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With 3+ years of experience in the web design and development space, I create clean, modern, conversion-focused websites that help businesses stand out and turn visitors into clients. Whether you need a sleek single-page site, a polished portfolio, or a fully custom multi-section layout, I design and build everything from scratch, ensuring your website is unique, on-brand, and built with purpose. 🔹 Design-Driven, Conversion-Focused I focus on layouts that guide users naturally, strong visual hierarchy, and clean UX that feels smooth across every device. Every section is built to communicate clearly and encourage action. ✅ Custom Web Design & Development • Tailored layouts built around your brand • Fully responsive design for mobile, tablet, and desktop • Contact forms, booking sections, galleries, and maps • Subtle animations and custom features for a premium feel • Refreshing or rebuilding outdated sites for a modern experience 🔹 What You Can Expect • Clear communication and a collaborative process • Honest guidance on what will actually improve your site • A streamlined workflow from idea → design → build If you’re looking for a developer who blends clean design with reliable execution, drop me a message and let’s get started.

🎁 Shopify 𝗦𝗲𝗹𝗲𝗰𝘁 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 & Expert Web Designer + Developer. Complete E-commerce store builds, redesigns and CRO-focused development. Trusted for combining strategic thinking with hands-on Shopify development. → Strategy, UX, Design, Development, Copywriting and CRO. Think premium Shopify design, but with the conversion strategy and technical execution needed to turn more visitors into customers. Don't hire a designer who can't build it, or a developer who only follows instructions. I handle the full process from UX and design through to custom Shopify development and launch. 🎯 Shopify stores built around Brand, UX and Conversion. ✅ 10+ years of Shopify experience across 160+ ecommerce brands. Why 160+ brands have chosen me: - Complete Shopify store builds from strategy through launch. - Conversion-focused redesigns for established DTC brands. - Custom Shopify development using Liquid, HTML, CSS and JavaScript. - CRO and UX improvements across product pages, collections, cart and mobile. - AOV growth through stronger merchandising, bundles, upsells and buying journeys. Credibility: ✔️ Shopify Select Partner recognised by Shopify. ✔️ 10+ years specialising in Shopify and ecommerce. ✔️ Experience across high-ticket, subscription and established DTC brands. ✔️ UI/UX design and development handled by one specialist. 💬 Client Feedback: “Jake did an exceptional job in building our Shopify store and continues to help us with ongoing updates. He is a great communicator and is always coming up with smart and innovative ideas. Highly recommended.” — Recent review by Jason G. Good design should sell 🚀 A Shopify store shouldn't just look polished. It should make products easier to understand, build trust faster, remove friction and make buying feel effortless. Unlike CRO consultants who stop at recommendations, I can design and implement the improvements directly in Shopify. Unlike developers who simply build what's handed to them, I approach each project through UX, conversion and brand experience. Building, redesigning or improving a Shopify store? Message me with your store or project brief and I'll take a look. 📅 Currently booking Shopify projects for August 2026.

Hey there! I'm Matt, a expert Webflow Developer and web designer who transforms ideas into high converting, dynamic and modern websites. Do you have a design ready to be built? Do you want a design for your new business or a refresh of an old site? Do you want something that stands out both visually and for the users experience? I'm ready to get started. With a blend of creativity and technical expertise, I specialise in using Figma for sleek designs and Webflow for seamless, animated and responsive development. My expertise is in developing websites from design to fully functioning incredibly immersive experiences for your users to enjoy. My designs are not only visually appealing but also tailored to reflect your brand's unique voice. From wireframes to high-fidelity mockups, I ensure every element aligns perfectly with your vision. I believe in building strong partnerships with my clients. Communication is key, so I keep you updated every step of the way and make sure your feedback shapes the final product. My goal is to not just meet your expectations but exceed them. I’m committed to delivering high-quality, performance-optimised websites that drive results and elevate your online presence. Let's work together to create something amazing! Whether you have a clear vision or need help developing one, I'm here to guide you through the process. Feel free to reach out with your project ideas or questions! Check out my portfolio: mattshillings.com

