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Need a WordPress or WooCommerce site that feels custom, works properly on mobile, and stays easy to manage after launch? I can handle both the visual build and the technical details behind it. Across my freelance work, I have earned 116 public client reviews, a 5.0 rating, and a 98% project completion record. I build ecommerce stores, business websites, landing pages, real-estate search experiences, and Figma-to-Elementor projects. I can help with: - Custom WordPress and Elementor websites - WooCommerce setup, product structure, filters, checkout, and integrations - Figma-to-WordPress or Elementor implementation - Redesigns, migrations, performance fixes, and responsive cleanup - Custom PHP or JavaScript features when a plugin is not enough Recent work includes a clinical beauty WooCommerce store, a high-SKU electronics retailer, multilingual real-estate search, premium travel and villa websites, event registration, and conversion funnels. My approach is practical: first I clarify the pages, content, integrations, and launch risks. Then I build in clear milestones, test desktop, tablet, and mobile, and hand over a site you can actually edit. If something in the brief could affect cost or timing, I flag it early. Send me the current site or brief and the target launch date. I’ll reply with the most practical approach and the questions that genuinely change scope.

🏆 Senior WordPress & WooCommerce Developer | 3x Official Plugin Author. Custom WordPress development engineered from clean code — 𝘇𝗲𝗿𝗼 𝗯𝗹𝗼𝗮𝘁𝗲𝗱 𝗽𝗹𝘂𝗴𝗶𝗻𝘀, 𝘇𝗲𝗿𝗼 𝗽𝗮𝗴𝗲 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀. Where other developers hit limits, I deliver PageSpeed 90+ and rock-solid stability. ⭐⭐⭐⭐⭐ "Hands Down the Best Developer I’ve Ever Hired on Upwork! After spending 2 years searching and becoming discouraged by developers trying to change the scope to fit their skills, finding this developer was a breath of fresh air. Understood exactly what I wanted and delivered it in just 3½ days (quoted 6 days)! Addressed every detail without cutting corners. I have already hired them again!" — James M., Verified Client 📩 Send me your website URL or project brief. I’ll reply with a clear technical audit covering bottlenecks, code architecture, and a realistic roadmap. 💎 WHY CLIENTS HIRE ME OVER GENERIC DEVELOPERS Most freelancers assemble sites by stacking 40+ plugins and heavy builders that crash and kill speed. As a Senior Software Engineer with 7+ years of core engineering experience, I architect WordPress as a reliable, high-performance platform: ✔️ 3x Official WordPress Plugin Author — Published plugins on the official WordPress repository built strictly to Core Coding Standards. ✔️ Clean Code Architecture — Custom themes and plugins written in maintainable PHP. Zero dependence on bloated builders. ✔️ PageSpeed & Core Web Vitals Specialist — Code, database, and server-level tuning ensuring 90+ PageSpeed scores. ✔️ Scope Integrity & Fast Delivery — I never alter requirements to match personal limits. Quoted accurately and delivered ahead of schedule. 🛠️ PROBLEMS I SOLVE & CORE SERVICES ▸ Custom WordPress Theme Development • Bespoke themes engineered from scratch with clean, semantic markup • Pixel-perfect conversions: Figma to WordPress & PSD to WordPress • Custom post types, taxonomies, and Advanced Custom Fields (ACF Pro) setups ▸ Custom WordPress Plugin Development & APIs • Custom plugin creation when off-the-shelf plugins cannot deliver your logic • Secure REST API & Webhook integrations: Stripe, CRMs, ERPs, WhatsApp, gateways • Eliminating bloat: replacing multiple slow plugins with one lightweight custom solution ▸ WooCommerce Engineering & Scalability • Custom WooCommerce development for high-converting stores • Custom checkout flows, 1-page checkouts, and custom payment gateways • Database query optimization for high-traffic stores with large catalogs • Multi-currency and multilingual architectures (WPML / Polylang) ▸ Page Speed & Performance Optimization • Deep performance tuning targeting Core Web Vitals (LCP, INP, CLS, TTFB) • Database cleanup, asset deferral, critical CSS, and server caching (Redis / Memcached) • Image compression, Cloudflare CDN setup, and code minification ▸ Troubleshooting, Bug Fixing & Security • Emergency bug fixing: PHP fatal errors, white screens of death, and database repairs • Resolving complex theme and plugin conflicts after core updates • Security hardening, malware cleanup, and zero-downtime migrations 📊 PROVEN TRACK RECORD & REAL-WORLD RESULTS • Enterprise Real Estate Platform (Istanbul): Authored EmlakX (official plugin) syncing 1,300+ live listings in real-time across 7 currencies and 3 languages (EN/AR/TR) with zero database lag. • Medical Clinic Platform (500x Traffic Surge): Architecture overhaul and Core Web Vitals optimization surging organic traffic from 100 → 50,000+ monthly visitors. • Luxury Vehicle Booking (Dubai): Bespoke WordPress theme with custom reservation engine, automated WhatsApp API, and Stripe gateways — verified 90+ mobile PageSpeed score. • 3x Official WordPress Plugins: Published on the official WordPress repository: EmlakX Real Estate, URL Shortener with WhatsApp tracking, and AI Content Generator. • Verified Upwork Delivery: Delivered complex custom scope quoted for 6 days in just 3.5 days with 100% precision and a 5-star review. ⚙️ TECHNICAL CAPABILITIES • Backend: PHP 8.x, Object-Oriented PHP, MySQL, REST APIs, JSON, Laravel • WordPress: Core API, WooCommerce, Custom Plugins, Custom Themes, ACF Pro, Gutenberg • Frontend: Modern JavaScript, AJAX, jQuery, HTML5, CSS3, Responsive UI • Speed & DevOps: Core Web Vitals, Google PageSpeed, Redis, WP-CLI, Cloudflare, Linux, Git 🤝 EVERY PROJECT INCLUDES ✅ Clean, documented code — zero shortcuts, zero bloat, zero technical debt ✅ Cross-browser & mobile-first responsive testing on actual devices ✅ Direct communication with a senior developer from kickoff to launch ✅ 30 days of post-delivery support for complete stability and peace of mind 🚀 Ready to build a clean, fast, and scalable WordPress platform? Hit the "Invite" or "Send Message" button with your project details or site link, and let's get started.

