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Hi, I’m Lubna, a Visual Architect based in Mississauga, Canada. I help brands transform from "static" to "dynamic" by blending High-Energy Motion Graphics with Intuitive UI/UX Design. Whether you need viral social media content or a high-fidelity app prototype, I create visuals that don't just look great they drive growth. Why partner with me? Honesty & Integrity: I prioritize transparent communication and your brand’s long-term success over quick tasks. 100% Peace-of-Mind: I stand by my work with a money-back guarantee if the project scope isn't met your investment is always secure. Global Standards: Based in Canada, I provide premium, reliable service for clients across the globe. Core Expertise: Viral Short-Form Video: High-impact Instagram Reels, TikToks, and YouTube Shorts with dynamic motion captions. Motion Graphics: Cinematic Promo Videos, Explainer Animations, and Logo Motion (After Effects/Premiere). UI/UX Design: User-centric Figma Prototypes, Mobile App Interfaces, and Web Design. Business Assets: Investor-ready Pitch Decks, Sales Presentations, and Premium Brand Identity. Ready to elevate your brand? Click "Invite to Job" and let’s start our first consultation. Best regards, Lubna

I’m a UI UX Designer with 10+ years of experience helping startups, scaleups, and established companies build intuitive, modern, and high-performing digital products across web, mobile, websites, and SaaS platforms. ⭐️⭐️⭐️⭐️⭐️ “Tobi has worked with us on several projects and completed each one exceedingly well! He is super talented, always extremely creative, and very helpful, we will always continue to work with him!” 🎯 What I bring as a UI / UX Designer 🏴 10+ years of commercial UX UI design experience across web design, mobile app design, and SaaS platforms 🏴 User-centered, results-focused design approach, I design experiences that improve usability, engagement, and conversions, with past projects achieving 30–150% improvements in key user metrics 🏴 Clear user flows & information architecture that guide users naturally through complex products and reduce friction 🏴 Wireframing & prototyping expertise over 3200 prototypes and wireframes delivered in Figma to validate ideas early and reduce costly development revisions 🏴 Scalable design systems - I build atomic, future-proof design systems that support fast iteration and long-term product growth 🏴 High-fidelity UI design focused on accessibility, visual hierarchy, and clean, premium aesthetics 🛠 Tools & technologies I use daily Figma (UI, UX, prototyping, design systems), Framer, Adobe Creative Suite, HTML & CSS (working knowledge for dev-ready designs), Visual Studio Code, Blender 3D, Jira, Slack 📱 Web & mobile product design experience As a UI UX Designer, I design web applications, SaaS dashboards, and mobile apps (iOS & Android) with a strong focus on usability and consistency across platforms. My designs have helped increase user engagement by 30–40%, improve onboarding speed, and reduce drop-off during critical flows such as sign-up and checkout. 📊 Selected impact & outcomes 🟢 SaaS platform redesign ▪ Reduced user friction by 40% through improved UX flows ▪ Increased task completion rate by 60% ▪ Improved onboarding clarity and reduced support tickets 🟢 E-commerce website redesign ▪ Increased conversions by 15–25% ▪ Reduced cart abandonment by 30% through UI and UX improvements 🟢 Mobile app redesign ▪ 2× user retention after UX improvements ▪ 3× faster onboarding through simplified flows and prototyping 🟢 Framer website & landing page redesign ▪ Built high-converting Framer landing pages with responsive layouts and motion ▪ Improved page load perception and scroll engagement by 35% ▪ Increased lead conversion rate by 20–30% through clearer hierarchy, interactions, and CTA placement 💼 What I can help you with Mobile app & web app design (SaaS), responsive website design, UI redesigns and UX improvements, MVP and startup product design, high-fidelity prototypes, UX audits with actionable insights, conversion-focused landing pages, dashboards, and complex interfaces 🏆 Why clients choose to work with me ▪ Top 3% talent on Upwork with 100% Job Success ▪ Upwork Certified Brand Designer ▪ 750+ projects delivered across startups and enterprise teams ▪ Experience across SaaS, e-commerce, healthcare, finance, education, gaming, real estate, and more ▪ Strong communication, fast turnaround, and reliable collaboration with founders, PMs, and developers Looking for a UI UX Designer who can elevate your product, improve conversions, and deliver designs that scale? Let’s connect and discuss your project ☎️ Keywords UI UX Designer, UI/UX Designer, UX/UI Designer, Product Designer, Product Design, Digital Product Designer, UI Design, UX Design, User Interface Design, User Experience Design, UX, UI, UX/UI, UIUX, UX Research, UX Strategy, Interaction Design, Visual Design, GUI Design, SaaS Product Design, Web App Design, Mobile App Design, iOS App Design, Android App Design, Web & Mobile Design, Responsive Web Design, Website Design, Web Design, Landing Page Design, Dashboard Design, MVP Design, Startup Product Design, Website Redesign, App Redesign, UI Redesign, UX Redesign, Conversion Focused Design Figma Designer, Figma Expert, Figma UI UX, Figma Product Design, Figma Prototyping, Design Systems, Atomic Design, Component Libraries, Wireframing, Clickable Prototype, Interactive Prototype, User Flows, Information Architecture Framer Designer, Framer Expert, Framer Website Design, Framer Prototyping, Framer Animations, No-Code Design Ecommerce UI UX, Shopify UI UX, Material Design, Usability Testing, A/B Testing 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐥𝐰𝐚𝐲𝐬 𝐬𝐡𝐨𝐨𝐭 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐣𝐞𝐜𝐭! 𝐈 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐡𝐚𝐩𝐩𝐲 𝐭𝐨 𝐫𝐞𝐬𝐩𝐨𝐧𝐝 𝐚𝐧𝐝 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭 𝐭𝐨 𝐟𝐢𝐠𝐮𝐫𝐞 𝐨𝐮𝐭 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬!

