I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue.
If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands.
Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution.
___________________________________________________
What I Do Best:
Paid Acquisition
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads (Facebook + Instagram)
Retargeting + full-funnel sequencing
Ad creative strategy + testing frameworks
Campaign builds, rebuilds, audits & optimization
Funnels & Conversion Systems
Landing page strategy + wireframes
Funnel architecture (cold → warm → hot)
CRO: analytics, heatmaps, A/B testing
Offer optimization + messaging refinement
Lead gen, eCommerce, SaaS, B2B funnels
Analytics & Optimization
Campaign auditing + diagnostics
Attribution setup + tracking fixes
Performance dashboards (GA4, Tag Manager)
Conversion rate optimization
ROI modeling + scaling strategy
___________________________________________________
Results I’ve Delivered:
70 percent+ sales lift from a 90-day paid ads + funnel overhaul
$0.13 user acquisition via Meta Ads (education vertical)
500,000+ app downloads in 6 months using organic + retargeting systems
150 percent+ traffic growth across multiple performance-led campaigns
$480K raised through a paid/earned hybrid launch funnel
8M dollars in VC funding secured by clients following GTM + growth strategy
Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts
Tools & Platforms
Ads: Google Ads, Meta Ads Manager, TikTok Ads
Analytics: GA4, Tag Manager, Looker Studio, Hotjar
Optimization: Optimizely, VWO, Crazy Egg
Funnels: ClickFunnels, Webflow, Unbounce, Shopify
Email/Retention: Klaviyo, Mailchimp, ActiveCampaign
___________________________________________________
About Me:
I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.”
I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization.
If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.
Performance Marketing
Paid Social
Marketing Automation
PPC Campaign Setup & Management
Conversion Rate Optimization
Sales Funnel
Digital Marketing Strategy
Growth Strategy
Marketing Analytics
Direct Response Copywriting
Email Marketing
Marketing Consulting
Market Research
Customer Acquisition
Brand Strategy
Busra S.
Austin, Texas
$45/hr
4.8
31 jobs
I’m a Retention, Lifecycle, and CRO strategist helping eCommerce brands turn owned channels into predictable revenue engines.
Over the past several years, I’ve worked hands-on across email, SMS, loyalty, and on-site conversion, designing lifecycle systems that increase repeat purchase rate, customer lifetime value, and long-term retention—not just short-term campaign revenue.
My approach combines deep data analysis, clear lifecycle architecture, and continuous experimentation.
That means building segmentation frameworks based on behavior and intent, optimizing automated journeys, refining messaging through A/B testing, and aligning CX across every customer touchpoint.
I specialize in:
▪️ Email & SMS lifecycle strategy, automation, and optimization
Designing high-performing flows, campaigns, and segmentation frameworks that increase engagement, repeat purchase rate, and long-term customer value.
▪️ Strategic content calendar planning across owned channels
Building data-driven monthly campaign calendars aligned with promotions, launches, seasonality, and lifecycle stages to ensure consistent execution and measurable revenue impact.
▪️ Conversion Rate Optimization (CRO) across messaging and on-site experiences
Improving capture flows, funnel performance, and messaging effectiveness through structured experimentation and behavioral insights.
▪️ A/B testing and continuous experimentation
Running systematic tests across emails, SMS, timing, creative, offers, and automation logic to unlock scalable learnings and measurable revenue lift.
▪️ Customer experience (CX) optimization across the full lifecycle
Creating seamless, personalized journeys from first visit to repeat purchase that strengthen retention and long-term brand loyalty.
▪️ Loyalty, rewards, and retention program strategy
Designing and optimizing points programs, VIP tiers, referral incentives, and post-purchase engagement to increase repeat purchase rate, customer lifetime value, and emotional brand connection.
▪️ Advanced segmentation, personalization, and list growth
Building intent-based audiences, value tiers, and behavioral triggers to deliver the right message at the right moment while sustainably expanding subscriber lists.
▪️ Clean, conversion-focused design direction and content structure
Creating mobile-first, visually clear email and social creatives supported by strong copy hierarchy and CTA strategy that drive clicks, engagement, and revenue.
I combine creative thinking with analytics to craft marketing strategies that are not only visually aligned with your brand but also performance-focused. From improving open and click rates to optimizing entire funnels, I help you test, learn, and scale what works.
If you're ready to turn your email & digital strategy into a growth engine, let's connect.
A/B Testing
Email Automation
Email Marketing
Web Design
Graphic Design
Social Media Management
Klaviyo
Loyalty Marketing
Customer Retention
SMS
User Experience Strategy
Consumer Segmentation
Customer Data Platform
Allene D.
Austin, Texas
$60/hr
4.9
25 jobs
Business owners know the importance of marketing to attract their ideal clients but struggle to write for their website, landing pages, and sales pages. I help clarify and transform your vision into clear, attention- grabbing words so that you can be confident that your messaging is on point.
🎯🎯When you work with me, you will:
✅ Gain clarity on your ideal customer and unique offer ✅ Develop and strengthen your brand voice
✅ Reach your target audience
↙️ 👏👏👏Check out my profile video to learn more!
My services include:
📌 Website copy
📌 Landing pages
📌 Sales pages
What to expect:
1️⃣ We will start off with a 20-minute discovery call so we can decide if it's a good fit for both of us.
2️⃣ I will send a detailed proposal including deliverables, timeline and pricing.
3️⃣ I take clients through a process where we:
💥 Pinpoint your ideal client & offer
💥 Create your Unique Value Statement
💥 Develop your Customer Journey Roadmap and Brand Message Tagline
Once this is done, I will create your copy and deliver it as both a word doc and in a wireframe so you can see your copy in context.
