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Hey! 😃 I'm a seasoned Web Tracking & Data Analytics Expert with over 8 years of solid expertise in: 🏆 Web Tracking: • Hands-on with Google Tag Manager and setting up accurate tags, triggers & custom events and conversions in GA4. • Implementing browser-side & server-side tracking via Stape / Google Cloud Platform to combat signal loss from ad blockers & browser restrictions for reliable & complete data. • Accurate conversion tracking using Pixel setup & Conversion API (CAPI) across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat Ads, etc. • Cookie consent banner implementation (CookieBot, OneTrust, etc.) ensuring the tracking is fully compliant with GDPR, CCPA & other privacy regulations. • Lead form submissions tracked & pushed directly into CRMs like HubSpot, Go High Level (GHL), Active Campaign, etc. 📊 Reporting & Data Warehousing: • Building insightful custom dashboards using Google Data Studio (formerly Looker Studio), Power BI, Tableau, QuickSight, Looker, Metabase & more with real-time marketing & website performance data. • Using ETL tools like Fivetran, Hevo, Stitch, Windsor, Supermetrics, etc. to build raw data warehouse in BigQuery, Redshift or Snowflake. • Leveraging advanced SQL and Python skills to perform complex data analysis on raw data including funnel analysis, path analysis, retention analysis, etc. 🎯 Google Ads Campaign Setup & Management: • Campaign creation, keyword strategy, ad copy & bidding optimization across Search, Display, Shopping & Performance Max. • Ongoing monitoring, A/B testing, reporting and performance tuning to lower CPA & maximize conversions. 🧰 Tech Stack: • Tracking: Google Tag Manager, GA4, Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Stape, Google Cloud Platform, Google Ads, Conversion API, MS Clarity, Mixpanel • Consent Management: CookieBot, OneTrust • CRM: HubSpot, Salesforce, Zoho • Reporting: Google Data Studio (formerly Looker Studio), Metabase, QuickSight, Looker, Tableau, Power BI, Zoho Analytics, Databox, Agency Analytics • Data Warehouse: BigQuery, Redshift, Snowflake 💬 Let's Work Together If you need accurate tracking, better data, and dashboards that actually drive decisions, I'd love to help. Drop me a message and let's get started! ------ 🔎 Keywords: Google Tag Manager, GTM, Google Analytics 4, GA4, Server-Side Tracking, Stape, GCP, Conversion Tracking, Conversion API, CAPI, Meta Pixel, Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, Pinterest Tag, Google Ads, PPC, SEM, Performance Max, Shopping Ads, Cross-Domain Tracking, Cookie Consent, GDPR, CCPA, CookieBot, OneTrust, HubSpot, Salesforce, GHL, CRM Integration, Lead Tracking, E-commerce Tracking, Data Studio (formerly Looker Studio), Power BI, Tableau, BigQuery, Snowflake, Redshift, Data Warehousing, Web Analytics, Data Analytics, MS Clarity, Mixpanel, A/B Testing, ROAS, CPA Optimization

Your data is a mess and you're still guessing why users don't pay or churn. I fix both. I build the analytics infrastructure, warehouse to dashboard, that you can actually trust, so you see exactly where users drop and what to fix. Mixpanel Certified Partner & PostHog expert, 100+ companies, Top Rated Plus. As a founder or product & growth person, one of the major pain points is to completely understand how your users are using your product & use the insights to drive the business forward. But insights are only as good as the data infrastructure underneath them. That's exactly what I help you build - from the warehouse up to the dashboard. I'm Ansh, a Product Analytics expert (Mixpanel Certified Partner) and data engineering practitioner, who has worked with 100+ companies to set up their analytics and data infrastructure to accelerate insights that drive product growth & revenue. Tech Stack: DBT, Fivetran, Bigquery, Mixpanel, Amplitude, Posthog, Google Tag Manager, Google Analytics, Hotjar, Looker Studio, Databricks, Metabase, Tableau, Power BI, etc. What exactly can I help you with? ✅ CRO: I identify friction in your funnels and optimize flows to improve conversions across signup, activation, and revenue. ✅ Data modeling & warehouse design: I build clean, well-documented data models using dbt so your warehouse is analysis-ready - not a mess of raw tables nobody trusts. ✅ Data pipeline setup: I configure and maintain ingestion pipelines using Fivetran, Airbyte, or custom connectors so your product, marketing, and revenue data lands reliably in BigQuery, Snowflake, or Redshift. ✅ AI-ready data infrastructure: I structure