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Your brand is talking before you say a word, the question is what it's saying. I'm a brand identity, UI/UX, and presentation designer with a Master of Design (UNSW) and 7+ years of experience, including senior and team lead design roles before moving to freelance. I don't do generic, and I don't dress up templates as custom work, every project is built from your brief up. WHAT I DESIGN 🎯 Brand Identity & Logo Design Logo Design, Brand Identity Systems, Brand Kits, Visual Identity, Rebranding, Business Card & Stationery Design 💻 UI/UX & Web Design Website Graphics, UI Visual Design, Landing Pages, Figma, Web Design Support, Responsive Design 📊 Presentations & Pitch Decks Investor Decks, Pitch Decks, PowerPoint & Canva Presentation Design, Data Visualization, Infographics 📦 Print & Packaging Design Brochures, Flyers, Packaging, Marketing Collateral, Print-Ready Files 📱 Social Media & Digital Design Social Media Graphics, Digital Campaign Assets, Instagram Content, Video & Reels Editing (Canva) INDUSTRIES I'VE DESIGNED FOR Health & Wellness, Real Estate, Food & Beverage, Finance & Fintech, Tech Startups, Education, Fashion & Lifestyle, Non-Profits WHY CLIENTS WORK WITH ME ✔ Adobe Certified Expert - professional-grade execution, not guesswork ✔ Design built strategically from your brief, not pulled from a template library ✔ Fast turnaround, clear communication, no wasted time ✔ Files delivered ready to use - print-ready, export-ready, developer-ready ✔ Background in senior in-house design roles, not just freelance-only experience THIS IS FOR YOU IF ✔ You need design that looks high-end without the agency price tag ✔ You've worked with designers before and been disappointed by generic output ✔ You want someone who gets the vision fast and runs with it ✔ You're building something serious and need visuals that reflect that Send me your brief, rough is fine. The clearer you are about what you're building, the faster I can show you what it could look like.

Most product videos look good, but fail to convert. I help SaaS companies, startups, and app creators turn complex ideas into clear, engaging videos that drive signups, conversions, and user engagement. Using a mix of AI-powered workflows and high-quality 2D animation, I create product demos, promo videos, and short ads that not only look great, but actually perform. 🏆 Proof & Experience - Top Rated Plus Freelancer (Top 3% on Upwork) - 1300+ videos delivered - Worked with global brands like Wacom, Alibaba, and Telstra 🎬 What I can help you with: ✔️ SaaS Product & Demo Videos ✔️ App Explainer & Walkthrough Videos ✔️ Promo Videos & Short Video Ads ✔️ Motion Graphics & 2D Animation ✔️ AI Product Videos 🧠 How I work: I don’t use templates or generic styles. Every video is built around: - Your product - Your audience - Your conversion goal ⚙️ Process: - Script & concept - Storyboard & direction - Animation & production - Revisions & final delivery 🛠 Tools: - After Effects, Premiere Pro, Illustrator, Photoshop, - Character Animator, Toon Boom, Vyond, Powtoon If you need a clean, modern product video that explains your product and gets results, I’d love to help. 📩 Send me a message, I can suggest the best approach for your project. Saboora Khurram

I specialize in Branding and Packaging design, I love collaborating with people and businesses of all kinds, no matter the industry or where they're based. For me, working closely with you isn’t just helpful, it’s essential. That’s how we turn ideas into something real, with purpose and clarity. I believe good design should always be intentional, it should say something, solve something, or move something forward. I’m here to deliver thoughtful, honest design for brands that are ready to grow, evolve, and make an impact. 🏅 Packaging & Brand Designer 🏅Experience with large retail chains in Australia ( Coles & Chemist Warehouse) and E-commerce around the world. 🏅English and Spanish 🏅FDA | FSANZ | CFIA | FSA I Specialize in: Fast-Moving Consumer Goods – FMCG Packaging Design Health and Beauty Packaging Design Food and Beverage – F&B Packaging Design General Product Packaging Designers Logo Design Brand guidelines Mock-ups

