How To Create an Impressive Agency Profile on Upwork (2026 Guide)

As a freelancer on Upwork, you have the flexibility to work independently or as part of an agency. Building a strong agency profile can open the door to larger projects and bigger opportunities to scale your business.

Key takeaways

• Cover the required profile fields (logo, tagline, overview, hourly rate, services, location).
• Brand your agency with a logo (250 x 250 px) and banner (3200 x 320 px).
• Write an agency overview that names your niche and ideal client.
• List your services (up to 10) and skills (up to 15).
• Build a portfolio with case studies, visuals, and measurable outcomes.
• Link the agency owner or business manager profile and team members.
• Round out the sidebar with minimum project size, team size, and locations.

Just look at freelance DevOps engineer Thiago Maior, who launched his agency, EZOps Cloud, on Upwork in 2019. The agency has earned over $8 million through the platform. "There's no better way to find clients, and especially good clients," Thiago shared. "We've focused on investing in Upwork for so long, and our experience has been amazing. Not only for me, but for the more than 50 people working with us."

What is an Upwork agency profile?

An agency profile on Upwork is the public page representing a team of freelance professionals working together under a single brand. It includes the agency's logo, banner, tagline, overview, services, skills, portfolio, and the freelancer profiles of team members. Clients on Upwork use the agency profile to evaluate whether your team is the right fit for their project – similar to how they'd review a freelancer's profile, but with a focus on collective expertise and team capacity.

Required fields to fill out your agency profile

Whether you're setting up an agency profile for the first time or keeping an existing profile up to date, the tips in this article can help your agency grow your business. Your agency profile is a chance to tell your story and present your brand. Successful profiles showcase available services, highlight completed projects, and paint a clear picture of how your team can help potential clients.

For your agency to appear in Upwork search results, your profile needs the following information at minimum:

• Owner or business manager (with a linked freelancer profile on Upwork)
• Agency's name
• Logo
• Tagline
• Agency overview
• Hourly rate
• At least one service
• A primary location

While these are the minimum requirements, you can position your agency as a strong partner by filling out every customizable field. The best practices in the next sections can help you enhance your profile and present your services in the best light to potential clients.

New to running an agency on Upwork? Start with our guide on how to start an agency on Upwork for a step-by-step setup walkthrough.

Brand your agency with a logo, banner image, and tagline

Your brand is what makes you stand out from your competitors – and it's the lasting impression you leave behind. For an agency, building a brand that makes potential clients feel confident in your ability to solve their problems is essential. Three primary elements anchor your agency's brand on its profile.

Agency profile image sizes on Upwork

The following table shows the recommended image sizes for your agency profile on Upwork.

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Logo

Select an image that represents your business's logo. Use a square format at a minimum of 250 x 250 px to keep the image crisp at every display size.

Banner

Use a high-resolution banner image (3200 x 320 px is recommended) that captures your brand's feel with simple visuals, color, and design. Avoid using text on the image – the banner is automatically adjusted to fit each viewer's screen, so text can get cropped. Use your brand colors and simple visuals to keep the design strong at any size.

Tagline

Your agency's tagline is the hook that makes prospective clients want to open your agency profile when they see it in search results. Aim for a short statement that names your agency's services and how you help potential clients.

Browse agency profiles on Upwork – or search for independent agencies online – for inspiration on how to present your brand.

Tip: If you're an Agency Plus member, you can also customize your agency profile URL with your company name, as EZOps Cloud does: https://www.upwork.com/agencies/ezops/ You can also use it to highlight your business – for example, the problem you solve or the benefit you deliver to clients.

Attract attention with a strong agency overview

The overview is your chance to expand on what makes your agency unique and show how you can help prospective clients. Let your agency's personality shine while describing past projects, the kind of clients you usually work with, and the challenges you can help solve. Describe your team's strengths and backgrounds to bring credibility to your areas of expertise. Use bullet points to highlight key information, such as:

• Types of projects you've worked on
• Size of your team
• The niche you serve
• A description of your ideal client
• Company history
• Services offered

Don't forget – the agency overview isn't just about describing your company. It should also encourage potential clients to invite you to interview, with a clear call to action at the end.

