Hire the Best Banner Ads Specialists

More than 3,000 reviews on G2
Rating is 4.5 out of 5.
4.5/5
of Upwork by G2 peer reviewers
Kateryna K.

Lutsk, Ukraine

$20/hr
4.9
503 jobs

⚡️ 5% average CTR. 6x ROAS. 15,000+ ad creatives designed for Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Google Ads. ⭐️ Trusted by 1,000+ clients worldwide 💎 Top Rated Plus | 96% Job Success | 5+ years in performance marketing 🎯 Ad creative designer and graphic designer focused on high-converting ad design for DTC brands, ecommerce stores, media buyers, and paid social agencies. No templates. No fluff. Ads built to be tested, optimized, and scaled. 🔥 If creative is the bottleneck in your Meta Ads account, that is exactly what I solve. ━━━━━━━━━━━━━━━━━━━━━ 🚀 WHAT I DO BEST Static ads and static banner ad design for Meta Ads and Facebook Ads. This is my core focus. Every ad creative is built around a hook, an angle, and an audience pain point, then structured for creative testing so you can spot winners faster. ✨ Custom ad creative designed from scratch. No recycled layouts. Built to stop the scroll. ━━━━━━━━━━━━━━━━━━━━━ 🎨 FULL SERVICE LIST ✔️ Meta Ads Creative & Meta Ad Creative Design ✔️ Facebook Ads Design & Facebook Ad Creation ✔️ Facebook Ad Creative & Facebook Creatives ✔️ Design Creative Facebook Ads ✔️ Custom Ad Creative & Custom Ads Creative ✔️ Static Ads & Static Banner Ad Design ✔️ Banner Ad Design & Advertising Design ✔️ Image Ads & Facebook Ad Image Design ✔️ Instagram Ad Creatives ✔️ Carousel Ads ✔️ UGC-Style Static Ads ✔️ Direct Response Ad Design ✔️ Retargeting & Remarketing Creatives ✔️ Reels & Story Ads ✔️ Video Ads for Meta & TikTok ✔️ Animated Banner Ad Design ✔️ Google Ads & Google Display Banners ✔️ Ecommerce Banners & Shopify Banners ✔️ Product Ads & Product Advertisement ✔️ Infographic Design & Infographics ✔️ Social Media Graphics & Social Media Imagery ✔️ Social Media Design & Social Media Advertising ✔️ Amazon A+ Content & Product Images ✔️ Landing Page Graphics & Digital Design ✔️ Ad Content Creation & Ad Campaign Design ✔️ Creative Strategy & Creative Testing ✔️ Conversion-Focused Ad Design ✔️ Lead Generation Creatives ✔️ AI Videos & Video Content ✔️ Animations ✔️ Presentations ✔️ Business Cards ✔️ Logos ✔️ Banners ✔️ Flyers & Brochures ✔️ Print Materials ✔️ Email Design ━━━━━━━━━━━━━━━━━━━━━ 📱 PLATFORMS Meta Ads · Facebook Advertising · Instagram Ads · TikTok Ads · Google Ads · Google Display Network · Amazon Advertising · LinkedIn Ads ━━━━━━━━━━━━━━━━━━━━━ 🤝 WHO I WORK WITH 📈 Media buyers who need a consistent creative pipeline and are tired of designers who do not think in performance marketing. 