WordPress Developer Job Description Guide

WordPress Developer Job Description Guide

So you want to hire a WordPress developer. But how can you attract a top developer to build your WordPress-powered site? Writing a clear and concise job description explaining who and what you need is an important first step in getting your project off the ground—and this article is here to help.

The key to writing a great WordPress job description is knowing as much as possible about what you want out of your site. This will help you find a WordPress developer who can handle your specific website development needs, such as simple integrations and out-of-the-box themes or more complex additions with custom PHP code, advanced custom fields, or a tailored theme.

While WordPress can be a pretty turn-key content management system (CMS), depending on your needs it can also be notoriously complex to build and build well.

In this article, we’ll do a quick overview of the WordPress CMS and provide you with a general framework for writing a job description to help you find the right developer for your needs.

Table of contents:

Defining your WordPress project

Whether you need a simple landing page or a powerful, multi-site install, you’ll want to find a WordPress developer who is well-suited for your software development project.

If you hire an overqualified developer for a simple site that requires no CSS or PHP code, you might go over budget. If you hire a developer who can’t handle more difficult functionality, you might end up with a site that doesn’t meet your needs or requires too many security-compromising plugins that leave you vulnerable and with a clunky backend.

A skilled WordPress developer knows just how to fine-tune the platform to be easy to use, secure, and scalable.

A clearly defined WordPress project lets you write a clear and concise job post, which can help you attract the right web developer to your project. The first step to defining your project is to figure out what you need from your WordPress site. The more information you can provide upfront, the less likely you are to run into roadblocks and go over time and budget.

Start with a rough list of the pages, any specific functionality you need, how many people will need access to the site, what content you want to be able to update, and the complexity of your data needs. Providing a very general idea of what you need will allow a developer to suggest possible solutions, whether those are plugins, APIs, or custom coding. Be prepared for the developer to come back with questions about functionality before things get kicked off.

Also, think about the future of your site. Even though you may not have the budget or time to accomplish a specific idea now, include it now because it could affect how the developer builds the site in terms of scalability. This could prevent you from having to rethink the build of your site down the line should you want to add new features.

Then, consider design—have you picked out a theme? Do you need a site that reflects strict brand standards with a from-scratch design? Do you need responsive design or SEO support? This can give you some direction on the level of experience (entry-level, intermediate, or expert) you should look for in a potential developer.

Example job descriptions

Creating effective WordPress job descriptions is crucial for attracting the right talent. An engaging job description both outlines the responsibilities and qualifications needed and also sells the company culture and the unique opportunities that come with the position. Below, find examples of quality WordPress job descriptions and insights into why they work effectively.

WordPress Developer for a digital agency

Join [Digital Agency Name], a leader in innovative online solutions, as our next WordPress Developer. Here, you'll immerse yourself in a wide array of stimulating projects that challenge and expand your skills. From crafting elegant website designs that captivate and communicate to developing complex e-commerce platforms that transform user experience and drive business, your work will be at the forefront of digital innovation.

As part of our dynamic team, you'll collaborate with creative minds who are as passionate about technology and design as you are. This role promises not just a job but a journey filled with learning, creativity, and growth, all within a supportive and vibrant team environment. Whether you're fine-tuning the user experience of a boutique online store or reimagining the digital presence of a global brand, your contribution will be essential to our mission of delivering cutting-edge solutions that make a difference.


  • Design and implement new features and functionalities for WordPress sites
  • Ensure high-performance and manage all technical aspects of the CMS
  • Collaborate with the design team to create visually appealing and user-friendly websites
  • Maintain and enhance website performance and security
  • Provide technical support and education to the team and clients as needed


  • Proficient in WordPress, PHP, HTML5, CSS3, and JavaScript/jQuery
  • Experience with responsive and adaptive design principles
  • Strong understanding of website architecture and aesthetics
  • Ability to work in a team and communicate effectively
  • Experience with e-commerce platforms is a plus

Why it works:

  • Highlights variety and creativity. This job description promises a range of projects, appealing to candidates seeking diverse challenges.
  • Emphasizes team environment. Mentioning work within a creative team suggests a collaborative culture.

Senior WordPress Engineer for tech start-up

[Start-Up Name] is actively seeking a Senior WordPress Engineer who is passionate about web technology and driven by the desire to innovate, disrupt, and redefine the boundaries of what's possible. In this role, you'll have the unique opportunity to spearhead our most ambitious projects, leveraging your expertise to architect, develop, and optimize WordPress solutions that are at the forefront of our industry.

This position is perfectly suited for a visionary technologist eager to assume leadership in a dynamic, rapidly evolving startup landscape. You’ll play a critical role in shaping the future of our digital offerings, transforming complex challenges into intuitive, scalable solutions that drive our growth and enhance our users' experience.


