I help food, craft & lifestyle brands launch with distinctive original identities that keep working for years, ๐ณ๐ฌ% ๐ผ๐ณ ๐บ๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐ฐ๐ผ๐บ๐ฒ ๐ฏ๐ฎ๐ฐ๐ธ, ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ ๐ฏ๐๐ถ๐น๐ 5+ ๐๐ฒ๐ฎ๐ฟ๐ ๐ฎ๐ด๐ผ ๐๐๐ถ๐น๐น ๐ฟ๐๐ป ๐ผ๐ป ๐ฒ๐๐ฒ๐ฟ๐ ๐ฒ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฑ. Hand-drawn into clean vector, original, never AI.
๐ ๐๐๐ฒ๐ฟ๐ ๐ฝ๐ฟ๐ผ๐ท๐ฒ๐ฐ๐ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ๐: ๐ฎ ๐ณ๐ฟ๐ฒ๐ฒ ๐ฐ๐ผ๐ป๐๐๐น๐๐ฎ๐๐ถ๐ผ๐ป, ๐ฏ๐ฟ๐ถ๐ฒ๐ณ, ๐ฎ ๐ฟ๐ฒ๐๐ถ๐๐ถ๐ผ๐ป ๐ฟ๐ผ๐๐ป๐ฑ๐, ๐ณ๐๐น๐น ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ด๐๐ถ๐ฑ๐ฒ๐น๐ถ๐ป๐ฒ๐, ๐ฎ ๐ฝ๐ฟ๐ถ๐ป๐ ๐ต๐ฎ๐ป๐ฑ๐ผ๐ณ๐ณ ๐ด๐๐ถ๐ฑ๐ฒ, ๐ฎ๐ป๐ฑ ๐ฎ ๐๐ฒ๐ฒ๐ธ ๐ผ๐ณ ๐ฝ๐ผ๐๐-๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐.
See the full list of what's also included below ๐
ACHIEVEMENTS
โ 5 years, hundreds of brand projects that hold up in real-life packaging, print, and identity systems
๐ฏ 70% of clients return for new projects; most new clients come by referral
๐ Brand identities still live and working 5+ years after launch, proof they keep serving the business
โจ Full multi-touchpoint systems: up to 8 brand applications in a single project, from packaging to large-scale print
๐ป Designed branding for a US charity concert tour with renowned Ukrainian artists and major brand partners, reaching thousands of attendees
๐ A ceramic studio saw sales grow after my rebrand
ABOUT ME ๐
5 years, 5,000+ hours of hands-on practice in branding and visual identity design. I help food, craft, and lifestyle brands stand out with hand-drawn identities that feel human, never templated. 70% of my clients come back for the next project. Whether you need a logo, a full visual identity, or branding for a restaurant, clothing brand, or startup, I cover the whole system. I specialise in branding for restaurants and food brands, fashion and clothing brands, beauty, kids and pet brands, wellness and lifestyle businesses, and creative B2C startups.
WHAT I DO
๐7 deliverables in every brand package: Logo design & variations ยท visual identity systems ยท color & typography ยท packaging design ยท patterns & hand-drawn elements ยท print materials ยท full brand guidelines.
๐๏ธI work with Adobe Illustrator, Photoshop, and Figma to design hand-drawn logos and visual identities, and use AI tools for faster mockups and routine work.
โ๏ธI specialise in branding for restaurants and food brands, fashion and clothing brands, beauty, kids and pet brands, wellness and lifestyle businesses, and creative B2C startups.
HOW WE WORK ๐ช
You always know what stage we're at no chasing, no guessing.
โ Step 1 ยท Discovery & Brief: I collect your brief and references to understand the visual you need.
โ Step 2 ยท Moodboard & Direction: I align the visual direction with you before any design begins.
โ Step 3 ยท Concept Design: I create your logo and identity and present the visual reasoning behind every choice.
โ Step 4 ยท Revisions: We refine the chosen direction together, 2 rounds included.
โ Step 5 ยท Brand Guidelines: I build full visual guidelines so your branding stays consistent everywhere.