🛒 DTC and D2C ecommerce founders scaling paid social who need creative volume to test regularly. 🏢 Agencies that need creative production capacity without hiring another in-house designer. 💼 B2B, SaaS, and lead generation teams that need conversion-focused ad design. ━━━━━━━━━━━━━━━━━━━━━ ⚙️ HOW I WORK Every project begins with your offer, your audience, and your funnel stage. Never with a template. I develop multiple hooks, concepts, and creative angles so you get variations to test, not a single design to depend on. One beautiful ad is a gamble. Twelve tested angles is a system. I handle Facebook ad creation end to end, including ad copy if you do not have it. I design with a performance-marketing mindset, not as a decorator. Composition, color, typography, and visual hierarchy matter because they drive CTR, ROAS, CPA, and conversions. ━━━━━━━━━━━━━━━━━━━━━ 📊 RESULTS 📊 Average CTR above 5% 📊 ROAS of up to 6x 📊 15,000+ creatives designed 📊 1,000+ clients served worldwide 📊 96% job success score ━━━━━━━━━━━━━━━━━━━━━ 🏆 INDUSTRIES Ecommerce · E-commerce · DTC · D2C · Beauty · Cosmetics · Skincare · Fashion · Apparel · Supplements · Wellness · SaaS · Technology · Healthcare · Dental · Insurance · Real Estate · Education · Fitness · Food & Beverage · Automotive · Pet Brands · Home Services · Finance · Fintech ━━━━━━━━━━━━━━━━━━━━━ 📐 FORMATS 1:1 · 4:5 · 9:16 · 16:9 · 1080×1080 · 1080×1350 · 1080×1920 · 1200×628 · All Google Display banner sizes ━━━━━━━━━━━━━━━━━━━━━ 🛠 TOOLS Figma · Adobe Photoshop · Adobe Illustrator · After Effects · InDesign · Canva · AI Image Generation · Midjourney · Nano Banana · Higgsfield · Kling · Adobe Firefly · Adobe Premiere Pro ━━━━━━━━━━━━━━━━━━━━━ 💎 WHY CLIENTS COME BACK ✔️ High-converting ad creatives built to perform, not just to look good ✔️ Quick turnaround on creative batches ✔️ Free revisions for one week after approval ✔️ Marketing-minded graphic designer who understands your funnel ✔️ Original custom ad creative, designed from scratch every time ✔️ Clear communication and reliable delivery ━━━━━━━━━━━━━━━━━━━━━ ➡️ If you are investing in Meta Ads or Facebook Ads, your ad creative should work as hard as your ad spend does. 📩 Click "Message" or "Invite to Job" and tell me what you are selling. I will tell you straight whether I can help before you spend a cent.