⭐ Top Rated Freelancer⭐ 🟡(𝗡𝗢𝗧 𝗧𝗘𝗠𝗣𝗟𝗔𝗧𝗘 𝗦𝗣𝗔𝗠) Strategic Websites Built to Convert, Scale, and Grow Your Business. 🟡 Known as the web partner who thinks like a growth-focused product strategist, not just a developer. With 7+ years of experience in Web Design and CMS Development (𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀, 𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗦𝗾𝘂𝗮𝗿𝗲𝘀𝗽𝗮𝗰𝗲, 𝗪𝗶𝘅, 𝗪𝗲𝗯𝗳𝗹𝗼𝘄), I’ve worked with 100+ businesses and brands worldwide, helping them build modern, fast, SEO-optimized, and conversion-focused websites through strategic design and scalable web solutions. 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙩𝙮𝙥𝙞𝙘𝙖𝙡𝙡𝙮 𝙨𝙚𝙚 20%–30% 𝙞𝙢𝙥𝙧𝙤𝙫𝙚𝙢𝙚𝙣𝙩𝙨 𝙞𝙣 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨. 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 "𝗜𝗻𝘃𝗶𝘁𝗲 𝗧𝗼 𝗝𝗼𝗯" 𝗼𝗿 "𝗠𝗲𝘀𝘀𝗮𝗴𝗲" 𝗯𝘂𝘁𝘁𝗼𝗻 to discuss your needs and find effective web design solutions together. 𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂 ◾ Custom WordPress / Shopify / Squarespace / Wix / Webflow websites ◾ Website customization and update ◾ Website redesign / revamp ◾ Ecommerce & WooCommerce stores that drive sales ◾ Booking, membership & LMS ready websites ◾ Figma / PSD / XD to responsive WordPress / Shopify / Squarespace / Wix / Webflow websites ◾ Web & mobile app design and development ◾ Dashboards, portals, landing pages & UX/UI design ◾ High-converting funnel setup and automation on Go High Level ◾ Payment gateways & API integrations ◾ Ongoing maintenance & support ◾ AI automation 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸𝘀 𝗜 𝗨𝘀𝗲 ◾ WordPress - Elementor Pro | Divi | WP Bakery | Woocommerce | ACF | Custom Themes ◾ Shopify - Pagefly | Gempages | Replo | Liquid | Shopify 2.0 | Shopify Plus ◾ WIX - Wix Studio ◾ Figma | High Level (GHL) | Webflow | Squarespace ◾ Front-end development - HTML5, CSS3, Bootstrap, React.js, Vue.js, JavaScript, jQuery, Tailwind ◾ Back-end development - PHP, Laravel, Node.js, MySQL 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲? ✔️ Trusted web designer for brands that value both luxury and performance ✔️ Custom websites built to boost engagement, conversions, and credibility ✔️ UX/UI design focused on intuitive navigation, mobile responsiveness, and user flow ✔️ Collaborative approach with clear communication and timely delivery 🏆 My clients consistently highlight my ability to merge aesthetics with effectiveness, resulting in designs that are not only modern but also deliver real, measurable results. 💬"We had a really positive experience working together. Communication was easy, turnaround time was solid, and he was always professional and responsive. He was also willing to go beyond the original scope, which we genuinely appreciated. Overall, a great person to work with, and we’re thankful for the extra effort he put into the project."." – 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲 𝗔𝗹𝗲𝗻𝗰𝗮𝗿 (𝗖𝗼-𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗢𝗳 𝗮𝗻 𝗔𝗜-𝗕𝗮𝘀𝗲𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗘𝗻𝗴𝗶𝗻𝗲) 💬"Muhammad created the website for my fine jewellery brand, Atmosphere, and was amazing to work with! He suggested that we first design the website in Figma and then developed it in Shopify; from beginning to end he was very knowledgeable, patient, proactive and helpful. He always provided fantastic advice, was a very responsive communicator, actioned the changes really fast and never made me feel like I was asking for too much (despite me changing my mind on a few items more than once!). I would 100% recommend him; he will be my first point of contact in the future for anything Shopify / website / SEO related." – 𝗔𝗹𝗶𝗰𝗶𝗮 𝗕𝗲𝗿𝗴𝗲𝗿𝗲 (𝗢𝘄𝗻𝗲𝗿 𝗼𝗳 𝗮𝗻 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗯𝗮𝘀𝗲𝗱 𝗝𝗲𝘄𝗲𝗹𝗹𝗲𝗿𝘆 𝗕𝗿𝗮𝗻𝗱) 𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝗴𝗿𝗲𝗮𝘁 𝘄𝗲𝗯 𝗱𝗲𝘀𝗶𝗴𝗻? 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲 𝘂𝘀𝗲𝗿 I believe if someone can land on your site and instantly know where to click, what to do, or where to go, that’s success! My goal is to make every design feel natural, intuitive, and built for action. 📩 Think we’re a good fit? Hit that "𝗦𝗲𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗲" 𝗼𝗿 "𝗜𝗻𝘃𝗶𝘁𝗲 𝗧𝗼 𝗝𝗼𝗯" button and tell me what’s the #1 outcome you want your website to achieve?

