What Is a Gig Worker? Definition and How to Find Gig Jobs

In a world of rapidly evolving technology and shifting employment dynamics, the traditional 9-to-5 job landscape is undergoing a profound transformation. Enter the "gig economy," a burgeoning labor market characterized by short-term contracts and freelance work rather than permanent positions.

From rideshare drivers to freelance designers, millions are redefining what it means to earn a living. In 2023, 38% of the American workforce did some sort of freelance work. In 2022, the freelance sector of the U.S. labor market contributed $1.35 trillion to the nation’s economy.

But what is a gig worker? And how do you navigate the gig workforce? In this article, we'll explore gig work, its benefits, and the challenges that come with its freedom. We'll also offer insights on how to find a gig job and share tips on thriving in the gig economy.

• What is a gig worker?
• Benefits and challenges
• Legal considerations for gig workers
• How to find a gig job
• Top gig economy jobs to consider
• Future trends in the gig economy
• Tools and resources
• Best practices for gig workers

What is a gig worker?

A gig worker is someone who takes on short-term or project-based jobs, often for multiple clients at once, rather than being employed by a single company. Many freelancers find gigs through online platforms.

Unlike traditional employees, gig economy workers lack the security, perks, and employee benefits that come with being a full-time employee. For example, they usually have to provide their own health insurance, retirement plans, and other benefits that a traditional employee might get as part of their compensation package.

However, gig workers tend to enjoy more flexibility. They're considered independent workers, who can pursue other jobs or side hustles based on their schedules and interests. Plus, many gig roles offer the luxury of working from any location.

Think of the ridesharing services like Uber and Lyft, the food delivery app DoorDash, or Instacart for grocery delivery. For work that can be done remotely, such as graphic design, businesses might look to a platform like Upwork to contract a graphic designer to create a pamphlet or logo.

Newer gig platforms such as GigSmart and Wonolo have also emerged, catering to various industries from tech to finance and showing the versatility of gig work. Unlike traditional employment, where roles and schedules are more rigid, gig work offers a dynamic approach, allowing for personalized work experiences and flexibility in managing one's professional life.

This adaptability is becoming increasingly valuable in today's evolving job market, where both companies and workers seek flexible, efficient solutions.

Benefits and challenges of gig work

If you're interested in gig work, make sure you understand the pros and cons of this type of work. We'll explore both sides next to help you weigh your options.

Benefits

• Flexibility. Gig workers often have the freedom to choose when, where, and how much they work. This is especially beneficial for those who have other commitments or prefer nontraditional work hours. For example, a rideshare driver might choose to work only during peak demand times to maximize earnings, while a freelance writer might opt to write early in the morning before their kids wake up.
• Independence. Being your own boss means taking charge of your projects, rates, and workflow. This can be a big plus if you’re a self-starter and thrive in environments where you have the freedom to make decisions. For instance, a freelance graphic designer can choose clients that align with their style, while a consultant might pick projects based on interest or expertise.
• Diverse opportunities. From driving for Uber to helping with software development, the range of opportunities in the gig world is diverse. For example, on TaskRabbit, you can find contract work walking dogs, painting walls, building furniture, and hanging Christmas lights.
• Expanding network. Gig workers often meet various clients and professionals. An event planner, for example, might connect with caterers, DJs, and venue owners, expanding their professional network and potentially leading to more opportunities.
• Supplemental income. Gig work is often used to supplement a primary job’s income. For instance, a teacher might tutor students in the summer, or an artist might sell crafts on Etsy to support their primary passion projects.
• Increased work security. Freelancers have a different expectation of the cycle of their professional relationships. Because they’re often doing short-term work and have multiple clients at once, the end of a professional relationship doesn’t mean their income stops. They likely have a fully updated portfolio and can quickly transition to new clients, or they may be able to take on more work with a client they’re already collaborating with.

Challenges

‍

Legal considerations for gig workers

Navigating the gig economy requires skills in your chosen field, as well as an understanding of some fundamental legal issues.