  • Banner Ad Design
  • Graphic Design
  • Ad Creative
  • Advertising Design
  • Facebook Advertising
  • Static Banner Ad Design
  • Animated Banner Ad Design
  • Google Ads
  • Social Media Imagery
  • Adobe Photoshop
  • Social Media Graphic
  • Figma
  • Canva
  • Social Media Carousel
  • Adobe Illustrator
  • Performance Marketing
  • Display Ad Campaign
  • Ecommerce
  • AI-Generated Image
  • Ad Campaign
Svetlana D.

Kyiv, Ukraine

$40/hr
4.9
427 jobs

🚀 I’m a creative partner for Media Buyers, DTC brands, and Agencies running Meta Ads who need a consistent flow of high-converting static ad creatives. I help teams produce and test up to 300+ creatives per month: fast, structured, and reliable. No more creative bottlenecks, templated designs, or wasted time onboarding designers who don’t understand performance marketing. Whether you’re looking for a one-time batch or ongoing creative support, I integrate into your workflow and deliver assets aligned with your goals, so you can stay focused on scaling while I handle the creative production behind it. 🎯 Results & Experience • 9,760+ ad creatives delivered across 30+ niches • 72-hour turnaround for creative batches, enabling faster testing and iteration • Helped scale a DTC brand to a profitable 8.4x ROAS • Increased qualified leads by +145% for a B2B client 🛠 My Skills & Approach: • Crafting ad creatives that address the pains and needs of your target audience. • Producing unique visuals and product photoshoots using ChatGPT-4o and MidJourney, no more need for expensive photographers or time-consuming shoots. • Applying Marketing Knowledge to develop ad creatives that are not only beautiful — but built to convert. • Designing ads for a range of industries, including DTC brands and B2B. • Adapting designs to match your brand identity — or developing a fresh, standout look. • Collaborating with media buyers and strategists to align with campaign goals. • Confidently handle ad copy if you don’t have your own — I’ll take it under my wing and make sure your message lands clearly and persuasively. • Maintaining a high level of aesthetic sensitivity and creative taste. • Strong grasp of composition, balance, color theory, visual hierarchy, and typography. 💎 Want your next ad campaign to be your best-performing one yet? Click the "Message" or "Invite" button to kick off our collaboration. -KEYWORDS- Graphic Designer Meta Ads, Graphic Designer Digital Marketing, Graphic Designer Social Media Ads, Meta Ad Creatives, Graphic Designer E-commerce Ads, Graphic Designer B2B Ads, Facebook Ad Creatives, Instagram Ad Creatives, Graphic Designer for Facebook Ads, Graphic Designer for Instagram Ads, Meta Ads Campaigns, Graphic Designer Social Media Campaigns, Graphic Designer for Digital Ads, Graphic Designer Banner Ads, Graphic Designer for Social Media, Digital Advertising Creatives, Graphic Designer for Meta Platforms, Social Media Ad Creatives, Graphic Designer for Facebook Campaigns, Creative Ads for E-commerce, Graphic Designer Ads for B2B, Meta Ad Design Specialist, Graphic Designer Digital Advertising, Graphic Designer for Ad Strategy, Social Media Ad Design, Graphic Designer Ad Optimization, Graphic Designer for Performance Ads, Facebook Ads Designer, Instagram Ads Specialist, E-commerce Advertising Design, Graphic Designer Conversion-Focused Ads, Graphic Designer CTR Boosting, Meta Ad Graphic Designer, Graphic Designer for Online Ads, Graphic Designer for Ad Creatives, Graphic Designer Creative Strategy, Graphic Designer for Business Ads, Digital Marketing Ads Designer, Custom Meta Ads, Graphic Designer for B2C Ads, Social Media Marketing Graphics, Graphic Designer for Social Media Branding, Graphic Designer for Lead Generation Ads, Custom Ad Designs for Social Media, Graphic Designer for Meta Platforms Ads, Creative Ads for Product Launches, Graphic Designer for Online Marketing, Graphic Designer for Paid Social Ads, Graphic Designer for Sponsored Ads, Graphic Designer for Social Media Engagement, Creative Ads for Digital Campaigns, Graphic Designer for Social Media Strategies, Graphic Designer for E-commerce Marketing, Graphic Designer for Meta Ad Campaigns, Facebook and Instagram Ads Graphic Designer, Graphic Designer Figma, Graphic Designer Photoshop, Graphic Designer MidJourney, Graphic Designer Social Media Graphics, Graphic Designer Ad Design for Startups, Graphic Designer for Local Businesses, Graphic Designer for B2B Lead Generation, Graphic Designer for Paid Ads Strategy, Custom Graphic Design Ads, Graphic Designer for Product Promotion, Graphic Designer for High-Conversion Ads, Graphic Designer for Online Sales Funnels, Graphic Designer for Mobile Ads, Graphic Designer for Dynamic Ads, Graphic Designer for Campaign Analysis, Graphic Designer for Social Media Growth, Graphic Designer for Traffic-Boosting Ads, Graphic Designer for Retargeting Ads, Creative Ads for Multi-Channel Campaigns, Graphic Designer for Social Media Advertising, Graphic Designer for Ecommerce Websites, Graphic Designer for Content Marketing, Graphic Designer for Product Photography Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Custom Display Ads, Graphic Designer for Holiday Campaigns, Graphic Designer for Cross-Platform Ads, Graphic Designer for Influencer Marketing Campaigns, Graphic Designer for Ad Design Consultation, Graphic Designer for Mobile App Ads, Graphic Designer for Event Marketing Ads

  • Banner Ad Design
  • Presentation Design
  • Graphic Design
  • Social Media Imagery
  • Print Design
  • Poster Design
  • Adobe Photoshop
  • Adobe Illustrator
  • Design Thinking
  • Digital Design
  • Social Media Advertising
  • Facebook Advertising
  • Ad Creative
Ivan S.

