Squarespace vs. Wix: Which Is Best For You?

Squarespace vs. Wix: Which Is Best For You?

There’s no shortage of ways to build a website. You can hire a developer, learn how to code, buy a professionally designed template, or create your own site from scratch using a drag-and-drop website builder like Squarespace or Wix.

Squarespace and Wix are both what-you-see-is-what-you-get (WYSIWYG) website builders that let their users create responsive websites without writing any code. This means that you can see website changes in real time as you drag, drop, write, and customize. Both platforms may be used to create a wide variety of websites, from e-commerce stores to blogs.

In this guide, we’ll cover the most important features of—and differences between—each platform, so you can make an informed choice about the best website builder for your needs.

Table of contents:

Squarespace and Wix: Who are they for?

Squarespace and Wix are perfect for anyone who wants to build a website but doesn’t have the experience to code it from scratch. Each platform offers predesigned, customizable templates that suit a wide range of applications—so many, in fact, that the potential ways you can use Squarespace and Wix feel nearly boundless.

You can use Squarespace and Wix to create:

  • Personal or company blogs
  • Informational landing pages
  • Service business websites
  • Nonprofit websites
  • Membership portals
  • Personal portfolios
  • E-commerce websites

Both Squarespace and Wix are suitable for creating multi page sites with basic functionality that includes selling products, chatting with website visitors, translating content into multiple languages, and creating pop-up or banner notices.

Plus, each platform offers complete hosting services. This means that Squarespace and Wix users can create a site, purchase a domain name, and arrange website hosting in just a few clicks, with no prior technical knowledge.

This doesn’t mean that both platforms are pointless for people who do have prior website design experience, though. Squarespace and Wix each support varying levels of custom code injection. Wix’s EditorX and Velo platforms also enable users to have more granular control over the design process.

Squarespace overview

Squarespace home

Launched in 2004, Squarespace has over 3.7 million subscribers and powers 12% of all websites built using platforms that offer hosting solutions.

Squarespace users like the platform’s clean interface, uncomplicated back end, and selection of stylish templates that place an emphasis on imagery. Every Squarespace account includes access to basic SEO tools, blogging features, and 30 minutes of video storage space, along with a wide array of additional features that vary by plan.

Users can also add additional functionality to their websites with more than 30 extensions supported by the platform. This is far fewer than Wix’s 300-plus apps (or the 60,000 plug-ins available for WordPress), but it’s enough to get new online businesses up and running.

Who is Squarespace best suited for?

Squarespace is best suited for individuals and small businesses interested in creating landing page and blog layouts. While you can add some custom code to Squarespace or hire a designer to make a custom Squarespace template, the platform doesn’t offer much in the way of advanced development options.

If you’re in the market for a straightforward and beginner-friendly website builder, though, Squarespace may be the answer.

How much does it cost to use Squarespace?

Squarespace pricing involves four different plans:

  • Personal plans, starting at $16 per month when paid annually
  • Business plans, starting at $23 per month when paid annually
  • Basic Commerce plans, starting at $27 per month when paid annually
  • Advanced Commerce plans, starting at $49 per month when paid annually

There is no free Squarespace plan—but you can start building a site without providing credit card details. You’ll get two weeks to build and test your site before you’ll need to either abandon it or choose a paid plan. (Opting for an annual subscription can give you up to a 30% discount vs. paying monthly.)

Squarespace also offers an Enterprise platform that enables larger companies and agencies to quickly build, launch, and update websites using Squarespace’s drag-and-drop editor.

Unique Squarespace features

Squarespace is a full-featured website builder—but that’s not all it is. The platform offers a variety of marketing tools that can help business owners grow their operations and revenue all from one dashboard.

These features include:

  • Squarespace Email Campaigns for sending email marketing messages
  • Unfold for creating social media content
  • Squarespace Video Studio for easy film editing
  • Analytics and search engine optimization (SEO) tools for monitoring performance
  • Squarespace Logo Maker for branding a new business
  • Squarespace Member Areas for monetizing content
  • Acuity Scheduling for booking and managing appointments
  • Tock for managing restaurant reservations

If you’re currently paying for subscriptions to multiple services, such as MailChimp, Calendly, Canva, and Memberstack, you may be able to save money by using a Squarespace website.