  • Lead the development and deployment of new WordPress features and integrations
  • Optimize website performance and scalability
  • Oversee the security of WordPress installations
  • Mentor junior developers and lead by example in coding and process best practices
  • Collaborate with cross-functional teams to align development with business goals


  • Extensive experience with WordPress, PHP, JavaScript, and modern frontend technologies
  • Proven track record of developing high-traffic WordPress sites
  • Strong leadership skills and experience mentoring developers
  • Excellent problem-solving abilities and a forward-thinking approach
  • Familiarity with agile development methodologies

Why it works:

  • Focuses on impact. This description attracts candidates looking to make a real difference within the company.
  • Mentions growth. By highlighting the start-up's high-growth nature, it appeals to those looking to advance quickly in their careers.

Freelance WordPress Designer

Seeking a Freelance WordPress Designer with a flair for creativity and a passion for crafting captivating online experiences. This role offers the perfect blend of creative freedom and flexibility, allowing you to work remotely on a schedule that fits your lifestyle.

As part of our team, you'll use your design prowess to transform our clients' websites into engaging, aesthetically pleasing platforms. Your mission will be to interpret our clients' visions and turn them into reality, ensuring each design looks great, enhances user engagement, and drives results. If you love to innovate and can deliver unique, user-focused designs, we'd love to have you bring our digital projects to life.


  • Design custom WordPress themes tailored to client’s branding and goals
  • Ensure designs are responsive, accessible, and user-centric
  • Work closely with clients to refine design concepts and meet their objectives
  • Stay updated on the latest design trends and technologies
  • Manage project timelines and deliverables effectively


  • Strong portfolio showcasing WordPress design projects
  • Proficient in graphic design tools (e.g., Adobe Creative Suite)
  • Understanding of UX/UI principles and web accessibility standards
  • Excellent communication and time management skills
  • Self-motivated with the ability to work independently

Why it works:

  • Offers flexibility. This job description appeals to freelancers looking for autonomy and flexibility in their work life.
  • Specifies design focus. It targets individuals with a specific skill set, ensuring applicants have the right expertise.

How to write a WordPress Developer job description

A WordPress developer can help you create and deploy a fully operational WordPress site using technologies like CSS, JavaScript, PHP, and HTML. And once the site is live, a WordPress developer can stay on to provide necessary support, including pushing updates and patches.

WordPress developers can dive into the technical aspect of your work, giving you ample time to focus more on creative tasks. But to find a suitable developer, you need a job description that clearly spells out the position you’re looking to fill. Here are the steps to follow to write an effective WordPress developer job description.

1. Use a clear title

When writing a job description, ensure you use a clear title to refer to the position—which in this case is WordPress developer. Avoid using unclear terms and phrases that might confuse potential applicants.

A good job title should be written using industry-standard language to allow applicants to easily determine who you’re looking for.

2. Write a brief summary of the position

The job description should also feature a brief summary of the WordPress developer position, including key objectives, roles, and responsibilities.

Potential applicants should be able to quickly skim through this section and get an understanding of the role. They should also be able to see how many hours the project might take and whether you’ll need the WordPress developer’s services on a short- or long-term basis.

Here’s an example of a brief summary of the WordPress developer position:

We’re looking for a WordPress developer to fill a full-time position in our company. In this role, you’ll be responsible for designing, developing, and deploying websites. You will also update existing themes and plugins to reflect our brand, push regular patches, and work alongside other team members to create web solutions to meet client needs.

We desire a candidate with strong communication, collaboration, and interpersonal skills. A mastery of the WordPress ecosystem and the PHP language is also a must.

3. Outline key responsibilities

The next step is to highlight the different roles and responsibilities the developer will have. You want to be as specific as possible to allow them to understand how they will fit into your larger team.

To keep your post concise, use the progressive participle—the -ing form of a verb—to outline the developer’s core responsibilities. To illustrate, here is how you can list a WordPress developer’s responsibilities in your job description:

  • Customizing existing WordPress plugins and themes to enhance web functionalities
  • Designing and developing WordPress websites
  • Debugging WordPress-powered websites and plugins
  • Troubleshooting and resolving any issues affecting website performance
  • Reviewing and implementing security features to protect websites and data from vulnerabilities

4. State required qualifications and skills

Your job description should list the required developer skills, years of experience, and qualifications that prospective candidates should have to be considered for the WordPress developer role.

This information allows candidates to self-assess their competencies before applying. It also increases the chance of meeting with applicants who satisfy your requirements.