I build production AI systems for businesses, and AI video that has earned 50,000,000+ organic views. A decade delivering technology for CBA, Telstra, Mastercard and AWS came first, so what I build survives real users. 100% Job Success here. WHAT I BUILD I design and ship AI agents and LLM applications end to end: conversational agents that answer plain-English questions over your live business data, retrieval that returns what is genuinely relevant, Claude and OpenAI wired deep into your stack with real guardrails, plus the integrations and infrastructure to keep it all running. Everything is custom built in real code (Python, FastAPI, Next.js, Postgres) with Claude as my collaborator, so it bends to exactly what you need and does not break the moment it gets complex. I can also build you a fully self-hosted AI system that you own outright: no SaaS lock-in, no monthly platform tax, running on infrastructure you control. Set up fast and reliably, one level above the no-code crowd. A few things I have built: - A production Customer Success Intelligence platform for a high-value client: two specialist AI agents answering plain-English questions across their live tools, with the SQL and the sources shown under every answer, row-level security and encrypted per-client keys. It replaced about ninety minutes of manual reporting every morning. - My own AI products running in production on infrastructure I own: a trading assistant with a daily AI market report, a tax service with an accountant portal, and a native macOS workspace for directing AI across my projects. - A complete self-hosted cloud of 130+ containers that I designed, secured and operate myself: private by default, nightly encrypted backups, everything as code. AI VIDEO PRODUCTION Those 50 million views were not luck. They came from our own channels, from zero to 120,000+ followers in six months, with $0 ad spend, across US, UK and EU markets. The pipeline that did it is the one I will build for you. I produce short-form video for TikTok, Instagram Reels and YouTube Shorts: UGC-style product ads, talking AI avatar ads, faceless channel content, game trailers and cinematic 4K spots. End to end, from script and voice through to visuals, motion and final cut, working in Runway, Kling, Higgsfield and HeyGen. And because I am an engineer first, I do not just make the videos. I build the content engine that makes them: a repeatable AI pipeline tuned to your brand, with volume and consistency no manual workflow can match, that your team can run without me. ABOUT ME I studied Bachelor of Computer Science at UTS in Sydney and graduated with Distinction. The decade that followed was enterprise delivery: technology and experience projects from A$150K to A$2M, owning budgets, vendors and timelines. Then I went hands-on as an AI-native developer who ships production software end to end, directing the work in plain language with Claude. HOW I WORK I start with a small, testable slice so you see real value in days, then build out from there. Clear communication, honest reporting, systems built to last. I am based in Sydney and work across US, UK and EU timezones. If you have a real problem you want solved with AI, tell me what you are trying to build and I will tell you exactly how I would approach it. What are you working on?

🏆 100% Job Success Score · ⭐ Top Rated · ⭐ 19 years exp across IKEA, Loreal, eBay, Samsung, Gilead, Novo Nordisk 𝗬𝗢𝗨'𝗥𝗘 𝗡𝗢𝗧 𝗛𝗘𝗥𝗘 𝗙𝗢𝗥 𝗔 𝗟𝗢𝗚𝗢. 𝗬𝗢𝗨'𝗥𝗘 𝗛𝗘𝗥𝗘 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗔 𝗕𝗥𝗔𝗡𝗗 𝗧𝗛𝗔𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗖𝗢𝗡𝗩𝗘𝗥𝗧𝗦. Maybe you've already been burned. A designer who made something "pretty" but couldn't tell you why a customer should pick you over the competitor with the identical offer. An agency quote that made your eyes water for a scope that never quite matched what landed in your inbox. A Shopify build that looks fine and still doesn't sell. That's not what I do. 🧠 I'm a brand strategist first. Before a single pixel gets touched, I dig into your USP, your competitive landscape, and where you actually sit in your customer's head so what we build isn't just aesthetic, it's built to succeed. That's the difference between a brand that looks like an asset and one that behaves like one. 🌍 And I've done it for brands most designers only dream of working with. IKEA, Samsung, eBay, L'Oréal, Novo Nordisk, Gilead, Pfizer, Cochlear, Abbott Nutrition, BUPA, Johnson & Johnson Medical, Huawei, Nature Nate's, AgeMate, Golden Breed, Toni May. Same strategic process, same standard, whether the client is a Fortune 500 or a founder about to launch. 📈 And it shows up in the numbers. Because I don't hand brand and Shopify off to one freelancer and email to another, the strategy actually carries through to revenue — not just a nicer-looking store: 🔥 4.8x Black Friday growth year-on-year for a Shopify surf brand — $46K → $220K 🔥 45% of total revenue attributed to email on a store doing $1.6M AUD 🔥 20x an average day's revenue generated in a single 3-hour flash sale 🔥 $28K–$35K/month in automated, passive revenue from flows built once and left running What that means for you: ✅ Brand strategy & identity — positioning, messaging, brand guidelines and visual identity built on real research into your USP and competitive landscape, not vibes ✅ Shopify design & development — full store builds and redesigns, built to convert, not just to look good on launch day ✅ Website design — conversion-focused UI/UX, not template-with-your-logo-on-it ✅ Email marketing (Klaviyo & Omnisend) — campaign strategy, automation flows, and email audits that turn your list into a real revenue channel ✅ Supporting creative — pitch decks, presentations, workbooks and campaign assets that carry the same brand through every touchpoint 🇦🇺 Sydney-based, working across Australia, the US and globally — with 19 years doing this and an agency's worth of process behind a freelancer's price tag. Don't just take my word for it: "[Client review 1 — paste your best quote here]" — [Client name/role] "[Client review 2 — paste your best quote here]" — [Client name/role] "[Client review 3 — paste your best quote here]" — [Client name/role] (Browse all 101 reviews on my profile.) A few things worth knowing before you message me: If you want the cheapest logo on Upwork, I'm not your person. If you want someone to just "make it pop," also not me. But if you want a brand or a store that's been thought through — researched, positioned, and designed to actually move your numbers — that's exactly the work I do all day, for clients who've usually tried the cheaper option first and are done with it. I also work quietly behind a handful of agencies and marketers as their design team — if that's you, message me and we'll talk white-label. Ready to build something that actually converts? Send me a message with what you're working on and what "success" looks like for you — I'll tell you honestly whether I'm the right fit.

