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I am a Data-Driven Marketing and Analytics Expert specializing in PPC management for platforms like Meta Ads and Google Ads. My expertise encompasses both leveraging analytics tools and optimizing advertising strategies to drive impactful results for businesses. My experience includes using a variety of Martech tools like Google Analytics (GA4), Google Tag Manager, Mixpanel, Amplitude, Heap, PostHog, Segment, Rudderstack, and AppsFlyer to track and optimize every step of the customer journey. I excel at setting up robust tracking systems to ensure all touchpoints are captured and utilized effectively. I manage and optimize advertising campaigns across multiple platforms, ensuring that ads reach the right audience while maximizing ROI. My approach combines strategic ad placements with comprehensive analytics to deliver impactful results. In addition to PPC management, I'm skilled in automating marketing workflows with platforms like Make.com, Zapier, and N8N. I have supported numerous businesses in integrating AI-driven automations to streamline their operations and enhance decision-making processes. For insights and performance tracking, I utilize data visualization tools such as Looker Studio, Metabase, and Databox. My proficiency in programming languages like JavaScript, Python, and SQL enables me to create customized solutions tailored to specific business needs. If you're looking to enhance your marketing strategy with data-driven insights and innovative ad campaigns, let's connect. I am happy to discuss how my skills and experience can benefit your business.

🏆 TOP RATED PLUS || Top 1% on Upwork || Expert Vetted || 8+ Years of Experience || 100% Job Success🌟 Most data teams are held back by unreliable pipelines, untrustworthy warehouses, and data infrastructure never built to scale. That's exactly what I fix. As a Senior Data Engineer, I don't just write SQL and call it a pipeline. I architect end-to-end data systems where reliable ingestion feeds into clean, versioned transformations that power decisions your business can act on. My approach prioritizes fault tolerance, scalability, and observability across both batch processing and real-time analytics workloads. This ensures your data infrastructure is not just functional, but resilient and audit-ready. Whether you need cloud data migration, data platform modernization to a Modern Data Stack (Snowflake/dbt/Airflow, Microsoft Fabric), or streaming analytics infrastructure, I deliver production-grade systems that help technical founders and data teams eliminate pipeline debt, automate complex data workflows, and build scalable infrastructure ready for AI workloads. ------------------------ Where I make the biggest impact: ✅ I lead data migration and data platform modernization projects, replacing brittle ETL and ELT pipelines with a Modern Data Stack built on Snowflake, dbt, Airflow, and Microsoft Fabric. ✅ Every engagement includes Medallion Architecture design, full test coverage, CI/CD for data models, data lineage tracking, and documentation that outlasts the project. ✅ I design data pipelines for both batch processing and real-time analytics, idempotent, schema-drift tolerant, and monitored through data observability frameworks, so failures are caught before they reach your stakeholders. ✅ Warehouse models are built to serve the business: Star Schema, dimensional modeling, dbt projects, analytics engineering best practices, and a metrics layer backed by a data catalog and metadata management. ✅ I architect distributed systems for big data and streaming analytics, including Kafka, Flink, Spark Structured Streaming, exactly-once semantics, dead-letter queues, and end-to-end latency guarantees. ✅ AI data pipelines are engineered to feed LLMs and ML systems with clean, structured, high-quality data, from ingestion through transformation to serving. ✅ I bring governance to data platforms through data mesh, data catalog implementation, metadata management, and data integration across systems. ✅ Data quality and data reliability are enforced end to end, with automated frameworks, SLA monitoring, auditable lineage, and observability that catches bad data before it reaches your stakeholders. ✅ I build AI-ready data infrastructure and lakehouse foundations, Delta Lake, Apache Iceberg, cloud data architecture, and CDC pipelines for near-real-time sync. ✅ Cloud data migration is handled end to end, from legacy warehouse assessment through