โ Step 6 ยท Handover: final files, a short usage guide, and a week of support after delivery โ always on time.
WHAT'S INCLUDED IN EVERY PROJECT
๐ Free consultation before we start
๐ Discovery & brief to uncover your brand's story
โ๏ธ 2 rounds of revisions included
๐ Full brand guidelines
โ Your Print Handoff Guide
๐ค A week of support after delivery
WHAT CLIENTS SAY
โญโญโญโญโญ Anna ยท Mur-Mur Patisserie, Lisbon
"Mariia created the full branding for our patisserie โ logo, packaging, and visual identity. We launched 3 years ago and still use every element exactly as she designed it. Worth every penny."
โญโญโญโญโญ Daniel ยท AG Chief Restaurant, Florida
"We needed branding before opening. Mariia delivered the logo and identity in 3 weeks, and we approved it with almost no revisions โ she nailed our concept on the first try. The brand helped us look established from day one."
โญโญโญโญโญ Olena ยท Ceramic Studio
"Mariia designed a complete brand identity โ logo, patterns, packaging, and 8 brand applications. Her hand-drawn style made us stand out from every competitor. Sales of our branded packaging grew after the rebrand."
๐ข Click the green "Send a message" button and tell me a little about your project โ I'll reply with a few questions and a clear plan, free of charge.
๐ธBranding is what I do best. As a branding designer and visual identity designer with 5 years of experience, my branding design work spans logo design, brand identity and brand guidelines for restaurants, food, craft and lifestyle brands. From personal branding and packaging design to branding for clothing brands, every logo and visual identity is hand-drawn - distinctive, memorable, never AI.
๐ธA branding designer and visual identity designer, I create branding design that stands out โ logo design, brand identity, packaging design and brand guidelines. My branding covers restaurant branding, personal branding, corporate identity and clothing brands, always hand-drawn. 70% of clients return.
22.08
Logo Design
Adobe Illustrator
Adobe Photoshop
Business Card
Graphic Design
Illustration
Print Design
Branding
Brand Identity
Brand Identity Design
Brand Guidelines
Brand Identity & Guidelines
Stationery Design
Packaging Design
Logo
Digital Design
Roman O.
Lviv, Ukraine
$30/hr
5.0
166 jobs
I create clean, distinctive logos and visual identities for brands that want to look professional, memorable, and consistent.
With 10+ years of design experience and 150+ completed projects on Upwork, I specialize in logo design, brand identity, and visual systems for digital and print.
I can help with:
โข Logo design & brand marks
โข Brand identity & visual systems
โข Brand guidelines
โข Typography & color systems
โข Social media & brand applications
โข Logo animation
If youโre looking for a clean, timeless identity built around your brand, Iโd be happy to help.
Have a project in mind? Send me a message โ letโs create something great together.
Logo Design
Adobe Illustrator
Adobe InDesign
Graphic Design
Digital Design
Branding & Marketing
Branding
Logo
Adobe Inc.
Yurii T.
Lviv, Ukraine
$5/hr
5.0
1 jobs
๐ Perks of Hiring me
ใ คใ คโ Available 7 days/week
ใ คใ คโ Fast Response
ใ คใ คโ Fluent English
ใ คใ คโ Wide Range of Skills
๐๐๐ผ๐ ๐ ๐พ๐ผ๐ ๐ฟ๐ ๐๐๐ ๐๐๐:
๐ธ TikTok, Reels, YT shorts
๐ธ Logo animations
๐ธ Anything else โ invite me to your project, and we can discuss what can be done.
Expirience:
1 year on position Motion Design
Video Editing
Logo Animation
Maria M.
Lviv, Ukraine
$23/hr
5.0
64 jobs
I help businesses build distinctive brands through strategy-driven visual identity, packaging, and brand systems.
My approach goes beyond aesthetics. I combine branding, design, and marketing thinking to create identities that communicate clearly, connect with the right audience, and remain consistent across every touchpoint.
