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I'm a Certified Product Owner and Salesforce Business Analyst with over 15 years of experience helping organizations improve customer engagement, streamline operations, and align technology with business strategy. My background spans CRM, case management, workflow design, banking and advertising platforms supporting businesses from global enterprises to high-growth startups. I specialize in gathering and translating business requirements into actionable solutions, mapping workflows, and ensuring user-centered design. My focus includes custom configurations, process optimization, and delivering data-driven insights to support decision-making. In addition to my CRM expertise, I have a strong foundation in broader digital transformation initiatives and business process analysis. I regularly use Lucidchart and Visio for process mapping and solution design, and Excel and SQL for data analysis and reporting. I have hands-on experience defining data integration requirements, creating API integration specifications, and performing data mapping to ensure seamless system interoperability. While I collaborate closely with technical teams, I also maintain a working knowledge of technologies to support effective communication between business and development stakeholders. My approach is rooted in agile delivery, user advocacy, and continuous improvement, with a focus on delivering clear business value at every stage of a project.

𝗜 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝘂𝗿𝗻 🅳🅰🆃🅰 𝗶𝗻𝘁𝗼 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝘂𝘀𝗶𝗻𝗴 𝘃𝗶𝘀𝘂𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀! 🥇 𝙀𝙓𝙋𝙀𝙍𝙏 𝙑𝙀𝙏𝙏𝙀𝘿 in the Data Science & Analytics category (top 1%) ✔️10+ years in data visualization and Tableau ✔️Featured in Tableau Conference ✔️23 years in BI and data analytics ✔️Clients: Apple, JPMorgan Chase, UnitedHealth, Delta Dental, OpenTable ✔️Domains experience: Finance, Investments, Healthcare, Marketing As an Expert-Vetted freelancer who’s in the top 1% of all talent on Upwork in the Data Science & Analytics category, I offer Tableau and Tableau Prep consulting, visual analytics, BI, and data visualization services and specialize in working across functions to visualize business data and automate business processes. I help companies leverage Tableau visual analytics solutions to discover what works and what doesn't, drive better business outcomes, deliver on their missions, and serve their customers and communities more effectively. SERVICES ✅ Tableau consulting, interactive KPI dashboards, data literacy, visual analytics, business intelligence, training ✅ Analytics strategy and data strategy, data visualization best practices, accessibility ✅ Data preparation, ETL, automation, and reporting 📞Message me to discuss if I'm the right fit for your project. If you are not satisfied with my deliverables, I offer a money-back guarantee. GAIN A COMPETITIVE ADVANTAGE ✅ Convert data to insights, and drive change with Tableau visual analytics and data analysis ✅ Use data visualization solutions to make data-driven and informed decisions that consistently produce outstanding results and allow you to understand what factors are driving or drowning your business ✅ No more guesswork! Leverage data analytics and reporting tools to measure the quantitative and qualitative impact of your strategic and tactical decisions in real time. ✅ Help your teams across departmental silos capture, track, measure, and analyze their data, and understand business as a whole. What makes me unique? For the past two decades, my core competencies have been shaped by serving clients from start-ups to Fortune 100 companies from Wall Street to Silicon Valley across industries, functions, and geographies. CORE COMPETENCIES ▪ Experience across functions, sectors, and cultures ▪ 360° analytics and elimination of data silos ▪ Focus on the domains of finance, marketing, and health ▪ First-hand knowledge of business pain points ▪ Cross-industry experience ▪ Technology stack ▪ Understanding of cultural differences ▪ Ethics ▪ Attention to detail ▪ Equipped for the modern age of audio-video communication CLIENT RESULTS AND CASE STUDIES 🚀️ Developed Tableau data visualizations of member activities that enable the healthcare technology client to sell web and mobile analytics products and drive down healthcare costs. 🚀️ Developed a visual analytics solution used by the B2B2C SAAS company and its clients to gain visibility into the effectiveness of placements and marketing campaigns and to optimize spend and time. 🚀️ Worked on a CX data analytics initiative of a dental insurance firm to connect data across the functional silos and develop Tableau dashboards yielding deep insights about the customer experiences with onboarding, touchpoints, survey, and NPS data metrics. 🚀️ Equipped marketing operations sales reps with visual real-time customer-centric tools enabling them to understand customer purchase behavior, increase upselling, suggestive, and cross-selling, and reduce returns. TESTIMONIALS ⭐️⭐️⭐️⭐️⭐ ❝Aleksandr was a wealth of knowledge when we were implementing Tableau ...and made sure that we were leveraging our data to provide for the best outcomes❞ —Brock Howard Director at Rally Health ❝Aleksandr contributed greatly to our ability to maximize Tableau at Greenleaf by creating workbooks that allowed us to do quick and accurate sales analysis with numerous options and views.❞ —Ted Cavagnaro Sales Operations Manager at GreenLeaf ❝Aleksandr really helped bring clarity and order to our enterprise Tableau deployment❞ —Avi Sen Senior Director at Apple Thank you for visiting my profile! I wish you bright insights driving actions to achieve your aspirations! Skills: dataviz, viz, graph, chart, financial analytics, investment analytics, healthcare analytics, marketing analytics, web analytics, financial data analytics, financial modeling, LOD expressions, table calcs, certified, expert vetted, data scientist, dashboard design, data modeling, data management, visual storytelling, information graphics, SEO, Tableau Desktop, Tableau Server, Tableau Prep Builder, Tableau Cloud, Salesforce, SFDC, Microsoft SQL Server, SSRS, SSIS, Excel VBA, Power Query, MySQL, Teradata, PostgreSQL, Amazon Redshift, AWS, ERP, XML, HTML, RegEx, CSS, Qualtrics, QBO, Google Analytics, GA4, Adobe Photoshop, Adobe Premiere Pro, Umbraco CMS

I have 10+ years of experience working in tech companies and the various positions have required me to assume the responsibilities of multiple roles: product operations analyst, project manager, program manager, TPM, team lead and team manager to name a few. I have a proven track record of driving complex projects to successful completion by aligning cross-functional teams, bridging the gaps between technical vs nontechnical teams, managing resources, and mitigating risks. I excel in navigating competing priorities, leading multi-disciplinary teams, communicating effectively, and building strong stakeholder relationships to ensure that projects meet or exceed goals. I’m always looking for new ways to innovate and optimize processes, and I’m passionate about creating environments where people and teams can thrive. Let’s connect if you’re interested in discussing best practices, or if you have an exciting opportunity to collaborate on new projects!