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I help startups, SMEs, finance teams, and business owners convert raw financial and operational data into clear dashboards, forecasts, and decision-ready reports. With 14+ years of experience in treasury, corporate finance, banking, digital financial services, financial reporting, cash flow analysis, and business analytics, I bring more than technical dashboard skills. I understand what management, investors, and finance teams actually need to see before making decisions. My core services include: • Power BI dashboards • Tableau dashboards • Excel and Google Sheets dashboards • Cash flow forecasting • Budgeting and variance analysis • Financial modeling and projections • Business performance reporting • KPI and MIS reporting • Banking, fintech, and treasury analysis • Data cleaning, analysis, and visualization I have worked on finance, banking, treasury, liquidity, investment, operational, and business performance analysis, and I also teach business and finance students, which helps me explain complex numbers in a simple and practical way. My goal is simple: to help you understand your numbers, identify what is improving or declining, and make better business decisions with confidence. Tools I work with: Power BI, Tableau, Microsoft Excel, Google Sheets, Python, PowerPoint, and financial reporting templates. Let’s turn your data into a clear business story.

I'm a 𝐓𝐎𝐏 𝐑𝐀𝐓𝐄𝐃 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐭 and 𝐄𝐱𝐜𝐞𝐥 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 with 𝟏𝟎 𝐲𝐞𝐚𝐫𝐬 of experience building fully automated, fully linked financial models across real estate development, startups, SaaS, e-commerce, LBO transactions, DCF valuations, 3-statement integrated models, healthcare, construction, restaurant & hospitality, film & media financing, and corporate finance — delivered clean, auditable, and professionally structured whether you're a real estate developer raising LP equity, a startup founder pitching seed investors, an e-commerce operator forecasting growth, or a private equity analyst running an LBO. I also build Excel calculators, finance tracker sheets, automated bookkeeping workbooks, and KPI dashboards, and as a 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐐𝐮𝐢𝐜𝐤𝐁𝐨𝐨𝐤𝐬 𝐏𝐫𝐨𝐀𝐝𝐯𝐢𝐬𝐨𝐫 I handle full-cycle bookkeeping, reconciliations, and financial reporting for SMBs, all with advanced Excel formulas and dynamic assumptions so that changing one input instantly flows through the entire workbook with no broken links, no manual updates, and no Excel headaches. 𝐅𝐈𝐍𝐀𝐍𝐂𝐈𝐀𝐋 𝐌𝐎𝐃𝐄𝐋𝐒 𝐈 𝐁𝐔𝐈𝐋𝐃 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐨𝐝𝐞𝐥𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐥𝐚𝐧𝐬 • Investor-ready 3-statement financial models (Income Statement, Balance Sheet, Cash Flow) • Seed to Series A financial projections with runway analysis • Pitch deck financials, cap table modeling, and funding round scenarios • Feasibility studies and business viability assessments 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐨𝐝𝐞𝐥 • Development proformas (residential, commercial, mixed-use, multifamily) • Acquisition & disposition models with hold period analysis • LP/GP waterfall distributions (preferred return, catch-up, carried interest) • S-curve lease-up, vacancy modeling, and rent roll analysis • IRR, equity multiple, CoC return, and sensitivity analysis 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 & 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 • DCF models with WACC, terminal value (exit multiple & perpetuity), and sensitivity tables • Fully linked 3-statement models (P&L, balance sheet, cash flow) • LBO models with debt schedule, FCF bridge, credit metrics, and Bear/Base/Bull scenarios • Comparable company analysis (comps) and precedent transactions • M&A models with synergy analysis and pro forma financials 𝐒𝐚𝐚𝐒 & 𝐓𝐞𝐜𝐡 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐨𝐝𝐞𝐥 • SaaS financial models with MRR/ARR build, churn, LTV/CAC, cohort analysis • Subscription and recurring revenue models • Unit economics dashboards and growth forecasting 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐨𝐝𝐞𝐥 • E-commerce financial models (D2C, dropshipping, Amazon FBA, subscription box, wholesale) • Revenue forecasting with AOV, conversion rate, and customer acquisition cost drivers • Inventory planning models and COGS breakdowns • Working capital and cash flow optimization models 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 & 𝐎𝐭𝐡𝐞𝐫 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐌𝐨𝐝𝐞𝐥 • Budget Impact Models for healthcare decision analysis • Insurance product analysis with multi-year return projections • Construction and project finance models • Restaurant, hospitality, and F&B proformas • Film & media financing models (tax credits, presales, gap financing) 𝐄𝐗𝐂𝐄𝐋 𝐓𝐎𝐎𝐋𝐒, 𝐂𝐀𝐋𝐂𝐔𝐋𝐀𝐓𝐎𝐑𝐒 & 𝐓𝐑𝐀𝐂𝐊𝐄𝐑𝐒 Beyond full models, I also build standalone Excel tools for day-to-day financial management: • 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫𝐬: Mortgage, ROI, break-even, loan amortization, rent vs. buy, payback period, profit margin • 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐞𝐫𝐬: Budget trackers, expense logs, cash flow trackers, net worth sheets, variance analysis • 𝐁𝐨𝐨𝐤𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐒𝐡𝐞𝐞𝐭s: Income & expense logs, bank reconciliation, P&L trackers, AR/AP trackers, payroll & invoice logs • 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬: Dynamic Excel dashboards with charts, slicers, dropdowns, and scenario toggles for real-time business visibility 𝐀𝐂𝐂𝐎𝐔𝐍𝐓𝐈𝐍𝐆 & 𝐁𝐎𝐎𝐊𝐊𝐄𝐄𝐏𝐈𝐍𝐆 Certified QuickBooks ProAdvisor with hands-on experience in: • Full-cycle bookkeeping and chart of accounts setup • Bank reconciliations and month-end close • Financial reporting (P&L, balance sheet, cash flow statement) • Payroll tracking and expense categorization • QuickBooks setup, cleanup, catch-up bookkeeping, and ongoing support for SMBs • Migration from spreadsheets to QuickBooks 𝐖𝐇𝐀𝐓 𝐒𝐄𝐓𝐒 𝐌𝐘 𝐖𝐎𝐑𝐊 𝐀𝐏𝐀𝐑𝐓 Top Rated on Upwork with 5-star reviews and excellent client feedback. Every model is fully automated and fully linked , advanced formulas, color-coded formatting, assumptions dashboards, scenario toggles, and sensitivity tables included as standard. On-time delivery, clear communication, and revisions until you're 100% satisfied. Message me and I'll tell you exactly how I'd approach your project within a few hours.

