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𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲, 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, 𝗼𝗿 𝗪𝗲𝗯𝗳𝗹𝗼𝘄 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗮𝘁 𝗹𝗼𝗼𝗸𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹, 𝗹𝗼𝗮𝗱𝘀 𝗳𝗮𝘀𝘁, 𝗮𝗻𝗱 𝗶𝘀 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲, 𝘆𝗼𝘂'𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲. Many businesses struggle to find someone who can both design a beautiful website and build it to perform flawlessly. That’s where I come in. I’m Noman, a web developer and UI/UX designer with 𝗼𝘃𝗲𝗿 𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 creating websites and e-commerce stores that help businesses launch faster, turn visitors into customers, and grow without technical headaches. I focus on clean, efficient development and optimized performance, so your site not only looks great but is also SEO-ready and built to deliver results. I work across multiple platforms including 𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀, 𝗪𝗲𝗯𝗳𝗹𝗼𝘄, 𝗪𝗶𝘅, 𝗦𝗾𝘂𝗮𝗿𝗲𝘀𝗽𝗮𝗰𝗲, 𝗙𝗿𝗮𝗺𝗲𝗿, and 𝗦𝗵𝗼𝘄𝗶𝘁, allowing me to recommend the best platform for your business goals rather than forcing a one-size-fits-all solution. 𝐌𝐲 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: Shopify Expertise • Custom Shopify store setup with responsive, conversion-focused themes • Product page & checkout optimization to boost sales • Shopify app integrations, payment gateways, and third-party tools • Speed & performance optimization for fast-loading stores • Ongoing Shopify support and store maintenance CMS Expertise (WordPress, Webflow, Wix, Squarespace, Framer) • Custom CMS website development with dynamic content and scalable structure • Pixel-perfect builds from Figma designs, fully responsive • Built-in technical SEO and SEO-friendly architecture • Easy-to-manage CMS: blogs, media, and workflow automation • Plugins, apps, forms, and third-party integrations Web & UI/UX Development • UI/UX design improvements and polished interactive layouts • Website speed, Core Web Vitals, and performance tuning • E-commerce workflow optimization and checkout design • Ongoing maintenance and scalability solutions 𝐖𝐡𝐲 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐜𝐡𝐨𝐨𝐬𝐞 𝐦𝐞? You’re not just hiring a developer, you’re getting someone who understands both design and development. I start by designing the user experience in Figma, carefully structuring the layout and interactions. From there, I translate the design into a pixel-perfect, fully functional website built on Shopify, Webflow, or WordPress. 𝐓𝐡𝐞 𝐠𝐨𝐚𝐥 𝐢𝐬 𝐬𝐢𝐦𝐩𝐥𝐞: Deliver a website that feels polished, works exactly as intended, and provides a solid foundation for your business online. If you’re planning a new website, redesign, or Shopify/Webflow/WordPress build, 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮𝗻 𝗶𝗻𝘃𝗶𝘁𝗲 with your project details. I’ll review your requirements and provide a 𝗳𝗿𝗲𝗲 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝘁𝗶𝗼𝗻 on the best way to get it built right.

I'm a Webflow designer who builds strategic websites for professional service businesses, built to keep you consistently booked out, without adding to your workload. I work with lawyers, physios, consultants, accountants, occupational therapists, psychologists, financial advisers and more, on strategic websites ~ which means you spend more time doing the great work you're already doing, and less time on admin and chasing clients. So what even is a strategic website? It feels like everyone is throwing the word 'strategic' around at the moment, so here's what it means to me and how it works. (I actually follow these stages when we work together, I didn't just make these up!) Step 1. STRATEGY We start with a specific business outcome, tied to your goals and day-to-day work. On the call we talk about your goals, competitors and branding, and get clear on who we're reaching and the main thing your website needs to do. Step 2. PLANNING I map how the website guides visitors from problem, to solution, to next step. This includes messaging built around their problem, not just a list of your services. Depending on the size of your project, this stage can include site-mapping, competitor research, wireframes and copywriting. Step 3. DESIGN Only now do we make it look good, because design comes after the thinking. I prototype in Figma, or you can request a Mood Board to explore directions first. I love feedback here. Step 4. DEVELOPMENT Leave it with me! I build in Webflow using my much-loved frameworks, so your site loads fast, gets found locally, and works on every screen. Once you're happy, I'll teach you to manage it yourself, or keep helping out if you're short on time. Step 5. RETAINERS (Optional) Once your website has been launched and is looking good, I'll offer you one of my ongoing retainers. Think of it as having a strategic web partner on call who already knows your business, your brand, and goals. I keep your website working hard so it continues to bring in the right clients long after launch, and you don't have to manage a thing. I follow this strategic (there's that word again) process so you can get found by the people who need you the most, stop relying solely on referrals, and focus on what actually matters ~ your clients and team. Send me a message for a free 15 minute Brainstorm call to see if we're a good fit! When I'm not on the computer you'll find me on a skateboard, kiteboard or travelling. 