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I help founders and mission-driven teams turn ambitious ideas into shipped, scalable software, and I help established businesses get real value from AI without sacrificing security. I have been writing production code since 2011, long before AI could write it for you. I learned to architect systems, tune databases, and debug the hard stuff by hand, so I know what good looks like and I can tell when AI-generated code is quietly setting you up for a fall. Today I use AI tooling heavily to move fast, but I am steering it from real engineering judgement, not hoping it works. I bootstrapped Smooth Messenger, an SMS integration for Zoho CRM, to 500 B2B customers, sold it to MessageMedia in 2022, then stayed on and grew revenue 10x post-acquisition. Today I am the founder of Focus Bear, a suite of apps helping neurodivergent people thrive at work (20,000+ users), and I am doing a PhD in digital health alongside building it. That mix (founder, operator, acquired-and-scaled, hands-on engineer, active researcher) is what I bring to your project. I have sat in the seat, not just consulted from the sidelines. ==My technical skills:== AWS: I architect and run real production infrastructure on AWS, not toy setups. I have worked across compute, managed services, CDK infrastructure-as-code, and the cost-versus-complexity trade-offs that decide whether a startup's cloud bill quietly kills it. I can right-size your stack, self-host where it makes sense, and use managed services where it does not. Databases: I care about the layer most people ignore until it breaks. Query optimisation, indexing, schema design, and tuning under real load. When an app gets slow at scale, this is usually where the problem lives, and it is where I am strongest. React and front-end: Years of shipping production React in real products, from acquired SaaS to my current 20k-user app. I build interfaces that hold up, not prototypes that fall over on the second click. Full-stack: Node.js and Python across the back end, plus everything that connects it together. I can own a feature end to end, from database to deployed UI. ==What I do as a fractional CTO== Set technical direction and architecture for early and growth-stage products Lead, hire, and mentor dev teams, put sane processes in place, and unblock delivery Take an MVP from zero to launched, or rescue a stalled or messy build Make the boring-but-critical calls (infra, data, security, cost) that keep you alive as you scale == What I do as a fractional CAIO (Chief AI Officer) == Cut through the AI hype and find the use cases that actually move your numbers Create cultural change so everyone in your team feels confident to use AI without worrying about losing their job. Design and ship LLM-powered features end to end (I have built an AI email assistant and shipped AI into a live product, and evaluated providers across OpenRouter, AWS Bedrock, and open models) Set up AI coding tooling and workflows so your team ships faster, with the engineering judgement to keep it from creating a mess ==The Zoho side== A chunk of my career has been deep in the Zoho ecosystem, and I am still one of the stronger people you will find here for it. I wrote a book on Deluge, published multiple Zoho Marketplace widgets, and built Smooth Messenger (the product that got acquired) on Zoho CRM. If your project lives in Creator, CRM, or Deluge, I can architect serious builds and integrations, not just tinker. It is one string to my bow rather than the whole instrument. ==What I care about== I love work that matters. I spent 2016 to 2022 in cleantech (energy efficiency, vehicle efficiency, and off-grid solar for communities without power), and I am happiest partnering with for-purpose ventures: renewable energy, social enterprises, not-for-profits, and health and disability tech. As a neurodivergent founder building for neurodivergent users, I also bring genuine lived insight to accessibility-focused products. If you want a technical leader who can set the strategy and then actually ship the code, let's talk.