Growing businesses often struggle with financial visibility, cash flow challenges, and the complexities of M&A transactions. As a Fractional CFO and M&A specialist, I help companies gain financial clarity, optimize cash flow, and execute strategic transactions with confidence. With 14+ years of experience—including a Big 4 background at KPMG and advisory roles across SaaS, eCommerce, real estate, and manufacturing—I provide the financial leadership needed to navigate complex decisions, whether it's scaling operations, securing investment, or evaluating acquisitions. How I Help My Clients: 🔹 Fractional CFO Services – I act as your strategic financial partner, providing real-time financial insights, cash flow forecasting, and financial planning to drive sustainable growth. 🔹 M&A Advisory & Due Diligence – Whether you’re buying, selling, or merging a company, I help evaluate financials, assess risks, and structure deals to maximize value and minimize surprises. 🔹 Financial Modeling & Valuation – I develop robust financial models to project future performance, assess investment opportunities, and support fundraising efforts. 🔹 Investor-Ready Financials & Pitch Decks – I ensure your financials tell the right story to attract investors, lenders, or buyers, providing data-driven insights that inspire confidence. 🔹 Financial Reporting & Internal Controls – I help businesses establish strong financial processes and controls to improve efficiency, prevent fraud, and meet compliance standards. 🔹 ERP & Finance Software Optimization – I streamline financial operations by implementing and optimizing systems like QuickBooks, Xero, Odoo, and Zoho. Why Work With Me? ✔ Big 4 Experience – Former KPMG auditor and consultant with deep expertise in financial due diligence. ✔ Global Perspective – Experience working with businesses in the US, UK, UAE, and Europe across various industries. ✔ Proven Track Record – Trusted by CEOs, founders, and investors to deliver financial clarity and strategic insights that drive growth. ✔ Tech-Savvy Approach – I integrate advanced financial modeling, automation, and reporting to help clients make smarter decisions faster. If you're looking for a seasoned financial leader to guide your business through growth, M&A, or financial transformation, let's connect. 🚀 Let’s take your business to the next level. Message me to discuss how I can help.