Tip: To help your agency stand out, paste a link to a short YouTube video in your profile overview – for example, a quick agency intro or a video testimonial from a past client.

Showcase your services and skills

Your services and skills are how Upwork matches your agency to relevant projects – and how clients decide whether to open your profile. Agencies on Upwork can list up to 10 services and 15 skills, and the way you organize them affects both your search visibility and your interview rate.

Upwork's agency profiles give your services a featured section right after the agency overview. This area organizes your services into a dropdown that's easy to scan. Prospective clients can open the dropdown for richer detail on any specific service. You can describe each service with a summary and link it to related portfolio pieces.

Agencies have a distinct advantage for projects that require a mix of skill sets. For example, if a company needs a website built, they may need a web developer, a creative designer, and a copywriter. Rather than hiring three separate freelancers, the company can hire one agency to manage the project end-to-end.

Your agency profile can include up to 15 skills; order them from most to least relevant. When choosing skills, think about the abilities, services, tools, and phrases potential clients might search for when looking to hire an agency. 

Tip: The Upwork In-Demand Skills 2026 report is a useful reference for the categories and skills with the strongest current demand.

Showcase past projects in your agency portfolio

The portfolio section demonstrates your agency's experience by highlighting recent, successful projects. Your portfolio should feature work that shows your quality and aligns with the services you offer.

Choose portfolio pieces that reflect your services and prove your specialization. The following elements often appear in a strong agency portfolio:

• Case studies
• Screenshots or visuals
• Graphs or charts of results
• Testimonials

While some services are more visual than others, every strong portfolio demonstrates the agency's credibility and expertise. For less visual projects, provide as much detail as possible. Helpful portfolio details include:

• Services your team delivered
• Project scope
• Unique client requests
• Challenges you overcame
• Measurable outcomes

Tip: Update your portfolio as you complete new projects. MobiDev, a mobile and web development agency on Upwork, has a dedicated person who keeps their portfolio current as soon as a project wraps. This habit has improved their visibility and helped them keep winning projects with high-profile clients.

Note on portfolio image size: The recommended portfolio cover image is 1000 to 4000 px wide, with a minimum of 400 x 300 px. Higher resolutions help keep your portfolio thumbnails crisp.

Feature the agency owner, business manager, and team members

When clients hire an agency, they work with a team of freelance professionals, not a faceless organization. As a result, agencies on Upwork must have an owner or business manager freelancer profile linked from the agency overview page. 

These profiles, plus the profiles of any other agency members, let prospective clients review individual members before deciding if the agency is a fit. Linked member profiles appear below the agency in search results, and the information on member profiles helps determine whether an agency shows up in search.

Each freelancer profile should focus on that member's individual skills and expertise, not the agency as a whole. If you're an agency owner or member, craft your own portfolio to focus on what you personally can offer to potential clients. Reviewing member profiles regularly for completeness and accuracy is a good habit.

The agency owner can also include information about the agency's overall capabilities in their freelancer profile. Other agency members' overviews should stick to individual details and not refer to the agency overall.

Upwork agency profile optimization tips

Once your agency profile covers the basics, a few small refinements can make a big difference in how often you appear in search and how often clients invite you to interview. The following Upwork agency profile optimization tips are simple to apply:

• Match your tagline to client search terms. Use the language clients actually search for in your niche, not generic phrases like "creative solutions."
• Front-load your overview. Lead with your niche, ideal client, and a concrete example of an outcome you’ve delivered.
• Tie services to portfolio pieces. Link each service to a related portfolio piece so clients see the proof without leaving the page.
• Order your skills by demand. Lead with the skills clients in your niche search for most.
• Keep team profiles current. Aim for 100% complete across the team – stale member profiles drag down your agency's ranking.
• Use the right image sizes the first time. Upload your logo at 250 x 250 px and your banner at 3200 x 320 px.
• Refresh your portfolio every quarter. New work signals to Upwork that your agency is active.
• Show measurable outcomes. Numbers – revenue, traffic lift, completion time – beat adjectives every time.