cutover, with zero data loss and minimal downtime. ------------------------ What I Build With: 🗄️ Warehouses, Lakehouses & Data Lakes: Snowflake, BigQuery, Redshift, Databricks, Microsoft Fabric, Delta Lake, Iceberg ⚙️ Transformation: dbt (Core & Cloud), SQLMesh, Spark, PySpark, Star Schema, Medallion Architecture 🔁 Orchestration: Airflow, Dagster, Prefect, Azure Data Factory, Microsoft Fabric 📨 Streaming: Kafka, Kinesis, Pub/Sub, Flink, Fabric Eventstream 🔗 Ingestion: Fivetran, Airbyte, Matillion, Stitch, Hevo, Meltano, CDC pipelines ☁️ Cloud: AWS, GCP, Azure 🐍 Languages: Python, SQL (Snowflake, BigQuery, T-SQL, PL/pgSQL) 🗃️ Databases: PostgreSQL, MySQL, SQL Server, Oracle, DynamoDB, MongoDB 📊 BI & Reporting: Looker, Tableau, Power BI, GA4, Metabase, Superset, Streamlit ------------------------ What Clients Say: ⭐ "Adarsh rebuilt our analytics pipeline on Snowflake, Airflow, and dbt, giving us reliable, version-ready data. Reporting accuracy improved overnight, and we can finally trust the numbers." – Anita, Head of Product, FinTech SaaS ⭐ "He designed a zero-downtime migration to a modern data warehouse that cut query latency by more than half while keeping our SLAs intact." – Daniel, VP of Data, AdTech Firm ⭐ "Adarsh built our entire data platform from the ground up. Clean architecture, solid dbt models, and Airflow pipelines that have been running without issues for months. He brought a level of engineering discipline we hadn't seen from a data consultant before." – Mark, Director of Data Engineering, E-commerce Startup ⭐ "We came to Adarsh with a Spark pipeline that was costing us a fortune and delivering stale data. He identified the bottlenecks, restructured the workflow logic, and reduced our processing time by 70%. Technically sharp, communicates clearly, and delivers without hand-holding." – Leo, Head of Analytics, HealthTech SaaS ------------------------ 🚀 Let's Build Your Data Foundation. If your data infrastructure needs to be faster, cleaner, and trustworthy, send a quick message about your project, and I'll take it from there.

🏆 𝗧𝗢𝗣 𝗥𝗔𝗧𝗘𝗗 𝗣𝗟𝗨𝗦 – 𝗔𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝗧𝗼𝗽 𝟯% 𝗗𝗮𝘁𝗮 𝗘𝘅𝗽𝗲𝗿𝘁𝘀 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. 🏆 Having successfully served 50+ clients on Upwork, I bring over 6 years of expertise in Data Analytics, Data Engineering & Web tracking. I build end-to-end data tracking & reporting pipelines for business of all sizes. What clients say about me: 📣 "𝙑𝙚𝙧𝙮 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙫𝙚 𝙩𝙤 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙖𝙣𝙙 𝙥𝙧𝙤𝙫𝙞𝙙𝙚𝙨 𝙜𝙧𝙚𝙖𝙩 𝙙𝙖𝙩𝙖 𝙖𝙣𝙙 𝙫𝙞𝙨𝙪𝙖𝙡𝙞𝙨𝙖𝙩𝙞𝙤𝙣 𝙖𝙙𝙫𝙞𝙘𝙚. 𝘼𝙡𝙨𝙤 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙝𝙖𝙣𝙙𝙡𝙚 𝙖𝙙𝙫𝙖𝙣𝙘𝙚𝙙 𝘽𝙞𝙜𝙌𝙪𝙚𝙧𝙮 𝙖𝙣𝙙 𝙇𝙤𝙤𝙠𝙚𝙧 𝙎𝙩𝙪𝙙𝙞𝙤 𝙬𝙤𝙧𝙠. 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙩 𝙘𝙤𝙣𝙩𝙧𝙖𝙘𝙩𝙤𝙧!" MY SKILLS SNAPSHOT: 📈 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 | Finding critical business insights & building KPIs from raw data stored in databases or spreadsheets. Also, building automated reporting dashboards using any available Business Intelligence tool in the market. 🌎 𝗪𝗲𝗯 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 | Setting up browser-side and server-side tracking to ensure have precise information on what actions users take on your website. 🛠️ 𝗘𝗧𝗟 𝘂𝘀𝗶𝗻𝗴 𝗔𝗣𝗜𝘀 & 𝗱𝗮𝘁𝗮 𝘄𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗶𝗻𝗴 | Expertise in building Python data pipelines to extract raw data from APIs of data sources like but not limited to Meta Ads, LinkedIn Ads, Google Ads, Bing Ads, Mailchimp, Shopify, Stripe, Google Analytics 4, Google Search Console, Klaviyo, ClickUp, Monday, etc. 📲 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 | Analysing mobile app user’s behaviour and developing key mobile app metrics like DAU, MAU, ARPU, day-wise retention, Ads and IAP analyses, Aha moment analysis, etc. 🤖 𝗦𝗼𝗹𝘃𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝘂𝘀𝗶𝗻𝗴 𝗣𝘆𝘁𝗵𝗼𝗻 & 𝗢𝗽𝗲𝗻𝗔𝗜 | Building real-world business solutions using OpenAI and other large language models (LLMs). MY TECH EXPERTISE: • 𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 & 𝗕𝗜 – Looker, Metabase, Zoho Analytics, Domo, Power BI, Tableau, Google Data Studio (formerly Looker Studio), Mode, Databox, Google Sheets, Excel, etc. • 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗶𝗻𝗴 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 – SQL and Python. • 𝗦𝗤𝗟 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲𝘀 & 𝗱𝗮𝘁𝗮 𝘄𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲𝘀 – Google BigQuery, AWS Redshift, AWS RDS, Snowflake, MySQL, MS SQL, PostgreSQL, Azure SQL, etc. • 𝗘𝗧𝗟 𝗧𝗼𝗼𝗹𝘀 – APIs, dbt, Dataform, Fivetran, Supermetrics, PowerMyAnalytics, Saras Analytics, Zapier, etc. • 𝗪𝗲𝗯 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 – Google Tag Manager, Google Analytics 4, Mixpanel, etc. Feel free to drop a message if you need help with any of the services listed above and I'll be happy to collaborate! Looking forward to hear from you. Chitranshu Sharma

