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I help businesses turn financial data into clear decisions from budgeting and forecasting to profitability analysis, financial modeling, and finance system improvement. With 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 of experience in finance and operations and 10+ years of hands on ERPNext experience, along with an MBA background, I work across both the financial and operational side of a business. My focus is not just on reporting numbers, but on building models, forecasts, dashboards, and processes that help management plan confidently and make better decisions. 𝗠𝘆 𝗖𝗼𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗙𝗣&𝗔 & 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 * Budgeting & Forecasting * Profitability & Variance Analysis * Cash Flow Planning * KPI & Management Reporting * Financial Planning & Business Analysis 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴 & 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 * 3-Statement Financial Models * DCF & Investment Analysis * NPV / IRR * Scenario & Sensitivity Analysis * Business Plans & Growth Projections * M&A / Expansion Modeling 𝗘𝗥𝗣 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 * ERPNext Implementation & Configuration * Financial Workflows & Data Migration * QuickBooks Accounting & Reporting * Finance Process Improvement * Excel-Based Financial Reporting 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 * Advanced Excel Dashboards * Management Reports * Financial KPI Tracking * Investor Ready Presentations Whether you need a reliable FP&A model, detailed forecasting, profitability insights, strategic financial analysis, or a better connected finance system, I can help structure the numbers and turn them into practical business decisions. If you're looking for a 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 who understands both the numbers and the operations behind them, let's discuss your goals.

Top Rated Plus Fractional CFO | Financial Controller | Finance Manager helping businesses across the United States, United Kingdom, and Australia gain better control over their finances, cash flow, profitability, and financial operations. I work with founders, startups, SMEs, eCommerce businesses, SaaS companies, professional services, healthcare, real estate/property, and growing multi-entity businesses to understand where the business stands financially and what actions management should take next. Fractional CFO, FP&A & Finance Management • Financial Reporting & Management Accounts • Budgeting, Forecasting & Cash Flow Planning • Profitability, Margin & Variance Analysis • Budget vs. Actual Reporting • KPI & Management Dashboards • Working Capital & Cash Flow Management • Financial Controls & Process Improvement • Management Reporting & Decision Support Alongside CFO-level support, I can act as a Financial Controller / Finance Manager, managing or overseeing the underlying accounting function to ensure management decisions are supported by accurate and timely financial information. My Accounting & Systems expertise includes: • QuickBooks Online Management • Xero Accounting Management • Month-End & Year-End Close • Profit & Loss and Balance Sheet Review • Bank & Credit Card Reconciliations • Balance Sheet Reconciliations • Accounting Cleanup & Catch-up • Accounts Receivable & Accounts Payable • Payroll & Contractor Payment Oversight • Chart of Accounts Setup & GL Management • Accruals, Prepayments & Fixed Assets As your business grows, your finance function should grow with it. I support build scalable financial processes, reporting, forecasts, and controls that give management confidence in every decision.

Need a Fractional CFO who can help you improve cash flow, increase profitability, and make better financial decisions? I help startups, SaaS companies, eCommerce brands, agencies, and growing businesses build strong financial systems that support sustainable growth. As a Fractional CFO and Financial Controller, I provide strategic financial leadership that goes beyond bookkeeping and accounting. I help business owners understand their numbers, improve financial performance, manage cash flow, and plan for future growth through accurate reporting, financial analysis, and forecasting. Services: ✔ Fractional CFO Services ✔ Financial Controller Services ✔ Financial Planning & Analysis (FP&A) ✔ Financial Modeling ✔ Budgeting & Forecasting ✔ 13-Week Cash Flow Forecasting ✔ Cash Flow Management ✔ Financial Reporting ✔ Management Reporting ✔ KPI Dashboards & Executive Reporting ✔ Profitability & Margin Analysis ✔ Business Performance Analysis ✔ Strategic Financial Planning ✔ Scenario & Forecast Modeling ✔ Financial Statement Analysis ✔ Month-End & Year-End Reporting Software & Tools • QuickBooks Online • Xero • Microsoft Excel (Advanced) • Google Sheets • Power BI Industries • SaaS • eCommerce • Marketing Agencies • Professional Services • Consulting • Manufacturing • Healthcare • Construction What You Can Expect • Clear financial visibility • Accurate monthly financial reporting • Actionable KPI dashboards • Reliable cash flow forecasting • Better budgeting and financial planning • Improved profitability and business performance • Strategic financial insights for confident decision-making Whether you need ongoing Fractional CFO support, a Financial Controller, FP&A, financial modeling, cash flow forecasting, or management reporting, I provide practical financial solutions that help businesses scale with confidence. Let's build a stronger financial foundation for your business.

