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★★★ "What gets measured gets managed." ★★★ Peter Drucker ✔ ONE-TIME OFFER: 1 Hour Challenge - Hire me for an hour. I'll prepare a solution, showing where you waste hard-earned money and how you can save up to 30% of the marketing budget without decreasing sales. ✔ Main tags: - Google Analytics 4, Google Tag Manager, Tracking Pixel, Google ads tracking, Meta Pixel, Amplitude, Clarity, Heatmap - Server-side tracking, Segment.io - Consent Mode v2, GDPR, CCPA - E-commerce, Shopify, WordPress - Google Looker Studio, Power BI - Bigdata, BigQuery, ETL, Google API - CRM, Hubspot, SalesFroce, Call Tracking, Lead Scoring, UTM, GCLID - Affiliate, RedTrack, Voluum A FEW FACTS ABOUT me: ✔ Always ROI-oriented (return-on-investment), and Net Profit is our major goal ✔ Data-driven approach ✔ Experience with marketing budgets of $15M/annually ✔ BigData/tracking for 2M/monthly users ✔ Prefer long-term partnership ✔ Super-fast, marketing requires a fast reaction ✔ 15.808+ hours in online marketing since 2011 CLIENTS: ✔ More than 250, B2B and B2C businesses ✔ 70% e-commerce (retail, clothes, jewellery, flowers/gifts, health & beauty) ✔ 30% services (software, SAAS, real estate, finance, health/beauty, training) ACHIEVEMENTS: ✔ Google Premier Partner - google.com/partners/agency?id=1452725745 ✔ Facebook Partner ✔ Bing Partner ✔ Analytics Tech Partner ✔ Prizewinner of the Google Adwords Award: 1. The best EU display campaign in 2016 2 . The best EU mobile campaign in 2018 APPROACH: ✔ Profit and ROI first. I believe that all results can be measured in $$$ ✔ Quality and only Quality. No cutting edges. Good communication ✔ Narrow focusing is the key to success. Being the best in a narrow niche is the motto ✔ Competitors are a huge source of growth. Analyze them! ✔ Discover and be the first. Use tested, but always try new. Be on the crest of the wave; be faster than the others ✔ Always test. The market knows what’s better, never rely on feelings ✔ Track everything. You can’t manage it until you measure it ✔ Plan before you go, do it right the first time, and meet the Deadline ✔ Respect your time. Don’t annoy a client with obvious things CORE COMPETENCIES (JUST 2): ✔ Advanced tracking (Google Tag Manager, Sales funnel stages tracking, server-side tracking, offline conversions/calls, cross-domain/cross-device tracking, heatmap tracking) ✔ Marketing-related automation tools, scripts, and integrations with all types of 3rd services and CRMs ✔ Advanced reporting (ROI/Net profit/LTV reporting, Google Looker Studio visualization, API integrations) ✔ Big data solutions (Bigquery, lead-scoring, AI forecasting) OTHER SERVICES: ✔ Consulting ($100/30min) ✔ Strategy designing ✔ External audits ✔ Competitors research and analysis A FEW VERY IMPORTANT POINTS: ✔ I work fast and transparently. My rate is displayed on my profile ✔ I can start working within 3 days ✔ NDA agreement on demand ✔ If you invite me, please describe your project a bit more than the default "I'd like to invite you to take a look at the job" No tears, only sales :)

I run paid media full-time at a digital agency — Search, Shopping, Meta, and tracking infrastructure. I'm selectively available for freelance engagements. No fluff. Just structured accounts, clean tracking, and strict budget control. Recent Results: - eCommerce: Took over a bloated account, cut €14k in wasted spend on zombie products, and stabilized ROAS at 5.0 on a €20k/month budget. - LeadGen: Shifted strategy from "Open Targeting" to strict "High Intent" search, reducing CPA by ~40% for a home services business by cutting out low-quality traffic. Campaign Execution: - Search: Intent-based keyword isolation and aggressive negative keyword lists. - Shopping: Merchant Center cleanups and Custom Labels segmentation for margin-based bidding. - Display & YouTube: Strategic retargeting to support search intent and close the funnel. - Meta Ads: Deployed strictly for structured retargeting and high-intent lead generation funnels. - Tracking: Precise GTM and GA4 implementation. If your tracking is broken, we fix it before spending a cent on ads. The Rate: Lower than my agency billing. Not forever. Send me your URL and your CPA/ROAS targets. We'll know in 10 minutes if it's worth talking.

