If you have a complex project that needs experienced leadership, let's talk.
I’ve managed projects and programs from strategy through delivery throughout my career, working across waterfall, agile, and hybrid environments. I’m used to projects with a lot of moving parts, and I know how to bring structure to the work without making the process more complicated than it needs to be. I take ownership and keep things moving.
Over the course of 191+ Upwork projects, I've worked with organizations ranging from startups to global enterprises, maintaining a 100% job satisfaction rating and a strong record of five-star client reviews.
My experience includes enterprise SaaS implementations, digital transformation, integrated and event marketing, creative and digital production, learning and customer education programs, operational improvement, customer onboarding, success and retention, website migrations, and rebrands.
HOW I CAN HELP
Project & Program Management
• End-to-end project and program management
• Project plans, schedules, milestones, dependencies, and reporting
• Cross-functional team and stakeholder management
• Risk, scope, and change management
• Resource and capacity planning
• Executive communication
Implementation & Transformation
• SaaS and technology implementations
• Digital transformation
• Website migrations and rebrands
• Customer onboarding and adoption
• Customer experience improvement
• AI-enabled project delivery
Marketing & Digital Production
• Integrated marketing program management
• Field and event marketing
• Creative and digital production
• Content production and publishing
• Cross-functional marketing operations
Learning & Customer Education
• Learning and customer education program management
• Online learning development and production
• Instructional designer and SME coordination
• Creative, editorial, and publishing management
• Program launches and marketing
• Audience engagement and adoption
Operations & Process Improvement
• Workflow and process design
• SOPs and documentation
• Project management system implementation
• Operational improvement and scalability
SOME OF THE RESULTS
✔ Microsoft DevRel Studios: Sr. Project Manager for high-profile video and event projects. Scaled the global digital production capacity by building a vetted network of 15 hard-to-find production specialists, along with owning the program for sourcing, vetting, security compliance, onboarding, resource allocation, and delivery. The model supported 12 flagship events annually and hundreds of learning and event videos, reaching millions of developers worldwide, reduced turnaround from weeks to days, and provided the needed production capacity at approximately 94% lower cost than an equivalent full-time employment model.
✔Upwork Corp. - Supported Upwork's Strategic Partnerships and Growth team, which delivered the company's go-to-market and channel partnership strategy and drove more than $250M in customer spend. Defined and delivered the project management infrastructure that aligned Sales, Marketing, Creative, and Event teams around a scalable delivery model for field and event marketing.
✔ Pall Water / Aria Filtra: Led content strategy, information architecture, and customer experience for an enterprise website migration supporting a $25.6M business, then returned two years later to support its rebrand to Aria Filtra.
✔ iCohere: Developed a customer lifecycle strategy for a $10M SaaS company, recovering $1M in at-risk revenue, improving customer retention to 97%, and increasing annual leads by 52%.
WHAT YOU CAN EXPECT FROM ME
You can count on me to be organized, dependable and prepared. I take ownership of my work and follow through on what I say I’ll do. Communication will be clear and consistent, whether I’m working directly with you or with your customers. I’ll learn your business and keep the work moving without losing sight of the bigger picture.
Search Engine Optimization
Digital Marketing
LearnDash
Content Writing
WordPress
Presentations
Marketing Strategy
Project Management
Social Media Marketing
Web Design
Kristina M.
Ormond Beach, Florida
$20/hr
5.0
18 jobs
I'm a Business/Marketing Consultant experienced in every aspect of business. Whether you are trying to build a website, write articles, market your business or recalculate your book, I am the resource for you.
Lead Generation
Social Media Lead Generation
Digital Marketing
Daniel K.
Ormond Beach, Florida
$100/hr
5.0
170 jobs
✅ WHAT I DO:
If your Google Ads bring in clicks but not customers, you have a conversion problem, not a traffic problem. I help you fix what's leaking first, then scale once it reliably converts.
✅ HOW I DO THIS:
You know your market and your customers better than anyone. I bring the Google Ads system. Together we turn your ad spend into qualified leads, booked appointments, and sales calls, then keep optimizing until those numbers get predictable.
✅ WHAT YOU GET:
Revenue Tracking. You see exactly which clicks turn into paying customers, so your budget goes to what sells instead of what just looks busy.
A/B Testing for Higher Conversion Rates. We test ads and pages head to head and keep the winners, so the same traffic produces more customers month after month.
Message Match (Keywords to Ads to Landing Pages). The search, the ad, and the page all say the same thing. The right people click and buy, and the wrong people stop costing you money.
Granular Account Structure & Strict Optimization Schedule. A tight account built the right way, plus a fixed weekly schedule of improvements, means nothing drifts and wasted spend gets cut before it adds up.
Scaling System (Validate, Scale, Maintain). We prove the funnel works on a small budget first, then scale what's already winning. Growth becomes a process, not a gamble.
✅ WHAT MAKES ME DIFFERENT:
You won't be my experiment. I've run this 15x as an affiliate marketer (2010 to 2015) promoting B2C and B2B offers and 100+ times (2016 to current) for business owners, so you get tactics that are working in live accounts right now, not theory from a blog. I'll show you what's working, how I'm using it today, and how we'll apply it to your account.
✅ RESULTS:
Jet Pet Resort: tripled lead flow and added $350,000 in lifetime value in 15 months.
Eikon Digital: 10,000+ conversions and hundreds of thousands in sales in under a year.
Houwzer: 185% lifetime ROI across roughly a year of working together.
Thrivister: $3,000 in ad spend produced 86 leads and 30 new customers in three months.
Maid Brigade of San Diego: 100 new recurring clients in 8 months.
✅ WHO THIS IS FOR:
You're a B2C or B2B service provider in the US or Canada. You're getting traffic, maybe even leads, but not enough of them turn into booked calls and paying customers, and you're ready to fix that and scale.
✅ MY EXPERIENCE:
That track record is your shortcut. Across 16 years, I've generated 500,000+ leads and $100M+ in revenue for clients, from affiliate networks and agencies to corporations and local businesses. You get a system that's been proven across all of them
✅ PORTFOLIO:
Scroll down for real Google Ads case studies. You'll see the advanced strategies most people never find on blogs or YouTube, the same ones we'd use to grow your account.
HOW IT WORKS:
✅ We start with a free 15-minute call to see if I can help. If we're not well-matched, don't worry. I'll tell you right away and point you toward where you're most likely to succeed.
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KD
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Emerald Tiger
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Kinetic Investments
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Katja Krohn
Summa Linguae
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