Are you an agency or business that needs a reliable WordPress developer to deliver clean, on-brief work — on time, every time? I'm Serkan, an Avada and Elementor expert with 16 years of experience and 150+ completed projects. I work as a dependable white-label partner for agencies, and directly with businesses building long-term websites. I'm a Top Rated developer with a 100% Job Success Score and 110+ five-star reviews across platforms, currently delivering a $7.6K custom Avada website. I have deep expertise in both Avada (Fusion Builder) and Elementor Pro, turn Figma, Adobe XD, and PSD designs into pixel-perfect WordPress builds, hit deadlines reliably, and communicate clearly throughout — so you can hand off a project and trust it gets done right. How I help agencies and clients: ✅ White-label WordPress development for agencies (your brand, behind the scenes) ✅ Pixel-perfect Figma, Adobe XD, and PSD to WordPress conversion ✅ Custom WordPress development with Avada and Elementor ✅ Avada Fusion Builder expertise — containers, columns, and custom element layouts ✅ Avada Global Options and Theme Options configuration, with custom CSS when the panel isn't enough ✅ Elementor and Elementor Pro page building, Theme Builder, and custom design ✅ Redesigning, simplifying, and revamping existing Avada and Elementor sites ✅ Home page redesigns and full multi-page revamps ✅ WooCommerce store setup, product pages, and checkout customization ✅ Platform migration: Wix, Squarespace, Webflow, and HTML to WordPress ✅ Content migration, redirects, and Google Search Console setup ✅ Landing pages, custom headers, footers, and theme layouts ✅ Multilingual and WPML setup ✅ Core Web Vitals optimization (LCP, FCP, TTFB) and Google PageSpeed improvement ✅ SEO-friendly, fast-loading, fully responsive builds across all devices ✅ Ongoing maintenance, retainer work, and long-term collaboration Why agencies and clients work with me long-term: ⭐ Reliable white-label partner — I make your agency look good ⭐ 16 years of professional WordPress and web development experience ⭐ Top Rated with 100% Job Success and 110+ five-star reviews ⭐ On-time delivery and clear, responsive communication ⭐ Can handle multiple projects in parallel and ongoing retainers Keywords: WordPress developer, white-label WordPress developer, agency WordPress developer, Avada expert, Fusion Builder specialist, Elementor developer, Elementor Pro, Figma to WordPress, Adobe XD to WordPress, custom WordPress website, WordPress redesign, WooCommerce developer, landing page development, Core Web Vitals, page speed optimization, WordPress maintenance, WordPress retainer, multilingual WordPress, WPML, WordPress migration. Some of my work is under confidentiality (NDA), but I'm happy to share relevant examples on request. Send me a message and let's talk about your project or your agency's needs.