🛹 🌊 ✈️ ------- Happy clients from Google, or check out my Upwork reviews below: ⭐⭐⭐⭐⭐ - "Sam has been an absolute delight to work with. From start to finish of the project Sam was professional, efficient and communication with Sam was always easy. She listened to what our vision was for our new website and executed seamlessly. We are absolutely obsessed with it and couldn't be happier with the final product. Thanks so much Sam!!" - Alana (Mighty Mentors) ⭐⭐⭐⭐⭐ - "Sam is an absolute joy to work with. She's very collaborative and open-minded and boasts a wide range of technical skills. She's also very professional and always delivers her work on time. We continue to hand Sam new projects because she's such a phenomenal resource. I can't recommend her highly enough!" - Kay (Aii) ------- Tools: ➔ Webflow ➔ Figma ➔ Relume ➔ Adobe Suite (Photoshop, Illustrator, Fresco) ➔ PageSpeed, GTMetrix ➔ Google Analytics, Search Console Hard Skills: ➔ HTML, CSS/SASS/LESS, Vanilla JS & jQuery ➔ Responsive design and development including cross-browser testing ➔ On-Page SEO, speed optimisation ➔ Interactions and animations ➔ Plugins and integrations ➔ Content Management Systems (CMS) ➔ A mean kickflip 🛹 (ok not really relevant) Thanks for reading this, let's chat! Tags: Webflow, Webflow Development, Webflow Design, Website Design, Website Redesign, Figma, Responsive Design, UX Design, Healthcare Website Design, Medical Website Design, Physiotherapy Website, Allied Health Website Design, Dental Website Design, Service Website, On-Page SEO, Website Speed Optimization, CMS Development, HTML, CSS, JavaScript

I build websites that rank, convert, and look like the brand behind them. 🏆 Top Rated on Upwork · 95% Job Success · 57 projects · 563 hours 📍 Brisbane, Australia — working with clients across AU, US and UK Most businesses end up hiring three people: one to build the site, one to make it rank, one to design the brand. Then they spend months translating between them. I do all three, so nothing gets lost in the handover. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💻 WEB DEVELOPMENT ▸ WordPress, Shopify, WooCommerce, Squarespace, Wix, Webflow, GoHighLevel ▸ Custom themes, Elementor builds and page-speed optimisation ▸ Plugin development, API integrations and workflow automation ▸ Stripe checkout, booking systems, member areas and smart forms ▸ Platform migrations without losing your existing rankings ▸ Built so your team can edit it — not so you have to call me 🔍 SEO ▸ Technical audits: crawling, indexing and site architecture ▸ On-page optimisation, internal linking and content structure ▸ Schema markup and rich results ▸ Core Web Vitals and page-speed remediation ▸ Local SEO and Google Business Profile ▸ Search Console and GA4 setup, plus reporting you can actually read I build search in from day one rather than bolting it on afterwards. That is the difference between a site that launches and a site that earns. 🎨 LOGO & BRAND IDENTITY ▸ Logo design, lockups and full mark variations ▸ Colour palettes and type systems ▸ Brand guidelines your next designer can follow ▸ Social kits, landing pages and marketing collateral ▸ Every file format you will actually need, properly organised A logo has to work as a favicon, on a shopfront and across a 40-page website. I design with all three in mind from the start. 🛒 ECOMMERCE Product and variant setup, payment gateways, shipping rules, abandoned-cart recovery and conversion tracking — on Shopify or WooCommerce, built to scale past launch day. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📊 RECENT RESULTS ✅ A Brisbane services site our team builds and optimises currently holds 1,100+ keywords in Google's top 3 and 4,000+ on page one — Search Console, Australia, last 28 days ✅ That same build scores 92 Performance and 100 SEO in Lighthouse, and runs a live booking system taking daily reservations ✅ 5-star ratings across 48 completed Upwork contracts ✅ Clients returning for repeat and long-term work — the metric I care about most ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 💬 IN CLIENTS' WORDS "Rajni's work is next level. She has done a lot of work for me over the last few months. She is honest and does great work." "Her and her team have delivered graphic design services and web development for our brand to a very high standard. She understands briefs quickly." "I gave a fairly broad brief around redesigning my website in WordPress and Rajni understood the brief and went beyond expectations." "I have worked with Rajni twice now and I have been extremely happy each time. Always a great result, prompt, and fantastic communication." ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🤝 WHO I WORK BEST WITH ▸ Professional services, consultancies and advisory firms ▸ Trades, home services and local businesses ▸ Health, dental and aged-care practices ▸ Real estate agencies ▸ Ecommerce brands on Shopify and WooCommerce ▸ Not-for-profits, charities and community organisations If you are somewhere else entirely, ask anyway — the work is usually more similar than it looks. