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Nancy is experienced in designing and perfecting mobile and website experiences and enjoys collaborating with cross-functional teams. She has worked on SaaS platforms and projects related to real estate, medical clinics, public transportation, wellness and eCommerce. With a research background, her strength in UX design is user research, design thinking, wireframes, user flows, and user journeys. She can implement her soft skills and insights to every team she collaborates with and shares her knowledge with.

I am a Senior Product Designer specializing in UX strategy, SaaS platforms, and mobile applications for companies that need clarity, speed, and measurable outcomes. Formerly, I led UI design at Kraken, where I worked on complex, high-traffic financial products used globally. Since then, I have partnered with startups, scale-ups, and enterprise teams to design products that are intuitive, scalable, and aligned with real business goals. My work spans the full product lifecycle, from discovery and UX audits to design systems and high-fidelity delivery. I collaborate closely with founders, product managers, engineers, and stakeholders, often acting as a design lead or embedded partner rather than a pixel-only contributor. What you can expect working with me: - Strategic, outcome-driven design decisions - Clear communication and reliable delivery - Minimal hand-holding and zero micromanagement - Strong ownership mindset and accountability - Designs grounded in user research and product strategy Ideal clients: I work best with: - SaaS and technology companies - Healthcare, fintech, and data-driven platforms - Startups preparing for scale or fundraising - Teams that value UX maturity and long-term impact Selected clients and brands: Paris Saint-Germain, Nike, New Balance, Jordan, Qatar Airways, Kraken, Dropbox, Notion, DataRobot, AC Milan, National Bank of Abu Dhabi, Tesla Dubai, Red Bull, MIT, BP, Pearl Jam Core services: - Product UX strategy and audits - Web and mobile app design - SaaS platform design - Design systems and component libraries - Wireframes, prototypes, and usability testing - UX research, user flows, and journey mapping Process: Discovery: Understanding the product, users, constraints, and success metrics. Strategy: Defining structure, flows, and priorities aligned with business goals. Design: Creating scalable, validated solutions through iteration and prototyping. Delivery: Clean handoff, documentation, and support through implementation. Tools: Figma, Framer, Sketch, Adobe Creative Suite, After Effects, Zeplin

⭐️ 6+ Years of UI/UX & Graphic design experience ⭐️ 2025, 2026 CES Innovation Awards (Software & Mobile Apps category) ⭐️ Award recipient in character design competitions ⭐️ 50+ projects completed with good reviews ⭐️ Former Content Designer at a Major Korean Big Corporation 💎 𝐌𝐲 𝐒𝐤𝐢𝐥𝐥𝐬 · Mobile / Web / Tablet / Dashboard UX/UI Designs · Design with AI (Claude code, Lovable, ETC) · Wireframing · Prototyping · UX Research · Usability Testing · App Screenshot&Icon, Mockups · Production – Delivering style guides, handoff-ready files, and documentation · Support – Staying with you for iterations and new versions · 𝙇𝙤𝙘𝙖𝙡𝙞𝙯𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙆𝙤𝙧𝙚𝙖𝙣 𝙢𝙖𝙧𝙠𝙚𝙩 - All design work + I can illustrate and Character design one for you(Figma/Adobe Illustrator & Photoshop) 💎 𝐃𝐞𝐬𝐢𝐠𝐧 𝐬𝐭𝐲𝐥𝐞 𝐭𝐡𝐚𝐭 𝐈 𝐟𝐨𝐥𝐥𝐨𝐰 - Clean, Minimalism, and Modern. I am a Product and Graphic Designer dedicated to merging aesthetic excellence with seamless usability. Leveraging my experience with major corporations and award-winning projects, I help brands bridge the gap between complex functionality and engaging user experiences. My approach ensures that every design decision aligns with usability and scalability, allowing your product to grow alongside your business. I thrive on solving complex challenges through accessible, high-impact design. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁? I can join you at any stage, from idea to full redesign I’m excited to connect and explore how I can help you reach your goals through beautiful, functional design. UI UX Designer, Mobile App Design, AI Design, iOS App UI, Android App Design, Mobile UI UX, App Redesign, Product Design, Figma, Design System, Subscription App, SaaS App, Gamified App, AI App Design, SaaS, Healthcare, Fitness & Wellness, Fashion, Entertainment, Education, e-Commerce, and AI-driven services.

UX Researcher & UX/UI Designer specializing in complex digital products, enterprise systems, and data-driven user experiences. I help companies transform complex workflows into intuitive, user-centered experiences through UX research, information architecture, usability testing, and interface design. My background combines Computer Science, Public Policy, and an MSc in User Experience & Management, allowing me to bridge business goals, user needs, and product strategy. I have worked on enterprise platforms, analytics dashboards, industrial vendor systems, and research-driven UX projects involving stakeholder interviews, user journeys, thematic analysis, wireframing, and low- and high-fidelity prototyping. Tools: Figma, FigJam, Miro, Qualtrics, User Testing, Power BI, SAS, Adobe XD. Let’s build products that are not only visually aesthetic but also strategic, intuitive, and impactful. The portfolio link can be provided via chat due to Upwork's restrictions on sharing external links.

I design flows and interfaces that get measurably easier to use: fewer errors, faster task completion, higher adoption. Not just cleaner screens. To move faster without cutting corners, I use AI throughout my process: generating and testing multiple flow variants before committing to one, producing rapid mockups to validate hypotheses early, and cutting the time between 'idea' and 'testable prototype.' The judgment on what to test, what to keep, and why still comes from me. AI just removes the grunt work. Most recently I've applied this to an oil & gas SaaS platform, designing multi-step approval flows, mass-edit interfaces, and complex data workflows used daily by analysts and operators, and building the design system that keeps it all consistent as the product grows. Before that, I led design on enterprise projects for a Big 4 consultancy, and ran small design teams at a Canadian studio, owning process and quality end-to-end. If your product needs interfaces that actually change how people work, not just look better, let's talk! What I do best. 1. UX flows built around outcomes, reducing errors, speeding up workflows, increasing adoption in complex B2B tools. 2. AI-accelerated design process, rapid variant testing, fast hypothesis validation, faster iteration without sacrificing rigor. 3. Design systems that scale, token architecture, component libraries, documentation teams actually use. 4. Dev-ready handoff, clean specs, close collaboration with engineering. If you’re looking for a Product & UX/UI Designer who understands business, users, and technology, let’s talk. Press SEND MESSAGE or INVITE ME! I’ll share actionable insights in our first conversation.

I’m a UI/UX designer with 4+ years of helping businesses grow through strategic, modern, and conversion-focused design. I create user-centered digital experiences that not only look good, but also support business goals and improve usability. What you’ll get working with me: ✅ Clear communication and reliable deadlines ✅ Research-driven design decisions and competitor analysis ✅ Developer-friendly files and organized handoff ✅ Responsive, modern interfaces tailored to your audience Beyond UI/UX design, I also provide full website solutions using no-code platforms like WordPress, Framer, and Webflow Why clients choose me: 🥇 Strong focus on business goals and user experience 🥇 Experience designing marketing websites, cryptowebsites and digital products 🥇 Background in International Business, combining strategy with design thinking 🥇 Detail-oriented approach with clean, modern aesthetics