and document your data so it's ready for AI agents, LLM-powered analytics, and automated reporting - not just human dashboards. ✅ Consulting: I guide teams on what to measure, how to analyze it, and how to make data-driven decisions that drive growth. ✅ A/B testing: I design and analyze A/B tests so you can ship changes backed by statistically sound results. ✅ Ad-to-product attribution: I set up pipelines to send Google/Facebook/LinkedIn Ads data into Mixpanel, Amplitude, or Posthog for full-funnel attribution. ✅ Event tracking, schema design & data modeling: I create clean tracking plans, warehouse schemas, and dbt models so you always collect the right data in the right structure ✅ Analytics strategy: I build an AAARRR-based analytics strategy so you know exactly how customers move through your product. ✅ Tool integrations & automation: I connect your tools and automate your data workflows across Mixpanel, Amplitude, Posthog, Segment, and more. ✅ Marketing → Product stitching: I connect your acquisition data with product usage to show which channels bring high-value users. What do people say about me? - Ansh was extremely helpful in developing our V2 analytics strategy and in setting up our Mixpanel dashboards accordingly. He was not only proactive in bringing his expertise but also highly adaptable to our specific needs. Ansh played a key role in identifying effective solutions where standard approaches were insufficient, delivering all his tasks with great professionalism and impressive speed. Looking forward to future projects with you, Ansh! - Ansh had skillfully set up our PostHog dashboard analytics, delivering a precise and effective solution. Highly recommend his expertise and commitment to quality. - Ansh has been excellent with setting up our mixpanel pipeline and providing insightful analytics. He's always available, humble, and always ready to learn more about the product! - Ansh was incredibly helpful in three main ways: first his detailed technical knowledge of MixPanel helped me solve specific implementation problems and needs quickly, usually within a few minutes. Second, he pushed me to frame my thinking about why I wanted a certain piece of analysis. This helped me get far clearer on my goals - sometimes leading to me running different analysis, dropping a piece altogether and always helping me think more strategically. Finally, Ansh has a lot more to offer than just MixPanel advice - he's able to think strategically about North Star and second-level metrics, helping me figure out the why behind the work I was doing. If I seem fit for what you’re looking for, feel free to DM!

I'm a Senior Data Engineer with 8+ years of strong technical expertise in building reliable and scalable data infrastructure, from data ingestion to transformation to warehousing, streaming, and data analytics, specializing in dbt, Snowflake, Airflow, Databricks (and more) across AWS, Azure, and GCP, with robust ELT and ETL pipelines. If your data pipelines are brittle, your data warehouse is slow, or your data was never built to scale, that is exactly what I fix, with fault tolerance, observability, and audit-ready quality engineered in from day one. I cover the full data engineering lifecycle: batch and real-time data pipelines, Modern Data Stack builds, lakehouse architecture, cloud and warehouse data migration, governance, and the data foundations that feed modern systems. 🎯 Core Expertise: ✅ Data Pipelines & Orchestration: End-to-end batch and real-time pipelines with Apache Airflow, Dagster, Prefect, AWS Step Functions, and Azure Data Factory. Idempotent, schema-drift tolerant, and monitored so failures surface before they reach your stakeholders. ✅ Cloud Warehousing & Lakehouse: Snowflake, BigQuery, Amazon Redshift, Databricks, and Microsoft Fabric, with Delta Lake and Apache Iceberg lakehouse foundations governed through the Glue Data Catalog and Lake Formation, with Athena and Redshift Spectrum for serverless queries, Medallion Architecture, partitioning, and performance tuning. ✅ Data Transformation & Modeling: dbt (Core and Cloud), SQLMesh, Spark and PySpark on EMR and AWS Glue, Star Schema and dimensional modeling, analytics engineering best practices, full test coverage, and CI/CD for data models. ✅ Streaming & Real-Time Analytics: Distributed streaming with Apache Kafka, Flink, Spark Structured Streaming, Kinesis, and Pub/Sub, including exactly-once semantics, dead-letter queues, CDC, and end-to-end latency guarantees. ✅ Data Ingestion & Integration: Fivetran, Airbyte, Matillion, Stitch, Hevo, Meltano, and