Hi! My name is Varvara. I’m a Google Ads PPC specialist who can help your business boost sales and increase ROI/ROAS by creating and optimizing online ads using best marketing practices. To that end, I use: - Strategies and structures: SPAg/SKAg, Alpha/beta, query-level bidding structure, segmentation by the device (or other parameters), depending on campaign type and our goals - Ads copywriting: classy marketing techniques (AIDA, ODC and others) and dynamic parameter insertion to increase CTR - Traffic filtering: by increasing the relevance of ads to improve conversion rates, lower CPA and increase ROAS - Audience segmentation: so that the offers are targeted as accurate as possible to improve ROAS - Business-oriented approach: I focus on ROAS/ROI, the number of conversions and sales, CPA How can I help you: 1) Create Google search campaigns, Display campaigns, Remarketing, Google Shopping (including Google Merchant Center feeds, additional feeds, promotions, feed rules). 2) Create analytics: set up Google Analytics (on its own or through Google Tag Manager), import conversions into Google Ads for smart strategies. I'll be glad to talk to you, Cheers, Varvara!

Most businesses lose 20–40% of their data due to broken tracking. If your GA4, Google Ads, or Meta tracking is inaccurate, you're making decisions based on bad data and losing money. I help businesses fix tracking, recover lost conversions, and build reliable attribution systems that actually reflect real performance. Here’s what I can help you with: ✔ Fix GA4 tracking issues (missing events, duplicates, broken funnels) ✔ Fix Google Ads conversion tracking (GCLID, enhanced conversions, offline conversions) ✔ Server-side tracking setup (Stape, GTM Server, Cookie Keeper) ✔ Attribution setup (UTM persistence, first/last touch logic) ✔ Fix discrepancies between GA4, Google Ads, and Meta ✔ CRM integrations (Zoho, HubSpot) → send real conversions to ads platforms ✔ Call tracking & attribution (CallRail, Dialpad) ✔ Consent Mode v2 & GDPR-compliant tracking What makes my approach different: — I don’t just “set up tracking” — I fix data loss and improve attribution accuracy — I focus on business impact, not just technical setup — I work with complex setups (multi-domain, server-side, CRM integrations) — I understand how tracking directly affects ads performance and scaling ✔ 100% Job Success ✔ Top Rated ✔ 180+ completed projects ✔ 6+ years of experience If you're unsure whether your tracking is accurate — it probably isn’t. Send me a message and I’ll quickly check your setup and point out what’s broken.

