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I’m a senior full-stack developer with over 15 years of hands-on experience building real-world software solutions for businesses, startups, and long-term clients. I don’t just write code I solve problems, improve performance, and build systems that are stable, scalable, and easy to maintain. What I can help you with Custom Web Development (PHP, Python, JavaScript, C#, Java) Modern Frontend & Backend (React, Node.js, jQuery, REST APIs) Mobile & Desktop Apps (Flutter, React Native, WPF) CMS & E-commerce Expertise Joomla, WordPress, PrestaShop, WHMCS, Shopify, Magento, OpenCart (custom plugins, modules, performance optimization, complex integrations) AI & Smart Automation I actively work with AI-powered solutions to help businesses automate tasks and make smarter decisions: Integrating AI & generative APIs (chat, content, automation) Intelligent data processing and workflow optimization Practical AI solutions focused on business value, not hype Why clients enjoy working with me Clear communication and honest feedback Strong focus on long-term solutions, not quick hacks Clean, well-structured, and documented code Reliable, responsive, and deadline-oriented If you need someone who understands both business needs and technical depth, and can take ownership of your project from start to finish, I’d be happy to work with you. Let’s build something solid and meaningful together.

I help ecommerce, lead-generation, SaaS, and marketplace businesses get reliable marketing and conversion data across GA4, Google Tag Manager, server-side tracking, ad platforms, CRMs, ecommerce platforms, consent tools, and reporting systems. My work is usually not just “installing tags.” I audit the full tracking path, find where attribution or conversion data breaks, fix the implementation, validate the events, and document the setup so the team can trust the numbers. I work with: 1) Analytics & Tag Management Google Analytics 4, Universal Analytics migrations, Google Tag Manager, server-side GTM, Stape, Google Cloud Run, Google Measurement Protocol, GA4 Data API, Google Tag Assistant, DebugView, browser DevTools, dataLayer debugging, custom JavaScript tracking, cross-domain tracking, ecommerce events, lead events, thank-you-page tracking, form tracking, click tracking, and event deduplication. 2) Google Ads & Conversion Tracking Google Ads conversion tracking, Enhanced Conversions, Enhanced Conversions for Leads, offline conversions, Google Ads Data Manager, GCLID, GBRAID, WBRAID, Google Ads API, Google Sheets uploads, conversion action cleanup, lead-quality imports, qualified lead tracking, booked appointment tracking, purchase tracking, phone/WhatsApp click tracking, and attribution troubleshooting. 3) Meta / Facebook Tracking Meta Pixel, Meta Conversions API, Meta Events Manager, browser/server deduplication, event_id logic, fbp/fbc, Purchase, Lead, InitiateCheckout, AddToCart, ViewContent, custom events, Shopify Meta tracking, WordPress-to-Shopify funnels, Meta attribution audits, and match-quality diagnostics. 4) Ecommerce Platforms & Apps Shopify, Shopify Plus, Shopify Customer Events, Shopify Web Pixels, Google & YouTube app, Facebook & Instagram app, Elevar, Littledata, Simprosys, FeedArmy, WooCommerce, WordPress, Webflow, Ghost CMS, Stripe, subscription and membership flows, checkout tracking, purchase validation, refund/revenue checks, product/item ID consistency, and duplicate ecommerce event cleanup. 5) Server-Side & Attribution Tools Server-side GTM, Stape, Meta CAPI, TikTok Events API, Snapchat CAPI, Google Ads server-side/offline conversion flows, Hyros, Wetracked, attribution discrepancy audits, platform-vs-Shopify-vs-GA4 reconciliation, and ROAS/MER measurement cleanup. 6) Consent, GDPR & CMPs Consent Mode v2, CookieYes, Usercentrics, OneTrust, Consentmo, CMP troubleshooting, GDPR-aware tracking, default/update consent states, regional consent logic, ad_storage, analytics_storage, ad_user_data, ad_personalization, and cases where tags are blocked or attribution is lost because of consent implementation issues. 7) CRMs, Forms & Lead Funnels GoHighLevel, HubSpot, CallRail, Calendly, Eventbrite, Elementor forms, GHL forms and funnels, webhook-based lead tracking, Zapier, Make, Google Sheets, hidden fields, UTM capture, click ID capture, lead source attribution, and CRM-to-ad-platform conversion uploads. 8) Data, Reporting & Dashboards BigQuery, SQL, Looker Studio, GA4 export, marketing dashboards, ecommerce dashboards, subscription reporting, funnel reporting, ad-cost reporting, attribution reports, conversion discrepancy analysis, and automated QA tables for tracking logs. Typical projects I handle: - GA4 and GTM audits - Shopify ecommerce tracking cleanup - Meta Pixel and CAPI audits - Google Ads conversion tracking fixes - Server-side GTM setup and debugging - Consent Mode v2 implementation - Cookie banner / CMP tracking issues - Cross-domain tracking between website, checkout, booking engine, CRM, or third-party form - Offline conversion tracking from CRM to Google Ads or Meta - Lead funnel tracking for forms, calls, bookings, and qualified leads - Debugging duplicate, missing, or wrongly attributed conversions - Reconciling GA4, Shopify, Google Ads, Meta, CRM, and BigQuery data - Building Looker Studio dashboards based on clean, validated data I am a good fit if you are seeing problems like: - GA4 does not match Shopify, WooCommerce, Stripe, or CRM data - Meta reports more purchases or leads than your backend system - Google Ads is optimizing toward the wrong conversion - Purchases or leads are duplicated - Revenue is wrong or missing - Consent Mode is stuck in denied state - UTMs or click IDs are lost between landing page, checkout, form, booking engine, or CRM - Server-side tracking is sending events, but deduplication or attribution is wrong - You do not know which conversion numbers to trust I have 10+ years of experience in web analytics, marketing tracking, attribution, and reporting. My focus is practical: clean event logic, accurate conversion data, validated implementation, and clear documentation. If your marketing decisions depend on tracking data, I can help make that data trustworthy.

