Hire the Best Apparel Specialists
in the United Kingdom

I am a creative professional specializing in high-end photo retouching and AI-driven content creation. With a passion for visual innovation, I bridge the gap between traditional aesthetics and cutting-edge digital technology. ​My workflow combines technical precision in Adobe Photoshop and Lightroom with the creative possibilities of generative AI tools. Whether you are looking for polished commercial photography edits or unique, ultra-realistic AI-generated assets for fashion and editorial projects, I deliver results that blend artistry with commercial impact. ​Key Expertise: ☻​Professional Photo Retouching: High-fashion, editorial, and commercial product visualization. ​☻AI Content Generation: Creating cinematic, ultra-realistic imagery and video assets using advanced AI workflows. ​☻Visual Storytelling: Developing creative aesthetics that align with modern visual trends, including cinematic and avant-garde styles. ​I am committed to delivering high-quality, detail-oriented work on time. Let’s collaborate to bring your visual projects to life.

I help lingerie, swimwear, nightwear and activewear brands take products from early concept through to factory-ready tech packs, sampling and fit. I have 15+ years’ commercial experience across global retailers, specialist design houses and start-ups. My in-house background includes Gilly Hicks/Abercrombie & Fitch, followed by more than 10 years working for specialist UK lingerie design houses developing products for global retailers such as Boux Avenue, Ann Summers, Zalando, Yours Clothing, Curvy Kate, ASOS and Topshop. My experience is both creative and technical. I can take a product or collection through concept development, commercial design, CADs, fabric and trim sourcing, construction, measurement specifications, grading guidance, BOMs and detailed factory-ready tech packs. I also support sampling and fit development. This can include sample reviews, fit comments, factory queries and practical changes to improve support, comfort, finish and cost before production. I specialise in: • Lingerie and intimates – wired and non-wired bras, briefs, bodies, shapewear, nursing and period underwear • Swimwear – bikinis, swimsuits, cup-sized and supportive styles • Nightwear and loungewear – robes, chemises, pyjamas and soft separates • Activewear and athleisure – yoga, Pilates and performance stretch products A tech pack can include: • Accurate front and back technical flats and construction details • Colour CADs • BOM with fabric, trim and component recommendations • Measurement diagrams and graded specification charts • Stitching, finishing, labels and packaging information • Reference imagery and clear factory notes I have worked closely with factories and suppliers across the UK, Europe and Asia, so I understand what manufacturers need to cost, sample and produce a style properly. I can also advise on low-MOQ sourcing and suitable manufacturing routes where this forms part of a wider development project. Clients usually bring me in when they need more than a good-looking sketch. They need a commercially realistic product, clear technical communication and someone experienced enough to spot issues before they become expensive rounds of sampling. I work with established brands, retailers and start-ups, either on a single technical product, a full collection or ongoing design and product-development support. Send me the product category, number of styles and current development stage, and I’ll let you know the most sensible next step!

Turning a design idea into something a factory can actually make is harder than most brands expect. I help fashion founders and brands bridge that gap, with tech packs and production ready designs that are clear, accurate and built for real manufacturing. With 8+ years in the apparel industry and a background as an import merchandiser managing factory communication, sampling, compliance and critical path timelines, my work goes beyond flat sketches. I understand what happens after the file lands in a factory inbox, and I design accordingly. I specialise in kidswear, babywear and activewear, but work across womenswear and menswear too. Whether you need a single tech pack for sampling or end to end support across a full season, I can help you get from idea to production ready specs without the back and forth. Services include: tech packs and spec sheets, garment and print design, CAD flat sketches (Adobe Illustrator), size charts and grade rules, and supplier-ready handoff documentation. Available for both one off projects and ongoing support.

I've completed various projects on Upwork with a 5.0 average, helping small businesses and startups get a brand identity that actually looks like it was made by someone who knew what they were doing. Since my last projects here I've been running my own studio, Marshall Studio, working with startups on brand strategy, identity, and websites, including deep tech and biotech companies that need to look credible fast for investors. That work sharpened my process a lot, I now move faster without losing the thinking behind the design. What that means for you: a small set of considered options, not fifty templates. Fixed price, fixed timeline, clear scope from the start. I specialize in Brand Identity Design, Logo Design, Brand Strategy, and Webflow Web Design.

