Hire the Best Network Analysts in San Diego, CA

Demand Generation, Brand Awareness, Digital Strategy, Paid Search​​​​​​​​​​, Social Media and Programmatic *Managed +30MM in 2025 🌟 Overview: Experienced digital marketing professional with a comprehensive skill set spanning across various platforms, strategies, and technologies. With a proven track record in creating and managing successful campaigns, I specialize in delivering results-driven solutions tailored to meet business objectives. As a full-stack and full-funnel marketer, I offer end-to-end services from strategy development to execution and analysis. Managed $25MM in 2023, demonstrating expertise in large-scale campaign management and budget optimization. --- Areas of Expertise: Advertising Platforms: - SEM (Search Engine Marketing) - Facebook Ads - GDN Display - YouTube Ads - Pinterest Ads - LinkedIn Ads - Twitter Ads - UAC Campaigns - TikTok Ads - Spotify Ads - Video Programmatic - Display Programmatic Content & Creative Development/Curation: - Integrated Campaigns - Content Strategy - Content Amplification - Creative Curation - Social Media Content Creation - Static Ad Creation Marketing Strategies: - Audience Strategy - Campaign Management - Local Marketing - App Downloads - Demand Generation - Omnichannel Marketing Specialization: Developing, executing, and optimizing performance campaigns and plans with awareness KPIs across multiple verticals including retail/e-commerce, education, telecommunications, finance, service businesses, and more. Tools & Platforms: - Sprinklr - SA360 (Search Ads 360) - Data Analytics - Data Management Platform (DMP) - Data Visualization Website & Digital Presence: - Website Building & Optimization Consulting & Specializations: - Full Stack Marketer - Full Funnel Marketer - Consulting Services --- Why Choose Me? Results-Oriented: Dedicated to achieving measurable results and ROI. Data-Driven: Proficient in data analytics and visualization to make informed decisions and optimize campaigns. Innovative: Always up-to-date with the latest trends, tools, and best practices in digital marketing. Custom Solutions: Tailoring strategies to align with unique business goals and target audiences. --- Let's Connect! Ready to elevate your digital presence and drive growth? I'm here to help! Whether you're looking to launch a new campaign, optimize existing strategies, or need expert consulting, let's collaborate and make your vision a reality.

I help early-stage B2B SaaS companies build their first real go-to-market strategy, complete with ideal customer profile, competitive positioning and sales scripts. I've led product marketing through 3 acquisitions, scaled companies 4-5x, and delivered $100M+ in revenue impact. Now I work with founders and small teams who need VP-level strategic thinking without VP-level overhead. --- WHAT I DO FOR EARLY-STAGE COMPANIES: → Product-Market Fit Validation I help you figure out who your customer actually is (not who you think it is) and what message makes them buy. There can be misalignment between who founders want to sell to and who will actually buy. My insights and correction on this decreased the sales cycle at Empire Render from 6 to 3 months. → Positioning & Messaging That Sells I translate "what you built" into "why customers care." I've positioned everything from cybersecurity to fintech to AI, always focused on what makes the sale happen, not what sounds impressive. → First GTM Strategy (From Scratch) I specialize in the 0-1 product marketing build -- starting from the ground up to develop a system you can use to scale your business as it grows. From the first marketing brief: customer personas, value props, messaging hierarchy, to channel strategy. This is the foundation everything else builds on. I've done this for companies that went on to successful exits. → Launch Strategy I've launched products across 28 global markets. I know how to prioritize when you have limited resources and how to create launch momentum without a big budget. → Founder-Friendly Approach I work with founders, not over them. You know your product better than anyone. I help you articulate why it matters and who will pay for it. Focusing on clear, strategic direction. --- WHO I WORK BEST WITH: - Pre-seed to Series A-C B2B SaaS companies - Founders who've built something but need help positioning/launching it - Teams of 2-15 people figuring out product-market fit - Companies preparing to launch or reposition for growth - Startups that need strategic direction but can't afford a full-time VP yet --- RECENT RESULTS: - Scaled MyCase 4-5x ($40M to $200M+ ARR) through positioning that supported acquisition - Launched products that generated $20M+ revenue through strategic GTM - Positioned developer platform that scaled to 28 countries via self-serve model - Built messaging frameworks that increased win rates 25%+ and reduced sales cycles 15% --- MY BACKGROUND: - Head of Product Marketing, MyCase (Legal Tech + Fintech) - Senior Director, Verimatrix (Cybersecurity) - Director of Marketing, Yahoo! - MBA, University of San Diego --- HOW I WORK: Most projects are 4-6 weeks, 10-15 hours per week. Typical engagement: $4,000-$8,000 for a complete marketing brief and launch strategy. I'm currently accepting 1-2 new projects. Let's talk about where you're stuck and how I can help you get unstuck.