• Independent contractor status. As a gig worker, you're often classified as an independent contractor, not an employee, which can affect your tax responsibilities, benefits, and legal rights. For example, you might miss out on things like minimum wage, overtime, and unemployment benefits as a contract worker.
• Self-employment taxes. Taxes aren't as straightforward when you're your own boss. You must take care of the employer and employee parts of Social Security and Medicare taxes. Be sure to save for any income taxes you may owe. Even though platforms like Uber or DoorDash might give you a 1099 form, also keeping your own records is wise.
• Insurance. Many protections offered to traditional employees, like workers' compensation or unemployment insurance, may not apply to gig workers. You might also need to arrange your own health insurance.
• Business licenses. Depending on where your office is located and what you do, you might need a small business license. Be sure to check your city's or state's requirements.
• Contractual agreements. Before diving into a new gig, take the time to read the contract. It'll tell you about payment, what you're supposed to do, and any liabilities. If you're not sure about the language, consider getting advice from a legal professional.
• State laws. Some states have specific laws regarding gig workers. For instance, California's Assembly Bill 5 has implications for the classification of workers in the gig economy. Stay informed about the laws in your state or region.
• Intellectual property. If you're creating original material—such as designs, content, or software—you should know the ins and outs of intellectual property laws. Depending on the contract, once a client pays, they might own the rights to your work. Make sure you're clear on that upfront.

How to find gig work

We offer some steps you can take to get started as a gig worker.

Gig job steps:

1. Identify your skills and interests
2. Research relevant online platforms
3. Build a strong profile
4. Create a portfolio
5. Start small
6. Set competitive rates
7. Deliver high-quality work
8. Network
9. Stay updated
10. Regularly update your profile and portfolio

1. Identify your skills and interests

What are you great at? What gets your heart racing with excitement? Are you a whiz with numbers, a wizard with words, or a maestro with marketing? By understanding and articulating your skills and passions, you'll be better positioned to offer services that you love that are also valuable to business owners.

Degrees and certifications are key indicators of your skills and interests. They not only validate your expertise but also demonstrate your commitment to your field. Whether you have a computer science degree, a digital marketing certification, or a graphic design diploma, these qualifications can significantly enhance your profile and attract potential clients.

Want to see if your skills are in demand? Check out our guide.

2. Research relevant online platforms

Once you've pinpointed your skills and interests, capitalize on your skill set with the right digital platform.

If you're a whiz at software development, graphic design, copywriting, and other online services, platforms like Upwork can be a great fit. Learn how to get started as a freelancer on Upwork. More of a jack-of-all-trades? TaskRabbit allows you to do different tasks, from running errands to DIY projects. Explore, compare, and find the gig platform that fits best with what you bring to the table.

3. Build a strong profile  

Imagine walking into a job interview. Your resume is crisp, you have experience, and your skills are top-notch. For online gigs, that interview happens every time someone clicks on your profile. On platforms like Upwork, your profile is like your resume.

A powerful profile is more than a list of your name and skills; it's your story's narrative. Upwork profile examples provide some inspiration to get you started. Highlight your experiences and special skills and share past projects or work at which you've excelled.

As you take on work, positive reviews and testimonials can boost your reputation. Check out these tips to help your profile stand out.

4. Create a portfolio

A strong portfolio is tangible proof of your skills. For example, designers might show off their best logos and designs, while writers may add links to compelling pieces they've written.

Need inspiration? Dive into these tips to build a freelancer portfolio that truly stands out. Remember, it's all about showing—not just telling—your worth.

5. Start small

Start your gig journey by opting for simpler, more manageable tasks. For example:

• Beginning graphic designers might design logos or business cards
• Writers could draft a few short blog posts or product descriptions
• Aspiring photographers can offer portrait sessions or cover small events
• Web developers can start by tweaking or updating existing websites rather than building new sites from scratch

Tackling these initial tasks can help you gain experience, refine your skills, and gather positive reviews. As you establish a sound foundation, you'll build confidence and competence to take on more comprehensive and lucrative opportunities.

6. Set competitive rates

Are you figuring out how much to charge? Starting out, you might want to go a bit lower to draw in those first few clients. As you get more gigs under your belt, you can bump up your rates.

Positive reviews and testimonials from satisfied clients can help justify your rate increases. These endorsements build your credibility and show future clients the value you bring to their projects.

Check out our Hourly Rates Guide to see what's typical in your field. If you don't see your field on the list, do a Google search and use a few sources to find a good average.

7. Deliver high-quality work

In the gig economy, the caliber of your work sets you apart. Every task or project you take on is an opportunity to showcase your skills, dedication, and professionalism.

Whether you're designing a logo, writing an article, consulting on a business strategy, or driving a customer to the airport, maintaining a high standard ensures you not only meet but exceed client expectations. By consistently delivering top-tier work, you create a positive impression that often translates to favorable feedback, testimonials, or ratings.