Hey! 😃 I'm a seasoned Web Tracking & Data Analytics Expert with over 8 years of solid expertise in: 🏆 Web Tracking: • Hands-on with Google Tag Manager and setting up accurate tags, triggers & custom events and conversions in GA4. • Implementing browser-side & server-side tracking via Stape / Google Cloud Platform to combat signal loss from ad blockers & browser restrictions for reliable & complete data. • Accurate conversion tracking using Pixel setup & Conversion API (CAPI) across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, etc. • Cookie consent banner implementation (CookieBot, OneTrust, etc.) ensuring the tracking is fully compliant with GDPR, CCPA & other privacy regulations. • Lead form submissions tracked & pushed directly into CRMs like HubSpot, Go High Level (GHL), Active Campaign, etc. 📊 Reporting & Data Warehousing: • Building insightful custom dashboards using Google Data Studio (formerly Looker Studio), Power BI, Tableau, QuickSight, Looker, Metabase & more with real-time marketing & website performance data. • Using ETL tools like Fivetran, Hevo, Stitch, Windsor, Supermetrics, etc. to build raw data warehouse in BigQuery, Redshift or Snowflake. • Leveraging advanced SQL and Python skills to perform complex data analysis on raw data including funnel analysis, path analysis, retention analysis, etc. 🎯 Google Ads Campaign Setup & Management: • Campaign creation, keyword strategy, ad copy & bidding optimization across Search, Display, Shopping & Performance Max. • Ongoing monitoring, A/B testing, reporting and performance tuning to lower CPA & maximize conversions. 🧰 Tech Stack: • Tracking: Google Tag Manager, GA4, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Stape, Google Cloud Platform, Google Ads, Conversion API, MS Clarity, Mixpanel • Consent Management: CookieBot, OneTrust • CRM: HubSpot, Salesforce, Zoho • Reporting: Google Data Studio (formerly Looker Studio), Metabase, QuickSight, Looker, Tableau, Power BI, Zoho Analytics, Databox, Agency Analytics • Data Warehouse: BigQuery, Redshift, Snowflake 💬 Let's Work Together If you need accurate tracking, better data, and dashboards that actually drive decisions, I'd love to help. Drop me a message and let's get started! ------ 🔎 Keywords: Google Tag Manager, GTM, Google Analytics 4, GA4, Server-Side Tracking, Stape, GCP, Conversion Tracking, Conversion API, CAPI, Meta Pixel, Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Google Ads, PPC, SEM, Performance Max, Shopping Ads, Cross-Domain Tracking, Cookie Consent, GDPR, CCPA, CookieBot, OneTrust, HubSpot, Salesforce, GHL, CRM Integration, Lead Tracking, E-commerce Tracking, Data Studio (formerly Looker Studio), Power BI, Tableau, BigQuery, Snowflake, Redshift, Data Warehousing, Web Analytics, Data Analytics, MS Clarity, Mixpanel, A/B Testing, ROAS, CPA Optimization

Need a data platform that works in production, not just on a whiteboard? I design and build end-to-end data systems that turn fragmented raw data into trusted analytics and AI-ready infrastructure. 10+ years experience. Founder of Vyntics. Delivered consulting solutions for AT&T, Patreon, Jumio & Acko. WHAT YOU GET: Reliable ETL/ELT pipelines (batch + streaming) that keep dashboards accurate and stop 2 AM debugging Cloud data platforms (AWS/GCP) optimized for scale, cost control, and long-term maintainability Production-grade AI/RAG systems: accurate retrieval, eval pipelines, and scalable deployment Legacy-to-cloud migrations with zero-downtime cutovers and built-in validation frameworks PROVEN IMPACT: Migrated enterprise warehouse to BigQuery: 40% lower query costs, zero downtime Built Databricks lakehouse (Delta + Unity Catalog) for governed self-service analytics Designed Snowflake + dbt architecture that cut ELT dev time by 60% Deployed RAG systems on real-world data with measurable accuracy and latency improvements HOW I WORK: Flexible engagement: I can architect your system in a focused 2-week discovery sprint, or lead full end-to-end delivery via my Vyntics team. Always production-first, cost-aware, and documented for your team's long-term success. BEST FIT FOR: Startups scaling infrastructure | Companies migrating legacy systems | Teams adding AI/RAG | Leaders who want clarity before heavy investment Evaluating your data strategy or stuck on architecture decisions? Message me with your challenge. I will reply with 2-3 actionable next steps, no obligation. Arun Mudgal Founder & Principal Consultant, Vyntics

