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I help businesses turn more of their traffic into qualified leads and customers by sharpening their positioning and rebuilding the landing pages and funnels that are holding conversion back. I work on why customers choose you and what gets them to act. I turn positioning into conversion-focused messaging, copy and page architecture, then work with your team through implementation and launch QA. Expert-Vetted, with $900K+ earned across 540 Upwork engagements. My background includes senior creative leadership at TBWA, Doner and Kameleon, with work across brands including Coca-Cola, Adidas, Samsung, Meta and Adobe. Hire me for positioning and messaging, landing-page and funnel rebuilds, or ongoing conversion leadership. We start with a focused paid diagnostic when investigation is needed, or move directly into scoped implementation when the brief is clear. For ongoing engagements, I lead conversion priorities, brief your team, review implementation and turn performance data into the next round of improvements. Send me your website or landing page, what you need it to achieve and what is happening today. I’ll confirm the fit and scope the right paid starting point.

I help businesses increase revenue by improving customer acquisition, conversion rates, and retention. I look across the full customer journey to determine whether performance is being limited by the traffic, creative, offer positioning, messaging, funnel, follow-up, tracking, or a combination of factors. From there, I create an integrated strategy focused on improving revenue and scalability. I have 14+ years of experience in email marketing and automation, CRM optimization, paid advertising, sales and lead-generation funnels, conversion rate optimization, and customer acquisition strategy. My work has helped clients: ✅ Grow email marketing to account for more than 35% of total revenue ✅ Consistently generate open rates of 35% to as high as 65% ✅ Achieve CTR of 3% to as high as 12% (not including free downloads CTAs) ✅ Increase opt-in rates by 10% to more than double in some cases ✅ Improve sales funnel conversion rates to as high as 12% ✅ Reduce wasted ad spend by identifying tracking, targeting, and conversion issues ✅ Consistently achieve 3X+ ROAS on ad campaigns ✅ Build more cohesive acquisition and retention systems across multiple channels 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 I help businesses build highly profitable email marketing systems that support the complete customer lifecycle. I handle email strategy, segmentation, flow mapping, copywriting, design, implementation, campaign planning, A/B split testing, and optimization. For eCommerce that may include: - Welcome series - Abandonment/recovery flows (browser, cart, checkout) - Post-purchase, replenishment, cross-sell, upsell, and winback flows - Subscription reactivation flows - Transactional flows - Campaign management For service-based businesses and B2B that may include: - Lead nurturing flows - Call booking reminders and post-call flows - Webinar reminders and post-webinar flows - Customer onboarding flows - Campaign management I also build B2B outbound systems, including list development, sequencing, deliverability, domain authentication, and CRM integration. ⭐ “Jen gave us great advice each month on how to improve our emails, copy, and revenue. She was also incredibly detail-oriented.” – Elaine K., Alight Health Formulas Technology Expertise: Klaviyo, ActiveCampaign, Brevo, MailChimp, Constant Contact, GetResponse, HubSpot, GoHighLevel, Pipedrive, Apollo, Lemlist, Instantly, Dripify, Expandi 𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 I help businesses identify which audiences, messages, offers, and creative concepts are delivering the strongest returns, enabling them to allocate more budget to proven combinations and scale campaigns more quickly while maintaining profitability. I specialize in Meta ads (Facebook & Instagram), handling: - Campaign strategy - Buyer persona (customer avatar) - Competitor research - Audience research - Creative direction - Ad copywriting/editing - Campaign setup - Bid, budget, and keyword optimization - Tracking (pixel installation, CAPI setup, event deduplication) - Ad management and optimization (ongoing) - Testing (targeting, ad types, hooks, offers, creatives/copy, A/B split testing, etc.) ⭐ “Jennifer and her team helped me scale significantly and outperformed every agency and individual I had worked with before.” – Michael H., Orange Burps 𝗙𝘂𝗻𝗻𝗲𝗹𝘀, 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 I help clients create a clear customer journey that answers the right questions, builds trust, reduces friction, and gives the visitor a compelling reason to buy. I handle strategy, copywriting, design, buildout, analytics, and A/B split testing to increase opt-in rates and conversion rates. I've created: lead-generation funnels, sales pages, webinar funnels, quiz funnels, call-booking funnels, case-study funnels, product funnels, and multi-step funnels with upsells and downsells. ⭐ “Jen really knew her stuff and took my business to the next level.” – Joshua D., JTDODD Technology Expertise: GoHighLevel, WordPress, Shopify, ClickFunnels, LeadPages, InstaPage, Squarespace, Wix, Kajabi, Thinkific, Teachable, Zapier, Make 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝗱𝗶𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Not seeing the kind of ROI you’d like to see from your marketing efforts? I provide comprehensive marketing audits designed to answer four questions: ✅ What is working? ✅ What is underperforming? ✅ Why is it happening? ✅ What should be prioritized next? I provide a detailed report and a Loom video walkthrough covering all my recommendations. ⭐ “Jennifer’s audit exposed the gaps across my entire system—the good, the bad, and the ugly. It was exceptional.” – Linda S., iRemember, LLC 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲? Message me on Upwork today.

