The 5 Best Video Intro and Outro Makers

Videos make a strong impression on consumers and often influence purchase decisions. 86% of marketers say videos are an effective tool for lead generation, and 87% say videos give a positive return on investment.

As well as writing a strong video script and editing your YouTube video, an impressive intro and outro can help drive conversions.An intro is a short, concise clip that offers branding space and lets you give a rundown of the rest of your video. An outro is your sign-off or conclusion to your video.

Many viewers only watch the first few seconds of a video, and professional intro clips are important branding tools that can differentiate your channel from the rest. The intro and outro can also play a vital role in increasing brand retention, which is currently only 35% to 40% per channel.

Video intro and outro makers are tools that allow you to create short clips to plug in at the start and end of videos. You can customize the clip to align with your brand’s aesthetic. Video makers often create a trademark intro or outro template that viewers can instantly recognize to increase brand recognition. These video intro and outro makers will help you improve and streamline your video marketing strategy and enhance your content.

Best video intro and outro makers

Video content has become an integral part of every brand’s marketing strategy, which has led to a sharp rise in the number of video-making tools and software programs available. Some key characteristics of a good intro and outro maker are supporting high video quality, availability of intro templates and editing tools, and ease of use.

The list below can help you pick the most suitable option based on your requirements and skills.


Canva offers a free video intro maker tool to make YouTube intros. The simple drag-and-drop interface makes the web-based tool an instant hit for beginners. Canva’s extensive library of video templates, audio tracks, motion graphics, and typography lets you create professional-quality intros and outros for YouTube in a few minutes.


Some key features that differentiate Canva from the rest of the intro makers are:

  • Supports high-definition video formats. Canva supports a wide variety of video formats, letting you download your intro in MP4, GIF, and .MOV.
  • Easy to post the final product on social media. Sharing is easy with direct options to upload your videos to YouTube or other social media platforms.
  • Many templates. Using Canva gives you access to many high-quality templates. Simply pick a theme, drag and drop it to your timeline, and add details like the video title, logo, and a sentence about your video.

Pricing: Canva’s intro maker tool is completely free to use. However, some designs are only accessible to premium members. The premium membership or Canva Pro subscription ranges from $12.99 to $30 a month.


Clipchamp is a complete video creation and editing suite that offers a special intro-making tool. The web-based editor eliminates complications by introducing a simple three-step process to create intros and outros: Choose media or stock footage, add special effects and text, and export your final video to YouTube or other platforms. Clipchamp also offers a collection of templates and helpful tutorials to simplify the video production process.


Some of Clipchamp’s key features are:

  • Easy to use. Clipchamp is an easy-to-use video editing and creation tool. It has a simple interface and drag-and-drop technique to help you make videos faster.
  • Vast stock library. Use Clipchamp to access over 80,000 royalty-free stock videos and audio files. These resources are an advantage for creators who don’t have a lot of raw footage available.
  • Highly customizable templates. Choose templates based on your video theme, industry type, or aesthetic and customize them to fit the tone of your channel.

Pricing: Clipchamp’s plans range from $72 to $324 annually. You can also use the tool for free; however, you will lose out on the stock footage library and cloud storage.


WeVideo is an online video editing tool with special features for YouTube video creation. Choose from multiple ready-made templates for popular YouTube video categories, like unboxing or DIY videos. WeVideo also provides ready-made templates for specific theme intros using stock footage.


Some of WeVideo’s features include:

  • Many video editing tools. Since WeVideo is a complete video editing program, you’ll have access to multiple tools that can make your intro and outro stand out. You can customize every detail (including templates), giving you complete control over the final cut.
  • Exports 4K. With the paid plan, you can export your intros and outros in 4K. This feature is advantageous to creators who film footage in ultra HD, as the quality of the intro and outro will be on par with the rest of the content.
  • Ready-made templates. WeVideo offers a range of templates for specific categories, including makeup, workout, fitness, or DIY videos.