One client spent months trying to get call tracking working as Google Ads conversions. Nobody could make it work. I set it up in a week — call volume grew 400% as Smart Bidding finally had real conversion signals to optimize on. Another client needed Meta CAPI on a custom multi-domain site — a setup most specialists won't touch. I implemented server-side tracking via Stape with an Event Match Quality score of 𝟴.𝟴 on purchase events. I've done this for 𝟏𝟓𝟎+ clients on Upwork, including setups tracking over 𝟭𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀/𝗺𝗼𝗻𝘁𝗵. ――――――――――――――――――――― 𝗦𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘃𝗶𝗮 𝗦𝘁𝗮𝗽𝗲 𝗶𝘀 𝗺𝘆 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆. Stape is my sGTM provider of choice — it gives you a managed server-side container without the complexity of self-hosted Google Cloud, with production-ready templates for every major ad platform. I use it to build complete server-side tracking infrastructures: 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗚𝗔𝟰 𝘀𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲, TikTok CAPI, LinkedIn, Reddit, and Pinterest — all with proper browser-to-server 𝗱𝗲𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻, DataLayer configuration, and 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 compliance. Client-side pixels lose 20–40% of events to ad blockers and browser restrictions. Server-side tracking via Stape sends conversion events directly from the server — so you capture what browsers block, your EMQ scores improve, and your ad platforms bid on accurate data. ――――――――――――――――――――― 🛒 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 (𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗖𝘂𝘀𝘁𝗼𝗺 𝗦𝘁𝗼𝗿𝗲𝘀) For e-commerce, I build full Enhanced Ecommerce tracking through a custom 𝗗𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 — product views, add_to_cart, begin_checkout, purchase — mapped cleanly into 𝗚𝗔𝟰 via 𝗚𝗧𝗠, with revenue, item quantity, transaction ID, and coupon tracking. On top of that, server-side 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 via Stape give your ad platforms the first-party purchase data they need for Smart Bidding. I work with Shopify, WooCommerce, Webflow, and custom-built storefronts. Cross-domain and cross-subdomain setups — including complex multi-domain configurations where client-side pixels fail completely — are a regular part of my work. ――――――――――――――――――――― 🔁 𝗦𝗮𝗮𝗦 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 SaaS funnels need tracking that goes beyond pageviews. I map trial starts, onboarding steps, feature usage, upgrade events, and form submissions — all configured in 𝗚𝗔𝟰 via 𝗚𝗧𝗠 with proper conversion logic for Google Ads Smart Bidding. Server-side tagging via 𝗦𝘁𝗮𝗽𝗲 handles cross-subdomain attribution and CRM event integration for SaaS products running across multiple domains. ――――――――――――――――――――― 🏢 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 I work as a technical tracking partner for agencies that need reliable server-side implementations for their clients — 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗔𝟰, 𝗚𝗧𝗠, 𝗦𝘁𝗮𝗽𝗲 — with clean documentation your team can maintain, hand off, and build on. ――――――――――――――――――――― 🔒 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 For clients in regulated markets — EU, EEA, UK — I implement GDPR-compliant tracking with 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 via GTM and full CMP integration: Cookiebot, CookieYes, OneTrust, Usercentrics, Didomi. Conditional tag firing, TCF 2.0 support, and modeled conversion data for Google Ads where consent is restricted. ――――――――――――――――――――― 📊 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 Clean tracking data is only useful if your team can read it. I build 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 dashboards that connect GA4, Google Ads, Meta Ads, and other sources — ROAS by channel, funnel drop-off, creative performance, and revenue attribution in one place. No more switching between platforms. ――――――――――――――――――――― 🧰 𝗙𝘂𝗹𝗹 𝗦𝘁𝗮𝗰𝗸 Server-side GTM via Stape · Google Cloud (GCP) · Google Analytics 4 · Google Tag Manager · Meta Pixel and CAPI · Google Ads Enhanced Conversions · TikTok Pixel and CAPI · LinkedIn Insight Tag · Microsoft UET · Reddit Pixel · Pinterest Tag · Consent Mode v2 · Cookiebot · CookieYes · OneTrust · Usercentrics · DataLayer · Shopify · WooCommerce · Webflow · WordPress · Looker Studio · Supermetrics ――――――――――――――――――――― 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲: ▪️ Server-side expertise with Stape — not just GA4 event setup ▪️ I fix what others can't: multi-domain CAPI, call tracking, deduplication, cross-subdomain attribution ▪️ Every setup is documented — no black-box solutions ▪️ 150+ Upwork projects, 10M+ users/month tracked ▪️ Fast communication, clean delivery, trusted by agencies and global brands ――――――――――――――――――――― Send a message — I'll review you

I have 1+ year of experience working in local digital marketing and white label SEO agencies. I have mostly worked with local business websites. My strongest sides are: On-page optimization Google Analytics/Search Console set up Creating custom GTM tags/goals for tracking various events on the website Building out Data Studio dashboard for better data visualisation and client reporting Doing monthly reports manually in spreadsheets (pulling data from various sources such as Yelp, Callrail, Adwords, Analytics, GMB, Ageny Analytics) GMB optimization Website SEO audit Keyword research Keyword mapping Besides that, there are plenty of smaller tasks that I've been responsible for, such as: Building out service pages for the clients (mostly Wordpress, sometimes Joomla sites) Review management (grade.us) Replying to reviews Scheduling GMB posts (Yext) Fixing 404 errors in GSC Working with images Analyzing backlinks Etc.. Besides my 2 jobs I have 2 side projects (affiliate website and a local business website) where I apply the knowledge and experience that I gain from my work. Some other points that may be valuable to some clients are: HTML/CSS Wordpress Work with Trello/Asana/Agency Analytics/Callrail Experienced user of Google Drive/Spreadsheets/Google Docs Good understanding of search engine optimization (on-page/off-page/technical audits)