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At A Glance: Flyer Designers

Two of the most popular pieces of marketing currently used by businesses around the world are the flyer and the brochure. While business cards and personalized stationery are still top of the list, both of these lack the detail and range of information that can be put into a longer document. But what is the difference between the two? A flyer is a single, unfolded printed sheet of paper that is used to highlight an event, product, or idea. The most common size for flyers is 8.5×11 inches, though there are many other variations. The flyer hits the person reading it with a clear and concise message about the particular event or product, giving them a condensed amount of information to gain their interest without delving into lengthy reading. On the other hand, a brochure tends to be folded into multiple panels and contains a range of information — think a menu or product list.

Making a flyer isn’t just about typing in a headline and a paragraph, then adding a few pictures to spruce it up. It is a package that should have balance and style, should fit in with other literature issued by your business, but also be a standalone product. It should catch the eye but be balanced and harmonious in its design. When it comes to having the perfect flyer for your event, product launch, or other special promotion, the best way to achieve this is to hire flyer designers on Upwork who are experts at their creation.

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