I am an Accountant and Certified QuickBooks ProAdvisor with 9 years of experience helping businesses maintain accurate, clean and audit-ready financial records. I specialize in delivering tailored solutions that simplify bookkeeping, optimize financial processes and provide reliable reports for informed business decisions. My Services Include: • Full-cycle bookkeeping and accounting for businesses of all sizes. • QuickBooks Online, QuickBooks Desktop, Xero, Wave, Zoho Books and FreshBooks setup, cleanup and ongoing maintenance. • Bank and credit card reconciliations, fixing historical data, undeposited funds and ensuring balance sheet accuracy. • Accounts Receivable (AR) and Accounts Payable (AP) management, invoice processing and expense tracking. • Payroll management, payroll journal entries and payroll reconciliations. • Multi-currency accounting and Chart of Accounts creation tailored to business requirements. • Data migration, bookkeeping cleanup and financial tracking. Financial Reporting Expertise: • Profit and Loss, Balance Sheet, Cash Flow and Budget vs. Actual reports. • Profit and Loss by Class and custom reporting. • GAAP-compliant, audit-ready financial statements. • E-commerce financial reporting including FBA reports, SKU profitability analysis and cost-volume-profit analysis. E-commerce and Integrations: Amazon, Shopify, eBay, Etsy, Walmart, TikTok Shops and website sales data integration. Tools: A2X, Taxomate, Stripe, PayPal, Square and Link My Books Software and Tools Expertise: • QuickBooks • Xero • Wave • Zoho Books • FreshBooks • SAP • SAGE • NetSuite • Stripe • PayPal • Square • ADP • Gusto • Microsoft Excel and Google Sheets • Power BI for custom reporting and financial insights Industries Served: • E-commerce • Healthcare • Marketing Agencies • Real estate • Construction • Restaurants • Franchises • Transportation and Logistics • Professional Services • SaaS and Tech Startups • Non-profit Organizations Whether you need bookkeeping cleanup, accounts reconciliation, payroll management, financial reporting or e-commerce accounting, I provide precise, efficient and scalable solutions that reduce errors and support business growth.

Senior Virtual CFO and Financial Modeler with 23+ years of corporate finance expertise, helping US, Canadian, UK, and Australian founders scale profitably, raise capital, and maintain pristine accounting. Top Rated Plus with 313+ completed projects and 17,000+ billable hours on Upwork. I bridge the gap between day-to-day accounting compliance and high-level executive strategy. Whether you require retroactive ledger clean-ups, dynamic 3-statement financial models for investor fundraising, or ongoing fractional CFO oversight, I ensure your numbers tie out seamlessly while driving forward-looking profitability. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🎯 CORE VIRTUAL CFO & FINANCIAL SERVICES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 1. Dynamic Financial Modeling & Valuation (150+ Models Built) • 3-Statement Architecture: Fully integrated Income Statement, Balance Sheet, and Cash Flow models tailored to operational constraints. • Fundables & Investor Readiness: Unit economics, burn rate, runway projections, and sensitivity analysis for SaaS, E-Commerce, and Startups prepping for Seed/Series A funding. • Valuation & M&A: FCFF/FCFE discounted cash flow valuations and feasibility studies. 2. Strategic Fractional CFO & Treasury Guidance • Cash Flow Optimization: Cash burn reduction, working capital restructuring, and liquidity preservation. • KPI Dashboards & Performance Tracking: Corporate variance analysis comparing actual monthly performance against targeted budgets. • Boardroom & Investor Support: Pitch deck financial backing, board packs, and investor Q&A prep. 3. Accounting Clean-Up & Monthly Recurring Close • Ledger Repair & Catch-Up: Diagnosing complex accounting errors, fixing broken charts of accounts, and reconciling multi-year historical backlogs. • Multi-Entity Reconciliations: High-volume bank, credit card, and payment processor (Stripe, PayPal, Shopify) reconciliations inside QuickBooks Online (QBO) and Xero. • Monthly Executive Close: Investor-ready monthly and year-end financial statements prepared under local compliance frameworks (US GAAP & IFRS). ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📈 PLATFORM AUTHORITY & PROOF ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ • 23+ Years Corporate Finance Experience (16+ Years Dedicated Remote Consulting) • 313+ Completed Upwork Projects | 17,000+ Verified Billable Hours | Top Rated Plus Status • Global Jurisdiction Expertise: US, Canada (CRA compliance), UK, and Australia If you need an experienced financial partner to clean up your ledgers, build an investor-grade forecast, or guide your growth as a Fractional CFO, let’s connect. Click "Invite to Job" above to schedule a discovery call.

I am a Chartered Management Accountant (FCMA) with extensive experience managing end-to-end finance operations, including bookkeeping, financial reporting, budgeting, and strategic analysis. I help businesses maintain accurate records while providing insights that support better decision-making. I combine hands-on bookkeeping expertise with Finance Manager-level oversight, ensuring your numbers are not only accurate but also meaningful for business growth. 🔹 What I can do for you: - Bookkeeping (Daily, Weekly, Monthly) - Bank & Credit Card Reconciliations - Accounts Payable & Receivable Management - Payroll Processing & Expense Tracking - Monthly Financial Statements (P&L, Balance Sheet, Cash Flow) - Budgeting, Forecasting & Variance Analysis - KPI Dashboards & Financial Reporting - Process Improvement & Financial Controls 🔹 Excel & Automation Expertise: I build advanced Excel solutions using VBA, formulas, and dashboards to automate repetitive tasks and improve efficiency. From custom trackers to fully automated reporting systems, I deliver smart, scalable solutions. 🔹 Tools & Systems: ERP Systems | QuickBooks Online | Oracle | Xero | ADP | Gusto | Excel | Google Sheets I am detail-oriented, reliable, and committed to delivering accurate and timely results. I work flexibly across time zones and ensure clear communication throughout the project. 👉 Whether you need reliable bookkeeping or high-level financial support, I can help streamline your finances and add real value to your business.