Hire the Best Lead Generation Specialists in Alameda, CA

Marketing leader with 20+ years turning complex products into clear, differentiated stories that drive pipeline — available for positioning, messaging, product launches, and go-to-market strategy. I've spent my career in B2B software and technology (Apple, DocuSign, Wind River), building and leading marketing across brand, product marketing, content, demand generation, and customer experience. I've owned corporate narratives and category positioning at the executive level, launched enterprise products worldwide, and built marketing functions from the ground up. Work I've led has contributed to more than $300M in marketing-sourced pipeline. Now I bring that senior, full-stack perspective to clients who need a strategist who can both set direction and get hands-on. How I can help: Positioning & messaging — category positioning, corporate narrative, brand pillars, and messaging frameworks that align your whole team Product & feature launches — go-to-market strategy and launch messaging for self-serve and enterprise audiences ICP & audience segmentation — buyer-committee and persona frameworks that sharpen who you target and how you speak to them Content & thought leadership — executive and persona-based content that reaches senior buyers Demand generation & campaigns — full-funnel strategy connecting brand, demand, and revenue Fractional marketing leadership — strategy, operating cadence, and team guidance for startups and scaleups Selected accomplishments: Led the worldwide launch of Wind River's first commercial enterprise product, standing up its first ABM strategy and rebuilding its customer reference program Built DocuSign's category positioning, corporate narrative, and brand pillars — adopted as the company-wide standard — plus a 25+ persona segmentation framework used across an 80–100 person marketing org Created the "Big Rig" mobile field marketing platform tied to ABM, generating $65M+ in pipeline in its first year Led ecosystem readiness for the original iPad launch at Apple, partnering with Disney, MLB, The New York Times, and CNN I work AI-first, using AI tools and automation daily to move faster and give clients more leverage from every engagement. Education: B.A., American Literature & Culture, UCLA If you're launching something new, repositioning, or need a marketing leader who can turn strategy into work that ships, let's talk.

I help B2B and B2C companies generate qualified leads, lower CAC, and scale revenue through performance marketing and AI-driven systems. I’m a highly technical, data-driven growth marketer with 15+ years of experience, specializing in building full-funnel acquisition engines—not just running campaigns. My focus is simple: optimize for revenue, not vanity metrics. I run a boutique marketing agency where I design and implement scalable systems that combine paid media, SEO, lifecycle marketing, and AI automation to consistently grow pipeline and ROI. What I Do • Lead & Demand Generation (B2B + B2C) • Paid Acquisition: Google Ads, Microsoft Ads, Meta, LinkedIn • SEO & Organic Growth Strategy • Conversion Rate Optimization (CRO) • Marketing Automation & AI Workflows • AI Voice Agents for lead capture & qualification • Partnerships & Affiliate Growth • Analytics, Tracking & Attribution How I’m Different • I optimize for downstream conversion and revenue, not just clicks or leads • I build integrated systems (ads + funnel + tracking), not siloed campaigns • I use data + structured testing to drive predictable performance gains • I bridge strategy and execution, including performance-driven creative Selected Results • 3× increase in customer acquisition through multi-channel strategy • Reduced CAC while improving lead quality and conversion rates • Built automated lead gen systems that increased speed-to-lead and close rates • Consistent MoM growth across SEO, SEM, and lifecycle marketing

I am a professional copywriter, highly skilled at matching messaging to specific audiences - and getting customers to act. - 10+ years experience with marketing agencies and startup marketing departments - Websites, emailers, blogs & posts, ads & AdWords, PR news releases, brochures & collateral - Clients in tech, healthcare, e-commerce & retail, finance, residential & commercial real estate, construction, professional services, nonprofits. - Why me: Fast, efficient and highly effective!