Depending on your needs, you can include qualifications like:

  • Bachelor’s degree in computer science or equivalent experience
  • A good understanding of the WordPress ecosystem
  • Mastery of PHP, HTML, and CSS

5. Provide a company overview

The job description should both list the desired qualities you want in candidates and should also provide some information about you or your business.

Adding a company overview that covers aspects like vision, mission, and core values and objectives can help potential applicants determine if they’re a good fit with the organization.

6. Define the application process

Once you’ve listed your desired qualifications and skills, you should also specify how candidates can apply. Is the application process entirely online? Or will candidates have to mail in their resumes?

You should state if the WordPress developer role is open to all candidates, including international applicants, or if it’s only for specific groups.

7. Add salary range and benefits

Include a salary range and associated benefits in your job description. This helps capture job applicants’ interest and encourages qualified candidates to apply.

For example, if you’re recruiting a full-time employee, you may need to include benefits like health insurance and retirement plans. But if you’re looking to engage a WordPress developer for a short-term project, you have to specify the hourly rate you’ll pay or your budget for the project. In either case, ensure you post a competitive developer salary or rate to attract people with the skills you need.

Job description AI prompt

When crafting a job description for a WordPress developer role, you’ll need to communicate the specific needs, expectations, and culture of your organization to attract the right talent. Using AI tools like ChatGPT can streamline this process, ensuring your job listing is both comprehensive and appealing.

Here is an example prompt you might use with an AI tool to generate a detailed job description:

"Create a job description for a WordPress Developer position at a dynamic digital marketing agency that prides itself on delivering cutting-edge online solutions to its clients. The role requires a creative and technically skilled individual who can develop, customize, and enhance WordPress websites, ensuring they are visually appealing, highly functional, and user-friendly.

Key responsibilities include theme and plugin development, website performance optimization, SEO best practices implementation, and ensuring website security and data protection. The ideal candidate should have a strong understanding of PHP, JavaScript, HTML5, and CSS3, along with experience in responsive and adaptive design.

Highlight the need for a collaborative team player who can work closely with designers, content creators, and digital strategists to bring cohesive and impactful digital experiences to life.

Mention the agency's commitment to staying ahead of digital trends and fostering a culture of continuous learning and innovation.

Applicants are encouraged to share their portfolio of WordPress sites that showcase their ability to translate client needs into compelling website designs. Specify that the agency values creativity, attention to detail, and a passion for digital excellence."

This prompt is structured to help the AI tool interpret and incorporate the essential requirements and desirable qualities for the WordPress Developer role within the context of a digital marketing agency's goals and culture. It ensures that the generated job description will attract candidates with the necessary technical skills who are also in tune with the company's vision and way of working.

WordPress developer job description templates

Concise job descriptions can help you land WordPress developers who are well-suited for your projects. Here are some WordPress developer job description templates you can draw inspiration from.

Template 1

Here’s a job description for a company looking to revamp its existing WordPress website:

Title: WordPress Developer

Description: Join the forefront of innovation in the hotel and hospitality sector with [Company Name], a beacon of excellence. As we work to redefine our brand, we seek a passionate and skilled WordPress Developer to lead our digital transformation. This part-time position is perfect for those who are ready to make a significant impact through their creativity, technical prowess, and dedication to excellence. Your work will directly contribute to the evolution of our online presence, shaping the way we connect with our clients worldwide.

Salary range and benefits:

  • Salary range: $45,000 - $60,000 per year (pro rata for part-time)
  • Benefits: Flexible working hours, the option to work remotely, professional development opportunities, a supportive team environment, annual performance bonuses, and discounts on hotel and hospitality services within our network.

Roles and responsibilities:

  • Craft and refine an exceptional WordPress theme and plugin portfolio that not only aligns with our rebranding efforts but sets new standards in design and functionality. Your creations should embody our company's ethos, leveraging the latest web technologies to deliver a seamless user experience.
  • Skillfully deploy new themes and plugins within our active production environment, ensuring a smooth transition that maintains operational excellence and minimizes disruption.
  • Uphold the highest standards of website performance by ensuring that our digital offerings are functional and responsive across all devices while also being optimized for speed and search engine visibility.
  • Tackle and troubleshoot a wide array of web application errors, debugging with precision and efficiency to maintain our reputation for reliability and user satisfaction.
  • Work closely with our marketing and design teams to ensure that all web development initiatives are in harmony with our brand's vision and customer engagement goals.