Many hardware startups waste months and tens of thousands of dollars building the wrong prototype. I help founders define the right hardware architecture before building the prototype, so the first version of the product actually validates the idea. My work focuses on the early stages of hardware product development, where a few key technical decisions shape the entire project. Instead of jumping straight into PCB design, I help clarify the system architecture, identify technical risks, and define the fastest path toward a functional prototype. As a licensed Professional Engineer in Québec, Canada (OIQ), I specialize in turning early product ideas into clear technical plans and realistic prototype strategies. I often join projects at the stage where the idea is clear but the technical path is not. My role is to help teams answer critical questions such as: • What is the simplest prototype that validates the product idea • Which architecture decisions will scale to production • What technical risks should be addressed early • Which components and technologies are the right fit • What development roadmap makes the most sense Once the architecture is clear, I can support the development of functional prototypes including electronics, firmware, and mechanical integration. 🧠 TYPICAL STRATEGIC ENGAGEMENTS Prototype Architecture Review A deep technical review of a product concept or existing design to identify risks, validate architecture choices, and define the best technical direction. Clients typically leave with a clear architecture strategy and actionable recommendations. Prototype Roadmap Define the fastest and safest path from concept to working prototype. This includes system architecture, component selection strategy, and a realistic development roadmap. Technical Design Review Independent engineering feedback on an existing design before committing to development, manufacturing, or scaling. 🧭 HOW I USUALLY WORK Most projects start with a short architecture or prototype strategy engagement. This allows us to clarify: • system architecture • key components and technologies • technical risks • development roadmap Typical activities may include: • review of product concept, architecture and BOM • prototype architecture definition • identification of design and manufacturing risks • practical recommendations to simplify development • a clear next step roadmap This approach keeps projects efficient, predictable, and aligned with real world hardware constraints. 🔧 CORE EXPERTISE • hardware system architecture for embedded and IoT products • prototype strategy and rapid product validation • embedded systems and low power electronics • wireless systems including WiFi, BLE, Zigbee and LoRa • sensor systems and motor control architectures • system level integration across electronics, firmware and mechanics 🧪 PROTOTYPE DEVELOPMENT CAPABILITIES Once the architecture is defined, I can support the development of functional prototypes including: • electronic design and PCB development • embedded firmware development • sensor and wireless integration • mechanical prototyping with 3D modeling and printing My lab is equipped for rapid hardware development, allowing ideas to move quickly from concept to working hardware. 🚀 TYPICAL SITUATIONS WHERE I HELP • exploring a new hardware product idea • preparing the first functional prototype • evaluating or improving an existing architecture • reducing technical risk before major development investment • turning a proof of concept into a reliable prototype 🎯 FIT I work best with startups, innovators, and small product teams developing new hardware products. If you are exploring a product idea, preparing your first prototype, or trying to reduce technical risk before committing to development, I can help. If you are looking for open ended task execution or low level outsourcing, I may not be the right fit. 💬 LET’S TALK If you are working on a hardware product and want to move from idea to a realistic prototype strategy, I would be happy to discuss your project. Clear architecture decisions early in a project can save months of development and significant cost. Let’s build something real, testable, and engineered to succeed.

