Most brands don’t have a traffic problem—they have a messaging problem.
I help fix that.
I’m a Creative Director and Senior Copywriter with 10+ years working across premium DTC, B2B, wellness, and lifestyle brands. My focus is simple: make brand copy feel sharper, clearer, and more effective—without adding extra fluff and noise.
What I do:
– Landing pages and web pages that convert
– Product + packaging copy that feels considered and clear
– Email flows that drive revenue (welcome, cart, post-purchase)
– Brand voice systems that scale and connect across channels
Approach:
Minimal. Intentional. No filler.
Every word earns its place.
Work fast. Have fun.
I’m typically brought in when:
– A brand looks good but isn’t converting and needs a boost
– Messaging feels close, but not quite landing where it needs to be
– Teams need senior-level thinking without a full-time hire
Fast turnaround. Low friction. High standard.
If that’s what you’re after, I’m happy to jump in.
Copywriting
Stephen C.
Miami, Florida
$50/hr
5.0
7 jobs
🇺🇸 American Creative Director who was written & directed over 3,000 explainer videos since 2011
🏆 Founder of Gisteo, a top-rated, Clutch-awarded explainer/marketing video company
🤜 Founder at The Slogan Shop, a branding boutique specialized in name creation, taglines and copywriting
🎯 Head of The fCMO Agency- Fractional Marketing Services for SMBs
💼 15 year ad agency veteran with extensive experience working on some of the world's biggest brands at agencies such as Y&R, DDB, McCann and JWT.
ABOUT ME
I help businesses cut through the noise and tell their stories with clarity, creativity, and purpose. Whether it's crafting compelling explainer videos through Gisteo or guiding companies to sharpen their messaging and differentiation, I thrive on turning complex ideas into clear, impactful narratives that drive results.
From Big Agency to Entrepreneurship
Before launching Gisteo in 2011, I spent 15 years in the ad agency world, working with top firms like Young & Rubicam, JWT, and DDB across the US, Latin America, and Europe. I collaborated with a "who's who" of brands, led strategic initiatives, pitched and won new business, wrote industry articles, and earned awards. And yes, I learned that the ad world is far more dysfunctional than Mad Men ever portrayed!
In 2009, I left the corporate agency life and founded The Slogan Shop, a boutique branding firm offering creative, results-driven marketing services to small and medium-sized businesses.
Seeing the demand for video content and concise storytelling, I launched Gisteo, which has since become a trusted partner for thousands of businesses worldwide. I'm now in the process of building The fCMO Agency, providing fractional marketing services and implementation to small and medium sized-businesses.
What I Do Best
Messaging & Differentiation: Helping businesses define their unique value propositions and craft messaging that sets them apart.
Business Storytelling: Guiding leadership teams to tell compelling stories that resonate with their audience.
Marketing Strategy: As a certified Duct Tape Marketing consultant, I take a strategy-first approach to business growth.
Fractional CMO Services: Through The fCMO Agency, I provide strategic leadership to align marketing efforts with business goals.
What Sets Me Apart
My experience spans global brands to scrappy startups, giving me a unique perspective on developing messaging that works across different scales and industries. I combine agency-level strategy with a pragmatic, no-fluff approach to uncover what makes businesses unique and compelling.
WHAT CLIENTS HAVE TO SAY
"Professional, Creative and Excellent results! Stephen exceeded my expectations and the care and personalized involvement resulted in an amazing product along with one more 'Raving Fan'. Thank you to Stephen & The Slogan Shop for the outstanding results!
-Ken Blankenfeld, Principal & COO & KBCm Group
"Stephen has an artistic expertise for slogans. He's simply the best in this arena with a unique ability to create words that make an impact and difference with others. Highly recommendable. Amazing work!"
-Sheryl Burke, Principal @Sheryl Burke Law
"I can't say enough about the outstanding experience I've had with Stephen Conley and Gisteo. They recently produced a commercial for my company, and I couldn't be happier with the results.
From the very beginning, Stephen's creative ideas were not only innovative but perfectly aligned with our vision. Their ability to understand our brand and translate it into a compelling commercial was truly remarkable. The quality of their work is top-notch. The final product exceeded all our expectations, and we received numerous compliments on the commercial's production value and effectiveness. If you're in need of a creative and reliable video production company, I wholeheartedly recommend Stephen Conley and his team at Gisteo. They are a true asset to any project."
-Mike Davis, CEO @1-800-JUNKPRO
Stephen did an excellent job producing a recruiting video for my company, Bright.com. He provided an incredible amount of valuable strategic marketing consulting on top of the video. He is really smart and talented. It is clear that his years of experience and enthusiasm for getting the message right differentiates him from others in the field.
-Stephen Conley, CEO & Chairman @Bright.com
Explainer Video
Promotional Video
Whiteboard Video
Video Production
Video Animation
Animated Explainer
2D Animation
Live Action Explainer
Whiteboard Animation
Motion Graphics
Brand Positioning
Brand Naming
Brand Strategy
Copywriting
Business Name & Slogan
John C.
Miami, Florida
$175/hr
5.0
58 jobs
Expert writer with extensive professional experience as a copywriter, publicist, and marketer. Published poet and word economist.
I approach all projects with the intent of equally understanding you, the client, and your audience.
"It is an outrageous abuse of both time and literature for a man to commit his thoughts to writing without having the ability to arrange them, or elucidate them, or attract a reader with some charm or style." -Cicero
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