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⚙️ HOW I WORK 1. Outcomes first — what the site needs to do, who it is for, what success looks like 2. I recommend the platform that suits your budget and whoever maintains it, not the one I prefer building in 3. Written scope and fixed milestones before anything starts 4. You see progress as it happens, not only at the end 5. Defined revision rounds, agreed up front 6. Handover with documentation and a walkthrough video ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ✨ WHAT YOU GET ✔ A fast, responsive site that works on every device ✔ Search visibility designed in, not added later ✔ Payment, booking and CRM integrations that just work ✔ A brand identity that holds together everywhere it appears ✔ Full ownership — every account, file and login is yours ✔ Straight answers, including when the answer is "you do not need that" 🔧 AFTER LAUNCH Many clients keep me on for updates, backups, security, speed and continued SEO. Ask about a monthly retainer if you would rather never think about it again. 🕐 AVAILABILITY 30+ hours a week. I reply within a few hours during Australian business hours, and overlap comfortably with UK and US mornings. For urgent work, say so up front and I will tell you honestly if I can hit your deadline. 💬 Send me your current site or your brief and I will tell you what I would change and roughly what it would take. No obligation and no sales pitch — if I am not the right fit, I will say so. Let's build something that earns its place.

🚀 Build High-Converting Websites That Drive Real Business Growth Is your website slow, outdated, or failing to convert visitors into customers? In today’s competitive digital landscape, a poorly built website can cost you real revenue. I help businesses, startups, and agencies build high-performance, conversion-focused websites across all major CMS platforms including WordPress, Shopify, Webflow, Wix, Squarespace, and Framer. 💼 With over 5 years of professional experience and 3000+ completed projects across multiple platforms, I bring deep technical expertise and real-world problem-solving skills to every project. I have successfully delivered websites for eCommerce brands, service-based businesses, SaaS companies, and personal brands ranging from simple landing pages to complex, fully customized solutions. ━━━━━━━━━━━━━━━━━━━━━━━ 💡 WHAT I CAN DO FOR YOU ━━━━━━━━━━━━━━━━━━━━━━━ ✔ Custom WordPress Development (Elementor, ACF, Custom Themes, WooCommerce) ✔ Shopify Store Design & Development (High-Converting eCommerce Stores) ✔ Webflow Development (Pixel-Perfect, CMS-Based, Responsive) ✔ Wix & Squarespace Website Design (Business & Portfolio Websites) ✔ Framer Website Development (Modern UI/UX Experiences) ✔ Figma to Website (WordPress, Shopify, Webflow, Wix, Squarespace) ✔ Landing Page Design (Conversion-Focused & Sales-Driven) ✔ Website Redesign & Revamp (UI/UX + Performance Optimization) ✔ Website Speed Optimization (Core Web Vitals, Load Time Improvements) ✔ Bug Fixing, Error Resolution & Ongoing Maintenance ━━━━━━━━━━━━━━━━━━━━━━━ ⚙️ CORE SKILLS & TECHNOLOGIES ━━━━━━━━━━━━━━━━━━━━━━━ WordPress Development, Shopify Development, Webflow Development, Wix Development, Squarespace Development, Framer Development, Elementor Pro, WooCommerce, HTML5, CSS3, JavaScript, jQuery, Responsive Design, Mobile Optimization, SEO Optimization, Website Performance Optimization, Landing Page Design, Conversion Rate Optimization (CRO), UI/UX Implementation, Figma to Website Conversion, Cross-Browser Compatibility. ━━━━━━━━━━━━━━━━━━━━━━━ 🎯 WHY CLIENTS TRUST ME ━━━━━━━━━━━━━━━━━━━━━━━ ✔ 3000+ Projects Delivered Across Multiple Platforms ✔ 5+ Years of Hands-On CMS Development Experience ✔ Conversion-Focused Approach (Not Just Design) ✔ Clean, Scalable & Maintainable Code ✔ SEO-Friendly Website Structure ✔ Mobile-First & Fully Responsive Design ✔ Fast Loading Speed & Performance Optimization ✔ Clear Communication & Professional Workflow ━━━━━━━━━━━━━━━━━━━━━━━ 🌍 EXPERIENCE ACROSS INDUSTRIES ━━━━━━━━━━━━━━━━━━━━━━━ I have worked with clients from various industries including eCommerce, SaaS, healthcare, education, personal brands, and local businesses. Whether it’s building a Shopify store, a WordPress business website, or a Webflow landing page I focus on delivering solutions that are scalable, user-friendly, and built to perform. ━━━━━━━━━━━━━━━━━━━━━━━ 📈 RESULTS YOU CAN EXPECT ━━━━━━━━━━━━━━━━━━━━━━━ ✔ Faster Website Speed & Better Performance ✔ Improved User Experience (UX/UI) ✔ Higher Conversion Rates ✔ Professional Online Presence ✔ Scalable & Easy-to-Manage Website ━━━━━━━━━━━━━━━━━━━━━━━ 🤝 LET’S BUILD SOMETHING POWERFUL ━━━━━━━━━━━━━━━━━━━━━━━ If you're looking for a reliable CMS developer who understands both design and development and can build a website that not only looks good but also performs you're in the right place. Send me a message, and let’s discuss how we can turn your idea into a high-performing website. 🚀 Your website shouldn’t just exist it should convert.