Pricing: The subscription for this service ranges from $4 to $36, billed annually.

Other video intro makers worth considering

Some of our other top pick include:


Biteable’s easy-to-use interface and wide range of video editing templates simplify the task of creating an intro or outro. The tool also has different editing features that help you optimize videos for different platforms.


Some pros of using Biteable for your videos are:

  • Quick editing. Editing is quick with Biteable’s simple interface and editing features. Additionally, thanks to its fast rendering rate, your videos get rendered and processed more quickly.
  • Ready-made templates. The software offers a wide array of templates to choose from, differentiated by category. Each category has thousands of templates, assuring a fresh look for your video every time.
  • Simple interface. Biteable’s interface is simple and user friendly. With just a few clicks, beginners can create a professional-quality video within minutes.

Pricing: Prices for this service start from $49 and go up to $249 per month, billed annually.


MotionDen is a powerful tool that lets you create animated intros and outros for your videos. Create 2D, 3D, gaming, logo reveal, or upbeat video intros with this web-based tool. MotionDen helps you unleash your creativity and create memorable intros.


Some key features of MotionDen are:

  • Animated intros and outros. The biggest differentiator for MotionDen is its ability to create animated intros and outros. When paired with sound and used consistently, animated intros can heighten brand recall.
  • Multiple editing tools. Intros are highly customizable and creators can choose the fonts, background colors, and text.
  • Easy to use. MotionDen pre-made templates and simple interface make it an easy-to-use platform for creating professional-quality output.

Pricing: MotionDen is priced at $29 per month, billed annually.

Wondershare Filmora

Wondershare Filmora is powerful software that lets you create captivating intros using various editing techniques like filters, overlays, transitions, and custom titles. Filmora stands out due to its versatile library of editing features.

The software works with a drag-and-drop timeline and an intuitive interface. The simplicity of Wondershare Filmora makes it a viable option for beginners. If you are just starting out, it might be a better idea to get the free version. However, exports from the free version have watermarks.

Wondershare Filmore

Some pros of using Wondershare Filmora are:

  • Many templates. The software comes with numerous ready-made templates. These presets make the creation of intros and outros efficient and quick.
  • Easy for beginners. Filmora has a large library of tutorials and several creator communities. With easy access to support and learning centers, FAQs, and creator communities, you can level up your creativity and make impactful intros and outros for your channel.

Pricing: Depending on the plan you choose, the software’s prices range from $28.98 to $79.99 per month.

The best intro and outro maker is a professional video editor

Appealing video intros and video outros can have lasting effects on your viewers. You can capitalize on this by choosing software that helps you create impactful video content to use as an intro or outro, or you can hire a professional video editor to do it for you.

You can hire independent talent from Upwork to take your video marketing to the next level. Collaborating with independent professionals from Upwork is simple and hassle-free:

  1. Sign up. If you haven’t already signed up for Upwork, enter your details to access the work marketplace.
  2. Post a job. Include a start and end date, a description of the job (with deliverables), a budget, and payment terms.
  3. Review proposals. Upwork will connect you with a network of video editors whose proposals you can review and shortlist based on budget, skill level, timelines, and experience.
  4. Conduct an interview. You can conduct interviews using a video-calling platform like Zoom or opt for Upwork’s voice or video call service to complete your assessment.
  5. Launch project. Once you’ve chosen a video editor, click “Hire” to create a contract offer.

A professional video editor knows how to work with brand guidelines, logos, and the visual aesthetic of a YouTube channel. Some editing software can also prove to be a costly investment if you don’t have a high volume of video content work, making hiring a video editor a cost-effective option. Begin your search for the perfect video editor for your brand with Upwork.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation. Prices are current at the time of writing and may change over time based on each service’s offerings.

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The 5 Best Video Intro and Outro Makers
The Upwork Team

Upwork is the world’s work marketplace that connects businesses with independent talent from across the globe. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

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