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At A Glance: Typography

The world we live in is inundated with words, both printed and digital. Words make up the bulk of the information we consume, whether in advertisements, business memos, or social media posts. When presenting written or printed information in any format — professional, artistic, or otherwise — it is of the utmost importance that it is readable. The application of good design practices when it comes to font, typesetting, and letter spacing is known as typography. Typography can be the difference between an overlooked pamphlet casually tossed in the trash and an iconic piece of cultural art. Working with a typography specialist can give your documents and business that extra bit of visual appeal.

Typography specialists are competent artists in their own right. Working with a professional typographer can give your business card that bold, confident feel it needs, or your billboard advertisement the clarity to be read and understood by all potential customers. Typographers can offer their services directly to you or your project by designing and compiling elements that fit your exact needs, or they can offer advice and consultation as you focus on making the design your own. Professional typographers are generally skilled in computer design software, such as Adobe InDesign, and have access to both technical and artistic networks that can be leveraged to help you with your project. Hiring a freelance typography specialist gives you access to a cost-effective professional who is capable of collaborating with you to generate lasting and visually appealing word art.

Data

3 Reasons You Should Upgrade to Universal Analytics

Google Analytics is the most popular analytics service on the web, allowing website owners and marketers to monitor how users are interacting with their content from an easy-to-use dashboard. However, many websites are still using the legacy Google Analytics framework. In this article, we’ll look at the differences between these two libraries and explain why you should strongly consider upgrading to analytics.js.

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July 21, 2016

Community

How Freelancers Can Keep Their Skills Fresh

Freelancers, it’s all on you to build and maintain your hard and soft skills. The good news is you can find a bunch of ways to do it online. Here are points to consider when deciding which platform is right for you.

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July 20, 2016

Web Development

Bootstrap vs. Boilerplate

When comparing two front-end technologies like Bootstrap and HTML5 Boilerplate, the comparison is not as straightforward as you might expect. How are they different, and when is one best used over the other? In this article, we’ll take a look at these two front-end technologies to better understand how they compare.

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July 18, 2016

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