Helping brand founders navigate complex supply chains with clarity - aligning materials, suppliers and production strategies to make confident sourcing decisions and create commercially viable products. Collectively meeting MOQ for sustainable luxury streetwear brands, utilising an established supplier network in Sri Lanka and South East Asia. I specialise in identifying innovative product opportunities and managing the process of concept to launch in close collaboration with manufacturers and the design and marketing teams. Director of product programs at Core Order Streetwear. My focus is sustainable lifestyle, sportswear and streetwear apparel sourcing, organic cotton jersey, garment washes and embellishment. I build loyal and supportive supplier relationships. As head franchise buyer for brands including Nike, Mango and Levis, I provide advice to optimise sales and margin with effective product assortment planning and inventory management supported by integrated marketing campaigns. 16-years OEM and ODM Product Sourcing, Buying and Inventory Management - Invitee of London Fashion Week for Moso Bamboo Apparel - Featured in British Vogue - Head of Buying and Merchandising - lifestyle brand franchise - 11 brands including Nike - Product Manager - 500+ retail locations, wholesale, e-commerce and licence, UK footwear brand - 1st BSc Honours International Fashion Marketing, Manchester - Brands: Adidas Originals, Nike, Mango, Clarks, Flannels, Maysons, ReUpLane, Raie Eyewear - Product Developer - Jersey, beachwear and sport. Sportswear and streetwear supplier network across Sri Lanka, Pakistan, India and China. Services - Connecting you with the right suppliers to support your business in a long term partnership - Consulting to refine your product, brand offer and brand presence - Optimise your bottom line, increase efficiency, reduce terminal stock, MVP and scaling growth - Simple, custom SOP templates for your seasonal line plan, costings, critical path, trading reports, range planning, inventory management - Competitor research, product opportunities, brand USP - Consulting - integrated marketing communications and channels - E-commerce website optimisation - brand and competitor review and recommendations Consulting on all of the below. • All SOPs for buying, merchandising, design, trend, sourcing, trading processes for your business - beyond concept to launch • Proven sales and margin growth - detailed inventory management, optimised product assortment • Sales and stock analysis, demand planning and open-to-buy management • Costings management, price negotiations, product labelling and knowledge of import regulations • Global brand showroom selections, factory visits, sample QC, tech pack handover, tradefairs, wholesale markets, Alibaba, supply-chain creation • Cross-function Management. Collaborating across functions including retail, sales, merchandising, product development, factories, suppliers, warehouse, logistics, franchise partners, brand representatives, design, marketing, finance, trends and materials sourcing Product Category Focus Streetwear accessories, socks, caps, sunglasses, water bottles, RPET bags, sneakers, sportswear, beachwear, loungewear, sports accessories and equipment, fabric, trims, packaging, labelling, running, yoga, surf.

Sportswear & Technical Fashion Designer with 9 years experience in the industry, currently looking for new roles within the industry. Most recently I have been taking on solitary Freelance and consultancy work where I have produced collections for start-up golf brands and creative agencies. Clients include; Local Rule, Lupr, Service Studio, Sunner, & AEI Sustainable Manufacturing. I have also been represented by Equinox Creative, a collective of creatives who love to be outside, where I have worked on projects for World Surf League including a collection for the Tahiti Pro and a collection for the upcoming Olympics. Before this, as Senior Designer across brands such as ES4, Laundry Market and Suburban Sundays I played a key role in designing for and building brands. ES4 being a premium golf and lifestyle brand and Laundry Market which focuses on everyday essentials; really good quality pieces that can be worn again and again. Previously I have delivered designs and collections for larger companies and brands such as LIV Golf, World Athletics, Planks Clothing, O'neill and River Island. Designing and developing apparel and accessories across men’s, women’s and kids. What I love about my experience working across the apparel industry is collaborating with other designers, creatives, and athletes to design and visualise their ideas. Previous experience to this includes; Planks Clothing, O'neill and River Island. First Class Honours degree in Fashion Design. I would really welcome the opportunity to discuss any potential projects. Please get in touch to discuss further.