Senior Engineering for High-Scale Applications & AI-Driven Automations. With 9+ years of experience in full-stack development and infrastructure architecture, I provide clean, scalable solutions for complex business problems. My expertise spans from traditional PHP/WordPress systems to modern Node.js (NestJS/Next.js) ecosystems and AI integrations (OpenAI, Claude, LLMs). I specialize in building the "plumbing" of the modern web—handling everything from high-performance frontend interfaces in React to containerized backend deployments using Docker and Kubernetes (K8s). Technical Expertise: * Modern Backend: Advanced Node.js development using NestJS and Express, alongside 9+ years of custom PHP (MVC) and API architecture. *Frontend Mastery: Building responsive, SEO-optimized interfaces with React and Next.js, as well as high-performance Vanilla JS for lightweight applications. * AI Integration: Connecting business platforms to OpenAI (GPT-4) and Claude. I build custom AI agents, automated content pipelines, and intelligent data processing tools. * DevOps & Infrastructure: Expert-level Nginx tuning, Docker containerization, and Kubernetes (K8s) orchestration. I manage complex CI/CD workflows using Git and GitLab. *Database & Scaling: SQL performance tuning (MySQL/Postgres), indexing strategies, and advanced caching to ensure stability under heavy load. The Stack I Move Fast In: * Languages: JavaScript (ES6+), TypeScript, PHP, SQL. * Frameworks: NestJS, Next.js, React, Laravel. * Cloud & Infrastructure: Kubernetes (K8s), Docker, Nginx, Linux (Ubuntu/Debian). * Tools: Git, GitLab CI/CD, OpenAI API, Redis. I combine nearly a decade of "traditional" coding stability with "modern" AI and cloud-native efficiency to deliver projects that are secure, fast, and future-proof. Skills (Tags) * Node.js * NestJS * Next.js * React * AI Integration * PHP * Kubernetes (K8s) * Nginx * Git / GitLab * Docker * TypeScript * PostgreSQL

I am a dedicated and detail-oriented web designer and developer with strong work ethics, enthusiasm, and a broad range of experience in WordPress, frontend, and backend development. I specialize in designing and building WordPress websites, configuring WordPress, customizing themes and plugins, and solving general website issues. You can trust me in the following areas: Web Design and Development WordPress (including WooCommerce websites) Frontend Development (HTML, CSS, JavaScript, jQuery) Backend Development (PHP) SEO (including corporate, SEO-friendly websites) Converting XD, Figma, and PSD designs to WordPress If you're looking to: "Building a modern, user-friendly website quickly" "Redesigning your current website" "Fixing issues on your website" "Building a corporate website" "Creating an e-commerce website with WooCommerce" "Improving the SEO of your website" "Converting your designs (Figma, XD, PSD, AI) into WordPress" Feel free to reach out to me if you're looking for any of the above. I can fix almost any problem related to WordPress and web design. Let me show you my professional skills and help bring your ideas to life.

I design and build high-performance WordPress systems that are engineered for long-term growth, not short-term delivery. With 12+ years of hands-on experience and a Master’s degree in Computer Science, I specialize in building fully custom WordPress architectures: from complex business logic to scalable theme and plugin ecosystems. My work focuses on engineering websites as structured systems, not static pages. Modern websites are no longer just frontend presentations. They are structured data systems for search engines and AI-driven discovery platforms. That’s why I build WordPress solutions that are designed for both traditional SEO and modern AI-based indexing and retrieval systems. AI-assisted tools are part of my workflow, allowing faster delivery and iteration. However, all critical decisions - architecture, scalability, performance strategy, and system design - are handled with senior engineering judgment. What I actually solve: ✔ Custom WordPress themes built from scratch (no bloated builders) ✔ SEO-oriented architecture with semantic HTML and structured data models ✔ AI-ready content structures designed for modern search and retrieval systems ✔ Deep plugin customization - including modifying complex third-party logic ✔ WooCommerce workflows tailored to real business processes ✔ Converting complex designs into precise, responsive builds ✔ Performance optimization at code and server level ✔ Debugging critical issues (PHP errors, conflicts, scalability problems) ✔ Refactoring legacy WordPress projects into stable, modern codebases --------------------------------------------------------------------------------------- Architecture & SEO approach I treat SEO not as an add-on, but as a core system design principle. Every project I build includes: * Clean semantic HTML structure for strong indexing signals structured data (Organization, Service, Article, FAQ, LocalBusiness where applicable) * OpenGraph optimization for consistent social media previews * Internal linking strategies designed for scalable organic growth * Content structures optimized for clarity, indexing, and machine readability * Performance-first implementation aligned with Core Web Vitals standards This ensures the website is not only visually strong, but structurally optimized for search engines and modern AI-based discovery systems. --------------------------------------------------------------------------------------- Why clients stay with me: + I think in systems, not pages + I take ownership of architecture, not just implementation + I reduce technical debt instead of accumulating it + I can stabilize and improve existing complex or legacy systems + I prioritize scalability and maintainability from day one + I communicate clearly and operate reliably in long-term collaborations If your project requires precision, flexibility, and long-term thinking I’m here to help.