Hire the Best Lead Generation Specialists in Escondido, CA

I’m your full-stack sales and marketing professional who grows revenue by building strategies that start with the DNA of your brand. Lasting growth begins with who you are, not just what you sell. Few Skills: Digital marketing, Shopify, sales automation, SEO content, Google Ads, coaching Every campaign, funnel and sales system I create is rooted in authenticity, accountability and a deep understanding of what makes your business unique. 🤖 Why Me vs. AI? AI is a tool. I’m the strategist who makes it profitable. -Authenticity that converts: AI spits out generic plans. I craft messaging and funnels that make your brand impossible to ignore. -Real-world foresight: I’ve built and scaled businesses. I see pitfalls AI can’t — and steer you clear of costly mistakes. -Creative firepower: AI copies patterns. I create breakthroughs powered by 20+ years of entrepreneurial wins. -Accountability for results: AI won’t own the outcome. I partner with you until revenue growth is real, measurable, and scalable. I know firsthand the challenges of attracting and retaining customers. That’s why I take a collaborative and results-driven approach, ensuring your marketing and sales efforts align with your long-term goals. LinkedIn Handle: in/Lawrence-Martineau/ I may be relatively new to Upwork but I'm not new to generating results. Let’s build something great together! 🚀 What I Bring to the Table 🔹 Sales & Business Growth – I combine a hunter/farmer approach to sales, identifying new opportunities while strengthening existing relationships. My expertise includes B2B/B2C sales strategies, strategic partnerships, revenue growth, and customer retention. 🔹 Customer-Centric Digital Marketing – Together, we’ll build a clear, adaptable marketing roadmap that keeps your business competitive. I specialize in SEO optimization, content creation, Google AdWords (6.5x ROAS), email marketing (40% increase in repeat business), and e-commerce platforms like Shopify, WooCommerce, Wix, and GoHighLevel. 🔹 AI & Data-Driven Strategies – I integrate AI tools like ChatGPT, Gemini, and Perplexity.AI to optimize marketing and sales efforts. I leverage data analytics to craft highly targeted campaigns, improve conversion rates, and maximize ROI. 🔹 Leadership & Operational Expertise – I’ve led teams, mentored professionals, and driven performance through KPI oversight, cross-functional collaboration, and public speaking. 🔹 Culinary-Inspired Strategy – My background in the culinary arts enhances my ability to create engaging brand experiences, host team-building events, and bring a creative, hands-on approach to business development. Core Competencies Digital Marketing & Analytics -SEO Optimization & Content Creation -Google AdWords (7-9x ROAS) -Email Marketing (40% increase in repeat business) -E-Commerce Platforms: Shopify, WooCommerce, Wix, GoHighLevel -AI Integration: ChatGPT, Gemini, Perplexity.AI Business Development & Sales -B2B/B2C Sales Strategies -Strategic Partnerships & Revenue Growth -Customer Retention & Acquisition -Competitor Analysis Leadership & Operations -Team Leadership & Mentorship -Public Speaking & Training -KPI Oversight & Performance Metrics -Cross-functional Collaboration Technical Proficiency -E-Marketing Tools: MailChimp, Constant Contact, Canva, AiTrillion -Analytics & Advertising: Google Analytics, Google AdWords, Google My Business -CRM & Sales Tools: GoHighLevel, LinkedIn Sales Navigator Social Media: Instagram, Facebook, TikTok, YouTube, Pinterest Productivity Suites: Microsoft Office, G-Suite, GoHighLevel, Slack Key Achievements -Increased annual revenue growth for Bronzery from 9% to 29% in two years through strategic e-commerce development, SEO optimization, and content marketing. -Boosted conversion rates by 28% and average order size by 16% via robust sales funnels and direct-to-consumer e-commerce strategies. -Secured high-value B2B partnerships with brands like Under Armour and Skechers using cold outreach, email workflows, and direct mail campaigns. -Achieved a 60% customer retention rate at DinnerDelivery.net by innovating personalized meal solutions tailored to client needs. -Developed content marketing initiatives that increased unique site visitors by 68% annually. Culinary Expertise -Menu Development & Event Catering -Kitchen Management & Culinary Instruction -Team-Building Events through Cooking Best of Health, Lawrence Digital Marketing Strategist | Lead Gen Specialist | Upwork Top-Rated

I’m a senior Google Ads consultant and strategist providing ongoing account management for B2B SaaS and lead-driven businesses spending $10K–$100K+ per month. I help turn paid search into qualified pipeline and revenue, with Google Ads as the core channel and emerging tests like ChatGPT Ads where they make strategic sense. Most of the accounts I work on are already generating demand but need stronger performance. I focus on improving conversion rates, lowering acquisition costs, and turning ad spend into measurable pipeline and revenue. I’ve managed and optimized campaigns across SaaS and service businesses ranging from early growth to large-scale accounts, with a consistent focus on lead quality, efficiency, and long-term performance. My focus is on improving performance where it actually matters: - Lowering cost per qualified lead - Increasing conversion rates - Structuring campaigns for scalable growth Whether you're spending a few thousand a month or scaling past $100K+, the goal is the same, make Google Ads a reliable acquisition channel. What I actually do I focus on the systems behind performance, not just surface-level optimizations. That includes: - Ongoing Google Ads strategy and account management - Account takeover, restructuring, and scaling as part of ongoing management - Paid acquisition strategy across Google Ads, Microsoft Ads, and select emerging channels - ChatGPT Ads / OpenAI Ads Manager testing where available - Conversion measurement, CRM alignment, and pipeline-focused reporting - Lead quality optimization, not just lead volume Results / experience - Managed Paid Search accounts with $1M+ in annual or cumulative ad spend - Scaled ppc campaigns for B2B SaaS and lead generation companies - Improved lead quality and reduced CPA through structured testing and tracking fixes - Built long-term relationships with clients spending $10K–$100K+ per month on paid media I’m typically a strong fit for: - B2B, SaaS, and service-based businesses - Companies already investing in Google Ads and looking to improve performance and scale - Teams that care about lead quality and revenue, not just traffic What to expect - Clear, direct communication - Strategic recommendations, not just execution - Focus on ROI and pipeline impact, not vanity metrics - A partner who can identify what’s actually holding performance back Engagement types - Ongoing paid search campaign management - Full account audits + restructuring - Conversion tracking and attribution setup - Performance troubleshooting and scaling strategy If you’re spending on ads and want to improve performance, send me a message with your current setup, goals, and monthly ad spend. I’ll let you know if I’m a good fit. Note: I take on a limited number of one-time consultations. Most clients I work with are looking for ongoing optimization or structured audits.