I'm a Strategic CRM Consultant and Execution Specialist for ambitious businesses ready to scale. With 15+ years and 500+ successful implementations, I architect and lead complex technology transformations that unify your marketing, sales, and operations into revenue-generating systems. As a Strategic Consultant, I diagnose your technology challenges and design scalable solutions aligned to your revenue goals. As an Execution Specialist, I deliver and optimize those systems end-to-end, ensuring flawless implementation, integration, and team adoption. What I Do: As your Strategic Consultant and Execution Specialist, I combine strategic thinking with hands-on execution to transform your technology ecosystem: Strategic Consulting Audit and assess your current CRM, marketing, and sales technology landscape Identify integration gaps, automation opportunities, and revenue leaks Design integrated marketing, sales, and operations tech stacks tailored to your business model Create technical roadmaps with clear timelines, budgets, and ROI projections Recommend the right tools and platforms based on your specific business needs Implementation & Execution Lead full-scale CRM implementations managing budgets, timelines, and stakeholder alignment Build fully automated workflows in HubSpot, GoHighLevel, Keap, Zoho, and ActiveCampaign Connect disparate tools (CRMs, e-commerce, email, analytics) into cohesive ecosystems Develop custom solutions in Make, Zapier, n8n, and Retool for complex business logic Create AI-powered automations and intelligent reporting systems that drive decision-making Technology Stack Management WordPress and Wix optimization for e-commerce and lead generation Shopify + CRM integration (Klaviyo, WooCommerce, HubSpot, Keap, ActiveCampaign and custom flows) Data orchestration across Google Sheets, Airtable, Looker Studio, and Power BI AWS infrastructure, API management, and system scaling Why Work With Me: Strategic Thinking: I'm not just a technician—I'm a strategic consultant who aligns your technology investments with your revenue goals. Every tool recommendation, every automation, and every system integration serves a clear business purpose with measurable ROI. Execution Excellence: Once we've designed the strategy, I become your Execution Specialist. I manage implementation timelines, handle all technical configuration and integration work, train your team, and optimize performance. You get a deployed, adopted system—not just a plan. Enterprise-Grade Experience: I've led $500K+ implementations for startups, agencies, e-commerce brands, coaches, and healthcare providers across US, EU, and APAC regions. I'm equally comfortable with strategic discovery meetings and hands-on workflow development. Certifications & Expertise: Make and Zapier Certified Expert Advanced HubSpot, GoHighLevel, Keap certification 15+ years in marketing operations, sales enablement, and CRM consulting Proven Results: Average 40-60% reduction in manual data entry (freeing up 15-20 hours/week per team) 2-4x faster sales cycles through intelligent lead routing and nurturing 25-35% improvement in marketing attribution and ROI tracking Systems designed to scale from $1M to $50M+ annual revenue My Approach: I work in two complementary phases. First, as your Strategic Consultant, I listen deeply—understanding your revenue goals, team workflows, pain points, and current technology ecosystem. Then I architect a customized solution that's strategic, practical, and scalable. Second, as your Execution Specialist, I handle everything—technical configuration, integrations, testing, team training, and optimization. You get a fully deployed, production-ready system that your team adopts smoothly and that directly impacts your bottom line. Let's Connect: If you're ready to evolve from fragmented tools and manual processes into an intelligent, automated business system—one that's strategically designed for your needs and expertly executed for results—let's talk. I'd love to understand your current challenges and show you what's possible.

Most businesses don’t need more tools. They need their systems to actually work together. I design and implement production-grade automation architectures for companies that are scaling and can’t afford operational chaos. I work with 🚀 Growing service businesses 🚀 Agencies managing high lead volume 🚀 SaaS founders 🚀 Operations-driven startups 🚀 Sales teams struggling with manual workflows If your team is • Manually transferring data between tools • Losing leads due to routing gaps • Updating CRMs by hand • Managing broken or fragile automations • Dealing with disconnected systems I build structured automation frameworks that eliminate those inefficiencies. ⚙️ What I Actually Do 🔥 Design multi-application automation systems 🔥 Implement webhook-driven workflows 🔥 Architect CRM & sales routing logic 🔥 Build API-based integrations between platforms 🔥 Create controlled multi-branch automation logic 🔥 Implement error-handled, scalable automation flows 🔥 Optimize workflow performance & credit efficiency I don’t create quick zaps. I engineer stable automation infrastructure. Real Production Work 🔹 Built a custom n8n lead routing engine distributing inbound leads into structured Zapier workflows with conditional assignment logic (live system with review). 🔹 Architected a FluentCRM + SendGrid + WordPress automation framework with structured tagging, branching logic, and deliverability alignment. These were not templates. They were designed, structured and deployed as operational systems. Core Stack: Make • Zapier • n8n • Webhooks • REST APIs • HubSpot • Zoho • ActiveCampaign • Stripe • Slack • WordPress Every system I build includes ✔ Structured logic architecture ✔ Clean data mapping ✔ Controlled routing rules ✔ Error handling & fallbacks ✔ Scalability planning ✔ Clear documentation No patchwork automations. No fragile workflows. If your current setup feels messy, manual or unstable, I redesign it into a controlled automation system that supports growth instead of blocking it. 📩 Message me with what you are building, who it serves and what operational result you need in the next 30-60 days. I will assess the system architecture required to make it work properly.

