Hire the Best App Usability Analysis Specialists
in Ukraine

Early-stage products often struggle not because the idea is bad, but because the user flow, product logic, or core experience was not validated before development. Live products, on the other hand, often lose users at the exact points where confusion gets in the way. That’s the gap I help close. I help businesses increase conversions and reduce customer drop-off by designing product experiences that guide users toward revenue-driving actions. 🤝 Most recently, I led product design for a 0→1 mobile app - built the UX research system from scratch, ran 15+ user interviews, and turned insights into product decisions that shaped the core experience before launch. My work combines UX strategy, user behavior analysis, interface design, and product thinking to make the product’s value easier to understand. In my design process I also use AI tools to speed up repetitive parts of the workflow, such as: synthesizing research interviews and generating first-pass wireframe directions, so more time goes into the decisions that actually shape the product, not admin work. ✅ I can help you: • Understand what users really need through research and interviews • Analyze competitors and find opportunities to make your product stand out • Turn complex ideas into clear product structure and user journeys • Design mobile apps, dashboards, and product interfaces • Improve usability, reduce friction, and guide users toward key actions • Build a design system that keeps your product consistent and scalable Because I’ve worked inside a startup, I understand how messy early-stage product building can be. Priorities change, ideas evolve, resources are limited, and not everything fits perfectly into a design framework. That’s why I don’t blindly follow process. I adapt my approach to your product, your users, and your business goals. I don’t just make screens look good. My goal is to help your product feel clear, credible, and easy to use. If you’re building a product and need a designer who can think strategically, ask the right questions, and turn ideas into a real product experience, I’d be happy to connect. If you’d like to work together, tap the green “Invite to Job” button. KEYWORDS: Startup Product Design, Product Strategy, Design Thinking, UI/UX Strategy, UX/UI for Startups, 0→1 Product Design, Pre-Launch Product Design, Product Design, UX/UI Design, UX Research, Startup UX Research, Competitor Analysis, Market Segmentation Analysis, Usability Testing, Mobile Design, Dashboard Design, Figma Design, Figma Variables & Design Tokens, Wireframing, High-Fidelity Wireframes, Low-Fidelity Wireframes, Prototyping, Clickable Prototype, User Flow, Interaction Design, Customer Journey Mapping, Human-Centered Design, Information Architecture, UX Audit, UX Optimization, Usability Improvement, Experience Mapping, Empathy Mapping, Design System, Style Guide, UI Kits, Component Library, Product Redesign, App Redesign, Intuitive UX, Responsive Design, SaaS Platform Design, Mobile App UX, UX/UI Documentation, UI/UX Solutions, Product Improvement, MVP Design, Interface Architecture, Platform Design, UI Components, Interaction Flows, Experience Strategy, Mobile UI Guidelines, UX Personas, Visual Hierarchy, User Journey Optimization, EdTech Design, Developer Handoff, AI-Assisted Design Workflow, UX/UI Consulting

