Mobile-Friendly Sites Get a Boost in Google Search Results

March 10, 2015 by

If mobile search engine optimization (SEO) has taken a backseat in your marketing strategy, Google just dialed up the pressure for businesses that want to stay competitive. Starting on Apr. 21, 2015, Google search results for mobile users will prioritize sites that offer high-quality information that’s formatted to fit on their devices. These tips will help you make sure your site is ready. Read Full Article

Vivino’s Distributed Team Uncorks World’s #1 Wine App

January 22, 2015 by

When the team at Vivino said they wanted to create the biggest wine database in the world, founder and CEO Heini Zachariassen says people told them they were “completely nuts.” In this interview with oDesk, Heini explains how, by recruiting remote data and Agile engineering teams, they didn’t just build that database — they launched the world’s largest wine community. Read Full Article

How Flappy Bird and Tinder Took the App Market By Storm

January 9, 2015 by

With more than a million mobile apps now available on both the main platforms — Apple and Android — success with app marketing has never been more important. In this post, I’ll build on that by looking at two case studies of apps that might be considered the breakout successes of 2014, Flappy Bird and Tinder, and discuss what lessons can be learned. Read Full Article

Distant Money: How Remote Bookkeepers Manage Financials from Afar

October 22, 2014 by

If you love finances and have accounting expertise, there are plenty of entrepreneurs who could use your services. You don’t even need to be nearby: there are many online job opportunities to help out these small business owners. Toni Burleson has been working remotely as a bookkeeper and virtual assistant for the last 16 years. We recently spoke to her about how she got started, what the job requires, and her advice for other financial experts who would like to explore online work. Read Full Article

A Simple Framework for Remote Project Management

October 15, 2014 by

As your business scales, projects do the same, growing in complexity faster than even the many-headed mythological Hydra could handle. As Stephane Kasriel points out in his eBook Hire Fast and Build Things, efficient scaling can only occur when you develop independent teams to tackle and tame the various project aspects. Read Full Article

How Does This Look? User Interface For Your Mobile App

October 1, 2014 by

When you're building an app, it can feel like you're on an adrenaline-fueled rush to the app store. But in a competitive market, you need to slow down and consider what it takes to make an app great — like a solid user interface (UI) design. In this guest post, AppInstruct's Nicholas Wright explains the basics of user interface design and why it matters. Read Full Article

How Remote Accounting Can Keep Your Finances In Order

September 26, 2014 by

The cash flow of your business is too important to get wrong. Rowan Minnion needed someone with the experience to understand his business who could work within his budget. Remote accounting helped him find the perfect fit. In this interview with oDesk, Rowan explains how he found the right accountant, and how he's integrated her into is business despite the thousands of miles between them. Read Full Article

Distributed Engineering eBook: Hire Fast & Build Things

August 28, 2014 by

A bona fide talent war in the tech industry is making it tough for companies to attract the skilled pros they need to make things happen. But there’s a new way to work: high-performing distributed engineering teams. "Hire Fast & Build Things" is a new eBook from Elance-oDesk that explains—in step-by-step detail—how to recruit and manage a top-notch team of distributed engineers. Read Full Article

Short on Time? How Two Startup Founders Make It Work

July 9, 2014 by

For the average startup founder, life shifts into Nascar mode: there’s too much to do and too little time to accomplish it all as the days flash by. How do you bring it all together? oDesk recently asked a few founders, living in the pressure cooker of startup life, to explain how they feel time management and strategy go hand in hand. Read Full Article

Why User Experience Matters When You Create An App

June 13, 2014 by

What is user experience, and why does it matter when you're creating a mobile app? As Nicholas Wright of AppInstruct explains, creating a great app isn't just a coding exercise: if it isn't easy to use and if the overall experience isn't consistent, your app may suffer regardless of its amazing functionality. Read Full Article

How to Build a Partnership With Your Web Designer

April 30, 2014 by

The time-tested wisdom of relationship advice columnists says that good communication, realistic expectations, and mutual respect go a long way toward heading off trouble. As it turns out, advice for creating a great relationship with your web designer is exactly the same. Maria Pentkovski, oDesk's interactive art director, has a lot of experience in this regard — she's worked for the client, and as the client. Here are the lessons she's learned about building the ideal client/freelancer relationship. Read Full Article

Building An App? Get to Know These Cloud Platforms

April 24, 2014 by

Apps typically fall into one (or more) of several requirements categories. Offline apps don't need much infrastructure: users download an app and it works. However, other apps may need some sort of backend infrastructure to keep them going. In this guest post, Nic Wright of App Instruct explains different types of cloud platforms and services that you should be familiar with. Read Full Article

Hiring a Web Design Firm: What You Need to Know

April 23, 2014 by

Branding developed? Check. Product perfected? Check. Website ready to launch? Not exactly... For many DIY entrepreneurs, this is one task that requires outside intervention in the form of outside expertise. But how do you choose the right web design firm? One of the quickest ways to get up to speed is to talk to someone who's done it successfully — multiple times. To tap into such experience, we recently chatted with Maria Pentkovski, an interactive art director with oDesk. Read Full Article