Rio Tinto, Portugal

$67/hr
4.9
608 jobs

⚡ Fast turnaround: first draft in your inbox within 24 hours. 🎨 12+ years as a graphic designer, 570+ brands across 20+ countries, 15,000+ banners and designs delivered. 🧩 I'm a graphic designer, illustrator, web designer, video editor, social media manager and social media content creator in one package — a content creator who understands how ads perform, not just how they look, with a virtual assistant level of reliability on every reply. 12+ years of graphic design experience means I've seen almost every brief a client can throw at a graphic designer — this is graphic design built for growth, not graphic design for its own sake. As a social media manager on top of being a graphic designer, I plan the content once it's designed, so nothing sits waiting to be posted. 📈 Banner ads & advertising As a graphic designer my day starts with banner ad design, since that's where clients feel pain first. Ecommerce brands hire me for banner ad design and advertising design that lifts CTR above industry average, and that banner ad design language flows into social media design, social media imagery and social media content across Meta, Google Ads and LinkedIn. I've delivered banner ad design for 570+ clients — it's the most requested service in my graphic design practice — that's graphic design doing real commercial work, and social media content plus advertising design now drive most of my graphic design work. A single banner ad design brief often grows into a full social media design and social media imagery package within weeks, and as a social media content creator I build every asset ready to post. 🎯 Branding & logo design Logo design and branding sit underneath all of that. When a startup needs branding that builds trust fast, I start with logo design, then extend the branding into a full system so every banner ad design, flyer design and brochure design shares one look. Good branding means print design, layout and brochure design reinforce the same logo design choices, which is what clients really pay a graphic designer for, and it's graphic design that compounds instead of resetting for every project. Strong branding and logo design also make future banner ad design faster. 🖨️ Print, layout & presentations As a graphic designer I also build pitch decks for SaaS founders, and give agencies overflow illustration and photo editing capacity, plus print design, flyer design and brochure design for trade shows. Print design here often means packaging and stationery alongside brochure design and flyer design, with layout tying a forty-page report together as cleanly as one flyer design. Photo editing and illustration feed this print design work, since raw photos rarely arrive ready for brochure design, and Adobe Photoshop handles most of that photo editing. 💻 Web design & illustration As a web designer, web design and graphic design sit side by side in my process, since graphic design and web design overlap constantly at every stage. I build Figma prototypes, hand off WordPress-ready web design layouts, and treat infographic work as its own craft, since one strong infographic can beat ten banner ad design variations. A second infographic often gets built purely for social media design. Illustration work — custom characters or icon systems — folds into the same social media design and social media imagery requests, and a dedicated illustrator keeps that illustration original. When a client's team needs quick self-edits, I also build simple Canva templates alongside the Figma and WordPress builds, so the system holds up in Canva too. 🎬 Video & motion As a video editor I handle Adobe After Effects motion graphics and short ads, and every video editor project gets cut down into social media content for reuse. As an illustrator I draw custom illustration from scratch instead of pulling stock, because a good graphic designer thinks about performance first, and one who only edits templates can't compete with one who draws — hiring the right graphic designer saves time and budget. My toolkit runs through Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere Pro, Figma and Canva for graphic design and web design alike. Adobe Photoshop shapes most logo design mockups before Adobe Illustrator takes over, and Adobe Illustrator holds most banner ad design and advertising design source files. 🏆 The numbers Ask any past client and they'll tell you the same thing about me as a graphic designer. Clients return because the numbers hold: 12+ years of graphic design experience, 570+ brands across 20+ countries, 15,000+ creatives delivered, 200+ pitch decks completed, first concept within 24 hours, unlimited revisions on hourly work — plus a virtual assistant level of responsiveness as your graphic designer, illustrator, web designer, video editor and social media manager, every single time.

  • Banner Ad Design
  • Figma
  • Adobe Photoshop
  • Graphic Design
  • Social Media Content
  • Adobe Illustrator
  • Adobe After Effects
  • Illustration
  • Flyer Design
  • Infographic
  • Print Design
  • Web Design
  • Brochure Design
  • Social Media Design
  • Logo Design
  • Photo Editing
  • Branding
  • WordPress
  • Brand Identity Design
  • Adobe InDesign
Nadiia B.

Calgary, Canada

$28/hr
4.9
135 jobs

Hi. I’m a professional designer with over 5 years of experience in digital and web design, specializing in creating visually compelling and strategically driven designs that elevate brands and drive engagement. My work is centered on blending creativity with functionality to deliver solutions that resonate with your audience and align with your business goals. Here’s what I can do for you: Advertising Materials • Static and animated creatives for Meta (Facebook & Instagram) and LinkedIn • Short-form video ads for paid campaigns • Display ads and creatives for Google Ads • Animated HTML5 banners • Ad variations for A/B testing and multi-format adaptation • AI-assisted image generation and visual asset creation Website & Landing Page Design • UI design for websites and landing pages (from wireframes to high-fidelity mockups) • Website development in Framer • Website redesign and visual optimization Additional deliverables: • Presentations & pitch decks • Infographics and data visuals • Social media visuals, covers, banners I work with marketing teams, founders, and agencies on both project-based and long-term engagements.