“A pleasure to work with, very clean, strong design skills with an appreciation for UI.” “Awesome work by Drew as always. Highly recommend this freelancer for his communication, commitment and skills.” Your website is not just the space your business occupies online. Your website is also the key to getting more leads, making more sales, and establishing your credibility as an online business owner. It’s the engine that can make your business profitable and that works for you 24/7. But for you to be sure that it will run smoothly and that it’s going to do what it’s supposed to, you need the right “mechanic” to put it all together. And that’s exactly where I come in. As an elite WordPress theme author and a web designer/developer with over 10 years of experience, I understand how important it is for you and your business to have a website that does all of the above, and more. So when I set out to design or develop your website, you can expect: - a professional, clean, and aesthetically pleasing website to match your business goals - a well-organised, easy to navigate, and highly functional website - a website that offers your visitors a user-friendly experience - a responsive website with attention to speed and SEO - commitment to meeting all project deadlines - outstanding communication from start to finish If what you’re looking for is an experienced professional who knows his way around WordPress, has a excellent knowledge of PHP, and who specialises in: - User Interface Design with a solid knowledge of Graphic Design and Adobe Photoshop, - Web Design with a focus on building responsive and mobile friendly websites, - Front-End Development with HTML5, CSS3, and javaScript then I’d be happy to chat with you about your project. Cheers, Drew

I'm a Webflow designer who builds strategic websites for professional service businesses, built to keep you consistently booked out, without adding to your workload. I work with lawyers, physios, consultants, accountants, occupational therapists, psychologists, financial advisers and more, on strategic websites ~ which means you spend more time doing the great work you're already doing, and less time on admin and chasing clients. So what even is a strategic website? It feels like everyone is throwing the word 'strategic' around at the moment, so here's what it means to me and how it works. (I actually follow these stages when we work together, I didn't just make these up!) Step 1. STRATEGY We start with a specific business outcome, tied to your goals and day-to-day work. On the call we talk about your goals, competitors and branding, and get clear on who we're reaching and the main thing your website needs to do. Step 2. PLANNING I map how the website guides visitors from problem, to solution, to next step. This includes messaging built around their problem, not just a list of your services. Depending on the size of your project, this stage can include site-mapping, competitor research, wireframes and copywriting. Step 3. DESIGN Only now do we make it look good, because design comes after the thinking. I prototype in Figma, or you can request a Mood Board to explore directions first. I love feedback here. Step 4. DEVELOPMENT Leave it with me! I build in Webflow using my much-loved frameworks, so your site loads fast, gets found locally, and works on every screen. Once you're happy, I'll teach you to manage it yourself, or keep helping out if you're short on time. Step 5. RETAINERS (Optional) Once your website has been launched and is looking good, I'll offer you one of my ongoing retainers. Think of it as having a strategic web partner on call who already knows your business, your brand, and goals. I keep your website working hard so it continues to bring in the right clients long after launch, and you don't have to manage a thing. I follow this strategic (there's that word again) process so you can get found by the people who need you the most, stop relying solely on referrals, and focus on what actually matters ~ your clients and team. Send me a message for a free 15 minute Brainstorm call to see if we're a good fit! When I'm not on the computer you'll find me on a skateboard, kiteboard or travelling. 🛹 🌊 ✈️ ------- Happy clients from Google, or check out my Upwork reviews below: ⭐⭐⭐⭐⭐ - "Sam has been an absolute delight to work with. From start to finish of the project Sam was professional, efficient and communication with Sam was always easy. She listened to what our vision was for our new website and executed seamlessly. We are absolutely obsessed with it and couldn't be happier with the final product. Thanks so much Sam!!" - Alana (Mighty Mentors) ⭐⭐⭐⭐⭐ - "Sam is an absolute joy to work with. She's very collaborative and open-minded and boasts a wide range of technical skills. She's also very professional and always delivers her work on time. We continue to hand Sam new projects because she's such a phenomenal resource. I can't recommend her highly enough!" - Kay (Aii) ------- Tools: ➔ Webflow ➔ Figma ➔ Relume ➔ Adobe Suite (Photoshop, Illustrator, Fresco) ➔ PageSpeed, GTMetrix ➔ Google Analytics, Search Console Hard Skills: ➔ HTML, CSS/SASS/LESS, Vanilla JS & jQuery ➔ Responsive design and development including cross-browser testing ➔ On-Page SEO, speed optimisation ➔ Interactions and animations ➔ Plugins and integrations ➔ Content Management Systems (CMS) ➔ A mean kickflip 🛹 (ok not really relevant) Thanks for reading this, let's chat! Tags: Webflow, Webflow Development, Webflow Design, Website Design, Website Redesign, Figma, Responsive Design, UX Design, Healthcare Website Design, Medical Website Design, Physiotherapy Website, Allied Health Website Design, Dental Website Design, Service Website, On-Page SEO, Website Speed Optimization, CMS Development, HTML, CSS, JavaScript