As a professional with a unique background in both veterinary medicine and public health, I bring a comprehensive understanding of health-related data and its application to real-world challenges. My expertise spans across data analysis, research, and problem-solving, allowing me to support projects in various fields, such as healthcare, public policy, epidemiology, and beyond.
With a strong command of R, R Shiny, Power BI, and Looker, I specialize in data processing, data visualization, and creating customized dashboards that empower stakeholders to make informed, evidence-based decisions. I have experience transforming complex datasets into actionable insights through clear visualizations and interactive tools that enhance understanding and drive data-driven strategies.
I offer a blend of scientific rigor and technical proficiency. Whether you're looking for data analysis, report creation, survey design, or a custom dashboard, I can provide the tailored support you need to bring your project to life.
Qualtrics
R
Report Writing
Data Visualization
Microsoft Power BI
Looker Studio
Data Analysis
Survey Design
Josh W.
Chicago, Illinois
$175/hr
5.0
19 jobs
🛡️ Expert-Vetted: Top 1% of Upwork Freelancers 🛡️
👋 Hello! I'm Josh. I use advanced analytics and data storytelling to help you unlock the power of your consumer data and make informed decisions.
End results might include a research study design, customer segmentation, pricing analysis, predictive models, Tableau dashboards, or a strategic insights report. Throughout the journey, I'm a partner and advisor. I use design thinking and agile concepts to understand the problem to solve and focus on what's most important to your business and customers.
During my 12-year tenure at a Big 4 firm and now as an independent consultant, I've developed a reputation for delivering precise and creative insights. I'm also a data storytelling coach and founder of the Market Research Tableau User Group.
I look forward to working with you!
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SERVICES
💸 Pricing & Prioritization
• MaxDiff and best-worst scaling (feature prioritization)
• TURF analysis
• Van Westendorp / Gabor-Granger
• Choice-Based Conjoint (CBC) and Adaptive Choice-Based Conjoint (ACBC), using Hierarchical Bayes estimation and built in Sawtooth Software
• Market simulators
• Custom discrete choice experiments for product configuration, trade-offs, and price elasticity
• Willingness to pay research
🔍 Segmentation & Modeling
• Market segmentation (attitudinal, behavioral, hybrid), using cluster, latent class, and factor analysis
• Typing tools for future targeting
• Cluster and factor analysis
• Predictive models (churn, adoption, satisfaction)
• Key driver analysis
• Persona development
🧩 Survey & Research Design
• Questionnaire design (B2C + B2B)
• Sample frame and screener development
• Fieldwork support (recruitment/programming - direct or via partners)
• Custom research plans tied to business goals
📊 Data Visualization
• Executive-ready charts and reporting
• Tableau dashboards (static and interactive)
• Embedded dashboards for internal teams or clients
• Automated reporting workflows
💡Insights & Strategy Consulting
• Synthesis of research, internal data, and strategic context
• Data storytelling for executive audiences
• Custom insights reports and stakeholder workshops
• Secondary research and competitive context
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🔥 PASSIONS
• Improving product and service experiences by understanding customer preferences and behavior
• Integrating internal data with research data to reveal the complete customer narrative
• Combining creativity with proven analytical methods to generate novel insights
🎓 CERTIFICATIONS AND TRAINING
Marketing and Analytics Certificate Programs - DePaul:
▪ Predictive Analytics
▪ Multichannel Marketing
▪ Social Media Marketing
▪ Digital Marketing
Optimizing Features and Pricing Using Survey Research – Sawtooth Software:
▪ MaxDiff (Maximum Difference Scaling)
▪ CBC (Choice-Based Conjoint)
▪ ACBC (Adaptive Choice-Based Conjoint)
Other Certifications:
▪ Foundations in Design Thinking Certificate – IDEO U
▪ Customer Journey Mapping, UX Psychology Workshops
▪ Certified LEGO® SERIOUS PLAY® Facilitator
▪ Design Sprint Masterclass – AJ&Smart
▪ Improv Level A – The Second City
▪ Project Management Professional
▪ Certified Scrum Master
Consumer Segmentation
Predictive Analytics
Market Research
Survey Design
Quantitative Analysis
Pricing Research
UX Research
Price Optimization
Quantitative Research
Conjoint Analysis
Statistical Analysis
Data Analytics
Data Visualization
Tableau
Pricing Strategy Consulting
Carly S.
Chicago, Illinois
$25/hr
5.0
2 jobs
Hello! I’m a versatile UX researcher, writer, and clinical research professional who helps businesses and organizations create experiences and content that truly connect with people. With a background in psychology and five years of clinical research leadership, I blend analytical rigor with creativity to deliver work that is both evidence-based and engaging.
Whether you need UX research and writing, clinical research support, or specialized medical and content writing, I bring a deep understanding of human behavior, scientific methodology, and clear communication to every project.
What I Offer
UX Research & UX Writing → User interviews, usability testing, surveys, personas, journey mapping, and crafting user-centered copy.
Clinical & Medical Writing → Protocols, literature reviews, research summaries, patient education, and proofreading for accuracy.
Content Writing → Travel, lifestyle, and cultural content that is engaging, accurate, and tailored to your audience.
Strengths
Evidence-Based Approach: Skilled in both qualitative and quantitative methods (interviews, surveys, data analysis with SPSS/Excel).