custom CDC pipelines for near-real-time sync across structured, semi-structured, and unstructured sources. ✅ Data Quality, Governance & Observability: Automated data quality frameworks, SLA monitoring, auditable lineage, data catalog and metadata management, and observability that catches bad data early. ✅ Cloud Migration & Modernization: Zero-downtime migration handled end to end, from legacy warehouse assessment through cutover, with zero data loss and minimal downtime, replacing brittle ETL and ELT with a clean Modern Data Stack. ✅ AI-Ready Data Infrastructure: Pipelines engineered to feed LLMs and ML systems with clean, structured, high-quality data, from ingestion through transformation to serving. ------------------------------------------------------ ⚙️Tech Stack: ⚡ Warehouses & Lakehouse: Snowflake | BigQuery | Redshift | Databricks | Microsoft Fabric | Athena | Delta Lake | Iceberg ⚡ Transformation: dbt | SQLMesh | Spark | PySpark | AWS Glue | EMR | Star Schema | Medallion Architecture ⚡ Orchestration: Airflow (GCP Cloud Composer and AWS MWAA) | Dagster | Prefect | Azure Data Factory | Step Functions ⚡ Streaming: Kafka | Flink | Kinesis | Pub/Sub | Spark Structured Streaming | ClickHouse ⚡ Ingestion: Fivetran | Airbyte | Matillion | Stitch | Hevo | Meltano | CDC ⚡ Governance & Catalog: Glue Data Catalog | Lake Formation | Unity Catalog | Microsoft Purview | Dataplex ⚡ Cloud: AWS | GCP | Azure ⚡ Languages: Python | SQL (Snowflake, BigQuery, T-SQL, PL/pgSQL) | FastAPI ⚡ Databases: PostgreSQL | MySQL | SQL Server | DynamoDB | MongoDB ⚡ BI & Reporting: Looker | Tableau | Power BI | GA4 | Metabase | Superset | Streamlit | Grafana ------------------------------------------------------ ⭐ What Clients Say: 🏅 "Adarsh rebuilt our analytics pipeline on Snowflake, Airflow, and dbt, giving us reliable, version-ready data. Reporting accuracy improved overnight, and we can finally trust the numbers." – Anita, Head of Product, FinTech SaaS 🏅 "He designed a zero-downtime migration to a modern data warehouse that cut query latency by more than half while keeping our SLAs intact." – Daniel, VP of Data, AdTech Firm 🏅 "Clean architecture, solid dbt models, and Airflow pipelines running without issues for months. He brought a level of engineering discipline we hadn't seen from a data consultant before." – Mark, Director of Data Engineering, E-commerce Startup 🏅 "We came to him with a Spark pipeline costing us a fortune and delivering stale data. He restructured the workflow logic and cut processing time by 70%." – Leo, Head of Analytics, HealthTech SaaS ------------------------------------------------------ 🏆 TOP RATED PLUS | EXPERT-VETTED | Top 1% on Upwork | 8+ Years Experience | 100% Job Success 🚀 Ready to build a scalable, production-ready data infrastructure to turn your raw data into reliable, actionable business insights? Click the 'Invite to Job' button on the top right, and let's discuss your data pipeline!

I am a Data-Driven Marketing and Analytics Expert specializing in PPC management for platforms like Meta Ads and Google Ads. My expertise encompasses both leveraging analytics tools and optimizing advertising strategies to drive impactful results for businesses. My experience includes using a variety of Martech tools like Google Analytics (GA4), Google Tag Manager, Mixpanel, Amplitude, Heap, PostHog, Segment, Rudderstack, and AppsFlyer to track and optimize every step of the customer journey. I excel at setting up robust tracking systems to ensure all touchpoints are captured and utilized effectively. I manage and optimize advertising campaigns across multiple platforms, ensuring that ads reach the right audience while maximizing ROI. My approach combines strategic ad placements with comprehensive analytics to deliver impactful results. In addition to PPC management, I'm skilled in automating marketing workflows with platforms like Make.com, Zapier, and N8N. I have supported numerous businesses in integrating AI-driven automations to streamline their operations and enhance decision-making processes. For insights and performance tracking, I utilize data visualization tools such as Looker Studio, Metabase, and Databox. My proficiency in programming languages like JavaScript, Python, and SQL enables me to create customized solutions tailored to specific business needs. If you're looking to enhance your marketing strategy with data-driven insights and innovative ad campaigns, let's connect. I am happy to discuss how my skills and experience can benefit your business.