These endorsements serve as social proof for potential clients, showcasing your reliability and expertise. Satisfied clients are more likely to return for your services or even recommend you to others.

8. Network

Your professional network is often as valuable as the skills you bring to the table. While each job is an opportunity to demonstrate your abilities, it's equally an occasion to forge meaningful connections.

Interacting with clients beyond the transactional layer can lead to deeper relationships, fostering trust and understanding. It's not just about seeking the next job—it's about cultivating a community of allies, mentors, and potential collaborators.

Connecting with other gig workers can offer a wealth of insights. Sharing experiences, challenges, and strategies with peers can provide unique perspectives, revealing market trends or innovative solutions to common problems.

Here are some proactive networking strategies for you to try:

• Join industry associations. Membership in professional organizations like the American Marketing Association or the National Association for the Self-Employed can provide valuable resources and networking opportunities.
• Attend conferences and seminars. Participate in industry conferences, webinars, and workshops to stay updated on trends and meet potential clients and collaborators.
• Engage in online communities. Platforms like LinkedIn groups, Reddit, the Upwork Community, or specialized forums are excellent places to connect with peers, ask questions, and share knowledge.
• Volunteer or mentor. Offering your skills for free to nonprofits or mentoring up-and-coming professionals can expand your network and enhance your reputation.

Learn how to network for a job with our step-by-step guide.

9. Stay updated

The dynamic nature of the gig economy demands constant adaptability and a proactive mindset. As industries evolve, so do the tools, technologies, and best practices within them.

Keep informed and updated to ensure you remain relevant and desirable in the market. For instance, a digital marketer who keeps abreast of the latest algorithms and platforms will have an edge over those who stick to older methods.

And by subscribing to industry-specific newsletters or participating in relevant online forums and Facebook groups, you’ll not only gain access to new information but also join a community of like-minded professionals.

10. Regularly update your profile and portfolio

As you tackle more gigs and hone your skills, don't forget to refresh your profile and portfolio.

Highlighting triumphs, such as a groundbreaking design project, a well-received article, or a software solution that made waves, can pique the interest of prospective clients.

Regularly updating your profile also signals dedication, professionalism, and growth, making you an appealing choice for those seeking top-tier gig workers.

Top gig economy jobs to consider

The gig economy is flourishing, offering many opportunities tailored to diverse skill sets. We present some popular gig jobs to consider next.

• Freelance writer. Freelance writing offers the flexibility to write for various clients on diverse topics. From blog posts to e-books, you’ll find a lot of options.  A strong command of language, research skills, and the ability to meet deadlines are essential. Earnings range from $15 to $40 an hour. Popular platforms to find freelance writing gigs include Upwork, Fiverr, PreBlogger, and Contena.  Find writing gigs.
• Graphic designer. Have an eye for design? Brands are always on the lookout for logos, infographics, and more. A robust portfolio can set you apart. Proficiency in design software like Adobe Creative Suite, creativity, and attention to detail are key skills. Earnings range from $15 to $35 per hour. Popular platforms to find graphic design gigs include 99designs, Dribbble, and Upwork. Explore design opportunities.
• Software developer. A software developer designs, writes, tests, and maintains software or applications to fulfill specific user needs or solve problems. Proficiency in programming languages (e.g., Python, JavaScript), problem-solving skills, and experience with software development methodologies are required. Earnings range from $10 to $100 per hour. Popular platforms to find software development gigs include Upwork, Toptal, and GitHub. Check for software gigs.
• Online tutor. The education sector has witnessed a shift to e-learning. If you excel in a subject or skill, online tutoring could be your niche. Subject matter expertise, teaching skills, and patience are essential. Earnings range from $20 to $40 per hour. Popular platforms to find tutoring gigs include Upwork, VIPKid, Tutor.com, and Wyzant.  Upwork has a range of teaching opportunities.
• Virtual assistant. Businesses, especially solopreneurs, seek virtual assistants to handle scheduling and data entry tasks.  Organizational skills, proficiency with office software, and communication skills are critical. Earnings range from $10 to $20 per hour. Popular platforms to find VA gigs include Upwork, Belay, and Time Etc. Check out VA roles.
• Freelance photographer. Whether it's product shots, portraits, or event captures, if you can snap it right, there's a gig waiting for you. Photography skills, editing skills, and an eye for detail are essential. Earnings range from $25 to $45 per hour. Popular platforms to find photography gigs include Upwork, Snappr, and Freelancer. Find the latest photography jobs.
• Rideshare or delivery driver. Platforms like Uber, Lyft, and DoorDash have changed the dynamics of transport and delivery. It can be a lucrative side gig if you have a vehicle, license, clean driving record, and time. Knowledge of the area and customer service skills are also important in this role. Average earnings range from $22 to $25 per hour.
• Airbnb host. Have​​ a spare room or vacation home? Platforms like Airbnb have transformed the hospitality sector. Play host and earn money by making someone's stay memorable. Hospitality skills, cleanliness, and communication skills are essential. Airbnb hosts make just under $38,000 per year on average.