User & Reader Empathy: Psychology degree + research expertise = content and experiences that resonate on both rational and emotional levels.
Clear Communication: Adept at distilling complex research findings into accessible, actionable insights and compelling narratives.
Cross-Cultural Perspective: Extensive travel and research across The Americas, Europe, Asia, and the Middle East informs my ability to create culturally aware, engaging content.
If you’re looking for a professional who can combine research-driven insights with engaging writing, I’d love to help. Let’s collaborate to bring clarity, connection, and impact to your next project.
UX Research
Qualitative Research
Survey
Data Analysis
Usability Testing
Quantitative Analysis
Research & Strategy
Market Research
Web Design
Psychology
Content Writing
Academic Writing
Travel
Dawn P.
Chicago, Illinois
$100/hr
4.9
19 jobs
• 10+ years of UX Research experience, qualitative and quantitative methodologies (mixed methods).
• Former Full-Time Senior UX Researcher at Meta, Siemens, Vivid Seats, Amazon, Time Warner Cable & Microsoft.
• End-to-end: stakeholder elicitation, research design/planning, test design, discussion guides, mod guides, scripts, facilitation (moderating or interviewing), qualitative coding, data analysis, reporting and implementation.
• Clinical grade UXR processes: former UX researcher for life-or-death mobile app/GUI validation studies; helping millions of patient and doctors use interfaces for dosing and injection protocols.
• Recognized Industry Expert: UserTesting's, Insights Unlocked: Season 3, Episode 109 (re-cited in User Weekly)
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Attitudinal/Behavioral and Qual/Quant Methods:
Interviews
Moderated/Unmoderated Usability Test (In-Person & Remote)
Concept Testing
Multivariate & A/B Testing
Competitive Analysis
Heuristic Evaluation / Site Audit
Card-sorting & Tree Tests
1st Click Tests
5-second Tests
Ethnography
Contextual Inquiry
Diary Studies
Focus Groups
Click Stream Analysis
Log Analysis
Surveys
Meta-Analysis
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ADVANCED APPROACHES:
Sequential Exploratory/Explanatory
Concurrent Exploratory/Explanatory
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Key Tools: UserTesting • Optimal Workshop • UserBrain • Userlytics • Dovetail • Qualtrics • Respondent[.]io
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Industries: SaaS, PaaS, Healthcare (Biotechnology & Pharmaceuticals), Finance and FinTech, Retail and E-commerce, Automotive and Transportation (including Aerospace), HR Tech (Human Resources), Education and E-Learning (Ed Tech), Media & Entertainment (Social Media), Energy & Utilities, Consumer Goods and Services, and EdTech
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Products and Experiences : AI/ML Interfaces, Data Viz Interfaces, Enterprise Healthcare Systems, Pharma Interfaces, Healthcare Tools (Injection systems, IFUs, Sensors, Patches and Wearables, Medical Packaging), Check-out Funnels, Landing Pages, Search Engine Results Pages (SERPs), Skincare and Beauty Product Pages, Faucet & Decor Pages, Design & Dev Tool Interfaces, Bill of Materials, Engineering Systems, Remote and Mobile Automotive Interfaces, Chrome Plug-ins, Browser and Internet Windows, IT Chat Systems, Administrative Filing Systems, Account Setup Flows, EdTech Classroom and MooC Epics, Banking Flows, Airline Systems)
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Personas: Doctors, Patients, Nurses, Credit Card Consumers, Mobile Smartphone Account Holders, First-Time Contract Owners, Parents, Teens, Employees, Job Candidates, Jobseekers, Engineers, Developers, Machine Learning Scientists, AI Scientists, Information Workers, Knowledge Workers, Environmental Scientists, LLM Chat Users, Social Media Users, Shoppers, Events Attendees, Drivers and Car Owners, Multiple Screen Users, Young Adults (under 18), Streaming Platform Users, Tax & Accounting Software, Small Investment Apps, Dat Visualization Dashboard Analysts, Above the Wing and Below the Wing Airplane Personnel, ChatBot Users, Prompt Engineering, Wealth and Investment Managers, General Population / Mass Consumer and other various Technical Professions
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Qualitative Training:
Summa Cum Laude Polymath/Political Science Graduate: Formal Mixed Methods Social Science Training in Psychology, Sociology, & Anthropology
Quantitative Training:
• PhD Level Predictive Analytics (ex: OLS Regression) via University of Illinois at Chicago
• Advanced Data Analysis with Machine Learning & Python via University of Michigan
Research Interviews
Usability Testing
Journey Mapping
Competitive Analysis
Heuristic Evaluation
Qualitative Research
Quantitative Research
Market Research Interview
UX Research
Buyer Persona
Website Audit
Data Analysis
Consumer Research
Customer Experience Research
Audience Research
Tyler H.
Chicago, Illinois
$25/hr
4.4
53 jobs
Experience in both academia and the marketing sector to bring you the results you need no matter the project type
Skills include:
-Statistical and Data Analysis
-SPSS
-R
-Python
-ArcGIS
-Qualitative Coding
-Literature Review
-Trend Assessment
-Surveying and Data Collection
-A/B Testing
-Community Development
Academic/Policy Interests:
-Public Policy Analysis
-Economic Empowerment
-Conflict Zones
-Middle East
-Migration
-Food Security
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