Some features are only available with an extra fee or on one of Squarespace’s higher-tier plans, so total pricing and any potential savings will depend on your usage and needs.

Pros and cons of using Squarespace

Squarespace Pros Squarespace Cons
Free trials require no payment information
Access to marketing tools and SEO features
Multiple pricing plans are available
Domains are available for purchase through Squarespace
Users can connect domains purchased through other registrars like GoDaddy or Namecheap
Hosting and SSL certificates are included in the monthly price
Sites may be exported to XML for WordPress upload
Square POS connects e-commerce and retail operations
User-friendly front-end blog editing
Unlimited bandwidth on every plan
No Squarespace transaction fees (3%) on commerce plans
Not all users will be able to find a fit in the Squarespace library of more than 140 templates
A relatively small selection of add-ons and third-party app integrations limits functionality for advanced users
There is no free option for Squarespace users
Squarespace has released upgrades to their platform without migrating existing sites to the new version
Users may be forced to rebuild their sites in the future, when older versions of Squarespace are no longer supported

Wix overview

Wix home

Wix is a popular content management system, powering 34% of all websites built using platforms that offer hosting solutions. There are over 8 million websites online today using the Wix platform!

As with Squarespace, you can use Wix to build an entire site without touching any code. A WYSIWYG editor, drag-and-drop tools, and over 100 fonts means that it’s possible to customize Wix’s existing templates to suit your brand and preferences. Plus, Wix promises that their sites are SEO-friendly and mobile-optimized.

As a Wix user, you’ll get access to:

  • More than 800 customizable Wix templates
  • A full-featured blog editor
  • E-commerce tools, including point of sale (POS) integration
  • A mobile app

Through the Wix App Market, the platform supports hundreds of apps that expand website functionality and connect popular business tools to users’ websites. This connectivity, when coupled with the platform’s support for writing custom code, may make Wix a viable alternative to WordPress for some businesses.

What is Wix best suited for?

Wix websites are well suited for anyone who wants to easily build a website without code—and users who are interested in adding deeper customization to websites. This versatility makes Wix a great choice for:

  • Freelancers in need of a portfolio
  • Small- to medium-sized businesses engaged in digital marketing
  • E-commerce stores and retail businesses that need an online presence
  • Service providers, including appointment-based businesses
  • Nonprofit organizations and community groups
  • Web designers building sites for clients
  • Online communities that need a place to chat and congregate
  • Content creators who want to monetize their content

When you first start building a site with the platform, Wix will ask you what the purpose of your website is. You can get pretty specific here—just look at all the results that came up when we searched for “design”:

Wix subcategories

Wix uses your answer to deliver template, page, and feature suggestions that are relevant to your industry or business. You aren’t bound to these results, though. You can choose to add and remove features as you build your pages.

How much does it cost to use Wix?

Wix pricing varies by intended use. If you plan to use your site as a blog, showcase your work, or provide information, you’ll most likely want to opt for one of Wix’s standard plans:

  • Combo, starting at $16 per month
  • Unlimited, starting at $22 per month
  • Pro, starting at $27 per month
  • VIP, starting at $45 per month

If you’re interested in selling products or services on your website, though, you’ll need to upgrade to a Wix business plan:

  • Business Basic, starting at $27 per month
  • Business Unlimited, starting at $32 per month
  • Business VIP, starting at $59 per month

Wix does offer a free plan, but it comes with limitations. Free sites feature Wix ads, Wix branding, and exist on a Wix subdomain. If you’re going to be using your Wix site to market a business, it’s best to upgrade and attach a custom domain (which you can also purchase through Wix).

Wix also has an enterprise tier that’s used by larger companies. Enterprise plan pricing is custom for every account.

Unique Wix features

While Wix apps allow the integration of hundreds of services and functions, Wix offers a lot of functionality natively—without installing any apps.

  • Point-of-sale systems
  • Appointment booking
  • Online forums
  • Dining reservations
  • Membership portals
  • Restaurant menus
  • Professional portfolios

Wix also offers an AI-assisted web design tool called Wix ADI, which is short for Artificial Design Intelligence. This is yet another way to jump-start the creation of a Wix site. When you use Wix ADI, the AI will ask you a series of questions about your business and design preferences, then present you with several landing page designs to help you get started.

