Your logo should do more than look beautiful—it should help people remember your business.
I help small businesses create thoughtful brand identities that feel professional, memorable, and consistent across every platform. Whether you're launching a new business or refreshing an existing one, I create custom branding designed to grow with your company.
With 15 years of experience and thousands of branding projects completed, I specialize in logos, color palettes, typography, brand guidelines, and marketing collateral that work together as one cohesive identity.
While I'm new to Upwork, I'm not new to branding. I'm excited to bring over a decade of experience to this platform and build my reputation here the same way I have throughout my career—through quality work, clear communication, and happy clients.
As a stay-at-home mom to two wonderful daughters, I started freelancing to combine my passion for design with the flexibility to be present for my family. While I work with businesses across many industries, I especially enjoy helping women entrepreneurs and purpose-driven brands bring their vision to life through strategic, beautiful design.
I specialize in:
• Custom Logo Design
• Complete Brand Identity Systems
• Brand Style Guides
• Color Palette Development
• Typography Selection
• Secondary Logos & Submarks
• Business Cards & Marketing Materials
• Canva Brand Kits
• Social Media Branding
My background in English Literature gives me a unique perspective on branding. Great brands tell stories, and I approach every project with a focus on communicating your business's personality, purpose, and values—not just creating a logo.
What you can expect when working with me:
✔ Original, custom designs (never stock images or templates)
✔ Strategic, timeless branding that grows with your business
✔ Clear communication and a collaborative design process
✔ Professional vector files ready for print and digital use, created in Adobe Illustrator
✔ Attention to detail from concept to final delivery
✔ Full copyright ownership of your final approved design
When I'm not designing, you'll usually find me spending time with my family, reading a good book, watching the birds in my backyard, tending to my flowers, enjoying a cup of coffee, or dreaming up my next creative project.
Thank you so much for considering my work. I'd love the opportunity to help bring your brand to life!
Adobe Illustrator
Logo Design
Branding
Brand Management
Branding & Marketing
Brand Development
Logo
Canva
Vector Art
Brand Design
Brand Guidelines
Brand Identity
Brand Marketing
Signature Logo
Rebranding
Carly O.
Marshalltown, Iowa
$110/hr
5.0
1 jobs
High-level designer with exceptional command of visual design, web design, UI/UX, 2D, 3D, branding, typography, illustration, motion, and digital production. Capable of taking a visual problem from raw concept to finished execution with a rigorous understanding of composition, hierarchy, form, color, typography, proportion, perspective, depth, lighting, materials, interaction, and movement.
Specializes in creating design that is visually distinctive, structurally precise, technically resolved, and highly refined. Able to deconstruct references and complex visual problems, identify the underlying design principles, establish a clear visual direction, explore alternative solutions, and refine the strongest direction to a professional production standard.
Design Capability
Web & UI/UX
Designs complete web and interface experiences with sophisticated layouts, responsive systems, typography, navigation, interaction patterns, components, states, and high-fidelity visual execution. Strong command of responsive composition across desktop, tablet, and mobile. Capable of designing everything from highly polished landing pages to complex applications, dashboards, and interactive digital products.
2D & Graphic Design
Creates identities, campaigns, illustrations, compositions, digital artwork, editorial layouts, advertising, presentation systems, and visual assets with precise control over typography, geometry, color, contrast, rhythm, balance, scale, and negative space.
3D Design & Visualization
Creates and refines 3D models, products, objects, environments, and scenes with strong control over form, topology, proportion, perspective, camera, materials, textures, lighting, reflections, shadows, and rendering. Capable of producing both photorealistic and stylized visual work.
Branding & Art Direction
Develops complete visual languages rather than isolated graphics — combining identity, typography, color, imagery, composition, graphic elements, motion, and 3D into a consistent visual system.
Motion & Animation
Creates motion graphics, UI animation, 2D/3D animation, transitions, kinetic typography, camera movement, and visual effects with deliberate control over timing, rhythm, pacing, easing, continuity, and visual emphasis.
Design Analysis
Approaches design through observation, decomposition, comparison, construction, and refinement.
Breaks complex visuals into composition, geometry, typography, color, lighting, spacing, hierarchy, and interaction.
Identifies why a composition works rather than simply reproducing its appearance.
Evaluates proportion, balance, contrast, rhythm, focal points, and visual weight.
Analyzes typography through typeface, scale, weight, tracking, leading, alignment, and hierarchy.
Analyzes 3D work through form, topology, perspective, materials, light, camera, and spatial relationships.
Analyzes interfaces through hierarchy, navigation, interaction, states, spacing, consistency, and responsive behavior.
Compares visual directions and determines which produces the strongest result.
Refines designs systematically at both macro and pixel-level detail.
Maintains visual consistency across complete design systems and multiple formats.
Converts abstract visual ideas into precise, executable design.
