Squarespace vs. Wix: Which Is Best For You?

Squarespace vs. Wix: Which Is Best For You?

Squarespace and Wix are both what-you-see-is-what-you-get (WYSIWYG) website builders that let their users create responsive websites without writing any code. This means that you can see website changes in real time as you drag, drop, write, and customize. Both platforms may be used to create a wide variety of websites, from e-commerce stores to blogs.

In this guide, we’ll cover the most important features of—and differences between—each platform, so you can make an informed choice about the best website builder for your needs.

Table of contents:

Squarespace and Wix: Who are they for?

Squarespace and Wix are perfect for anyone who wants to build a website but doesn’t have the experience to develop it from scratch. Each platform offers predesigned, customizable templates that suit a wide range of applications. And each platform’s sites work just as well on mobile devices as they do on desktop computers.

You can use Squarespace and Wix to create:

  • Personal or company blogs
  • Informational landing pages
  • Service business websites
  • Nonprofit websites
  • Membership portals
  • Personal portfolios
  • E-commerce websites

Both Squarespace and Wix are suitable for creating multi page sites with basic functionality that includes selling products, chatting with website visitors, translating content into multiple languages, and creating pop-up or banner notices.

Plus, each platform offers complete hosting services. This means that Squarespace and Wix users can create a site, purchase a domain name, and arrange website hosting in just a few clicks, with no prior technical knowledge.

However, this doesn’t mean that both platforms are pointless for people who do have prior website design experience. Squarespace and Wix each support varying levels of custom code injection. Wix’s EditorX and Velo platforms also enable users to have more granular control over the design process.

Squarespace overview

Squarespace home

Launched in 2004, Squarespace has over 3.7 million subscribers and powers 14% of all websites built using platforms that offer hosting solutions.

Users like the platform’s clean interface, uncomplicated back end, and selection of stylish Squarespace templates that place an emphasis on imagery. Every Squarespace account includes access to basic SEO tools, blogging features, and 30 minutes of video storage space, along with a wide array of additional features that vary by plan.

Users can also add additional functionality to their websites with more than 30 extensions supported by the platform. This is far fewer than Wix’s 300-plus apps (or the nearly 60,000 plug-ins for WordPress), but it’s enough to get new online businesses up and running.

Who is Squarespace best suited for?

Squarespace is best suited for individuals and small businesses interested in creating landing page and blog layouts. While you can add some custom code to your site or hire a Squarespace developer to make a custom template, the platform doesn’t offer much in the way of advanced development options.

If you’re in the market for a straightforward and beginner-friendly website builder, though, Squarespace may be the answer.

How much does Squarespace cost?

There are four Squarespace pricing tiers, including two e-commerce plans:

  • Personal, starting at $17 per month
  • Business, starting at $25 per month
  • Basic Commerce, starting at $29 per month
  • Advanced Commerce, starting at $55 per month

These are the prices you’ll pay when opting for annual billing; a month-to-month subscription will be more expensive.

Unfortunately, there isn’t a free Squarespace plan—but you’ll get two weeks to build and test your site before committing to a subscription.

Squarespace also offers an Enterprise platform that enables larger companies and agencies to quickly build, launch, and update websites using Squarespace’s drag-and-drop editor.

Unique Squarespace features

Squarespace is a full-featured website builder—but that’s not all it is. The platform offers a variety of marketing tools that can help business owners grow their operations and revenue all from one dashboard.

These tools include:

  • Squarespace Email Campaigns for sending email marketing messages
  • Unfold for creating social media content
  • Squarespace Video Studio for easy film editing
  • Analytics and search engine optimization (SEO) tools for monitoring performance
  • Squarespace Logo Maker for branding a new business
  • Squarespace Member Areas for monetizing content
  • An online scheduler for booking and managing appointments
  • Tock for managing restaurant reservations

If you’re currently paying for subscriptions to multiple services, such as Mailchimp, Calendly, Canva, and Memberstack, you may be able to save money by using a Squarespace website.

Some features are only available with an extra fee or on one of Squarespace’s higher-tier plans, so total pricing and any potential savings will depend on your usage and needs.

