Lead Generation Agency Seeking Cold Email & LinkedIn Outreach Specialist to Book Qualified meetings.

We are looking for an experienced and results-driven lead generation freelancer to support our agency with LinkedIn outreach and cold email outreach campaigns for B2B services and SaaS companies on a project/standby basis. Our agency focuses on helping B2B service providers and SaaS companies generate more qualified sales opportunities through targeted prospecting, personalised outreach and structured outbound campaigns. This role is not about sending generic messages or building large, low-quality lead lists. We are looking for someone who understands how to identify the right decision-makers, create targeted outreach campaigns, write personalised messages, manage follow-ups and help generate genuine conversations that can turn into qualified leads or booked sales calls. The ideal candidate will have hands-on experience running LinkedIn outreach and cold email campaigns for B2B or SaaS clients and should be able to show measurable results, such as qualified leads generated, positive reply rates, booked calls, improved campaign performance or successful outreach campaigns. Responsibilities: •Build targeted prospect lists for B2B services and SaaS companies using clear buyer personas and ideal customer profiles. •Research and identify relevant decision-makers, including founders, CEOs, directors, sales leaders, marketing leaders and other key contacts. •Create and manage LinkedIn outreach campaigns using LinkedIn Sales Navigator and personalised connection/message sequences. •Create and manage cold email campaigns, including list building, email copy, follow-up sequences, inbox management and response tracking. •Write personalised outreach messages that are professional, natural and relevant to the prospect’s business. •Qualify leads based on agreed criteria and help identify prospects with genuine potential. •Track campaign performance, including open rates, reply rates, positive replies, booked calls and qualified lead outcomes. •Test different messaging angles, subject lines, call-to-actions and follow-up strategies to improve campaign results. •Maintain organised reporting through Google Sheets, CRM tools or outreach platforms. •Provide clear updates on campaign progress, results, challenges and recommended improvements. •Ensure outreach is targeted, professional and aligned with best practices for deliverability and account safety. Skills Required: •Proven experience in lead generation, LinkedIn outreach and cold email outreach campaigns. •Experience working with B2B services, SaaS companies or agency clients. •Strong understanding of prospect research, ICP targeting and buyer personas. •Experience using tools such as LinkedIn Sales Navigator, Apollo, Instantly, Smartlead, Lemlist, Clay, HubSpot, Google Sheets or similar outreach/CRM platforms. •Strong cold email and LinkedIn message copywriting skills. •Understanding of email deliverability, domain warming, inbox rotation and outreach best practices. •Ability to manage outreach campaigns independently and meet agreed deadlines. •Strong communication skills with the ability to provide clear reporting and campaign updates. •Detail-oriented, organised and focused on quality rather than just volume. •Able to show previous results, case studies, campaign examples or performance metrics where possible. Preferred Experience: •Experience generating qualified leads or booked meetings for B2B service providers or SaaS companies. •Knowledge of email deliverability, domain warming, inbox rotation and outreach best practices. •Ability to generate qualified leads rather than just large volumes of unqualified contacts. •Ability to improve campaign performance through testing and optimisation. •Familiarity with CRM management and lead tracking. •Experience handling replies and identifying which prospects are worth progressing. What We Are Looking For: We are looking for someone reliable, proactive and experienced who can support our agency with high-quality outbound lead generation campaigns. The right freelancer should be able to do more than simply gather contacts. We need someone who can understand the target audience, build relevant lead lists, write strong outreach messages, manage campaigns properly and help generate real sales opportunities. To apply, candidates must provide: Case studies or portfolio examples showing your experience with LinkedIn outreach and cold email campaigns for B2B services or SaaS companies. This should include: •Measurable results, such as reply rates, booked calls, qualified leads or campaign performance. •A brief overview of your strategy, including targeting, lead sourcing, messaging and follow-ups. •The tools you used, such as LinkedIn Sales Navigator, Apollo, Instantly, Smartlead, Lemlist, Clay or HubSpot. •Any key challenges you faced and how you solved them.