Media Buyer, Law Firm, Paid Channels

We're a law firm spending mid-five figures monthly on paid acquisition. Right now: leads come in, some convert, most don't, and we can't trace why. CPLs are up, case quality is inconsistent, and reporting is basically nonexistent. Where we should be: clear attribution from click to signed case, campaigns organized by practice area, and a testing process that tells us what to scale and what to cut. The account: Multiple campaigns built by different people over time. Audiences overlap. Tracking is half-implemented. Call conversions aren't feeding back into the platforms properly. It needs a proper audit and a rebuild, not a tune-up. What you'd own: Audit and restructure across Google and Meta. Set up conversion tracking (calls, forms, key events) so the data is actually usable. Build an audience strategy that makes sense for legal. Run ongoing optimization with a testing calendar. Send us a weekly report our partners can read in five minutes. Good fit if: You've run paid for legal or other high-CPA service categories. You know the compliance side. You're comfortable being the only person managing this, not waiting on us to make tactical decisions. This is pretty straightforward work for the right person.