Experienced graphic designer.
I'm in the publishing & printing industry for more than 16 years.
Worked for over 8 years as a layout designer and a chief technical editor at a publishing and printing house. Now working full time as a freelancer.
I bring the experience and the knowledge to Upwork in order to help clients to complete their projects at the highest professional quality.
My specialty are books. I design and deliver print ready PDFs for the most renown publishers in the world (Amazon, Ingram, Lulu...). Also, I manually (don't use auto conversion software) create epub and kindle ready ebook file formats for world ebook publishers (Amazon Kindle, iBooks, B&N, Kobo...). Layout design, formatting, typesetting, editing and proofing books.
Excellent knowledge in ADOBE Creative Suits (starting from CS2...) Indesign, Photoshop, Illustrator, Acrobat Professional and Dreamweaver...
Over the years, I have developed a keen eye for details, fast and precise workflow, that contributes in quick and professional completion of every task.
Cheers!
Print Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Acrobat
Layout Design
Typesetting
Microsoft Word
Book
Kindle Direct Publishing
Ebook Design
EPUB
Page Layout Design
Vesna M.
Skopje, North Macedonia
$35/hr
5.0
53 jobs
I'm an experienced Book layout Designer.
Over 10 years of experience in Desktop Publishing, both print and digital (ebooks, Epub/Mobi Kindle files) production. Adobe certified for Adobe InDesign, Photoshop, and Illustrator and also in Adobe Acrobat using the Enfocus Pitstop plug-in.
My expertise includes working mostly with long documents, fiction and nonfiction literature, academic and scientific books (medicine, mathematics, technology, anthropology books, economics publications, etc.). I’m also designing catalogs and brochures.
I'm working with advanced InDesign styles, GREP styles, many scripts to automate the process and make the work more accurate.
My design style is simple, clean, followed by grids, easy for reading.
Desktop Publishing
Adobe Illustrator
Adobe Acrobat
Adobe Photoshop
Adobe InDesign
Layout Design
Print Design
Photo Editing
Typography
EPUB
Goran A.
Skopje, North Macedonia
$55/hr
5.0
113 jobs
I help ecommerce and clinic brands turn creative into revenue, from brand identity and campaigns to Shopify UX and conversion-focused web. Built a DACH fitness brand from €0 to €1.1M/month in 33 months and redesigned a UK dental clinic to 155% user growth.
Senior creative director and designer, 20 years across brand, web, and ecommerce. Top Rated on Upwork, 100% Job Success.
I design interfaces and brands that do two things at once: look like premium, considered work, and convert like a landing page. That combination comes from an unusual career path. I started as a graphic designer and art editor in publishing, became Art Director for lifestyle magazines, and for the last decade I've been applying that classical foundation to digital products, e-commerce, and growth-focused websites.
Most clients hire me for one of three reasons:
WEB, SAAS, AND E-COMMERCE UI/UX
End-to-end design for web apps, SaaS products, marketing sites, landing pages, and e-commerce storefronts. I handle discovery, wireframes, prototypes, full UI design, and handoff. Recent work: redesigned the entire Brighton Implant Clinic website (UK) as a hybrid of classical pages and landing pages. Monthly users grew 155% (Google Analytics verified) with strong Core Web Vitals and 88,644 key conversion events tracked across 2025.
BRAND IDENTITY AND VISUAL SYSTEMS
Complete brand identities that hold up five years later and scale across a growing company. Logo, wordmark, color system, typography, iconography, guidelines, and applications across digital, print, and packaging. I'm not a $200-logo designer. Every project starts with a short strategy conversation, and I send reasoning with every decision.
CONVERSION-FOCUSED DESIGN
I think about every screen as both a design problem and a business problem. Atletica.de, a DACH fitness e-commerce brand I helped build from scratch, went from €0 to over €1.1M per month in 33 months. I led brand, visual marketing, and product UX throughout that scale.
INDUSTRY COVERAGE
20 years across e-commerce, healthcare, SaaS, industrial and B2B tech, aerospace and advanced manufacturing, fintech, luxury furniture, higher education, events, and editorial publishing. Projects range from 5-page brand guides for early-stage startups to 60-page brand books and full product design systems for established companies.
HOW I WORK
I work with a small trusted team, which means projects get dedicated attention without the overhead of a full agency. You get senior-level direction on every deliverable. Nothing is handed off and forgotten.
I'm a fit if you want:
• A designer who thinks about outcomes, not just aesthetics
• Typography and system thinking, not just "a logo I like"
• Someone who can run design from discovery to handoff
• A partner for long-term product or brand work
I'm not a fit if you need:
• The cheapest option on Upwork
• Template-based pixel-pushing
• Someone to follow a Pinterest board without questioning it
Happy to jump on a short intro call. Send a message with a bit about your project and I'll respond within a few hours.
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