Google Ads Expert Needed to Scale Luxury Black Car & Limousine Company (Lead Generation Focus)

We're looking for an experienced Google Ads PPC Specialist to manage and scale lead generation for our luxury transportation company, Black Elegant Transportation, serving the Chicago metropolitan area. Our goal is simple: generate qualified phone calls and quote requests that convert into high-value bookings while maintaining a strong return on ad spend (ROAS). If you have experience generating leads for local service businesses—especially transportation, limousine, chauffeur, luxury services, or travel—we'd love to hear from you. About Our Company Black Elegant Transportation provides luxury transportation throughout the Chicago area, including: Airport Transportation (O'Hare & Midway) Corporate Transportation Wedding Limousine Service Concert & Sporting Events Executive Black Car Service Prom Transportation Hourly Chauffeur Service Special Events Group Transportation Website: www.blackeleganttransportation.com⁠� Responsibilities You'll be responsible for managing our Google Ads account from strategy through optimization. This includes: Keyword research Campaign structure Search campaigns Performance Max (if appropriate) Call campaigns Remarketing Conversion tracking Google Tag Manager GA4 integration Google Search Console recommendations Landing page recommendations Negative keyword management Ad copy creation Extensions Weekly optimization Monthly reporting A/B testing Competitor analysis Bid strategy optimization Primary Goals Increase: Phone calls Quote requests Airport reservations Corporate accounts Wedding bookings Hourly rentals Overall ROAS Lower: Cost per Lead Cost per Booking Wasted ad spend Ideal Candidate You should have: 3+ years managing Google Ads Proven local lead generation experience Experience with luxury services preferred Strong understanding of Google Analytics 4 Google Tag Manager experience Conversion tracking expertise Ability to identify scaling opportunities Excellent communication English fluency Bonus if you've worked with: Limousine companies Chauffeur services Black car services Airport transportation Luxury travel Local service businesses What We'll Provide Existing website Google Ads account Google Analytics Google Search Console CRM Landing pages Creative assets Call tracking Budget for testing and scaling Success Metrics We're looking for someone who can improve: Cost Per Lead (CPL) Conversion Rate Click-Through Rate (CTR) Quality Score Impression Share Return on Ad Spend (ROAS) Number of qualified bookings To Apply Please include: Similar Google Ads accounts you've managed. Results you've achieved (CPL, ROAS, lead volume, etc.). Industries you've worked in. Your optimization process. Your reporting frequency. Any Google Ads certifications. Why you're the right fit for this project. Budget Long-term opportunity Hourly or Fixed Price (based on experience) Performance-based bonuses available for exceptional results. Screening Questions Have you managed Google Ads for a limousine, chauffeur, transportation, or luxury service business? Please provide examples. What average cost per lead have you achieved for local service businesses? How do you optimize campaigns to reduce cost per booking? Describe your experience with GA4, Google Tag Manager, and conversion tracking. What KPIs do you monitor weekly? How often do you optimize campaigns? What is the largest monthly Google Ads budget you've managed? If hired today, what would be the first five things you would audit in our account? Share two or three Upwork project links or case studies that demonstrate your results. This posting is designed to attract experienced PPC professionals with a strong background in local lead generation and performance optimization, while filtering out applicants without proven Google Ads expertise.