Need help turning user data into sharp product decisions? That’s where I come in. I specialize in setting up product and SaaS analytics systems that go beyond charts—building infrastructures that deliver real insights, guide better product decisions, and unlock growth opportunities. Whether you're launching your MVP or scaling post-Series A, I help you measure what matters and act fast. Here’s how I can help: - You want to implement Mixpanel, Amplitude, or PostHog but don’t know where to start - You need a custom event taxonomy and tracking plan aligned with your SaaS funnel - You’ve set up analytics but want dashboards built for your metrics—activation, retention, conversion, churn, LTV - You want to monitor MRR, ARR, CAC, payback period, and expansion revenue through automated dashboards - You’re launching a new feature and need feature adoption metrics and A/B testing frameworks - You want to understand where users drop off across your sign-up, onboarding, and paywall flows - You need automated cohort analysis to segment high-intent users from casual visitors - You want to track multi-touch attribution across Google, Meta, and in-product journeys - You want automated reporting delivered to your product/marketing team every Monday - You want to train your internal team to self-serve insights from your analytics stack I blend a strong product mindset with deep analytical thinking—ideal for SaaS startups that want to move fast but smart. Let’s chat if you’re looking for someone who’s as execution-focused as they are strategic.

Struggling to understand your marketing data or track conversions accurately? I help businesses fix tracking, automate reporting, and turn raw data into revenue-driving insights. 🥇 Top-Rated Plus | 100% Job Success 📊 1,000+ Dashboards & Reports Delivered 🌎 200+ Successful Projects | 75% Repeat Clients 🔍 I Specialize In: 1. Marketing Analytics & Tracking GA4 setup & migration Google Tag Manager (GTM) Server-side tracking Cross-domain tracking Measurement Protocol & offline conversions First-party data tracking 2. Conversion Tracking & Attribution Google Ads conversion tracking Meta (Facebook/Instagram) CAPI LinkedIn, TikTok, Pinterest tracking Custom attribution models PMax & dynamic remarketing setups 3. Data Visualization & Dashboards Looker Studio Tableau Power BI Automated KPI dashboards Excel/Google Sheets reporting 4. Data Engineering & Automation BigQuery SQL (complex models, event-level data, joins) DBT, Fivetran, Stitch, Supermetrics, Windsor.ai Automated ETL pipelines & data warehouses 5. E-commerce Tracking & Analytics Shopify, WooCommerce, Magento, BigCommerce, PrestaShop Enhanced e-commerce tracking Funnel analysis & CRO insights 6. SEO & Web Analytics Keyword performance tracking Organic traffic reporting Google Search Console analysis 💡 Why Clients Hire Me: ✔ Accurate Tracking — I fix broken tracking, dedupe conversions, and make data trustworthy ✔ Better Decisions — Custom dashboards that reveal revenue drivers ✔ AI-Powered Insights — Predictive metrics & automated anomaly detection ✔ Faster Reporting — Automation saves 10+ hours/week ✔ Cross-Industry Experience — E-commerce, SaaS, DTC, B2B, Lead Gen 🧠 My Core Tech Stack Tracking & Analytics: GA4, UA, GTM, Server-Side, CAPI Data & Automation: BigQuery, SQL, DBT, Fivetran, Stitch, Supermetrics Dashboards: Looker Studio, Tableau, Power BI Ads Platforms: Google Ads, Meta, LinkedIn, TikTok, Twitter E-commerce: Shopify, WooCommerce, BigCommerce, Magento SEO Tools: GSC, SEMrush, Ahrefs 📬 Let’s Work Together Need precise tracking, smart dashboards, and actionable insights to grow faster? Reach out, and I’ll set up a dependable analytics system designed to maximize ROI.