Top Rated Plus Product Analytics Consultant & Mixpanel Certified Partner. As a founder or product & growth person, one of the major pain points is to completely understand how your users are using your product & use the insights to drive the business forward. But insights are only as good as the data infrastructure underneath them. That's exactly what I help you build - from the warehouse up to the dashboard. I'm Ansh, a Product Analytics expert (Mixpanel Certified Partner) and data engineering practitioner, who has worked with 100+ companies to set up their analytics and data infrastructure to accelerate insights that drive product growth & revenue. Tech Stack: DBT, Fivetran, Bigquery, Mixpanel, Amplitude, Posthog, Google Tag Manager, Google Analytics, Hotjar, Looker Studio, Databricks, Metabase, Tableau, Power BI, etc. What exactly can I help you with? ✅ CRO: I identify friction in your funnels and optimize flows to improve conversions across signup, activation, and revenue. ✅ Data modeling & warehouse design: I build clean, well-documented data models using dbt so your warehouse is analysis-ready - not a mess of raw tables nobody trusts. ✅ Data pipeline setup: I configure and maintain ingestion pipelines using Fivetran, Airbyte, or custom connectors so your product, marketing, and revenue data lands reliably in BigQuery, Snowflake, or Redshift. ✅ AI-ready data infrastructure: I structure and document your data so it's ready for AI agents, LLM-powered analytics, and automated reporting - not just human dashboards. ✅ Consulting: I guide teams on what to measure, how to analyze it, and how to make data-driven decisions that drive growth. ✅ A/B testing: I design and analyze A/B tests so you can ship changes backed by statistically sound results. ✅ Ad-to-product attribution: I set up pipelines to send Google/Facebook/LinkedIn Ads data into Mixpanel, Amplitude, or Posthog for full-funnel attribution. ✅ Event tracking, schema design & data modeling: I create clean tracking plans, warehouse schemas, and dbt models so you always collect the right data in the right structure ✅ Analytics strategy: I build an AAARRR-based analytics strategy so you know exactly how customers move through your product. ✅ Tool integrations & automation: I connect your tools and automate your data workflows across Mixpanel, Amplitude, Posthog, Segment, and more. ✅ Marketing → Product stitching: I connect your acquisition data with product usage to show which channels bring high-value users. What do people say about me? - Ansh was extremely helpful in developing our V2 analytics strategy and in setting up our Mixpanel dashboards accordingly. He was not only proactive in bringing his expertise but also highly adaptable to our specific needs. Ansh played a key role in identifying effective solutions where standard approaches were insufficient, delivering all his tasks with great professionalism and impressive speed. Looking forward to future projects with you, Ansh! - Ansh had skillfully set up our PostHog dashboard analytics, delivering a precise and effective solution. Highly recommend his expertise and commitment to quality. - Ansh has been excellent with setting up our mixpanel pipeline and providing insightful analytics. He's always available, humble, and always ready to learn more about the product! - Ansh was incredibly helpful in three main ways: first his detailed technical knowledge of MixPanel helped me solve specific implementation problems and needs quickly, usually within a few minutes. Second, he pushed me to frame my thinking about why I wanted a certain piece of analysis. This helped me get far clearer on my goals - sometimes leading to me running different analysis, dropping a piece altogether and always helping me think more strategically. Finally, Ansh has a lot more to offer than just MixPanel advice - he's able to think strategically about North Star and second-level metrics, helping me figure out the why behind the work I was doing. If I seem fit for what you’re looking for, let’s get started!