I’ve spent the last decade obsessed with how businesses actually run. I build "Single-Source-of-Truth" ecosystems for high-growth companies that feel like they’re outgrowing their own tools. My work is about bridging the gap between heavy-duty backend logic and a user experience that doesn’t feel like a chore. I specialize in taking messy, fragmented workflows and turning them into clean, automated engines. I focus on what I call "clinical execution" stripping away the operational noise and replacing it with systems that are scalable, well-documented, and genuinely fast. Core Competencies: Systems Architecture: Designing scalable data structures in HubSpot, Zoho One, and Airtable. Advanced Automation: Building complex, multi-step logic using n8n, Make,com, and Zapier. AI Orchestration: Implementing RAG-based agents, AI triage engines, and automated enrichment via OpenAI/Anthropic APIs. Custom Development: Extending low-code platforms with Python, Java, and custom API/Webhook integrations. Technical Documentation: Every system I build includes a 1-page "Tech Sheet" to ensure your team can maintain the infrastructure internally. Technical Stack: Automation: n8n, Makedotcom, Zapier, Zoho flow ,GHL, ManyChat. CRM & Ops: HubSpot Service/Sales Hub, Zoho One Suite, ClickUp,Mondaydotcom, Asana, GoHighLevel, Softr, Noloco Data & Backend: Supabase, Airtable, PostgreSQL, Google Drive/Sheets API. Development: Python, JavaScript, Deluge, Webhooks, API.

𝐈𝐬 𝐲𝐨𝐮𝐫 𝐆𝐨𝐇𝐢𝐠𝐡𝐋𝐞𝐯𝐞𝐥 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐬 𝐛𝐮𝐭 𝐧𝐨𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐢𝐧𝐭𝐨 𝐛𝐨𝐨𝐤𝐞𝐝 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭𝐬 𝐨𝐫 𝐩𝐚𝐲𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? 🚨 Most businesses lose revenue because their CRM isn't properly configured, follow-ups stop after the first message, emails land in spam, appointments aren't confirmed, and manual tasks consume valuable time. I help businesses build automated GoHighLevel systems that capture, nurture, and convert leads without manual work. As a GoHighLevel automation expert, I design scalable CRM systems, intelligent workflows, and high-converting email automation that help agencies and service businesses save time while increasing appointments and sales. Whether you need a complete GoHighLevel automation setup for small businesses, a GoHighLevel CRM automation specialist, or a reliable GoHighLevel email configuration service, I can build an automation system tailored to your business goals. 𝗠𝗬 𝗚𝗢𝗛𝗜𝗚𝗛𝗟𝗘𝗩𝗘𝗟 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦 𝗜𝗡𝗖𝗟𝗨𝗗𝗘𝗦: ✔ GoHighLevel workflow automation ✔ GoHighLevel CRM workflow setup ✔ GoHighLevel CRM and email setup ✔ GoHighLevel custom workflow automation ✔ GoHighLevel AI workflow automation ✔ GoHighLevel lead nurturing automation ✔ GoHighLevel sales pipeline automation ✔ GoHighLevel lead management automation ✔ GoHighLevel client onboarding automation ✔ GoHighLevel calendar booking automation ✔ GoHighLevel appointment reminder automation ✔ GoHighLevel missed call text back automation ✔ GoHighLevel SMS and email automation ✔ GoHighLevel automated follow-up email setup ✔ GoHighLevel email marketing automation setup ✔ GoHighLevel email campaign configuration ✔ GoHighLevel email sequence automation ✔ GoHighLevel drip email campaign setup ✔ GoHighLevel email funnel automation ✔ GoHighLevel email template configuration ✔ GoHighLevel contact segmentation automation ✔ GoHighLevel trigger link automation ✔ GoHighLevel SMTP email configuration ✔ GoHighLevel Mailgun email integration ✔ GoHighLevel LC Email setup and configuration ✔ GoHighLevel email deliverability setup ✔ GoHighLevel automation with Zapier integration ✔ GoHighLevel automation troubleshooting 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: • GoHighLevel automation for HVAC businesses • GoHighLevel automation for real estate • GoHighLevel automation for dentists • GoHighLevel automation for coaches • GoHighLevel automation for agencies Every workflow is designed to eliminate repetitive tasks, improve customer communication, shorten response time, increase appointment bookings, and maximize conversions. 𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗛𝗜𝗥𝗘𝗗 𝗠𝗘: ✅ Clean, scalable CRM architecture ✅ Automation that actually works ✅ High email deliverability ✅ Faster lead response times ✅ Better customer journeys ✅ Organized sales pipelines ✅ Reliable workflow documentation If you're looking to hire a GoHighLevel automation expert, need the best GoHighLevel email automation service, or want an experienced GoHighLevel marketing automation consultant or GoHighLevel automation and email configuration freelancer, I'd be happy to discuss your project. Let's build a GoHighLevel automation system that works while you focus on growing your business. 