Some brands need a Creative Strategist.
Some need a Direct Response Copywriter.
Most scaling DTC brands need someone who understands both and knows when to switch.
I work both ways.
If you have a strategist, I write the copy.
If you have a copywriter, I handle the angles, research, and briefs.
If you need someone to own the full creative engine, I do that too.
I specialize in cold traffic for DTC ecommerce.
That means VOC research, competitor analysis, avatar mapping, angle development, and briefs your editors can execute without hand-holding, and the copy itself when you need it.
Advertorials, listicles, UGC scripts, mini-VSLs, landing pages, full funnel copy, etc.
I can diagnose why an angle won or died, decide what to iterate, scale, or kill, build the next test, and write it…from the strategy to the asset your media buyer runs.
I learned this way of working from Kevin Wagner, the lead copywriter behind Tai Lopez's 8-figure funnels.
I've written cold traffic copy for:
- LiveGood (9-figure supplement brand)
- Fit Body Boot Camp (Chino Hills)
- US/EU Agencies managing $250K+ monthly Meta ad spend
❌ What I won't do: run your media buying, write SEO blog posts, or craft cute brand voice taglines.
If you need someone who treats creative strategy and copywriting as one discipline and delivers work your team can actually use, send me a message.
Tell me what you're selling, where you're running ads, and what's not converting.
I'll tell you if I can help.
Kevin :)
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FAQ
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What niches do you work with?
✅ Beauty - dark spot treatments, anti-aging creams, eczema, hair repair, skin irritation, wrinkles, etc.
✅ Health & Wellness - women's supplements, weight loss, menopause & hormonal support, ED, prostate health, blood pressure, GLP-1, etc.
✅. Pet - joint supplements, gut health, accessories, etc.
✅ Home & Orthopedic - water/air filtration, posture correction, barefoot footwear, medical shapewear, etc.
✅. Kitchen accessories and other DTC verticals.
NOTE: I don't write for SaaS or luxury brands that want "pretty words" over conversion.
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Do you write for native/Taboola ads, or just Meta?
Both. Whether you're running advertorials for Taboola or Meta, or you need complete funnels built for Meta, from ads to upsell pages, I cover it.
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Do you just write, or do you also handle the strategy?
Both. If you have a strategist, I write the copy. If you have a copywriter, I handle the angles, research, and briefs. If you need one person to own the full thing…strategy, copy, editor-ready briefs, I do that.
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What pieces of copy do you write?
✅ Full funnels - from ads to upsell/downsell pages
✅ Quiz funnels
✅Advertorials, listicles, and hybrid prelanders (native, Taboola, Meta)
✅ Static & long-form ad copy
✅ UGC scripts, TikTok ads, and mini-VSLs
✅ YouTube & Meta ads
✅Native ads
✅ Sales pages, sales letters, and Hybrid PDPs
✅ Long-form VSL scripts
✅ Email sequences
✅ Upsell/Downsell Pages
Copywriting
Ad Copy
Email Copywriting
Landing Page
Sales Copywriting
Sales Funnel Copywriting
Direct Response Copywriting
Video Sales Letter
Advertorial
Listicle
Creative Strategy
Native Advertising
Taboola
Creative Writing
Marketing
Ecommerce
Ad Creative
Sales Copy
Antonio S.
Lima, Peru
$15/hr
4.7
1,059 jobs
Want to work with one of the 🏆 BEST Freelancers in Social Media Management (Top 3%)? The person who managed +50 accounts ONLY THE PAST YEAR ALONE? One of the best Top Rated Plus 🥇 Social Media Managers and Content Creators on Upwork, having completed +300 jobs successfully and worked with 100s of companies from different industries with 4.9 ⭐ on average and a 98% Job Success Score.
My clients are saving hundreds of hours while keeping their Social Media pages optimized at the highest level.
My personal favorite client quotes (You can check them in my portfolio):
⚡ I look forward to driving huge momentum in our business together in the coming months
⚡ We are getting great results from the social media posts that are being created
⚡ He was able to provide top-notch content and also had an established and well-documented process that made it very easy to work with him.
