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Hi! I'm Cata, a graphic designer with several years of experience and a deep love for building visual identities that feel true, thoughtful, and meaningful. I’m especially passionate about branding, editorial design, and social media design. I enjoy digging into the creative process, bouncing ideas with others, and crafting design solutions that not only look good but make sense. I'm curious, detail-oriented, and always eager to learn something new or push a concept a bit further. I studied Communications at UdelaR (Uruguay), specialized in Design and Management of Brand and Identity Systems at UBA (Argentina), and also trained in Graphic Design and Art Direction in both Montevideo and Buenos Aires. If you're looking for someone who will dive into your project with care, creativity, and clarity, I’d love to collaborate!

I’m a Senior Software Engineer from ‘Universidad ORT Uruguay’. As a Software Consultant, I mostly work on backend development and testing. I enjoy problem solving on every level, from the discussion of crazy ideas to the implementation of them to the very detail. Every day I wake up thinking about what challenge will i get when i start! I consider myself very creative, with strong skills when it comes to interact with other people and solving technical and architectural problems. I’m truly passionate about getting involved in the collaborative process of having discussions and exchanging ideas to solve problems and learning new stuff. I’m always interested in receiving offers, so feel free to contact me if you like.

🏆 Top 1% Expert-Vetted Salesforce Architect. 98% Job Success. 15x Salesforce Certified. 7x HubSpot Certified. Most clients do not hire me to implement Salesforce. They hire me two years after someone else did. By the time they reach me, the org is hard to change, automation fires in ways nobody can explain, reports stopped matching the business a while ago, and two or three consultants have been through, each leaving a layer behind. There is usually one person left who half understands it, and everyone is afraid of the day they leave. If that sounds familiar, the situation is more normal than it feels from inside, and it is fixable. I have spent most of my career inside orgs exactly like this, and none of them was beyond repair. That is the work I do. I take over existing Salesforce environments, figure out how they are actually built, find what is slowing your team down, and turn the org into something your business can rely on and change without holding its breath. Nothing gets ripped out on day one. I work carefully, in small reversible steps, and your team keeps working while I do. You will always know where things stand. I explain what I find in plain English, tell you what each decision costs before you make it, and document everything I build, so what you learn about your own org stays with you and not with me. 👤 Who you are hiring Me. Not an account manager, not a junior developer working under my name. I run every engagement personally, from discovery and architecture through implementation, integrations, deployment, and support. $2M+ earned on Upwork across 100+ projects, and every one of them finished. Whether you're a startup scaling fast or an enterprise untangling a complex org, you'll get senior-level work delivered on time. ⚡ How I work Everything you say reaches me, because there is nobody between us. You explain your problem once, to the person who will actually solve it. I think before I build. The cheapest time to fix an architecture mistake is before it exists, so every solution gets designed for how your business will look in three years, not just how it looks this quarter. Fast, without the usual trade-off. I deliver quickly because I have solved most of these problems before, not because I skip steps. You get documentation with everything. If someone else has to maintain it someday, they can. Your org should never depend on my memory. And most clients stay. Not because anything obliges them to, but because once someone knows your org well, every future question gets cheaper to answer. 🎓 Salesforce Sales Cloud · Service Cloud · Experience Cloud · Revenue Cloud (CPQ) · Financial Services Cloud · Marketing Cloud · Account Engagement (Pardot) · Agentforce AI · Lightning Web Components · Apex · Flow Builder · Reports & Dashboards · CRM Analytics · Integrations · MuleSoft · Data Migration · AppExchange Development · Managed Packages 🔧 Beyond Salesforce HubSpot (CRM, Sales Hub, Marketing Hub) · Lead Lifecycle Automation · REST & SOAP APIs · Zapier · Slack · Power BI · Tableau · OpenAI & AI Automation · CRM Migrations · Workflow Automation 🎓 Certifications 7 Salesforce certifications, including Administrator, Advanced Administrator, Platform App Builder, Platform Developer I & II, Sales Cloud Consultant, Service Cloud Consultant, Experience Cloud Consultant, CPQ Specialist, Marketing Cloud Consultant, Marketing Cloud Developer, Marketing Cloud Administrator, CRM Analytics Consultant, and MuleSoft Developer I & II. 📊 Recent work Enterprise multi-cloud implementations · Revenue Cloud (CPQ) for enterprise sales teams · Experience Cloud customer portals · Marketing Cloud automation and lead nurturing · Salesforce and HubSpot migrations · Salesforce and HubSpot migrations · Large-scale API integrations and data migrations · Agentforce AI and process automation First Salesforce implementation, an org that needs rescuing, systems that should talk to each other and do not, or a bigger CRM transformation you are still planning. Wherever you are in that list, the starting point is the same. Tell me what is not working. I will help you fix it.