𝗟𝗢𝗡𝗚-𝗧𝗔𝗜𝗟𝗘𝗗 𝗞𝗘𝗬𝗪𝗢𝗥𝗗𝗦: GoHighLevel automation setup for small businesses, GoHighLevel email configuration service, GoHighLevel workflow automation expert, GoHighLevel email marketing automation setup, GoHighLevel CRM automation specialist, GoHighLevel email campaign configuration, GoHighLevel lead nurturing automation, GoHighLevel automated follow-up email setup, GoHighLevel appointment reminder automation, GoHighLevel email deliverability setup, GoHighLevel SMTP email configuration, GoHighLevel Mailgun email integration, GoHighLevel LC Email setup and configuration, GoHighLevel email sequence automation, GoHighLevel sales pipeline automation, GoHighLevel CRM workflow setup, GoHighLevel client onboarding automation, GoHighLevel missed call text back automation, GoHighLevel SMS and email automation, GoHighLevel calendar booking automation, GoHighLevel trigger link automation, GoHighLevel custom workflow automation, GoHighLevel email template configuration, GoHighLevel automation for real estate, GoHighLevel automation for HVAC businesses, GoHighLevel automation for dentists, GoHighLevel automation for coaches, GoHighLevel automation for agencies, GoHighLevel email funnel automation, GoHighLevel lead management automation, GoHighLevel contact segmentation automation, GoHighLevel automation with Zapier integration, GoHighLevel AI workflow automation, GoHighLevel drip email campaign setup, GoHighLevel automation troubleshooting, Hire GoHighLevel automation expert, Best GoHighLevel email automation service, GoHighLevel CRM and email setup, GoHighLevel marketing automation consultant, GoHighLevel automation and email configuration freelancer

Hi, I'm Menelik, a Technical Consultant with over three years of experience specializing in CRM implementations, data migration, and analytics. I've successfully supported businesses in Australia and beyond, delivering efficient, tailored solutions using Zoho, Google Workspace, and other leading platforms. My Expertise: I bring a proven track record in delivering CRM solutions that drive efficiency and insights. My approach focuses on understanding your business needs to create custom workflows, automations, and reporting that align with your goals. Key Skills & Services: Zoho Suite Specialization: - Zoho CRM Setup, Customization & Migration - Zoho Analytics (Reporting, Dashboard Design, Advanced Analytics) - Zoho Books & Zoho Campaigns Integration - Zoho Domain Verification and Setup - Zoho Sales Process Optimization (Workflow Automation, Blueprint Creation) - Advanced Data Migration (HubSpot to Zoho CRM, Dynamics 365, Mailchimp Reporting) - Cost-Saving Strategies: Access to 48+ Free Zoho Products for the price of one Data Analysis & Reporting: - Expert in Data Synchronization & Integration with Zoho Analytics - Report & Dashboard Creation - Query Tables for Complex Data Joins - Sales & Marketing Campaign Insights using Zoho and Google Workspace - Custom Data Analysis and Visualizations Database Optimization: - Experience optimizing databases (MariaDB) for better website and API performance - Query Optimization & Indexing for Fast Data Retrieval Technical Skills: - Data Migration Projects - Implementation of Custom Solutions for Client Needs - Pre- and Post-Implementation Support My Work Ethics: I prioritize client satisfaction through open communication, honesty, and a deep focus on details. Data confidentiality is crucial to my process, and I'm always ready to sign an NDA if needed. I offer a 30-minute Free Consultation to understand your requirements before beginning any project—let's discuss how I can help you achieve your goals. Feel free to connect via Upwork messenger to schedule a meeting.