Pros and cons of using Wix

Wix Pros Wix Cons
Over 800 templates make it possible to create unique sites without code
A free plan allows users to build sites with no trial period limits
Support for both drag-and-drop design as well as more advanced custom coding
Hundreds of apps let users connect tools and services
Hosting and SSL certificates are included with all plans
Connect your in-store and e-commerce transactions with Wix POS
All paid plans include 24/7 customer support, including email and phone support options
Wix sites can’t be exported and hosted on another server
Free plans do not support custom domains
No file transfer protocol (FTP) compatibility, so all files must be uploaded manually
Apps may require additional subscription costs
e-Commerce plans are separate from standard Wix plans
Only Wix’s higher-tier paid plans include unlimited bandwidth
Wix Payments has a more complicated transaction fee structure than Squarespace commerce

Squarespace vs. Wix

Ultimately, the best website builder for your needs will depend on a few different factors.


If you aren’t able to pay for website hosting, you’ll want to use Wix’s free plan. Squarespace always requires a payment.

E-commerce features

Businesses in need of basic e-commerce functionality can use Wix or Squarespace. Both platforms support features common to e-commerce platforms:

  • The sale of physical and digital products
  • Abandoned cart recovery
  • Support for gift card payments
  • Customized checkout forms

If you need to integrate your online store with a retail POS system, the best choice will depend on your payment processor of choice.

  • Square POS users can connect their hardware to Squarespace sites
  • Businesses in need of a POS can order one through Wix and use Wix Payments

Drop-shipping is another important consideration. Wix supports multiple drop-shipping services through the Wix App Market, while Squarespace’s support is more limited. If drop-shipping is a large part of your business, you may also want to consider Shopify.

Memberships and forums

You can create a membership portal with either Squarespace or Wix. If you want to include an online forum as part of your portal, though, Wix is the best bet. It offers forum functionality natively, without a third-party plug-in.


You can easily manage a blog on either Wix or Squarespace. The best choice depends on how you prefer to manage content, as each platform’s blogging tools are quite different.

The Wix editor is a traditional WYSIWYG window reminiscent of word processing programs. Once you publish a Wix blog, it’s placed in your site’s template—but before that, it looks like a regular text document. Heavy bloggers or users coming from the WordPress platform may find this view most familiar and efficient.

Wix blog

Squarespace uses front-end style editing, which means that you can see how changes will look on your site as you make them. Rather than editing in a separate window, you’ll make changes right on the page—but don’t worry, visitors won’t see your edits until you click publish.

Squarespace blog

Professional portfolios

Squarespace and Wix each offer portfolio-focused templates. If you’d like to display writing, design, or other work in a gallery-style format, either platform is likely to be suitable.

Wix portfolio

Photographers may prefer Squarespace for portfolios, though, as the image-heavy templates are a way to showcase work organically throughout the entire site.

Squarespace template

Which is best for you: Squarespace or Wix?

You may need to weigh several features against each other in order to pick the best website builder for your next project. This chart can help you compare options and see how different features relate to each other.

Chain of decisions

Get help from website experts

Remember that even though Squarespace and Wix are typically easy to use, each platform will have a learning curve. Both services offer plenty of customer support options and help docs—and you can always get help from a Squarespace expert or Wix expert on Upwork.

Log into your Upwork account and post a job requesting help, browse Product CatalogTM for custom templates, or set up a consultation with an expert right away! And if you’re a Squarespace or Wix expert yourself, start getting web design and consultation clients for new projects by creating an Upwork profile.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation. Prices are current at the time of writing and may change over time based on each service's offerings.

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Author Spotlight

Squarespace vs. Wix: Which Is Best For You?
Emily Gertenbach
B2B SEO Content Writer & Consultant

Emily Gertenbach is a B2B writer who creates SEO content for humans, not just algorithms. As a former news correspondent, she loves digging into research and breaking down technical topics. She specializes in helping independent marketing professionals and martech SaaS companies connect with their ideal business clients through organic search.

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