⚡ My branding on all my social media platforms is now more consistent and has improved dramatically!
My clients are getting more consistent and branded content for their Social Media pages while growing their Social Media Pages organically with a 100% targeted real and active audience with new followers coming in every single day.
Not everyone is my ideal client, but we may be a PERFECT FIT If you are thinking: 🤔
📌 “I don’t have time to run my Social Media pages”
📌 “Hiring a team to handle my pages is too expensive and requires training”
📌 “For me Social Media is Chinese, I’m not Social Media Savy”
📌 “I need my Social Media pages to reflect my business”
📌 “I want someone who can completely take over my Social Media pages and stay in of current trends and special holidays”
📌 “I don’t want to spend more than 5 minutes per week reviewing content”
Working with me, you will…
💎 Get professional, branded and custom graphics created for your Social Media that align to your business goals for Social Media
💎 Have control of all the content that’s being scheduled (Will take you LESS THAN 5 MINUTES per week to approve the content)
💎 Get recommendations and feedback based on the best practices for the Social Media of your business
💎 Ensure a good and growing Social Media presence for your business to stay connected to your followers and customers
💎 Rest assured your Social Media pages are in good hands and will get the best results.
Don’t take just my word. My clients have A LOT to say about me:
⭐ Antonio is very good at what he does and provides a professional service that has exceeded my expectations. He has my vote of confidence and would recommend him to any other busy business owner.
⭐ Antonio is very good at what he does. I like the way he organized things. He revised based on request and adapted to my style, flexibility. This is one of the provider you can keep for very long term and this is my intention to work with him as long as I'm in business.
⭐ Working with Antonio is one of those rare experiences where you come across someone professional, have great standards of work, is timely, goes above and beyond and is a genuine pleasure to work with.
⭐ Antonio was by far the best individual I have worked alongside of when it comes to Upwork. He was very helpful in his suggestions, as a newbie to business.
⭐ I can't thank Antonio enough for his consistently fantastic work. His communication is fantastic - which is a big thing for me. He is always on hand to answer questions, is very polite and I feel we can collaborate and discuss ideas together.
⭐ The work itself - the designs and social media management - is delivered to an exceptionally high standard. Would I recommend Antonio to others? 100% - hire this man, he is brilliant. Thank you for your great work Antonio."
I have experience with the following:
Creating a Content Strategy, along with Top Notch graphics, videos, reels, and all type of content for Social Media using your branding guidelines.
Managing your Social Media pages: Instagram, Facebook, Twitter, LinkedIn, Pinterest, Google My Business, Tiktok, and Youtube.
Growing your accounts consistently and providing reports with the results we are getting.
My Stats:
🔥 +70 5-Star reviews
🔥 Top Rated Plus
🔥 +300 Jobs Completed Successfully
🔥 Top 3% Talent On Upwork
🔥 +1000 hours worked on Upwork
🔥 +98% Job Success Score
🔥 4.9 Stars on Average
Sound like a fit? Next steps:
👉 1) Watch the videos on my Upwork profile and in my work examples
👉 2) Click the “Invite to Job” or “Send a Message” button
👉 3) Write me a personalized message regarding what you need help with
I get around 3 new invites to jobs every single day so act fast If you’d like to get started asap!
My Expertise: Social Media Management, Social Media Strategy, Social Media Content Creation, Social Media Graphic Design, Short form video editing, Captions Writing, Hashtags Research, Social Media Content Scheduling, Social Media Audit, Social Media Marketing, Social Media Organic Growth, Social Media video editing.
Instagram
Content Creation
Social Media Management
Social Media Marketing
Social Media Content Creation
Marketing Management
Sylvana Sarai O.