Pros and cons of using Squarespace

Choosing a site builder is a very personal decision. It all comes down to how many tools you need to connect to a site, how comfortable you are with website code, and whether or not you need additional features like appointment scheduling.

Squarespace pros

  • Works with more than 160 website templates
  • Free trials require no payment information
  • Includes access to marketing tools and SEO features
  • You can purchase a domain through Squarespace or use another registrar like GoDaddy or Namecheap
  • Hosting and SSL certificates are included in the monthly price
  • Sites may be exported to XML for WordPress upload
  • Square POS connects e-commerce and retail operations
  • Intuitive front-end blog editing
  • Unlimited bandwidth on every plan
  • No Squarespace transaction fees (normally 3%) on commerce plans

Squarespace cons

  • Offers fewer app integrations than Wix or WordPress
  • Only paid plans — no free option
  • Users must manually migrate their site to new versions of the Squarespace software
  • Updates may force users to select a new template for their website

Wix overview

Wix home

Wix is a popular content management system, powering 35% of all websites built using platforms that offer hosting solutions. There are over 8 million websites online today using the Wix platform!

As with Squarespace, you can use Wix to build an entire site without touching any code. A WYSIWYG editor, drag-and-drop tools, and over 100 fonts means that you can customize Wix’s existing templates to suit your brand and preferences. Plus, Wix promises that their sites are SEO-friendly and mobile-optimized.

As a Wix user, you’ll get access to:

  • More than 800 customizable Wix templates
  • A full-featured blog editor
  • E-commerce tools, including point of sale (POS) integration
  • A mobile app

Through the Wix App Market, the platform supports hundreds of third-party apps that expand website functionality and connect popular business tools to users’ websites. This connectivity, when coupled with the platform’s support for writing custom code, may make Wix a viable alternative to WordPress for some businesses.

What is Wix best suited for?

Wix websites are well suited for anyone who wants to easily build a website without code—and users who are interested in adding deeper customization to websites. This versatility makes Wix a great choice for:

  • Freelancers in need of a portfolio
  • Small- to medium-sized businesses engaged in digital marketing
  • E-commerce stores and retail businesses that need an online presence
  • Service providers, including appointment-based businesses
  • Nonprofit organizations and community groups
  • Web designers building sites for clients
  • Online communities that need a place to chat and congregate
  • Content creators who want to monetize their content

When you first start building a site with the platform, Wix asks what the purpose of your site is. Wix then uses your answer to deliver template, page, and feature suggestions that are relevant to your industry or business. You aren’t bound to these results, though. You can choose to add and remove features as you build your pages.

How much does it cost to use Wix?

There is a free Wix plan, but it comes with limitations. Free sites feature Wix ads, Wix branding, and exist on a Wix subdomain. If you’re going to use your Wix site to market a business, you’ll want to consider upgrading and attaching a custom domain (which you can also purchase through Wix).

If you plan to use your site as a blog, showcase your work, or provide information, you’ll most likely want to opt for one of these Wix plans:

  • Light, starting at $17 per month
  • Core, starting at $29 per month
  • Business, starting at $36 per month
  • Business Elite, starting at $159 per month

Wix also has an enterprise tier that’s used by larger companies. Enterprise pricing plans are customized to your business needs.

Unique Wix features

Wix apps allow the integration of hundreds of services and functions. But Wix offers a lot of functionality natively, too, without installing any apps. These functions include:

  • Point-of-sale systems
  • Appointment booking
  • Online forums
  • Dining reservations
  • Membership portals
  • Restaurant menus
  • Professional portfolios

Wix also offers an AI-assisted web design tool called Wix ADI (artificial design intelligence). This is yet another way to jump-start the creation of a Wix site. When you use Wix ADI, the AI will ask you a series of questions about your business and design preferences, then present you with several landing page designs and customization options.

Wix pros and cons

As with Squarespace, there are a number of features unique to Wix that may influence whether the platform will work for your needs.