I'm Maria, a Brand Identity & Packaging Designer from Ukraine with 3+ years of experience working with startups, product brands, and growing businesses worldwide.
Experience & Highlights
โข 3+ years of experience in marketing, branding, logo design, packaging, and visual identity
โข 50+ completed design projects across various industries
โข Clients from the USA, UK, Europe, Canada, and Australia
โข Experience developing brand identities from strategy to final implementation
โข Marketing background, allowing me to approach design from both a visual and business perspective
Services
Brand Strategy & Visual Identity
Brand discovery, audience insights, competitor research, positioning, logo design, visual identity systems, color palettes, typography, and brand guidelines.
Packaging & Label Design
Packaging systems, product labels, print-ready files, dielines, packaging mockups, and production-ready artwork aligned with your brand positioning.
Graphic & Vector Design
Custom illustrations, vector graphics, print materials, and scalable assets for digital and physical applications.
Key Skills
Brand Strategy, Brand Identity Design, Logo Design, Rebranding, Packaging Design, Brand Guidelines, Creative Direction, Visual Identity Systems, Typography, Color Systems, Presentation Design, Print Design, Canva Templates, Vector Graphics.
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma.
If you're looking for a designer who combines strategic thinking with strong visual execution, I'd be happy to discuss your project.
Logo Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Identity Design
Branding
Visual Identity
Brand Guidelines
Logotype
Label & Packaging Design
Business Card Design
Stationery Design
Social Media Design
Minimalist
Vector Tracing
Daria N.
Mykolayiv, Ukraine
$30/hr
5.0
7 jobs
I turn simple ideas into logos that look like established brands.
โ Completed Photoshop and Illustrator courses
โ 3D designer with a deep understanding of isometry and visual style
โ 150 projects, 500+ hours of work, 100% success rate
I am a designer and expert in Photoshop and Illustrator. I offer services in creating unique 3D objects, working with isometry, designing and refining logos, and professional image editing. I handle tasks like creating PNG versions with transparent backgrounds, enhancing image quality, and preparing materials for print. I work fast and with great attention to detail.
โ Unique logo creation
โ Refining existing logos
โ Upgrading low-quality logos
โ Isometric 3D objects
โ 3D design and image editing
โ Social media graphics
โ Creating mockups for design presentations
โ Photo Restoration
โ PNG Graphics Specialist
โ Photo editing
Logo Design
Graphic Design
Illustration
Brand Development
Branding
Logotype
Logo Animation
Emblem Logo
Logomark
Logo Addition
Photo Editing
Signature Logo
3D Logo Reveal
Monogram Logo
PNG Sequence
Photo Restoration
Vector Graphic
Vector Art
VectorWorks
Figma
Daniil A.
Kyiv, Ukraine
$40/hr
5.0
438 jobs
Brand designer with 8+ years of experience and Top Rated status on Upwork.
I work closely with each client to make sure the final result matches how they want to be
seen - not a template. I focus on building visual systems that actually work, not just look good.
Real, custom design - no AI shortcuts.
My approach is simple: understand your product, define a clear direction, and create a strong identity that feels consistent and professional across all touchpoints.
I design logos, brand identities, and packaging for a wide range of industries from supplement, cosmetic, and personal care brands to SaaS and tech companies. My work includes:
โ๏ธ Logo & brand identity systems (primary, submarks, icons)
โ๏ธ Packaging design that stands out on the shelf
โ๏ธ Clean, structured, modern visual direction
Every detail matters - from proportions to spacing - so your brand feels polished and trustworthy.
I keep projects focused, communicate clearly, and deliver on time.
If you're looking for a designer who thinks beyond just visuals - send me a message
and let's talk about your brand.
Logo Design
Adobe Illustrator
Adobe Photoshop
Graphic Design
Brand Identity & Guidelines
Corporate Brand Identity
Logo
Logo Usage Guidelines
Brand Identity Design
Packaging Design
Label & Packaging Design
Brand Identity
Label Design
Branding Template
Brand Guidelines
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Emerald Tiger
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Kinetic Investments
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Summa Linguae
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