Moche, Peru
$18/hr
5.0
37 jobs
𝑰𝑵𝑽𝑰𝑻𝑬 𝑴𝑬 𝑻𝑶 𝒀𝑶𝑼𝑹 𝑱𝑶𝑩 𝑻𝑶 𝑭𝑰𝑵𝑫 𝑶𝑼𝑻 𝑯𝑶𝑾 𝑴𝒀 𝑺𝑲𝑰𝑳𝑳𝑺 𝑪𝑨𝑵 𝑯𝑬𝑳𝑷 𝒀𝑶𝑼
✔️ Professional Translator from English / French to Spanish
⠀⠀⠀- Video Captions in SRT format
⠀⠀⠀- Kids / Education
⠀⠀⠀- Books, short stories
⠀⠀⠀- Ms PowerPoint presentations
✔️Articles / Papers in Spanish Editor / Proofreader (APA Style 7th Edition)
⠀⠀⠀- Summary
⠀⠀⠀- Table of Contents
⠀⠀⠀- References
✔️PDF / Images to Microsoft Word / Microsoft Excel / Ms PowerPoint conversion
⠀⠀⠀- PDF Books
⠀⠀⠀- Scanned Images / Texts
⠀⠀⠀- Ms Word docs with formatting errors
Spanish
General Transcription
Latin American Spanish Accent
Data Entry
Accuracy Verification
Microsoft Excel
Microsoft Word
Typing
PDF Conversion
Microsoft PowerPoint
French to Spanish Translation
Editing & Proofreading
English to Spanish Translation
Cesar A.
Lima, Peru
$20/hr
4.9
41 jobs
Hello, I’m César and I’ve been working in content creation since 2015. Over the years, I have developed the ability to transform ideas into engaging, high-quality material that connects with diverse audiences. I specialize in leveraging AI video production tools such as HeyGen, Sora 2, Kling AI and Veo3 to create visually compelling and impactful content, whether for social media, educational projects, or brand storytelling
AI Content Editing
AI Content Creation
AI Content Writing
AI Video Generation
Generative AI
AI Video Generator
Spokesperson Video
Video Editing
UGC
AI Text-to-Image
AI Image Generation
AI Image Generator
Karla A.
Lima, Peru
$35/hr
5.0
9 jobs
Hi, I’m Karla.
I’m a UGC creator and marketing specialist with 6+ years of experience creating short-form content for social media.
I focus on talking-to-camera videos that feel real and easy to connect with — not overly scripted, just content that builds trust and performs.
I create in both English and Spanish, depending on the brand and audience.
I’ve worked with brands in:
• financial services & digital wallets
• beauty & skincare
• hotels & travel
• fitness & wellness
Most of what I do is UGC for ads, spokesperson-style videos, and simple, clear content that explains or sells without feeling forced.
I handle everything from recording to final delivery, making sure the video looks clean, sounds good, and actually works for social media.
Let’s make content people actually don’t skip! 😉
Copywriting
Marketing
Content Creation
UGC
Digital Marketing
Digital Marketing Strategy
Video Editing & Production
Photography
Social Media Content
Social Media Content Creation
Social Media Marketing
Direct Response Copywriting
Gisela V.
Cajamarca, Peru
$10/hr
5.0
4 jobs
Hey! Do you need fast, clean, and engaging short-form videos for your brand or social media? I'm Gisela, a video editor specialized in short-form content for Instagram, TikTok, and YouTube Shorts. I work with Adobe Premiere Pro and CapCut Pro to deliver reels, clips, and social media videos that are polished, on-brand, and ready to post. Here's what I focus on:
- Pacing and rhythm that keeps viewers watching
- Clean cuts and intentional transitions
- Subtitles, music selection, and sound design
- A visual narrative that feels authentic to your brand
I'm communicative, reliable, and easy to work with. I bring intention to every cut so your content doesn't just look good, it feels right.
Currently accepting new clients. Let's talk about your project✨
Copywriting
Video Editing
Writing
Graphic Design
Content Creation
Social Media Content
Social Media Copy
CapCut
Adobe Premiere Pro
Adobe Photoshop
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