At A Glance: Typography
The world we live in is inundated with words, both printed and digital. Words make up the bulk of the information we consume, whether in advertisements, business memos, or social media posts. When presenting written or printed information in any format — professional, artistic, or otherwise — it is of the utmost importance that it is readable. The application of good design practices when it comes to font, typesetting, and letter spacing is known as typography. Typography can be the difference between an overlooked pamphlet casually tossed in the trash and an iconic piece of cultural art. Working with a typography specialist can give your documents and business that extra bit of visual appeal.
Typography specialists are competent artists in their own right. Working with a professional typographer can give your business card that bold, confident feel it needs, or your billboard advertisement the clarity to be read and understood by all potential customers. Typographers can offer their services directly to you or your project by designing and compiling elements that fit your exact needs, or they can offer advice and consultation as you focus on making the design your own. Professional typographers are generally skilled in computer design software, such as Adobe InDesign, and have access to both technical and artistic networks that can be leveraged to help you with your project. Hiring a freelance typography specialist gives you access to a cost-effective professional who is capable of collaborating with you to generate lasting and visually appealing word art.