I help startups and businesses build custom web applications, scalable SaaS platforms, and modern, pixel-perfect websites, including responsive front-end fixes, admin panels and dashboards, API-driven backends, and real-time data dashboards. I connect frontends to custom REST APIs, implement payment and subscription monetization, and deliver bug fixing, troubleshooting, and optimized page load speed and performance for production systems. From API integration to secure authentication and ongoing maintenance, I deliver clean, maintainable, and production-ready code aligned with your business goals. 💡 Free 15-min strategy call Get a quick audit of your site’s speed, SEO, and conversion flow. I’ll show where performance or UX improvements can instantly increase your conversions, plus a free Loom walkthrough if you’d like to visualize the upgrades. About Me With a BSc in Computer Science and over 5 years of experience building custom SaaS solutions, business dashboards, and eCommerce platforms, I focus on quality, scalability, and measurable results. I handle code reviews, performance tuning, secure API design, and deployment pipelines that keep applications stable under scale. My process is built on clear communication, reliable delivery, and business-focused outcomes. What I Build for You 1️⃣ SaaS Platforms & Business Dashboards API-driven backends, subscription workflows, role-based access, and real-time dashboards. 2️⃣ Custom Web Applications Scalable apps with REST APIs, admin panels, and secure authentication using Laravel, Node.js, or the MERN stack. 3️⃣ Website Revamps & Front-end Fixes Improved responsiveness, modern UI, and faster load times for higher conversions. 4️⃣ AI & Automation Tools Chatbots, analytics panels, and workflow automation for startups and product teams. 5️⃣ Mobile & Extensions Mobile apps and browser extensions with seamless API integration. 6️⃣ Payments & Integrations Stripe, PayPal, and third-party API integrations with secure webhook handling. 7️⃣ Maintenance, Bug Fixing & Code Review Troubleshooting, debugging, performance optimization, and code quality improvements. 8️⃣ Ongoing Dev Support Continuous updates, scalability enhancements, and post-deployment support. Tech Stack Frontend: Vue.js, React, Angular, Nuxt, Tailwind, Flutter, SwiftUI Backend: Laravel, Node.js, Express, Firebase, MySQL, MongoDB, REST & gRPC APIs AI/ML: RAG bots, OpenAI API, custom ML models CMS: WordPress, Shopify, Webflow, Framer, Squarespace Deployment: Vercel, Netlify, Firebase Hosting, Docker, cPanel Ecosystem: SaaS, SEO, CRO, eCommerce, Responsive Design 🚀 Stop losing leads to slow or outdated platforms. 📩 Message me today for a free strategy call and I’ll share prioritized fixes with real business impact.

New to Upwork, but not new to design. I'm a recommended Squarespace Expert (invitation-only) with proven client results. My web design business, Digidesign AU, collaborates with businesses to achieve creative visions using platforms like Squarespace, WordPress, and Shopify. As a Web Designer, I contribute to projects with transparency and consistency, integrating my design expertise and passion for streamlining operations. My background in business, marketing and project management compliments my work. Through Digidesign, I specialize in creating tailored website solutions that align with client goals while fostering purposeful partnerships. I am well practiced in SEO with my business ranking on Page 1 of Google with various business keywords. Curator of pickles, passport stamps, and spontaneous wine tastings. Always experimenting in the kitchen, soaking up new cultures and enjoying all things comedy or the perfect soundtrack.