Outbound Sales Pipeline Strategy & Implementation for PMU in the Medical Industry

We are looking for an experienced outbound sales and pipeline development professional to help us build a targeted B2B outreach strategy for a permanent makeup service focused on the medical industry. Our goal is to identify and reach relevant physicians, doctors, medical practices, and other qualified healthcare professionals who may be strong referral or business development partners. The initial engagement will focus on developing the outbound strategy, including: * Defining the ideal customer profile and highest-priority medical specialties or practice types * Identifying the right decision-makers and contacts to target * Developing a lead sourcing and prospecting strategy * Determining the best outbound channels, such as email, LinkedIn, phone, or a multichannel approach * Developing messaging, positioning, offers, and outreach sequences * Recommending appropriate tools and systems for lead sourcing, enrichment, CRM management, and campaign execution * Establishing realistic outreach volumes, KPIs, and benchmarks for success After the strategy phase, there may be an opportunity for a longer-term engagement in which you execute and manage the full outbound campaign, including: * Building and enriching prospect lists * Writing and launching outbound sequences * Managing email infrastructure and deliverability where applicable * Running outreach campaigns * Monitoring responses and optimizing messaging * Managing follow-up sequences * Reporting on campaign performance, meetings generated, and pipeline created We are particularly interested in someone with demonstrated experience in one or more of the following areas: * B2B outbound sales and pipeline generation * Cold email and multichannel outbound campaigns * Sales development and appointment setting * Lead generation and prospect list building * Healthcare, medical, aesthetics, med spa, or related industries * Building outbound campaigns from the ground up We are not simply looking for someone to send a high volume of generic messages. We want someone who can think strategically about whom to target, why they would care, how to position the service, and how to create an effective and repeatable outbound motion. The first phase of the engagement should help answer questions such as: * Which types of physicians, practices, and medical specialties should we prioritize? * Who is the appropriate decision-maker within those organizations? * What is the strongest positioning and value proposition for outreach? * Which channels and tools should we use? * What should the actual outreach sequence look like? * Is this market suitable for a scalable outbound campaign? * What level of results would be realistic to expect? If the strategy is sound and there is a good fit, we are open to expanding the engagement so that you manage and execute the campaign on an ongoing basis. When applying, please include: * Examples of outbound campaigns or pipeline-generation programs you have built * The industries and types of buyers you have targeted * Any experience working with physicians, healthcare practices, aesthetics, permanent makeup, med spas, or similar markets * The outbound channels and tools you are strongest with * A brief description of how you would approach the initial strategy phase for this project We are looking for someone who can combine strong strategic thinking with hands-on execution.