Your website should look the part and pull its weight. If yours feels dated, off-brand, or just isn't converting, that's where I come in. I'm a Australia based web developer and designer with 7+ years of experience building and revamping sites across WordPress (Elementor & custom themes), Shopify, and Webflow, from full redesigns to custom solutions that off-the-shelf themes can't handle, and SEO optimisations baked in. I bring agency-level design sense and clean, scalable code to every project. Recent wins: 🔹 Designed & built a complex membership platform (WordPress + LifterLMS + WooCommerce) with a custom community feed, video library, and member tools that scaled smoothly as the community grew 🔹 Migrated a specialty retail store from WooCommerce to a faster, modern Shopify build with no lost SEO rankings 🔹 Designed & developed a full brand website in Webflow from Figma, with custom CMS, scroll-driven animations, and responsive layouts 🔹 Designed & developed responsive WordPress sites in Elementor with custom widgets, ACF, and pixel-perfect layouts 🔹 Built an AI chatbot that saved a client hours of repetitive support every week ✅ Top Rated Plus | 2,000+ hours | Agency Experience, Freelance-Direct You get agency-level quality with the personal service of working directly with one dedicated developer. No account managers, no handoffs, no markup. Based in Australia, so local clients get real timezone overlap and easy communication. If you want a site that's genuinely well-designed, fast, and built to grow with you, that's exactly my lane. 🤖 The AI Edge (What Sets Me Apart) Most developers can build you a website. I also build tools that save you time and make you money: 🔹 AI Chatbots trained on your content, so customers get instant answers and you reclaim hours every week 🔹 Workflow Automation (n8n, Make, Zapier) that kills the repetitive admin eating your day 🔹 AI Features baked into your site: smart search, content generation, personalisation 🔹 Direct API Integrations (OpenAI, Claude) into WordPress, Shopify, or custom apps The result: a site that doesn't just look great, it works for you around the clock. 🔍 SEO That Gets You Found A beautiful site is useless if nobody sees it. I optimise sites to rank and convert: 🔹 Technical SEO: site speed, Core Web Vitals, clean markup, crawlability & indexing fixes 🔹 On-Page SEO: keyword-targeted content, meta tags, headings & internal linking 🔹 Local SEO: Google Business Profile setup & local search optimisation 🔹 Migration SEO: move platforms (WooCommerce → Shopify, etc.) without losing rankings 🔹 Audits & Reporting: clear, jargon-free reports on what's working and what's next 🛠️ Core Skills Web Design & Redesign · WordPress (Elementor, WooCommerce, ACF, LifterLMS, custom themes & plugins) · Shopify (custom themes, 2.0, migrations, APIs) · Webflow · Custom Development · Figma to Website · SEO (technical, on-page, local & migrations) 📋 What I Can Do For You WordPress 🔹 Custom websites & themes built from scratch or from Figma 🔹 Elementor & page-builder sites with custom widgets 🔹 WooCommerce stores: setup, customisation & payment integrations 🔹 LifterLMS / membership & course platforms 🔹 Custom plugins & functionality 🔹 Speed optimisation, security hardening & maintenance 🔹 Website redesigns, migrations & fixes Shopify 🔹 Custom store design & theme development 🔹 Shopify 2.0 builds & theme customisation 🔹 WooCommerce → Shopify migrations (products, data & SEO intact) 🔹 App & API integrations 🔹 Conversion rate & speed optimisation 🔹 Custom features beyond what off-the-shelf themes allow Webflow 🔹 Custom Webflow builds from Figma designs 🔹 Webflow CMS setup & dynamic content 🔹 Scroll-driven animations & interactions 🔹 Responsive, pixel-perfect layouts 🔹 Migrations to or from Webflow SEO 🔹 Technical SEO: speed, Core Web Vitals, crawlability & indexing 🔹 On-page SEO: meta tags, headings, content & internal linking 🔹 Local SEO & Google Business Profile setup 🔹 Migration SEO: switch platforms without losing rankings 🔹 SEO audits with clear, actionable reports ⚡ How I Work No guesswork, no bloated code, no ghosting. Clear milestones, honest timelines, and I stand behind my work until you're genuinely happy. I work on fixed-price projects (so you know the cost upfront) or hourly if you prefer the flexibility. Agencies welcome too, I'm happy to white-label and work as a quiet extension of your team. ⭐ What Clients Say "More than a developer, a strategic partner who actually understood our business and cared about the results." "Fast, communicative, and delivered exactly what was promised, then went a step further. Will hire again." 📞 Let's Talk Tell me about your project or the site you want to transform, and I'll personally map out how we get there. Free 15-minute consultation, no pressure.