🚀 Top Rated Plus | WordPress, SEO & Speed Optimization Specialist Need fast fixes, better performance, or launching a new site? I help business owners and agencies fix, optimize, and launch high-performing WordPress websites — fast. With 10+ years of experience, I specialize in: ✅ Full-Stack WordPress Development ✅ Front-End Optimization & Speed (Core Web Vitals) ✅ On-Page SEO & Technical Audits ✅ Page Builders: Elementor, Divi, Beaver Builder, WPBakery, and much more! ✅ WooCommerce Setup & Performance ✅ Google Tools (Analytics, Search Console, Tag Manager) ✅ Hosting Transfers, SSL, DNS, and Server Tuning 🔧 Tech Stack & Toolbelt: - WordPress, PHP, JavaScript, HTML, CSS, jQuery, MySQL - Servers: Apache, NGINX, LiteSpeed - Tools: Screaming Frog, Ahrefs, SEMrush, Moz, GTmetrix - CDNs: Cloudflare, KeyCDN, Amazon CloudFront - Email & DNS: G Suite, Zoho, MX Records, SPF/DKIM - Migration Tools: All-in-One WP Migration, Duplicator, UpdraftPlus 💡 Example Results: ✔️ Cut load time from 7s to under 2s for an eCommerce site ✔️ Recovered SEO traffic after a failed migration ✔️ Boosted mobile PageSpeed score from 42 to 91 in 3 days 🤝 You’ll get: - Clear communication (weekly updates, Loom videos on request are available) - Results-backed recommendations, not just code - Fast turnaround and long-term reliability 📩 Let’s talk! Send me a quick message about your project — I’ll provide next steps and a clear action plan.

Your customers don't just Google you anymore. They're also asking ChatGPT and AI tools, and most local businesses show up in one but not the other. I help you get found in both: the Google Map Pack that drives calls today, and the AI answers (AEO, GEO) that more people rely on every month. I'm a Local SEO and AI Visibility specialist working with local businesses. On-page, technical SEO, Google Business Profile, and AI search optimization, all focused on one goal: helping more customers find you, however they search. I can help with: - Providing AI visibility across Google AI overviews, ChatGTP, Claude, Gemini, and Perplexity - (Answer Engine Optimization) AEO optimizations - (Generative Engine Optimization) GEO optimizations - Content and blog planning - Technical site audits - Backlink analysis - Competitor analysis - Local SEO - Keyword clusters - Outlines and strategy - Writing and refreshing content - Creating optimized landing pages - Improvements for UX - Performance analysis and reporting Tools I Use: Screaming Frog SEO Ahrefs Semrush Google Analytics Google Search Console Neuron Writer Local Falcon Looker Studio Google Ads Manager If you think we'd be a good fit, reach out or submit an invitation to apply!