Hi 👋, I’m Serhii – a seasoned Product Manager with 3 years of dedicated Product Management experience and 10+ years in IT, including frontend/backend development and QA 💻. I’m passionate about leveraging AI and data-driven insights to create outstanding eCommerce solutions. Are you looking for someone to turn your innovative ideas into a reality 🚀 while freeing yourself from the operational burden? You’ve come to the right place 😉. As both a Product Manager and an entrepreneurial partner, I’m here to transform your vision 🌱 into scalable products that exceed expectations. What I bring to the table: • Market research 🔎 – Dive deep into customer needs and market trends • Competitor analysis 📊 – Identify key players and optimize strategies to outperform them • Unit economics and ROI calculations 📈 – Ensure your product is financially viable from the start • Quick hypothesis validation 🧪 – Test your ideas rapidly with landing pages, ads, and real-time analytics • Simple and effective UX designs 👂 – Gather direct feedback from users for continuous improvement • Seamless MVP development 🛠 – Turn hypotheses into tangible products MVP Development Process: • Collaborating with designers to create intuitive and captivating UX/UI ✨ • Crafting detailed user stories and tech specs for development teams 🦸‍♀️🦸‍♂️ • Managing product roadmaps, ensuring timely delivery 🎯 • Partnering with marketing to test MVPs with targeted audiences and optimize conversion rates 📣 My Core Skillset: • Product Management: Agile, Scrum, Kanban, Roadmap Planning 💼 • Project Management: Efficient deadline management, WBS, Gantt charts, and boosting team velocity 🏎️ • Tech Expertise: AI tools like Vertex AI, Python, SQL, Frontend (Vue.js), WordPress 🖥️ • Data-Driven Approach: Expertise in Google Analytics 4, Looker Studio, A/B testing, and Facebook Ads 📊 • Marketing & Sales: Market Research, Product Positioning, UX Research 🧠 • Entrepreneurial Insight: Hands-on experience with eCommerce growth, supplier relations, landing page optimization, and Facebook ads 💪 • Languages: English (Upper-Intermediate) 🇺🇸 🇬🇧 Why choose me? • Proven Results: I’ve led cross-functional teams, introduced AI solutions, and optimized agile processes to deliver tangible business results. For example, I reduced data migration times by 15% and increased conversion rates by 12% through strategic A/B testing  . • Entrepreneurial Drive: As a co-founder of multiple eCommerce projects, I’ve scaled businesses, built teams, and increased revenue by up to 150% . • Holistic Product Vision: From initial research and hypothesis validation to final development and launch, I’ll guide your product through every step. Let’s create something amazing together! Feel free to reach out, and let’s discuss how I can help bring your next big idea to life.

Senior research consultant helping product, marketing, and CX teams turn customer behaviour into clear, defensible decisions. 15+ years across customer experience research, service design, and market intelligence — for clients including Nestlé, GSK, L'Oréal, Avon, AUTODOC, MM Group, Shamal Group, and many more well-known brands. Top-rated on Upwork, 5.0-star average across 45+ projects, with referrals from enterprise clients in FMCG, e-commerce, healthcare, and B2B. Where I add the most value: 🔹 CX & UX Research — customer journey mapping, touchpoint and friction analysis, NPS diagnostics, segmentation, persona development. Previously led a CX/UX research team at AUTODOC (4.2M active customers, 27 countries) where insight-driven changes lifted NPS and clarified behavioural segments used in product decisions. 🔹 Service Design — service blueprinting, frontstage/backstage mapping, journey-to-action workshops, evaluation frameworks for live services. Grounded in Lou Downe's Good Services principles, applied to both digital and physical/in-store experiences. 🔹 Market Intelligence & Strategy — competitor analysis, market sizing, brand health tracking, concept/pack/price testing (PSM), trend monitoring. Built a Power BI dashboard used group-wide at MM Group for C-level decision-making. 🔹 Quantitative & Qualitative Research, end-to-end — survey design, focus groups, in-depth interviews, diary studies, social network analysis, social media listening (Sprinklr), advertising and creative evaluations. Methodology that holds up to scrutiny. I'm equally strong in qual and quant and choose the method to fit the question, not the trend. Clients consistently flag the clarity of my briefing, the defensibility of methodology design, and how the final report actually gets used in decisions — not filed away. Tools: SPSS, Power BI, Looker Studio, Excel (Power Query, DAX), UCINET, Gephi, Sawtooth, Qualtrics, SurveyMonkey, Typeform, Miro, Notion. Sociology background (MA, Kyiv-Mohyla Academy) — I take research design seriously. 📅 Happy to discuss your project — share a brief, and I'll come back with a methodology sketch and a realistic plan within 24 hours.