Hi, I am Roman and I have 7 years experience in ecommerce development, mostly with Magento, but I also work with PrestaShop, and Shopware. And can create needed functionality using Symfony or Laravel. My qualifications: ✅ I have 5 certificates – Zend Certified Engineer Adobe Commerce Developer, Full Stack Developer, JavaScript Developer, Front-End Developer ✅ Bachelor's degree in Computer Science ✅ Fluent English Here is more about my experience and what I can help you with: – Website development from scratch – I have created both simple and custom webstores, mostly on Magento. – Migration from one CMS to another – I have experience transferring data from Magento 1 to Magento 2, and from one platform to another, handling both theme customization and backend development. The fastest migration I performed took just two weeks. – Integration with other systems systems – such as CRM, ERP, WMS and solutions for marketing, accounting, shipping or payments. I also have experience creating custom import/export modules. – Module installation and customization or creation of unique features – I customized modules for configurable products, price matrixes, one-page checkouts. – Custom theme development or adjustment of a third-party one – I have experience working with different themes, including custom ones. – Website optimization including both speed and performance – I have knowledge of working with Core Web Vitals, frontend optimization, and server requests. Contact me if you have a project to discuss.

Being a motivated eCommerce specialist, I've become an experienced Senior Back End Developer. I specialize in Magento development and have a Magento Certification proving my knowledge and skills. Having over 10+ year of experience, I can easily manage different aspects of the development journey at a time. Working together with either small or large scale companies, I help them to go global and follow the latest technologies. Working on projects, I implement new tactics and top-notch eCommerce solutions with a view to conversion rates increase. Various Integrations, configuration, responsive website development, a/b testing and data analysis - I understand how to empower any online store. Expertise: Magento 1.x CE & EE / Magento 2.x CE & EE, PrestaShop, Wordpress, Joomla, LESS / SASS /SCSS, JavaScript, Native / Zend Framework / Phalcon, OpenCart, MySQL / SQLite, Git (BitBucket, GitHub, GitLab), GitLab CI / Docker, Cache systems, etc. Being an expert in eCommerce development, I know how to use the Magento platform to level up your brand. Feel free to launch a project with me.