Hire the Best Consumer Segmentation Freelancers in San Francisco, CA

The rare humanities PhD with data and coding skills. I am an expert in both analyzing quantitative and qualitative data and communicating the results in a language and format that non-experts can process and understand intuitively. The data never speaks for itself; interpretation, visualization, and context are critical to properly separate signal from noise. 8 years experience in online content sites and communities, including time with content, data, engineering, and UX teams. 13 years experience in quantitative and qualitative research on politics and culture. Skills -Quantitative research methods: survey design & analysis Web scraping social network analysis computational linguistics MySQL database construction Python / Pandas -Qualitative research methods: Archival research Interviews Ethnography Historical and political analysis - Dashboards and data visualization Python + Dash / Plotly Python + D3.js Tableau -Web analytics: Google Analytics Google Tag Manager -Web front-end development and design: HTML5 CSS3 AWS and server management basic PHP Photoshop Illustrator -WordPress design Site design and construction (Bitnami Wordpress stack) Theme modification Plugin installation, vetting -Content Direction: Strategy Writing Editing Research Project management -Community management and design Fluent in English and Spanish. Reading proficiency in French and Portuguese.

Do you want to increase usage of your product? Do you want to understand why your users stopped using your product? Do you want to understand your target audience and design something they'll use? User research will help you understand all of these questions and more. I can help you understand your users via a wide spectrum of research methods. With my experience at Facebook, Google, and Cisco-- I've gained valuable skills that I'd like to put to use as a freelancer. What I can offer is: • Research planning and research question generation • Survey design and survey implementation • Usability testing • In-depth interviews • Various creative qualitative methods, like participatory design and card sorting • Competitive analysis • UX Audits UX Audits are simple. I take a look at your product, and give you feedback based off of my knowledge of UX design principles. I'll give design recommendations as well as spell out principles that you can follow to continuously improve UX. I take my work very seriously, and communicate often and effectively. I take pride in providing the utmost quality deliverables to my clients. I'd love to help you gain a deep understanding of your users!

I’m a Marketing Analytics specialist with nearly 10 years of experience helping businesses turn data into growth. I work with brands and agencies to streamline their reporting, improve campaign performance, and get real clarity on what’s working and what’s not. What I do best: Cross platform ad reporting: Google Ads, Meta, Google Analytics, The Trade Desk, you name it. I bring it all into a clear, unified view. Tagging and tracking: From GA4 to Meta Pixel to custom events, I ensure clean, accurate data collection from the ground up. Dashboard creation: I build sleek, actionable dashboards in Looker Studio, Tableau, and Agency Analytics that let you focus on decisions, not digging through spreadsheets. Campaign optimization: I don’t just report on campaigns, I help improve them with data backed insights and testing strategies. Client communication: Whether it’s a quick sync or a formal wrap up, I turn performance data into clear, compelling narratives that drive alignment and action. If you’re looking for someone who can own the analytics side of your marketing operations, connect the dots between platforms, and give you reliable insight into performance, I’d love to chat.