  • Banner Ad Design
  • Paid Media
  • Advertising Design
  • Social Media Design
  • Google Ads
  • Animated Banner Ad
  • Facebook Advertising
  • Static Banner Ad Design
  • Digital Advertising
  • Adobe Photoshop
  • Figma
  • Social Media Advertising
  • Ad Creative
Yogi A.

Nganjuk, Indonesia

$15/hr
5.0
209 jobs

Most brands hiring for static ads pick one: a freelancer who makes a few good files slowly, or a cheap operation that ships fast and looks it. KLYA Visual Lab is the third option. I'm Yogi — founder and creative lead. Small production team, high output, and every file signed off by me before it reaches you. No junior handoff. HOW WE WORK → Hooks come from customer language — reviews, Reddit threads, competitor comments — not from what looks good in a mockup. → AI handles base imagery and first drafts. Every file is then assembled, laid out and typeset by hand in Figma and Photoshop. That layer is the product. → We run several brand accounts in parallel, one at 50–100 concepts a month. Variants, resizes and adaptations come inside the batch. WHAT WE SHIP Meta and paid social statics · comparison, testimonial and native-feed layouts · illustrated and infographic ad formats · carousels · Klaviyo email design · product and listing imagery · sports and event graphics 179 contracts · 608 hours · 100% Job Success · Top Rated 24–48 hour turnaround. GMT+7, overlapping EU and AU mornings. Send your brief or a store link. If we're not the right fit, I'll tell you.

  • Banner Ad Design
  • Ad Creative
  • AI Content Creation
  • Facebook
  • Social Media Imagery
  • Social Media Marketing
  • Social Media Design
  • Social Media Advertising
  • Graphic Design
  • Instagram
  • Ecommerce Storefront Design
  • Email Marketing
  • Klaviyo
  • Figma
  • Sports Journalism
Shaho K.

Budapest, Hungary

$14/hr
5.0
203 jobs

✔ Top Rated Plus | 🖌️ 12+ Years of Graphic Design Experience | 🔔 Always Online | 💼 Strong Portfolio 📁 I'm a graphic designer with over 12 years of experience creating high-quality visuals that help businesses grow, increase engagement, and improve conversions. I specialize in: ✅ Static Ad Design for Meta (Facebook & Instagram) ✅ Vector Tracing, Logo Vectorization & Converting Low-Quality Images into Clean Adobe Illustrator Vector Artwork ✅ High-CTR YouTube Thumbnail Design ✅ UI/UX Design for Websites & Mobile Apps ✅ Social Media Graphic Design ✅ Email Marketing Graphics ✅ And much more... I'm versatile and open to working on a wide range of graphic design projects based on your specific needs. 🚀 Let's collaborate and bring your ideas to life!

  • Banner Ad Design
  • Logo Design
  • Adobe Photoshop
  • Graphic Design
  • Thumbnail
  • Adobe Illustrator
  • Adobe XD
  • Web Design
  • UI Graphics
  • Cover Art Thumbnail
  • Instagram Post
  • Adobe Photoshop Elements
  • Game Design
  • Streamlabs OBS
  • Menu Design

How it works

Post a job for freePost a job

Tell us what you need. Create your own job post or generate one with AI then filter talent matches.

Hire top talent fast

Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.

Collaborate easily

Use Upwork to chat or video call, share files, and track project progress right from the app.

Payment simplified

Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.

Don't just take our word for it

How much does it cost to hire a Banner Ads Freelancer?

When marketing your business online and via social media, you want a web banner that stands out in a sea of online advertising. Banners ads are some of the most commonly used forms of digital marketing to get the word out about a business owner’s services and products. 

Banner ads freelancers on Upwork are an affordable option to consider instead of an ad agency. These independent professionals can transform your small business advertising with eye-catching colors and creatively designed digital banner ads.