Qualifications and skills:

  • Demonstrated expertise in PHP, CSS, MySQL, JavaScript, jQuery, HTML5, and a deep understanding of the WordPress ecosystem, including theme and plugin development
  • A robust portfolio showcasing your skills in both front-end and back-end development, with a history of deploying successful web projects
  • Exceptional ability to diagnose and resolve technical issues, with a keen eye for detail and a commitment to creating high-quality web solutions
  • Outstanding communication and collaboration skills, with the ability to articulate ideas clearly and work effectively with cross-functional teams
  • Ready to embrace challenges and adapt to new technologies and methodologies to stay ahead in a rapidly evolving industry

How to apply:

If you are driven by creativity, innovation, and a desire to push the boundaries of what is possible in web development, we want to hear from you. Please submit your resume, portfolio, and a cover letter explaining why you are the perfect fit for this role to [our official email].

Template 2

Job title: Full-Stack WordPress Developer

Description: We are looking for a full-stack developer to join our dynamic e-commerce team. The ideal candidate has a good understanding of both front-end and back-end development. In this role, you’ll collaborate with the design team to create appealing web layouts and visuals. You will also monitor existing WordPress applications and ensure they perform as required. To succeed in this role, you must be familiar with SQL, PHP, HTML, and CSS.

Salary range and benefits:

  • Salary range: $70,000 - $90,000 per year, commensurate with experience
  • Benefits:some text
    • Comprehensive health, dental, and vision insurance
    • Generous paid time off, including vacation days, sick days, and holidays
    • Remote work flexibility
    • Professional development allowances for courses and conferences
    • Performance-based bonuses and raises
    • A vibrant, supportive work culture that values innovation and teamwork


  • Ensure front-end user interfaces are responsive
  • Handle SQL database operations, including updating new inventories
  • Ensure seamless communication between the back-end and front-end
  • Collaborate with team members to improve overall security


  • You should be well-versed with front-end and back-end development
  • Mastery of SQL fundamentals
  • A good understanding of PHP, HTML, and CSS for front-end development

How to apply:

Candidates are encouraged to apply directly through [our official website].

Template 3: Multi-Site

Below is a sample of how a project description may look. Keep in mind that many people use the term “job description,” but a full job description is only needed for employees. When engaging a freelancer as an independent contractor, you typically just need a statement of work, job post, or any other document that describes the work to be done.

Title: WordPress Developer and Designer for a Multi-Site Restaurant Install – 3 Sites

Description: We’re looking for an intermediate WordPress developer to help build three websites for our three restaurants on the same install so each dashboard can be accessed from the same admin site.

We need the ability to frequently update our menus and events calendars and would like to display our Instagram feed prominently in the design. We’d like to use the same cloned theme across all three sites with shared global elements and adjustments to logos, color schemes, and content for each. We’ll also need hosting set up and are looking for excellent performance, so we are open to suggestions about providers.

Salary range and benefits:

  • Salary Range: $50,000 - $75,000, depending on experience and portfolio quality
  • Benefits:some text
    • Flexible working arrangements (remote work options available)
    • Professional growth opportunities in a dynamic and creative environment
    • Budget for professional development and training in relevant fields
    • Performance-based bonuses
    • Unique opportunity to work with a leading restaurant group and make a lasting impact

The right developer will have experience in the following:

  • Integrating Single Platform (or similar) custom menus
  • Graphic design, photo editing, and theme editing
  • Previous work with restaurant industry preferred
  • A good understanding of the front-end development process
  • Experience using debugging and code versioning tools like Git and SVN to manage code repositories
  • Ability to design new website architecture and integrate new features
  • Know how to integrate RESTful APIs and consume data in JSON format to facilitate communication between front-end and back-end

Project Scope & Deliverables:

  • Our launch deadline is in 6 months (mm/dd/yyyy)
  • We will need the following three deliverables:some text
    • Deliverable #1 by (date)
    • Deliverable #2 by (date)
    • Deliverable #3 by (date)

About Us:
We are Four Amigos Restaurant Group, owners of X, Y, and Z restaurants in the Springfield area.

To ensure you’ve read the entirety of this message, please include the name of your favorite song alongside your portfolio in your reply.

*Note all company names and dates were created solely for the use of this example.

Hire top-rated WordPress developers

WordPress developers can use their technical expertise to develop responsive and user-friendly websites. These professionals also improve overall security and reliability by checking for and fixing bugs, mistakes, and vulnerabilities.

Hiring full-time WordPress programmers can help you meet long-term goals. However, many projects only need a developer on a short-term or periodic basis. Working with independent professionals can help you meet your project’s goals while staying within your budget. As the world’s work marketplace, Upwork can connect you with qualified WordPress developers.

And if you’re an experienced developer looking for work, Upwork can connect you with WordPress jobs to help you grow your portfolio. Get started today!


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WordPress Developer Job Description Guide
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