Future trends in the gig economy

The gig economy is evolving rapidly, and while we can't predict the future with certainty, experts have identified several trends that could shape the landscape.

One significant trend is the increased reliance on technology. AI and machine learning are expected to streamline tasks like matching gig workers with clients, managing schedules, and even providing personalized career advice. This technological advancement could make gig work more efficient and accessible.

New platforms are also emerging, catering to niche markets and specialized skills. For instance, platforms focusing on healthcare, legal services, and consulting are gaining traction, reflecting a diversification in gig opportunities. As these platforms grow, they are likely to offer more sophisticated tools and support systems for gig workers.

Changes in labor laws are another critical factor. Governments worldwide are reassessing regulations to provide better protections for gig workers. This includes discussions around benefits, minimum wages, and job security. For example, the European Union's proposed directive aims to improve working conditions for gig workers, potentially setting a precedent for other regions.

Tools and resources

Gig workers can benefit greatly from utilizing various tools and resources designed to enhance productivity, manage finances, and build networks. Here are some essential ones:

• Financial planning tools. Apps like Mint and YNAB (You Need A Budget) help gig workers track their income, expenses, and savings. These tools are helpful for budgeting and preparing for tax season.
• Project management software. Tools like Trello, Asana, and Monday.com assist gig workers in organizing their tasks, setting deadlines, and collaborating with clients. These platforms help ensure projects are completed efficiently.
• Networking sites. LinkedIn and professional groups on Facebook or industry-specific forums provide platforms for gig workers to connect, share experiences, and find new opportunities. Networking is key to building a successful gig career.
• Skill development platforms. Websites like Coursera, Udemy, and Skillshare offer courses that gig workers can take to enhance their skills and stay competitive.

Best practices for gig workers

Here are some tips to help set you up for success as a gig worker:

• Stick to a budget. Track all income and expenses meticulously. Use financial planning apps to keep your budget on track.
• Save for taxes. Set aside a portion of your income for taxes. This is essential, as gig workers often don't have taxes withheld from their paychecks.
• Invest. Consider investing in retirement accounts like IRAs. Even small, regular contributions can grow significantly over time.
• Maintain a professional online presence. Develop a personal website and keep your LinkedIn profile updated with your latest work and achievements.
• Leverage social media. Use platforms like X and Instagram to showcase your expertise and connect with potential clients.
• Keep a consistent brand voice. Ensure that your messaging across all platforms reflects your professional identity and values.
• Practice time management. Use project management tools to organize tasks and set realistic deadlines.
• Prioritize work-life balance. Schedule regular breaks and time off to recharge. This helps maintain long-term productivity and mental health.
• Prevent burnout. Engage in hobbies and activities outside of work to relax and unwind. Practice mindfulness and stress management techniques.
• Set expectations. Clearly communicate your availability, deadlines, and project scope at the start of any engagement.
• Provide regular updates. Keep clients informed about progress and any potential issues. Reliable communication builds trust and ensures smooth project execution.
• Manage relationships. Follow up with clients after project completion to maintain relationships. Positive reviews and testimonials from satisfied clients can also help attract new business.

By adopting these best practices and leveraging available tools and resources, gig workers can enhance their professional lives and achieve greater success in the gig economy.

Become part of the gig economy

The gig world is full of opportunities and freedom. Of course, with freedom comes responsibility, like sorting out your own taxes and liabilities. But it can be a rewarding adventure once you get the hang of it, with platforms like Upwork offering guidance and job listings.

Whether you're looking to turn a hobby into a side hustle or to dive headfirst into freelancing, the doors are wide open. Check out the latest freelancing jobs and get started with your first gig on Upwork.

If you’re an employer ready to hire a freelancer for a short-term project, you can join the client side of the gig economy.  Sign up on Upwork to post a job and find expert talent ready to meet your needs.

‍

Upwork does not provide tax or legal advice. Each reader and company should take the time needed to adequately analyze the laws that apply to their business endeavor.

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.