Banner ads freelancers are typically graphic designers with extensive training in software, such as Canva, Adobe Photoshop, and Adobe Illustrator. Some also have website design experience and copywriting skills.

As a business owner, you want to make sure that the banner ad freelancer is familiar with the main platforms for banner ad optimization, including search engines, WordPress, social media, and even business cards. The cost to hire a banner ads freelancer will vary due to many factors, including years of experience, the scope of work, project timeline, market conditions, and the contractor’s location.

The best way to estimate the cost of a banner ads freelancer for your project is to determine your specific project needs, the design software knowledge required, and the metrics for specific platforms. Also consider if there is any additional copywriting, SEO, or logo design needed to get the job done.

Experience and expertise 

It’s important to consider the level of expertise and years of experience required when hiring banner ads freelancers. While a more seasoned banner ads freelancer with full-time marketing agency experience may command a higher hourly rate to design your Google Ads, they may also work faster, have more specialized expertise, and deliver higher-quality work. Rates for an experienced banner ads freelancer can start around $50 per hour. A freelancer that is new to banner ad design may have a more competitive low-cost price, but they might require a longer timeline and could still be learning the platforms. Rates for a beginner or intermediate freelancer tend to start at $20 an hour.

Consider which platforms will be used when estimating the cost to hire a marketing expert to create banner ads for your social media or landing page, such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and Google. Your graphic designer should also be familiar with the main banner ad types because there are different measurements and templates required to run a successful ad campaign. Keep in mind that a graphic design freelancer with experience in e-commerce, copywriting, brand identity, logo design, and social media posts could be valuable in helping you get a top banner ad for your marketing campaign, but could affect the cost.

Scope of work

The scope of work is a step-by-step outline of the project tasks, timeline, expertise, and recommended years of experience needed to get the job done. Be sure to develop a detailed scope of work before hiring a banner ads freelancer, so the costs associated with your specific marketing campaign needs are accurate. It is also important to define the project scope before hiring a banner ads professional. What design software are they using? Do they understand the target audience? Are they familiar with keyword research for a strong, SEO-optimized search engine ad? 

Timeline 

A beginner banner ads freelancer should be able to execute standard banner ad design projects, such as Facebook ads, Google Ads, and LinkedIn ads in a short period of time. These ads should be designed to reach your target audience, so you can get new clients or customers. However, more complex banner ad design with copywriting, keyword research, and understanding of Google Analytics will require an ads expert and could take several days or weeks to complete. If you have a flexible schedule, you may be able to negotiate a lower rate with even the most experienced banner ads freelancer. If you are on a strict timeline or need the project completed last minute, you might have to pay a premium.

Geography 

The cost of hiring a banner ads graphic designer can also be affected by their geographic location. Outsourcing your project to freelancers in another country with a lower cost of living can help reduce your cost to hire or increase your ability to negotiate a fixed price. However, if you prefer a freelancer that lives in a country with a higher cost of living, you may have to adjust your expected pay or budget for their time and effort. Also, paying your freelancer in USD is another way to negotiate a lower rate.

Popular Banner Ads Freelancer projects & costs examples 

A good banner ad should be concise, have the right call to action, and simple design, so users understand what is being advertised within a few seconds. While there will be multiple iterations included in your costs, here are a few common banner ads projects you can find on Upwork:

Marketing campaigns: $75-$100/hourly rate

The cost of creating a marketing campaign with multiple ads across various platforms will depend on the skill level of the designer and their knowledge of the different sizes and dimensions required for each platform.

Facebook ads: $40-$50/hourly rate

The cost of creating social media posts should be relatively affordable depending on how many and what type of ad the business owner requests, including text ads, image and text ads, video ads, or carousels and stories.

Landing page: $20-$30/hourly rate

The cost of creating or adding banner ads to a landing page will depend on the skill level of the graphic designer, the amount of copywriting required, and their understanding of your target audience in case time is needed for additional research.

Find talent at the world’s work marketplace 

If you’re looking to hire a marketing expert to create a high-quality banner ad for your small business that will catch users’ attention and increase your conversion rate to get you new clients, Upwork has banner ads freelancers that can complete banner ad design for you on time and within your budget. Connect with top professionals and banner ads freelancers with the experience and expertise you need for your marketing project.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.