Wix pros

  • Includes over 800 high-quality templates
  • A free plan allows users to try out the Wix website building experience
  • Paid plans include free domain registration for one year
  • Supports drag-and-drop design as well as more advanced custom coding
  • Unlimited bandwidth available on every plan
  • Connects to hundreds of tools and services through the Wix App Store
  • Includes hosting and SSL certificates
  • Integrates into retail sales with the Wix POS
  • 24/7 customer support, including email and phone support options, for all paid users

Wix cons

  • Free plans do not support custom domains
  • No file transfer protocol (FTP) compatibility; all files must be uploaded manually
  • Apps may require additional subscription costs
  • Limited support for migrating from Wix to WordPress

Squarespace vs Wix FAQs

Evaluating the answers to these common questions can help guide you to the right website builder for any use.

Which is easier to use?

Both website builders are easy to use and include drag-and-drop templates. In this regard, they’re very comparable. You can choose the one that fits best for your budget or connects to your favorite business apps and services.

Which is better for small businesses?

Both Squarespace and Wix are great options for small businesses. You should choose the platform that best aligns with the way you do business.

But budget is also an important consideration. If you aren’t able to pay for a custom domain and website hosting right now, you’ll want to stick with Wix’s free plan. Squarespace always requires a payment.

Which is better for large businesses?

Plenty of large businesses use Squarespace and Wix. Both platforms offer enterprise-level functionality for very large companies. If you’re starting small with plans to grow, though, you may find Wix to be the most flexible as you expand. Its larger app store and multiple editors can be more adaptable to your changing needs.

Which is better for e-commerce?

Businesses in need of basic e-commerce functionality can use Wix or Squarespace. Both platforms offer common e-commerce features like:

  • The sale of physical and digital products
  • Abandoned cart recovery
  • Support for gift card payments
  • Customized checkout forms

If you need to integrate your online store with a retail POS system, the best choice will depend on your payment processor of choice.

  • Square POS users can connect their hardware to Squarespace sites
  • Businesses in need of a POS can order one through Wix and use Wix Payments

Drop-shipping is another important consideration. Wix supports multiple drop-shipping services through the Wix App Market, while Squarespace’s support is more limited. If drop-shipping is a large part of your business, you may also want to consider Shopify.

Which is better for podcasts?

Wix and Squarespace both include tools for hosting podcast episodes and creating RSS feeds for content distribution.

Which is better for personal sites?

You can easily manage a personal blog on either Wix or Squarespace. The best choice depends on how you prefer to manage content, as each platform’s blogging tools are quite different.

The Wix editor is a traditional WYSIWYG window reminiscent of word processing programs. Once you publish a Wix blog, it’s placed in your site’s template—but before that, it looks like a regular text document. Heavy bloggers or users coming from the WordPress platform may find this view most familiar and efficient.

Wix blog

Squarespace offers front-end style editing, which means that you can see how changes will look on your site as you make them. Rather than editing in a separate window, you’ll make changes right on the page — but don’t worry, visitors won’t see your edits until you click publish.

Squarespace blog

Squarespace and Wix both offer portfolio templates, too. If you’d like to display writing, design, or other work in a gallery-style format, either platform is likely to be suitable.

Wix portfolio

Photographers may prefer Squarespace for portfolios, though, as the image-heavy templates are a good way to showcase work organically throughout the entire site.

Squarespace template

Which is better for building a community?

You can create a membership portal with either Squarespace or Wix. If you want to include an online forum as part of your portal, though, Wix is the best bet. It offers forum functionality natively, without a third-party plug-in.

What about other website builders?

Squarespace and Wix are only two of the drag-and-drop builders on the market today—there are lots of other options for every type of business and budget! Check out these articles to learn more about other tools for building a website:

Which is best for you: Squarespace or Wix?

You may need to weigh several features against each other in order to pick the best website builder for your next project. This chart can help you compare options and see how different features relate to each other.


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Author Spotlight

Squarespace vs. Wix: Which Is Best For You?
Emily Gertenbach
B2B SEO Content Writer & Consultant

Emily Gertenbach is a B2B writer who creates SEO content for humans, not just algorithms. As a former news correspondent, she loves digging into research and breaking down technical topics. She specializes in helping independent marketing professionals and martech SaaS companies connect with their ideal business clients through organic search.

Squarespace vs. Wix: Which Is Best For You?
B2B SEO Content Writer & Consultant

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