canvas • Competitor Analysis • Persona/User profile • Empathy Map • Customer Journey Map • Information Architecture • Wireframing • Prototyping etc. Besides UX, I do: ✔️ UI design – UI-kits, icon sets, etc; ✔️ Interactive prototyping – test an app before starting development; ✔️ Motion design – micro-interactions & animations. Figma, Sketch, Xd, Protopie – I can use any design tool. Feel free to contact me at any time ✍