Round out your agency profile sidebar

Agency profiles have additional sections for featuring more information in the sidebar. The following areas can strengthen your agency listing:

• Minimum project size. This gives clients a sense of whether you typically take on work in their budget range.
• Agency size. This shows your potential to scale or expand capacity for larger projects.
• Client focus. Note the types of companies you usually work with.
• Physical office locations. Include these if you offer in-person meetings.
• Awards and certifications. These demonstrate your agency's accomplishments and credibility.

Encourage your agency admins to update the profile regularly and keep an eye on the Upwork blog for the latest agency-focused updates, product changes, and best practices. A detailed, accurate agency profile helps your company stand out and win more projects.

Take your agency profile further with Agency Plus

If you're ready to take charge of your agency's growth, upgrading to Agency Plus unlocks the tools to scale at your pace. With this paid plan, you can:

• Submit proposals for any project and accept invites from clients of all sizes.
• Expand your team by adding unlimited members.
• Get full access to Uma™, Upwork's Mindful AI, for proposals, planning, and workflow support.
• Elevate your agency's presence with Boosted Profiles.
• Maximize your reach with Boosted Proposals.
• Apply Connects across your team to boost profiles or turn on the Availability Badge – with your agency's name displayed.
• Customize your agency profile URL to match your brand.

Ready to realize your agency's full potential? Here's how to upgrade to Agency Plus.

FAQs about agency profiles on Upwork

Setting up an agency profile on Upwork raises a handful of common questions – from image sizes to plan differences. The following answers cover the questions we hear most often.

What is the recommended banner size for an Upwork agency profile?

The recommended banner size for an Upwork agency profile is 3200 x 320 px. Avoid placing text on the image, since the banner is scaled and cropped to fit each viewer's screen. The minimum banner width is 1600 px, but a higher resolution helps the image stay crisp across devices.

What size should an Upwork agency logo be?

An Upwork agency logo should be at least 250 x 250 px. Use a square image at the highest resolution you have. A high-quality logo helps your agency look polished in both search results and on your full profile.

What is the recommended portfolio image size on Upwork?

The recommended portfolio image size on Upwork is 1000 to 4000 px wide, with a minimum of 400 x 300 px. Higher resolutions keep your portfolio thumbnails sharp, which makes your work look more professional when clients scan your portfolio.

How do I make my Upwork agency profile stand out?

To make your Upwork agency profile stand out, lead with a clear niche, use high-resolution branding (logo at 250 x 250 px, banner at 3200 x 320 px), write a tagline that mirrors how clients search, and build a portfolio that includes measurable outcomes. Keep team profiles 100% complete, link services to portfolio pieces, and refresh your portfolio every quarter.

Can you have an agency on Upwork without employees?

Yes, you can have an agency on Upwork without traditional employees. Many agencies on Upwork are built with nonexclusive members who freelance independently and join the agency for specific projects. You can also build a small core team and bring in additional freelance professionals as projects require.

What's the difference between Agency Basic and Agency Plus?

The differences between Agency Basic and Agency Plus involve access and visibility. Agency Basic is free and lets you create an agency profile and continue work through existing freelancer contracts, but you can't bid on new projects, and your agency won't appear in search results. Agency Plus is a paid subscription that gives your agency the ability to submit proposals, accept new contracts, appear in search, customize your profile URL, and access the full suite of Uma-powered tools.

How long does it take to set up an agency profile on Upwork?

Setting up an agency profile on Upwork takes about an hour for the core fields – logo, banner, tagline, overview, services, skills, and primary location. Building a strong portfolio section and writing tailored team member profiles usually takes longer. Plan to revisit and refine your profile over the first few weeks once you start receiving project invites and proposals.