Core Expertise
Web Design · UI/UX · Visual Design · Graphic Design · 2D Design · 3D Design · Branding · Art Direction · Typography · Illustration · Digital Art · Composition · Responsive Design · Interaction Design · Design Systems · Prototyping · 3D Modeling · Product Visualization · Environment Design · Materials · Texturing · Lighting · Rendering · Compositing · Motion Design · 2D Animation · 3D Animation · Visual Effects · Kinetic Typography · Creative Direction
Software
Figma · Photoshop · Illustrator · InDesign · After Effects · Premiere Pro · Blender · Cinema 4D · Maya · 3ds Max · ZBrush · Substance 3D · Unreal Engine · KeyShot · Octane · Redshift · Cycles
Adobe Illustrator
Graphic Design
UX & UI Design
Web Design
Mobile App Design
User Interface Design
User Experience Design
Brand Identity Design
Logo Design
3D Design
3D Modeling
3D Rendering
Product Design
Print Design
Editorial Design
Book Design
Packaging Design
Adobe Photoshop
Figma
Design Simulation
Christopher Charles N.
Council Bluffs, Iowa
$65/hr
5.0
51 jobs
I have over 20 years of experience in illustration, graphic design, and printing. I specialize in creating vector logos and illustrations that can be used for multiple applications like business cards, vinyl graphics, posters, and much more.
My skills include Adobe Illustrator, Adobe Photoshop, Photography, Screen Printing, Digital Printing, and Color Management.
All design and illustration work is completed by me. Communication is very important to me, because it ensures that your project will be finished on time and with all your needs met.
I pride myself on providing my clients with the highest design and illustration quality.
Illustration
Adobe Illustrator
Adobe Photoshop
Logo Design
T-Shirt Design
Vector Graphic
Layout Design
Concept Artistry
Graphic Design
Digital Illustration
2D Design
Corporate Brand Identity
Colorful Style
Mandy C.
Waterloo, Iowa
$35/hr
5.0
31 jobs
T-shirt designer with years of experience in screen print as well as logo design, print media, vinyl decal design, illustration, and advertisement layout. Specializing in vector artwork, corporate wear and team gear, logo design, and typography.
Illustration
Adobe Illustrator
Drawing
Vector Tracing
Watercolor
Vector Art
Logo Design
Adobe Photoshop
T-Shirt Design
Brochure
Fine Art
Print Design
Digital Design
Screen Printing
Logo
Troy F.
Polk City, Iowa
$35/hr
4.6
96 jobs
Hi, I’m Troy Ford, a US-based designer and marketing strategist with over 15 years of experience creating impactful visuals across print, digital, and experiential platforms. I hold five degrees in graphic design, marketing, and liberal arts, including a B.A. in Visual Communications from The Savannah College of Art and Design (SCAD), where I graduated summa cum laude.
My expertise includes presentation design, print design, branding, motion graphics, marketing collateral, website design, and trade show displays. I’ve worked with clients across a wide range of industries including healthcare, real estate, agriculture, fintech, IT, and nonprofits. My background includes supporting both Fortune 500 companies and ambitious startups. I also bring real-world business experience from launching and running two successful ventures of my own.
Clients often praise my responsiveness, attention to detail, and ability to deliver high-quality, edit-ready work on time. I’m committed to clear communication and smooth collaboration throughout every stage of a project. I enjoy working with a variety of clients and value long-term partnerships where we can build momentum together and achieve strong results.
If you're looking for a dependable, versatile designer who combines creativity with strategy, I’d love to hear more about your project and how I can help bring it to life.
Illustration
Adobe Illustrator
Graphic Design
Adobe InDesign
Logo Design
Adobe Photoshop
Social Media Imagery
Print Design
Microsoft PowerPoint
Presentation Design
Adobe Flash
Heather S.
Iowa City, Iowa
$25/hr
4.9
12 jobs
Hi, I’m Heather! I’m a multidisciplinary artist, illustrator, and graphic designer based in Iowa City, Iowa, with over a decade of freelance experience working with agencies, publishers, and small businesses.
I work across both print and digital design, with a foundation in the advertising, editorial, and entertainment industries. My in-house design experience includes print design and production, project management, client services, and client coordination.
My client projects include print advertising, editorial illustration, UI/UX, creative development, and production support. Alongside my freelance work, my creative endeavors include front-end web development, expressive mixed-media art, and advocating for therapeutic art for mental health and wellness.
Tools & Software:
Adobe InDesign | Adobe Illustrator | Adobe Photoshop | Adobe Premiere Pro | Procreate
Illustration
Procreate
Graphic Design
Adobe Creative Suite
Brand Identity
Poster Design
Album Cover Design
Merchandise Graphic Design
Editorial Illustration
Editorial Design
Digital Art
Print Design
Portrait Art
Adobe InDesign
Adobe Photoshop
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