Most agencies struggle when the product is complicated, the approval process is brutal, or the brief doesn't exist yet. I don't.
I'm a B2B content strategist and generative AI video producer with 12+ years working with companies that have something genuinely complex to sell or explain. My clients include Microsoft and Johnson & Johnson MedTech, where I've been an embedded partner for over 8 years across their entire EMEA region. On Upwork: 10,500+ hours, $900K+ in lifetime earnings, 100% Job Success Score, Expert-Vetted status.
Most AI-assisted content is either too human-slow or too machine-shallow. I've spent 12+ years doing this work by hand: the briefs that didn't exist, the approvals that took months, the subject matter that defeated generalist writers. Knowing that work intimately is what makes the AI layer actually work.
***B2B content strategy & technical writing***
I help B2B tech companies — SaaS, medtech, semiconductors, industrial — become findable by the buyers already searching for what they make.
Every article goes through a five-stage pipeline: deep research against live web sources, a keyword-led draft built for the specific reader, a structured fact-check that catches errors before you see them, a persona review that tests the draft against three real reader types, and a targeted rewrite before delivery. What reaches you is versioned, auditable, and accurate. Tested by regulatory reviewers in medtech.
This isn't just faster than traditional agency work. It's more rigorous.
***Generative AI video***
Most generative AI video looks like a proof of concept. I use it to make finished work.
I started as a screenwriter and spent years in traditional production, learning what great creative looks like, and watching budget and logistics get in the way of it. Generative AI changed that. I now have full end-to-end creative control and can execute ideas that would have required a massive production budget or simply wouldn't have been possible.
Full in-house pipeline: concept, script, visuals, voice, music, and sound design. Work ranges from brand commercials and product launches to short film. Runner-up at the Odyssey Generative AI Awards. Sponsored by Runway, Kling, and Hailuo.
I take on a small number of engagements at a time. If you have a strong product and content that isn't doing the work it should, that's the problem I solve.
Creative Writing
Article Writing
SEO Writing
Content Marketing
Copywriting
Content Writing
Screenwriting
Website Copywriting
Online Writing
Humor Writing
Zanandi B.
Cape Town, South Africa
$35/hr
5.0
6 jobs
I am a scriptwriter, playwright, feature and video writer with almost two decades of experience in my fields of expertise. I'm a thorough researcher who works fast, and I love collaborating with folks from all over the world. I've published plays, written for Macaulay Culkin's satirical website, and I've done a comic book story for the Canadian TV series, Trailer Park Boys. Please see my employment history for more details on what I've done, and how I can possibly help you with your project.
Writing
Editing & Proofreading
Online Research
Scriptwriting
Podcast Content
Comic Book
Theatre
Francois V.
Cape Town, South Africa
$20/hr
4.9
39 jobs
Ignite Your Projects with Creative Brilliance!
Are you seeking a skilled wordsmith to elevate your projects to new heights? Look no further. With a robust portfolio boasting over 400,000 words of published and ghostwritten content, I excel at crafting narratives that captivate and engage audiences across various genres.
Beyond my proficiency in fiction writing, my expertise extends to a diverse array of disciplines essential for digital success. From implementing SEO strategies to designing captivating websites, from crafting compelling copy to delivering engaging voiceovers, I possess a versatile skill set honed through years of experience in the digital marketing arena. With a solid foundation in retail and brick-and-mortar digital marketing agencies, I bring a nuanced understanding of consumer behavior and market dynamics to every project.
However, what truly sets me apart is my background in performance arts. With over twelve years as a stand-up comedian, musician, and comedy mentor in South Africa, I have honed the ability to infuse humor and wit into my writing, captivating audiences and leaving a lasting impression. Having secured two comedy awards, I have proven my ability to entertain and engage across diverse platforms.
When you choose to collaborate with me, you can expect nothing short of excellence. I pride myself on clear and open communication, ensuring that your vision is not only realized but elevated to new heights. With an unwavering commitment to underpromise and overdeliver, I bring a relentless drive for perfection to every project.
But beyond my professional prowess, there's more to me than meets the eye. I am an advocate for clean living, a voracious reader with a penchant for science fiction and horror, an indie film enthusiast, and an experienced radio and podcast broadcaster. My eclectic interests and offbeat sensibilities infuse my work with a unique perspective that sets it apart from the rest.
In summary, here's what I bring to the table:
Skills and Talents:
- Creative Fiction Writing (400k+ words ghostwritten, published, and sold)
- SEO Optimization
- Digital Marketing Expertise
- Website Design
- Copywriting
- Voiceovers
- Comedy Writing and Performance
- Radio and Podcast Broadcasting
Attributes:
- Amazing communicator
- Underpromise, overdeliver—always
- Ability to channel creativity from the unconventional
- Jack of all trades
- Advocate for clean living
- Avid reader, particularly of SF and Horror
- Indie film enthusiast
With this arsenal of skills, talents, and attributes at your disposal, let's embark on a journey to create something truly exceptional. Together, we'll turn your ideas into reality, one word at a time.
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