🔵 Shopify losing 20%+ sales at checkout? WordPress slow and heavy? Webflow CMS messy with broken GSAP? 🟢 I build fast, conversion-focused Shopify stores, custom WordPress themes, and clean Webflow CMS sites with smooth GSAP built to convert! 🟢 Impact: 200% subscriber growth, 52% higher CVR, 4.9s load cut to 1.6s, qualified leads up 46% 🏆 Results Delivered 🔽 🚀 SHOPIFY — for stores leaking revenue at PDP and checkout Most stores don’t have a traffic problem; they have a conversion architecture problem: bloated themes, slow mobile PDPs, and over-engineered checkouts. I rebuild for frictionless funnels and measurable lifts. →APL (Athletic Propulsion Labs) — Rebuilt PDP + checkout on Shopify 2.0 with conversion-first sections, metafields, and streamlined UX. CVR up 52%, AOV up 18%, checkout abandonment down 27%. →BRIC’s — Full Figma → Shopify 2.0 migration with custom Liquid and performance budgets. Mobile load 4.9s → 1.6s, 96+ PageSpeed, mobile revenue up 31%. →Jot — Subscription UX wired into Recharge + Klaviyo lifecycle flows and post-purchase upsells. Recovered 12% abandoned carts, repeat purchase rate up 24%, churn down. →DTC subscription store — Optimized journey mapping, one-click upsells, and server-side tracking for accurate attribution. CVR up 41%, revenue up 27%, CAC down 37%. ⚡ WORDPRESS — for sites that load slow, fail Core Web Vitals, and won’t rank →Elementor/Divi + 10+ plugins = failed Lighthouse, poor INP/LCP, and ranking decay. I hand-code custom themes in clean PHP for speed that compounds. →Silver Opus — Fully custom Figma → WordPress theme, zero page builders, semantic HTML + critical CSS. 100 Desktop / 95 Mobile PageSpeed, delivered in 4 days. →Derek Daneault — Core Web Vitals rescue + technical SEO (schema, internal linking, CWV fixes) with a performance-first build. 100% URLs passing, organic traffic up 63%, load time down 68%, lead generation up 39%, bounce rate down 22%. →WooCommerce enterprise — Custom checkout, product architecture, and backend workflows for scale. CVR up 34%, support tickets down, AOV up 15%. 🎨 WEBFLOW & FRAMER — for high-converting, animation-rich sites that don’t tank LCP Pixel-perfect designs that break on mobile, heavy animations killing paint, and CMS workflows that require a dev — I fix all three with Client-First + performance budgets. →Bioniq — Figma → Webflow, Client-First architecture with GSAP interactions tuned for LCP/CLS. 1.4s load with motion, 95+ Lighthouse. →Musemind — Scalable CMS-driven build; marketing self-publishes without dev. Publishing time down 90%, dev dependency eliminated. →Remotely Talents — Landing page rebuilt on CRO heuristics (value prop, social proof, CTA hierarchy). Demo bookings up 57% on same ad spend. →SaaS startup — High-converting Webflow site with interactive motion and optimized funnels. Qualified leads up 46%, demo-to-call rate up 28%. 🎯 UI/UX DESIGN — for products users abandon before activation High churn usually means confusing onboarding, weak information architecture, and no design system. I map drop-offs, then rebuild flows around intent and cognition. →Good Fitness — Full UX + design system overhaul across onboarding, paywall, and core flows. Paid subscribers up 200%, onboarding completion up 47%, 4.8★ from 12,000+ ratings. →AgileLoop AI — UX research, IA, and end-to-end user-flow redesign. Drop-offs down 38%, task success rate up, support tickets down. →Buck Mason — Journey mapping, navigation hierarchy, and checkout UX audit + redesign. Purchase completion up 33%, return visitors up 19%. →Nelson Bay Beach House — Booking flow simplified around user intent and friction points. Booking time down 41%, ✉️ Let’s build something that performs, scales, and actually drives revenue, not just another pretty website or app. If you’re serious about growth, I’m ready to execute. Message me and let's get started.

As an exceptional Executive Leader and nationally recognized expert in nonprofit fundraising strategies, I have a proven track record in helping nonprofits meet their financial goals. Using data and intuition, I implement best practices and tangible actions to achieve and surpass organizational objectives at every turn. Specialties include: - Development planning - Board training - Strategic planning - Event management - Major donor research and strategies - Grant research and writing