I help businesses manage their finances efficiently, stay compliant, and make better financial decisions. I am a Senior Consultant at KPMG with 4+ years of experience in accounting, bookkeeping, financial analysis, and audit. I have worked with banks, SMEs, and multinational clients on financial reporting, tax compliance, and risk advisory. Here’s how I can help you: -Bookkeeping (QuickBooks, Xero, Zoho Books) -Financial statements (P&L, Balance Sheet, Cash Flow) -Bank reconciliations and clean-up -Financial modeling and forecasting -Tax preparation and filing -IFRS-based reporting and advisory -Internal audit and risk assessment I have hands-on experience working with leading clients including banks and financial institutions, where I worked on IFRS 9 models, financial reporting, and compliance. I focus on delivering: ✔ Accuracy and attention to detail ✔ Timely communication ✔ Practical financial insights (not just numbers) If you’re looking for someone reliable who understands both accounting and business, I’d be happy to help. Let’s connect and discuss your requirements.

I am a Chartered Financial Analyst (CFA, USA) and Chartered Accountant Affiliate with over 10 years of experience in Financial Analysis, Financial Modeling, Financial Projections, Forecasting, and Corporate Finance. I help startups, SMEs, and established businesses make data-driven decisions, improve profitability, and achieve sustainable growth. My professional background includes experience with KPMG Dubai, multinational banks, asset management firms, and consulting engagements across various industries. I have successfully delivered investor-ready financial models, valuation reports, budgeting frameworks, forecasting models, and strategic financial insights for clients worldwide. I possess strong expertise in Financial Planning & Analysis (FP&A), Business Valuation, Budgeting, Cash Flow Forecasting, Investment Analysis, and Corporate Finance Strategy. My technical skills include QuickBooks, Xero, SAP, Oracle, Power BI, Tableau, and advanced Excel financial modeling. Throughout my career, I have worked with businesses in SaaS, Technology, Fintech, Oil & Gas, Construction, Real Estate, Manufacturing, Textile, FMCG, Healthcare, E-commerce, and Professional Services sectors. Core Services: • Financial Analysis and Business Performance Review • Financial Modeling and Financial Projections • Budgeting, Forecasting, and FP&A • Corporate Finance and Strategic Planning • Business Valuation and Investment Analysis • Cash Flow Forecasting and Scenario Analysis • Real Estate Financial Modeling and Property Valuation • Three Statement Financial Models (Income Statement, Balance Sheet, Cash Flow) • Startup Financial Models and Investor Presentations • Business Plans and Fundraising Support • KPI Dashboards and Management Reporting • Accounting Review and Financial Reporting under US GAAP and IFRS Why Clients Work With Me: • 10+ years of finance and consulting experience • CFA (USA) and Chartered Accountant Affiliate • Expertise in Corporate Finance, Financial Analysis, and Financial Modeling • Industry experience across multiple sectors • Clear, accurate, and easy-to-understand financial models • Strong communication and commitment to deadlines My work has helped clients secure more than $2 million in funding globally and improve the quality of their financial decision-making. If you need support with Financial Analysis, Financial Modeling, Financial Projections, Forecasting, Budgeting, Valuation, FP&A, or Corporate Finance, let's connect. I offer a free consultation to discuss your project and build a solution tailored to your business goals.

Are you struggling to make sense of complex financial data or communicate your company’s story through numbers? I am Zainab Latif, a CFA Level III passer and Top Rated Plus Financial Analyst with over 10 years of experience helping businesses and investors make smarter financial decisions. I can help companies to turn raw data into actionable insights through clear, interactive reports and economic models. Additionally, I provide academic writing and research support, delivering high-quality content for students, researchers, and professionals. With 10+ years of experience in financial modeling, valuation, forecasting, and performance benchmarking, I turn raw financial data into insights that investors, founders, and executives can actually use. Whether you’re preparing for fundraising, expansion, or internal strategy planning, I build models that tell your story in numbers. What I Deliver 3–5 Year Financial Projections (Startup & SaaS-ready) Financial reports Investor-Ready Dashboards & Pitch Deck Models Valuation Models (DCF, Comparable, Pre-Money/Post-Money) Budgeting, Forecasting & Sensitivity Analysis Financial Benchmarking & Competitive Research KPI Design & Performance Reports Why Clients Hire Me Top-rated on Upwork with consistent 5-star feedback Blend of finance + strategy + storytelling, not just numbers Fast, reliable, and fully transparent communication Excel, Google Sheets, Power BI, and financial automation expertise My goal is straightforward: to help you see the complete financial picture, make informed decisions, and impress investors with confidence. Let’s connect and discuss how I can turn your data into your strongest decision-making tool. Financial clarity starts with the right model. Let’s build yours. 🏆 Top Rated Plus Freelancer on Upwork 🎖 Chartered Financial Analyst Level III Passer