🎯Message me or send me an invite so we can get started!
Story Concept
Copywriting
Website Content
Landing Page
Sales Copy
Website Copy
Wireframe
Brand Identity
Brand Strategy
Sales Writing
Wireframing
Brand Consulting
Website Copywriting
Lead Magnet
Paul G.
Austin, Texas
$65/hr
5.0
2 jobs
Most businesses spend a fortune trying to get attention. Far fewer turn that attention into revenue.
From email and SMS campaigns to landing pages and content marketing, my job is to turn attention into customers through conversion-focused copy, nurture and follow-up campaigns, and clear sales funnel messaging.
In many cases, the biggest opportunity isn’t more traffic. It’s making better use of the attention a business has already earned or purchased. Strong messaging at every stage of the funnel can unlock value that’s already sitting in a company’s audience, traffic, or lead database.
For the past six years I’ve worked with startups, small businesses, and marketing teams on projects ranging from email campaigns and landing pages to full sales funnel messaging and website copy. I focus on those marketing crossroads where messaging, creative, and positioning have the greatest impact on conversion.
Common projects include:
• Email marketing campaigns and nurture sequences
• Landing page, website, and blog copy
• Sales funnel messaging
• Outreach and cold email campaigns
• Email and SMS re-engagement campaigns for dormant leads or subscribers
• Video scripts, VSLs, and social media content
• Messaging and conversion strategy
• Marketing automation workflows
I'm a U.S.-based native English speaker with a track record spanning over 1,000 freelance projects for international clients across multiple industries through independent engagements and freelance platforms.
If you're looking for conversion-focused copy, content, and messaging — or if you just want to discuss marketing strategy and see what gaps I can help you close — feel free to reach out to me. I'd love to hear more about your project.
Ad Copy
Copywriting
Business Writing
Content Writing
Sales Copywriting
Email Copywriting
Outreach Email Copywriting
Marketing Strategy
Email Marketing
Conversion Rate Optimization
Sales Funnel Copywriting
Website Copywriting
Direct Response Copywriting
Landing Page Optimization
Marketing Automation
Maverick M.
Austin, Texas
$40/hr
5.0
10 jobs
With 10+ years of design experience, I help businesses turn ideas into cohesive brand identities. From polished brand guides to full website design and development that elevate their online presence.
Website Design:
I design clean, responsive, and easy-to-manage websites using Hostinger Website Builder and Thrive Themes with WordPress. I ensure your online presence is polished, professional, and aligned with your brand.
Branding & Canva Design:
I specialize in crafting brand identities that feel intentional and memorable. From logo design to brand guidelines, color systems, typography, and messaging assets, I ensure every touchpoint reflects your aesthetic and values. All assets are delivered using Canva for easy team collaboration and long-term usability.
Why work with me?
✔ 10+ years in design, blending creativity with strategic clarity
✔ Expertise in branding + web design for a streamlined, cohesive experience
✔ Fast turnaround, excellent communication, and attention to detail
Let’s create a brand that stands out and a website that supports it.
Stripe
Thrive Themes
Payment Gateway Integration
Wordpress Thrive Themes
PayPal Integration
Kirk P.
Austin, Texas
$55/hr
5.0
13 jobs
Top-Rated Plus Writer on Upwork with 1,500+ total hours and a 100% JSS.
Kirk is a highly skilled content writer, editor, and SEO strategist based in Austin, TX, with 12+ years of experience. He strategizes and creates conversion-focused content for SEO/AI overviews, helping businesses increase visibility and generate revenue. His previous clients include Discover, Microsoft, Dell, U.S. News & World Report, Travelocity, and Groundworks.
SKILLS:
Content Writing and Copywriting, Technical Writing and Documentation, Content Strategy and Auditing, SEO Optimization (Keyword Research, Link Building, Performance Tracking, etc.), Editing and Proofreading (Line Editing, Copy Editing), Email and Social Media Content Creation, Longform Content (Whitepapers, Ebooks), UX Writing, Research and Data Analysis, SME and Stakeholder Interviews, Brand and Style Guide Adherence, Direct Response Copy, Conversion-Focused Copy, Project Management and Remote Collaboration, Social Media Management, Website Performance, Campaign Performance
CERTIFICATIONS
+ Semrush Academy: SEO and Content Playbook
+ HubSpot Academy: SEO, Content Marketing, Social Storytelling, Inbound Marketing, Website UX, and more
+ National Council for the Training of Journalists (NCTJ): News Writing, Reporting, Media Law, Public Affairs
Reliable and easy to work with, Kirk is always happy to talk about future opportunities.
Content Writing
Copywriting
Editing & Proofreading
Content Editing
Content Creation
SEO Content
Brand Marketing
AI Content Creation
Technical Writing
Marketing
Digital Marketing
Writing
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Pages Specialist near Austin, TX on Upwork?
You can hire a Pages Specialist near Austin, TX on Upwork in four simple steps:
Create a job post tailored to your Pages Specialist project scope. We’ll walk you through the process step by step.
Browse top Pages Specialist talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Pages Specialist profiles and interview.
Hire the right Pages Specialist for your project from Upwork, the world’s largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Pages Specialist?
Rates charged by Pages Specialists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Pages Specialist near Austin, TX on Upwork?
As the world’s work marketplace, we connect highly-skilled freelance Pages Specialists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Pages Specialist team you need to succeed.
Can I hire a Pages Specialist near Austin, TX within 24 hours on Upwork?
Depending on availability and the quality of your job post, it’s entirely possible to sign up for Upwork and receive Pages Specialist proposals within 24 hours of posting a job description.