Is your website slow, outdated, or making it harder to turn visitors into customers? Your website should load fast, feel easy to use, and make it simple for customers to take action.
I help businesses build, redesign, fix, and optimize WordPress and Shopify websites to improve speed, user experience, and conversions. With 20+ projects completed across freelance platforms, I’ve delivered results such as reducing mobile load time to 1.29 seconds and helping increase sales by 30% through performance, UX, and conversion-focused improvements.
What I can help with:
• WordPress & WooCommerce development
• Shopify & Shopify Plus development
• Elementor / Elementor Pro
• Custom themes, sections & Liquid
• Website redesigns & responsive layouts
• CRO & conversion-focused improvements
• Figma to WordPress
• Product, collection & checkout customization
• Bug fixing & plugin/theme conflicts
• Speed & Core Web Vitals optimization
• Payment, shipping & third-party integrations
• Webflow, Wix & Squarespace projects
• Website migration & ongoing maintenance
Why work with me:
✔ 4+ years of hands-on WordPress & Shopify experience
✔ Experience working with agencies including Technocrat & Webalive
✔ Elementor Expert Certified
✔ Shopify Foundations Certified
✔ Focus on clean, responsive, fast & easy-to-manage websites
Need a website upgrade or have a new project in mind? Send me your website URL and a brief overview of what you need. I’ll help you identify the most practical way forward.
Muhammad A.
WordPress & Shopify Developer | Custom Websites & AI Integrations
Perth, Australia
$40/hr$40 per hour4.9 (128) 285 jobs $100K+ total earnings
I build WordPress Shopify sites, new builds and redesigns, that look like the brand and turn visitors into customers.
Many websites today are built quickly with AI. They end up looking alike, and they don't bring in many enquiries or sales. AI can build a page in an afternoon, but it cannot tell which layout, which words, or which offer will make someone contact you or buy. I make those decisions. Seven years and 250+ projects across WordPress, Shopify, and Webflow are what that judgement comes from.
📍 Australia | 🤝 You work with me directly | ⭐ Top Rated Plus | 💰 $170K+ earned on Upwork | ⏱️ 2,000+ hours
🏆 Recent work
✅ Moved a specialty retailer from WooCommerce to a faster Shopify store with no lost rankings
✅ Built a WordPress membership platform that scaled as the community grew: community feed, video library, member tools
✅ Cut a client's repetitive support by hours every week with an AI chatbot trained on their own content
✅ Built a brand site in Webflow from Figma, with a custom CMS and scroll-driven animation
✅ Delivered responsive WordPress sites in Elementor with custom widgets and ACF
📈 Leads and conversion
Every site I build has one job: get the visitor to the enquiry or the checkout. For a marketing site that means a clear offer, a page that earns the form fill, and forms that reach you. For a store it means an obvious path from product to payment and a faster page. Once you are live, I look at what people click and where they leave, and I tell you what to change. If I cannot see a reason to change something, I say so.
🛠️ Platforms
🛒 Shopify: custom 2.0 themes, redesigns of stores that already sell, WooCommerce migrations with rankings intact, apps and APIs
🌐 WordPress: lead-generation sites, membership and course platforms, Elementor with custom widgets and ACF, custom themes and rebuilds
🎨 Webflow: marketing sites from Figma with CMS and scroll animation, migrations on or off Webflow
🔍 SEO, included in the build
Speed, Core Web Vitals, clean markup, crawlability, on-page structure, and platform moves that keep your rankings. Local search and Google Business Profile when the leads come from nearby. Then the traffic is pointed at an offer, because traffic that does not convert is a number, not a result.
🤖 Where AI belongs
Behind the site, not on it. A chatbot that catches leads after hours, OpenAI or Claude wired in, n8n workflows that put every enquiry in front of you. The layout, the copy, and the brand stay a human decision.
⚡ How I work
Clear milestones, honest timelines, fixed price or hourly, and I stay until you are happy. Agencies welcome.
I also work white-label for agencies. You keep the client. I build and look after the site on WordPress, Shopify, or Webflow, and I do not contact your customer.
👉 If you want the cheapest version of a site, I am the wrong hire. AI will give you that: a page that looks like every other page shipped this year, and converts like it too. If you want the one that still looks like yours in three years and keeps its rankings when you move platforms, send the URL, or the Figma if it isn't live yet, and one sentence on what has to change. I'll tell you how I would build it and what it would cost before you commit. If the fix is small, I'll just say what it is.
I’m a Shopify Developer and UI/UX specialist focused on building modern ecommerce experiences that look premium, feel seamless, and convert better.
Over the past 7+ years, I’ve worked with fashion, beauty, lifestyle, and health brands to build and improve Shopify stores that are fast, mobile-friendly, and designed around real customer experience not just visuals.
I handle both the design and development side of Shopify projects, which helps create a smoother process and a more consistent final result.
What I can help with:
• Custom Shopify & Shopify Plus development
• Shopify store redesigns and full store setup
• Figma to Shopify implementation
• Custom sections, Liquid development, and metafields
• Mobile UX and conversion-focused improvements
• Product page, cart, and checkout optimisation
• Shopify speed optimisation & Core Web Vitals
• Klaviyo, GA4, GTM, Recharge, Yotpo, and app integrations
• Headless Shopify & React storefronts
I care about building stores that not only look good, but also feel easy to shop, perform well across devices, and support long-term growth for the brand.
Tech Stack:
Shopify Plus · Liquid · JavaScript · React · HTML5 · CSS3 · SASS · Figma · Klaviyo · GA4 · GTM · Meta Pixel · Git
I take on a select number of projects at a time so every client gets proper attention not a rushed handoff.
If you're looking for someone who understands both Shopify development and ecommerce UX, feel free to reach out.
Keywords: Shopify Developer Australia | Shopify Expert Australia | Shopify Plus Developer | Shopify Plus Expert | Custom Shopify Theme Development | Shopify 2.0 | Online Store 2.0 | Liquid Developer | Shopify Liquid | React Developer | Headless Shopify | Shopify Hydrogen | Figma to Shopify | Shopify CRO | Conversion Rate Optimization | UI/UX Design | Shopify Speed Optimization | Core Web Vitals | Checkout Extensibility | Shopify Functions | Shopify App Integration | Klaviyo | Recharge | Yotpo | Shopify Migration | WooCommerce to Shopify | Shopify Store Redesign | Shopify Theme Customization | Shopify Frontend Developer | Shopify API | GraphQL | Shopify Storefront API | Shopify Landing Page | Mobile Responsive Shopify | Shopify Performance Optimization | Shopify Bug Fix | Shopify Support | eCommerce Developer Australia
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