Working on projects starting $2,000+ ⭐ TOP 1% Expert-Vetted UX Auditor & Product Designer on Upwork I'm a UX Audit specialist and product designer with 9+ years of experience — helping SaaS, fintech, and eCommerce teams find exactly where their product leaks users, then fixing it with clean, evidence-based design. I've delivered 200+ projects for 100+ clients, turning vague "something feels off" into ranked, buildable fix lists. My expertise lies in UX Audits, conversion diagnostics, and product usability — from flow mapping and session-data review to wireframes, prototypes, and polished design systems. 100% Figma expert. Tools I use daily: Figma, Maze, Adobe Illustrator, Photoshop, and XD. Every audit finding is backed by data, not opinion, and every fix comes with a clear rationale your team can act on immediately. I combine data-driven UX research with conversion-oriented design and current UX Audit best practices to find exactly where you're leaking revenue — and design the fix. Whether you need a one-off audit of a single flow or a full product diagnostic, I deliver results backed by real research, not guesswork. → Every leak ranked by revenue impact, not just visual polish. → Clear, buildable fix lists — not vague slide decks. → Business-oriented UX Audits that balance usability and growth goals. One highlight from my portfolio: a UX Audit of a Logistics SaaS platform uncovered the root causes behind slow order processing — the resulting redesign led to a 200% increase in orders, 50% fewer errors, and 30% faster checkouts. If you're looking for a UX Auditor skilled in Figma, Conversion Research, Wireframing, and Prototyping, I'd be glad to help you find out exactly where your product is leaking — and fix it. Common problems I solve: Low sign-ups on your landing page? A UX Audit of your funnel identifies drop-off points — I redesign in Figma with Conversion UX strategies that bring +20–45% sign-ups. High checkout drop-off? A Checkout Flow UX Audit finds the friction — clients see 15–35% less drop-off after the fix. Trial users not activating? An Onboarding UX Audit maps where users stall — SaaS UI and Onboarding Flow fixes improve trial-to-activated users by 30%. Confusing pricing page? A Pricing Page UX Audit plus B2B Web Design rework — expect +28% plan selection. Poor mobile experience? A Mobile UX Audit backed by Responsive Design and PWA fixes — +40% mobile conversion. Users can't find features? A Navigation & IA Audit plus Search & Filters UX in Figma — clients cut tickets and bad reviews by 45%. High churn after first month? A Retention UX Audit identifies the drop-off moment — Subscription App UI fixes reduce churn by 12–25%. Too many support tickets? A Support Flow UX Audit informs Customer Portal, Knowledge Base, and Chatbot UX redesigns — leading to -40% tickets. Marketplace trust issues? A Trust & Checkout UX Audit plus Multi-Vendor Web Design — one jewelry client gained +26% checkouts. Confusing dashboards? An Admin Panel UX Audit plus Dashboard redesign — +20–38% feature adoption. Not sure where to start? A UX Audit is the fastest way to find out — a full diagnostic of your core flow, ranked by revenue impact, delivered as a buildable roadmap in days, not months. Want me to audit your product or redesign a flow that's leaking users? Message me directly — let's chat. UX Audit, Conversion Research, UX Design, UI Design, Figma, Web Design, Wireframing, Prototyping, User Research, Usability Testing, Landing Page, SaaS Design, Responsive Design, Information Architecture, Mockup

I focus on usability. My work is most valuable on large complex projects like SaaS, enterprise software and large websites. I’ve been in my current role since 2010, but I started to be involved in producing digital products since 2006. I'm proficient with AI. I'm an active user of Claude Code and Codex.

Ready to transform your app into a user magnet? Great UX design doesn't just delight customers, it drives explosive growth. Every intuitive interface creates loyal users and boosts your bottom line. I turn user frustration into profit. As a UI/UX designer with 5+ years specializing in conversion optimization and user-friendly interfaces, I've helped 10+ startups transform their digital products from user nightmares into engagement goldmines. My proven process: • Audit your current UX pain points • Research your users' real needs (not assumptions) • Design conversion-focused interfaces in Figma • Test with real users before you build • Optimize based on data, not opinions Recent win: Redesigned a SaaS onboarding flow that increased trial-to-paid conversions by 60% in just 8 weeks. Ready to stop losing customers to bad design? Send me your biggest UX challenge and I'll provide a free 15-minute audit with 3 specific improvements you can implement immediately. Keywords: UI/UX Design User Experience User Interface Conversion Design Product Design UX Optimization User Research Interaction Design Visual Design Design Systems Prototyping Wireframing Usability Testing Figma SaaS UX Scalable Design Systems User Retention Onboarding Design Human-Centered ROI AI Tools Vibecoding User Experience Desig Wireframing Prototyping