I am a seasoned professional with a diverse background in IT, specializing in cybersecurity, data analysis, and technical documentation. With a Bachelor's degree in Computer Information Systems from Georgia State University and extensive hands-on experience, I thrive in roles that demand technical expertise, problem-solving prowess, and a collaborative mindset. 💼 Expertise: Cyber Security Platforms Engineer: Proficient in managing and optimizing Splunk environments, ensuring robust cybersecurity measures. Splunk Administrator & Engineer: Skilled in all aspects of Splunk administration, from installation and configuration to customization and optimization. Technical Documentation Writer: Experienced in crafting clear and comprehensive technical documentation, ranging from user manuals to system guides. Python Automation Specialist: Proficient in Python scripting for automation purposes, streamlining processes and enhancing efficiency. IT Consultant: Versatile in providing consultation services for IT projects, offering insights and recommendations to drive success. Cloud Security Specialist: Experienced in managing cloud environments, with a focus on AWS and expertise in ensuring security best practices. Data Analysis Engineer: Proficient in analyzing data to derive actionable insights, leveraging tools like Splunk and Python for data manipulation and visualization. Systems Analyst: Skilled in analyzing systems and processes, identifying opportunities for improvement and optimization. IT Project Manager: Experienced in leading IT projects, utilizing agile methodologies to ensure timely and successful project delivery. Why Choose Me: With a strong foundation in IT, a passion for continuous learning, and a commitment to delivering excellence, I am dedicated to exceeding expectations and driving impactful results in every endeavor.

Affiliate Marketing / Creator Partnerships • Built and managed creator affiliate programs • Developed partnerships with affiliates, creators, networks, and platforms • Scaled revenue through creator-driven campaigns • Collaborated with brands on performance marketing strategy

Most teams don't have an "AI problem" — they have a decision problem: what to build, what to buy, what to ignore, and who owns what once the agents are in the room. Before I recommend a single tool, I want to understand how your team actually works today. I'm Allison — PhD in bioinformatics, VP of Data Science, and faculty lecturer at UCSD's Rady School of Management, where I translate AI and machine learning for people who don't code. For ~15 years I've shipped production ML in regulated science — biotech, diagnostics, and Fortune 500 life sciences — so the advice I give is held to a production bar, not slideware. Here's how I can help, depending on what you need: • 1:1 & TEAM AI COACHING / TUTORING — I teach individuals and teams to work confidently with AI and agentic tools (Claude, ChatGPT, Cursor, and agent workflows) in plain language, on your stack, with your real tasks. The goal is to make your people self-sufficient — not one "hero user" with a login. • AI STRATEGY & ADOPTION ADVISORY — Where does AI actually fit? I help leaders decide: roadmaps, build-vs-buy, where agents belong in a workflow, where the guardrails go, and how to run a pilot → measure → scale loop you can defend. • FIXED-SCOPE STRATEGY SPRINT — A short, bounded engagement that ends in one decision-grade deliverable: an architecture brief, a build-vs-buy memo, an AI/ML stack recommendation, or a vendor/tool assessment. • AGENTIC WORKFLOW SETUP ADVISORY — A review of how you're using (or want to use) Claude Code, Cursor, GitHub agents, and CI, with a clear recommendation on structure, ownership, and guardrails. Advisory and teaching, so your team can run and maintain it — not ghost-built. • TECHNICAL DUE DILIGENCE (for investors) — For biotech and climate-bio deals, I pressure-test the AI/ML claims in a company before you wire money, and deliver a clear memo plus a debrief. • WORKSHOPS & TEAM ENABLEMENT — Scoped live sessions that teach a team to work with AI and agents on their own workflows. A few proof points: $80M in business impact from ML-driven pricing strategy (Thermo Fisher); built and led a 6-person data science team from zero (Juno Diagnostics); a fractional data-science engagement that the client converted into a full-time VP role — the strongest "value delivered" signal a fractional engagement can give. How I work: I sell judgment and coaching, not hours of build-for-hire. The first conversation is mostly me listening — I can't hand you a roadmap or a lesson plan worth anything until I understand your team, your stack, and the decision you're actually stuck on. Then I give you a clear, opinionated recommendation. Who I'm a good fit for: founders, leaders, investors, and individuals at science-driven and tech companies — biotech, climate, and general startups-to-enterprise — who want to adopt AI deliberately and level up their own people. A few things I don't take on (so we don't waste your time): staff-augmentation / open-ended production build, ongoing embedded fractional CTO or Head-of-AI roles, defense or military work, crypto / fintech / Web3 / investing, equity-only arrangements, and on-call / 24×7 support. If that sounds right, send me a short note about the decision you're stuck on, or the workflow you want AI in first — and we'll start there.

My project management experience and PMP Certification, plus my work experience managing complex projects at UCSF and my leadership as Executive Director of a public health non-profit organization contribute to my qualifications to work on your project. In addition, I have experience in business, technology, and working with people from diverse backgrounds. As a recent recipient of a Master’s degree in Public Health, my excellent technology and software-related skills are up to date and transfer directly to preparing accessible online materials for today’s online world. I have skills in developing, writing, and programming two major project management initiatives. Along with my outstanding skills in oral and written communication, I enjoy making online content relevant and engaging.