Overview I build production‑grade AI features and high‑performance backends. Retrieval‑Augmented Generation (RAG), agent workflows, vector search, text‑to‑SQL, and evaluation pipelines — glued to solid engineering. I have 15+ years shipping scalable systems and ~2 years building applied GenAI for a startup and client projects. I design “AI‑first” systems where LLMs are controlled, observable, and secure: a staged pipeline (Planner → Clarifier → SQL‑Gate → Executor → Synthesizer) with checkpoints, read‑only DB access, output validation, and clear I/O contracts. This yields answers you can trust, trace, and scale. Core AI Skill Set • RAG systems: retrieval pipelines, chunking, hybrid search (lexical + dense), reranking, grounding & citations. • Vector search on Postgres with pgvector: schema design, ANN indexes (HNSW/IVFFlat), recall/latency tuning. • Agentic orchestration (LangGraph‑inspired): stateful graphs, checkpoints/resume, human‑in‑the‑loop interrupts, streaming, and debugging. • Text‑to‑SQL: constrained decoding (e.g., PICARD‑style prompts) + SQL AST validation; parameterized queries only. • LLM safety & governance: OWASP Top‑10 controls (prompt‑injection mitigations, secure tool use, output validation, least‑privilege data access), secrets handling, rate limiting, and audit trails. • Observability & evals: step‑level logs/traces, latency and answer‑quality metrics, fixtures from real traces for regression. Services & Packages • RAG MVP (2–4 weeks): data connectors, normalization + chunking/embeddings, hybrid retrieval, grounding/citations, basic evals, and a clean chat UI. • Agentic Analytics: Planner/Clarifier/SQL‑Gate/Executor pipeline for BI over your data; JSON‑first responses, guardrails, dashboards for query quality. • LLM Safety Review: gap assessment vs OWASP LLM Top‑10 + practical remediation roadmap and hardening checklist. • Postgres Vectorization: pgvector rollout, ANN index tuning (HNSW/IVFFlat), latency/recall SLAs, and hybrid retrieval with BM25/trigram. Representative AI Projects • E‑commerce RAG Assistant: multi‑tenant product QA with hybrid retrieval, ANN search, and guardrails; human approval for sensitive SQL; measurable lift in accuracy and latency. • Agent Workflow for Analytics: Planner→Clarifier→SQL‑Gate→Executor pipeline; constrained decoding ensures valid SQL across unseen schemas; reduced query failures and hallucinations. • Safety Hardening for LLM Apps: implemented OWASP controls (input filtering, tool allow‑lists, output validation, secrets isolation); added step‑level telemetry for audits. Backend & Systems (Non‑AI) • Scalable backend development: PHP (Laravel/CodeIgniter), Python, Node.js. • Distributed systems & performance: caching, queues, load balancing, high‑concurrency patterns. • Database architecture & optimization: Postgres/MySQL, Redis/Memcached; schema design, indexing, query tuning. • APIs & integrations: secure REST/JSON APIs, third‑party integrations, webhooks, auth and permissions. • Cloud & DevOps: Linux, AWS, Serverless, CI/CD, infrastructure as code, observability. How I Work • Business‑first mindset, clear communication, and fast iteration. • Clean, maintainable, and testable code; contracts between stages (JSON schemas) for reliability. • Performance and reliability at scale; secure defaults (read‑only DB access, timeouts, rate limits). Let’s build AI that ships — reliable, secure, and fast. Click “Message” and tell me about your project.

Although I work as an architect, I am specialized in CAD design and SketchUP® projects, especially in tools to show the project to clients. I have also delved into urban design, fluently handling georeferencing programs such as QGis, as well as incorporating experience in Autodesk Infraworks®. I seek to collaborate with my work in all of the necessary for a good final project image.

Good day, Thank you for visiting my profile. I am a highly motivated and proactive Architect with over 20 years of experience in every phase of the design process, from conceptual design to construction documents. I value building long-term working relationships, I would be more than happy to assist you with your job. Please don’t hesitate to contact me if you would like further information about my work. Best,