𝐅𝐚𝐬𝐡𝐢𝐨𝐧 & 𝐅𝐨𝐨𝐭𝐰𝐞𝐚𝐫 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 | 𝐅𝐫𝐨𝐦 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐭𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 Expert fashion designer and product developer with 10+ years of experience developing apparel, footwear, streetwear, activewear, sportswear and accessories for both international and emerging brands I specialize in transforming ideas into market-ready products that combine strong visual direction with real production knowledge. My work focuses on creating products that are elevated, brand-aligned, and realistic for manufacturing, not just concept ideas. ✔️ 10+ years of experience in fashion and footwear ✔️ 100+ brand collaborations across apparel, footwear & accessories ✔️ Experience working with international brands including (ALDO Group and MAT&NAT) ✔️ Independent and in-house design experience ✔️ End-to-end product development from concept to production ✔️ Technical packs factory-ready ✔️ Adobe Illustrator & Photoshop specialist What I Offer: ✔️ Concept sketches & collection development ✔️ Technical flats, CADs & realistic renderings ✔️ Production-ready tech packs ✔️ Material, color & construction guidance ✔️ BOMs, POMs & factory specifications ✔️ Prototype corrections & fit feedback ✔️ Manufacturer coordination & production follow-up ✔️ Brand-focused product development My experience includes trend research, collection development, technical design, sourcing, material selection, mockups, CADs, production techpacks, and prototype revisions, always balancing creativity with functionality and production needs. I also founded and managed my own footwear brand, overseeing everything from design and sourcing to manufacturing, branding, wholesale, and retail. That experience gave me a strong understanding of what brands need to move from idea to final product successfully. I work closely with clients throughout the entire process to ensure the final product stays aligned with both the creative vision and production goals. Whether you’re building your first capsule or refining an existing collection, my goal is to help create products that feel elevated, cohesive, and ready for production. Let’s create something strong for your brand.

I have 5 years of design experience, helping SaaS companies, startups, and small creative businesses design and build websites using no-code tools. As a Framer Expert, I specialize in UX design, responsive web experiences, SEO best practices, and scalable design systems that help teams maintain consistency as they grow.

I am an experienced motion designer with a specialty in Rive Animation and Lottie Animation, crafting compelling and exciting animated videos and assets for various industries and platforms for over 6 years. Whether you want to create advanced clickable prototypes or create custom UI animation or animated videos for your product, I am here to support you in achieving your goals. Skilled in: - Producing 2D & 3D animated videos for mobile apps, web apps, and websites. Tools: - Adobe After Effects - Rive - Lottie - Spline 3D